67% of businesses led by creative leaders achieve higher organic revenue growth. DesignRush talks to Notion's Head of Creative Rob Giampietro to uncover the key points of creative leadership that drives business growth today.
McKinsey's analysis reveals 67% of companies ranked in the top-quartile Award Creativity Score (ACS), based on the Cannes Lions Awards for advertising and marketing excellence, experience above-average organic revenue growth. These creative leaders also surpass average consumer-facing companies by 16% in innovation performance.
DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Rob Giampietro, the head of creative at Notion, to gain valuable insights into creative leadership and how professionals can turn creativity and innovation into tangible business assets.
Interview highlights include:
- How Giampietro ventured into the creative field and built a successful career
- How his creative leadership attracted attention from Google twice
- What drew him to Notion and how the company stands out in the productivity and collaboration
- software market
- The biggest challenges of the creative profession and how to successfully navigate them
Get to know these and more in the full Spotlight interview.
About DesignRush:
DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.
