An Unforgettable Online Experience
Integrating luxury manufacturer Princess Yachts' 'Experience the Exceptional' ethos into its digital marketing strategy.
As a brand synonymous with world-class craftsmanship, it’s essential that Princess Yachts’ digital proposition perfectly mirror Princess’ values of luxurious elegance, quality workmanship and aspirational achievement.
WEBSITE OF THE YEAR
Using integrated smart IP technology to showcase Princess Yachts’ international appeal, the site provides a truly bespoke online experience, reflecting Princess’ passion for delivering the personal touch, even as a global manufacturer. The site won Best Website in Creativepool’s Annual awards.
“In addition to the beautifully considered creative and great technical expertise, it is the enthusiasm and passion the team at Woven bring to every project which sets them apart. Woven have been instrumental in the transformation of the Princess Yachts digital presence.
DANIELLE EMERY - SENIOR MARKETING MANAGER, PRINCESS YACHTS
DYNAMIC WEB CONTENT
Princess Yachts’ global client base means it is essential the website take visitors on a captivating digital voyage, regardless of their location. The site uses intelligent IP lookup to identify a user’s geolocation and present them with tailored content.
This groundbreaking feature means that Princess Yachts is the first leading luxury yacht manufacturer in the UK to develop a website that supports Arabic as a primary language.
We developed an industry-first event app that allows Princess to easily build client profiles and respond in real time to customer interest. The app can notify distributors of any customer interest as it happens, leaving them perfectly placed should a customer wish to push the boat out.To support the event app we built a custom sales app and distributor portal. Through this Princess can drive sales, keep distributors in the picture and ensure brand consistency.
Some of the clients Daniel has worked for: Thomson Reuters, Princess Yachts, Hill Group, Royal Mint, Pfizer (Zoetis), Hain Daniels Group, Cambridge Weight Plan, Anglian Water, Zapf Creation, RadicalMedia & Rpple.
Experience: Digital Transformation, Digital Marketing, Brand Development, Marketing Consultancy, Advertising, Marketing Strategy, Integrated Marketing, Retail Marketing, Web Site Development, e-commerce, digital marketing, multi-channel marketing, social networking apps, SEO strategy.
I’m the founder and CEO of Woven, a global, multi-award-winning communications agency. I started Woven – formerly INK Digital – in 2002, as a one-woman band operating out of Spare Room HQ. Now, just like the marketing industry in which we work, Woven is a very different thing.
I help people to grow their businesses via the use of digital technology and online advertising. Things I talk to clients about include digital transformation, branding and strategy, marketing automation and sales activation.
Specialities: Cross-platform web development | web app and mobile development | user journey planning | e-commerce solutions | business systems integration | account management | mentoring | team leadership | business owner | business development | commercially driven return on investment
As Head Developer I am responsible for the development strategy and production of projects. I am involved in the initial pitching/scoping process through to development, completion and post-launch support.
Agile Certified Digital Project Manager, Scrum Master & Head of Delivery at Woven Agency