AR and VR are types of design that focus on creating interactive and engaging experiences for consumers, employees and businesses as a whole.
Virtual reality and augmented reality make a visceral impact on audiences by getting them involved.
Interactivity leads to sales — therefore AR and VR integration can put your business on the path to success.
But these complex, technical integrations require specialized skill and expertise.
By 2022, the augmented and virtual reality market will reach a market size of $209.2 billion.
If you haven’t jumped on the bandwagon yet, it’s time to start.
How To Select A Top VR Company
The Best Virtual Reality Companies Create A Range Of Digital Designs
41 percent of consumers are interested in trying out VR technology.
Artificial reality and augmented reality technology can be integrated into a wide range of platforms, designs and mediums.
They can be embedded in mobile and desktop platforms. But they can also exist on their own, promoting interactivity and creating engaging experiences through the use of headsets and other additional accessories.
The best VR companies can create these experiences across a wide range of digital designs to help you achieve a given business goal — whether that’s increased traffic, boosted conversions or a more positive employee experience.
Industry-Leading Augmented Reality Technology Companies Provide Additional Business-Building And Branding Services
The best augmented reality companies don’t just create these interactive designs to help you create a relationship with your consumers.
On the contrary, these professional technology pros use these technical designs to help you promote your brand to your employees and prospective clients.
That’s because interactive experiences foster positivity and excitement. Therefore, these integrations in the form of onboarding experiences, promotional booths and more, boost your brand on a consumer and a corporate level.
Top-Rated Augmented Reality Companies Have A Variety Of Costs For Projects
Technical designs such as AR and VR can cost a pretty penny.
However, these professional technicians will provide transparent pricing and ensure you won’t have to sacrifice any aspect of your digital business strategy.
In addition, the virtual reality and augmented reality can provide a strong return on investment, when executed properly. You just need to find the best professional partner for your brand.
A Top AR Company Has A Functional Project Process
For every $1 billion invested by businesses, $122 million gets wasted due to poor project performance.
A major reason for project failure? A lack of fluid, comprehensive project planning.
Luckily, the best AR companies don’t skimp on the basics. They establish a solid foundation or springboard to work from. This comes in the form of a solid process that is established and outlined.
From this, they can do the necessary research and make the proper integrations to create interactive experiences that captivate and engage.
The Best VR Company Has A Solid Portfolio Of Success
If you want to know how successful top VR companies will perform, you need to look into their portfolio.
This will shed some light on their past work and their ability to not only meet deadlines, but meet them successfully.
This deep dive into their past will also highlight successful and failed VR projects.
Use these insights to ask them questions about how they’ve learned from past mistakes and grown to be an industry-leading augmented reality technology company today.
Top AR/VR Companies
23 Questions To Ask Before Hiring Top VR Companies
Ask A Top Virtual Reality Company How They Will Strategize And Plan Out Your Project
Virtual reality software is an intricate and technical landscape that you and your team likely have no knowledge in.
But you do know how to plan, strategize and brainstorm for project success. Similarly, you want your VR agency partner to be able to do the same. Ask them how they brainstorm a project and plan for future success.
- How will you create a strategy and process for designing and building this VR application?
- What tools do you use to gather information about my brand and audiences?
- Do you have project managers that will oversee this project and keep me informed?
- Do you conduct market research or will we need to provide this for you?
- What elements go into your strategy from brainstorm to launch of these VR technologies?
Ask A Top-Rated VR Designers How They Will Achieve Goals
A lack of clear goals is the biggest cited reason for failure when it comes to projects.
As a result, you need to make sure that the agency you’re working with is well-versed in setting up goals. They also need to be able to meet them.
Clear and comprehensive goals create a structure and a foundation for success.
- What goals will this VR software achieve?
- What problems will this VR design solve and how?
- What goals have you had success achieving in the past?
- How do you set goals?
- How do you plan on achieving these goals?
Ask Effective AR And VR Companies How They Plan To Promote Their Designs
The best VR companies don’t just understand the technical landscape. They also understand how to promote these designs to the public.
This includes promotional events, creative web design infusions and marketing campaigns that will put these designs front and center.
Ask your potential AR company partner what promotional capabilities they have.
- How will we inform the public about our virtual reality project?
- Do you have marketers on staff to help us promote these digital designs?
- How much change will need to be made to other platforms and collateral?
- How can you promote these designs internally?
Ask Successful VR Software Companies How They Will Maintain And Upgrade Your Designs
Once these experiences go live, they’ll need to be monitored and upgraded.
The AR and VR market is one of the most rapidly-growing markets in the technical world today.
The economic impact of VR will grow to $29.5 billion in 2020.
Ask how your agency partner will stay on top of evolving trends to ensure success in the future.
- How will you ensure the VR application is well-received by the public and by internal employees?
- How will you capture and represent our brand?
- How will you maintain VR performance?
- Do you conduct QA testing?
- How long after launch will you continue to monitor our designs?
Ask What Additional Promotional Services These Leading Virtual Reality Companies Offer
As we’ve said, the best AR and VR companies will be able to promote your products to consumers, clients and employees.
Outside of the straightforward promotional capabilities of these design agencies, the best VR companies have in-house marketers on staff that can develop a far-reaching campaign.
The more people that share these experiences, the more successful your brand will be.
- Are there any additional services or collateral you can create?
- How will you infuse this branding across our overall presence?
- Do you have marketing capabilities?
- What can you do to ensure our VR design keeps working at peak capacity?
Top AR Companies Employ A Robust Team Of Experts
The Best AR Companies Hire A Team Of Project Management Professionals
97 percent of companies believe that project management is essential for optimal project performance and success.
Project management is key to project completion and success.
Without key points of contact guiding your project from step to step, you can’t be sure that your project will succeed.
That’s why these top VR companies employe management experts to guide your project along.
With this process in place, you can be sure that these technology professionals create stunning experiences that make an impact.
Top AR Companies Employ Branding Experts To Establish Consistency
77 percent of brand leaders cite branding as critical to business growth.
Therefore, even though these VR companies focus mainly on creating interactive digital experiences, they have professionals on hand to ensure that this experience still feels innately like your brand.
You don’t want your consumers to feel confused or disoriented when they immerse themselves into these experiences.
That’s why these branding experts are on hand to delve into your brand, your audience and what these VR integrations can do to boost your bottom line.
The Best AR Companies Employ Web And App Developers To Establish A Solid Interactive Platform Foundation
AR and VR integrations are sometimes seen as standalone experiences. But in other instances, these AR integrations exist as additions to apps and websites.
Virtual reality integrations into apps, mobile sites, and desktop platforms add a subtle or immersive addition that leads users on their journey and encourages them to interact and buy.
Therefore, these robust companies need to hire developers that understand these platforms so there are a fluid and seamless integrations.
The Best Augmented Reality Agencies Employ UX Designers That Put The User First
In addition to the robust team of technical experts, developers and brand professional on staff, the best AR companies also employ user experience designers that are in-tune with the user and what they are looking for in a given experience.
User experience is the main obstacle of VR and AR adoption.
Therefore, professional virtual reality developers need to have an innate understanding of the user experience.
This will help them craft a customized and effective platform through which users can interact effectively.
Top Virtual Reality Companies Employ QA Testers To Ensure Effective Launch
QA testing ensures a product, device and experience makes a positive impact on the user.
67 percent of users say that a bad experience is the number one reason they stop using a product or interacting with a brand.
Your brand can’t afford to lose that business. Therefore, before you launch an AR product or fully integrate VR technologies into your strategy, it’s important that it’s thoroughly tested.
Otherwise, you’ll end up with an experience that turns more people away than it retains.
The Best Augmented Reality Companies And Virtual Reality Design Firms Have An Effective Process
The Best AR Designers Define Their Strategy
The first step in any good process is defining a strategy. This is a must-have for any project — whether you’re creating a new website, launching a digital marketing campaign or crafting VR integrations and products.
This strategizing phase puts your project plan on paper. It gives VR professionals a roadmap to follow that will lead them to objective completion and goal reaching.
This success is exactly what your brand needs — active participants interacting with your designs and coming to a positive perception of your brand.
Top VR Firms Conduct Research
Any good AR and VR developer will conduct extensive market research.
They need to understand the makeup of your audience, the competitive landscape and your brand as a whole.
They need to understand your objectives and what you want this virtual reality technology to achieve — whether you’re creating an immersive game, developing an onboarding experience for new employees or creating an interacting product demonstration for expos and conferences.
Proper research conducting through top-of-the-line tools will ensure your VR agency team comes up with the right plan of attack.
AR/VR Companies Design The Prototype
After your VR company outlines the scope of your project and conduct the necessary research, it’s time to start creating.
This process will begin on paper before a model is created and a prototype is created.
This prototype is the first step in creating a tangible experience for users to interact with. And it is this prototype that gets tested, tweaked and transformed until both you and your AR company are happy with the outcome.
Reputable Virtual Reality Companies Provide Quality Assurance Testing
The next phase is the quality assurance phase.
It is here that QA testing occurs. Your agency likely has a final product that they are happy with, so they want to do a final test to see how it functions, understand the user experience and test for any last-minute bugs that need fixing.
63 percent of testing occurs on the front end and the back end of an application.
This ensures that your VR software not only looks the part, but is built with functionality and usability in mind.
Successful VR Companies Finalize And Launch Interactive Experiences
Once testing is complete, it’s time to launch the VR platform.
This is where the magic happens and your designs go live to your internal or external audiences.
VR and AR technology impacts a number of markets, but the three markets that it will impact the most are e-commerce, gaming and marketing.
By launching these experiences, you’ll be making a name for yourself in the industry and establishing your credibility in the market for years to come.
But the process isn’t over yet.
The Last Step Of The Augmented Reality Technology Process Is Platform Maintenance
Your VR company will stick with you long after they’ve created and launched your augmented reality technology.
Once your product launches, top agencies will continue managing and monitoring this technology to fix bugs, answer key consumer pain points and add integrations that keep up with the evolving technology market.
5 Traits Of The Best Virtual Reality User Experience Designer
The Best VR Companies Put The User First
The best VR companies put the user first when creating these immersive experience.
They take into account age, demographics, preferences and more to ensure that each experience is customized to the brand, and even to users themselves.
Top-Rated AR Companies Understand Your Brand And Your Audience
The best AR companies extensively research your brand.
They want to know who you are, who your audience is and how to build on existing relationships to foster more positivity and interactivity.
By learning more about who you are, what your goals are and how you interact with your audience, they can create a customized VR experience that heightens your brand identity and compels more audiences to interact.
Reputable Virtual Reality Companies Take A Results-Driven Approach
Those that set and record their goals are 10 times more likely to achieve them.
With that statistic in mind, you can see that taking a goals-driven approach is vital for project success.
The best VR and AR companies build their technical strategies based on these end goals that help you retain more employees, make the onboarding process more efficient and engage with more audiences.
A Successful UX Designer Emphasizes Interactive Experiences
Interactive experiences boost profits.
In one instance, the integration of VR into a marketing campaign resulted in a 190 percent revenue increase for Thomas Cook.
Consumers engage more when they are immersed into an experience. And when it comes to VR and AR, that’s exactly the point.
This changes perceptions and fosters a positivity and an authenticity that compels people to buy.
Award-Winning AR Designers Create Platforms That Communicate A Consistent Brand Message
90 percent of all consumers expect their experience with a brand to be consistent across all platforms and devices.
This is as true in web and app design as it is in virtual and augmented reality design.
You can’t create an experience unlike any of your other brand experiences.
Yes, it can be different and expand upon an idea, core mission or value. But you can’t flip flop with your branding.
That gives consumers the wrong idea and keeps them from trusting your brand.
How Does The Best VR Companies Charge For Their Services?
Top VR Designers Charge For Stand-Alone VR Products
22.4 million people across the country use virtual reality products.
The market is growing for virtual reality products, games and devices. Therefore, this VR product creation is a major part of the overall VR service budget.
If you’re looking for specific VR technology creation in the form of onboarding videos, promotional experiences or entire products, expect this to be a major chunk of your costs.
Professional AR Companies Include Web And Mobile VR Design Costs In Their Pricing
Another way AR companies charge for their services is based on specific, singular integrations. This could be in the form of an added AR app feature or a VR landing page that pays homage to a specific product or service.
A Successful VR Company Will Also Charge For Upkeep And Maintenance
Another portion of the AR/VR budget includes the maintenance and upkeep of your product or software integration.
AR and VR are constantly growing and evolving. New technology emerges, trends shift and audiences change.
All of these changes require your agency to make additions and adaptations to ensure your product is constantly working the best it can be.
Why Your Brand Should Invest In Top VR Companies
Virtual and augmented reality are two rapidly growing fields of technology that have major impacts on your business.
They can aid in internal communications and business operations as well as promote your brand to a wider audience and establish your credibility in the competitive field.
But these complex systems aren’t easily created by everyone. You need dedicated professionals to help create a strategy, develop a product and launch it successfully, thus hitting all of your business growth goals and objectives.
View top-rated virtual reality and augmented reality companies in the agency listings table above.
