Top Augmented & Virtual Reality Companies Of 2020

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CHALLENGES
In 2015 Coca-Cola Denmark was about to introduce Coca-Cola life to the Danes. It was the biggest product launch since 2007. Since Denmark was one of last countries in Western Europe to launch the new taste, many Danes already knew about the product. In that way, the product launch was expected news, so we had to be extraordinarily innovative in order to create interest and consumer engagement.
 
SOLUTIONS
The basic idea came from Coca-Cola’s iconic red color universe. The new Coca-Cola life really looks different from the red-labelled Coca-Cola products – unless you are red-green color-blind, then you cannot see the difference. This inspired us to target the campaign towards color-blind people, so they were the first to know that we were launching Coca-Cola life. By doing so, we developed an integrated PR and marketing campaign based on the premise of engaging many by talking to the few.
 
IMPACTS
We created what is believed to be the first ever campaign directly targeted towards color-blind people. With the campaign we succeeded in engaging, not only color-blind people, but an impressive number of Danes that could not read the message. In Denmark, we reached an earned audience of more than 12 million (pop. 5.6 million), The campaign also got attention on a global scale from countries as far away such as Australia, Vietnam and the USA. Globally, we reached an earned audience of astonishing 100 million.

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Webcore developed in partnership with Oath media agency, Augmented Reality experiences for the launching of C&A’s new Jeans collection. The experiences were accessed by interacting with the store’s showcase window and also with the clothes’ tags and banners inside the stores.
The AR tool was built and integrated to the brand’s already existing C&A Brasil app, which allowed thousands of clients who already had the app to benefit from the campaign without having to download a new application.
In the campaign, 12 digital influencers were hired, each of them as the embassy of one style of jeans. When opening the app at the area “Experimente-se” (“Try it”), the cellphone camera was activated, and when pointed to the showcase window the model’s banner would “come alive” and talk about the details of the jeans she was wearing.YouTube Video: https://youtu.be/j2_apTKtaQs 

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Warner Classics is celebrating her life, her voice, her iconic style, and her legacy with the first official website dedicated to La Divina.http://www.maria-callas.com/

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Our client is a group of industry, universities, national laboratories, and government who are leading the way in composites manufacturing innovation in the US. Visitors are allowed inside their manufacturing unit to understand how composites are manufactured, the process followed and the materials used. The challenge the client was facing was the requirement of a person to take the visitors on a tour of the facility and explain the processes every single time. With the help of our in-house augmented reality products, SMACAR Solutions helped the client in overcoming this challenge. The visitors can have self-guided tour of the manufacturing unit without any assistance. All they need is their smartphones through which they can scan the markers on the equipment after which the process is overlaid on top of it explaining it in detail.

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In this award-winning activation, McDonald’s tapped a team of all-stars including NEXT/NOW to create a brand virtual reality sports experience for the hundreds of thousands of NASCAR fans during the 2016 Sprint Cup Series. While the races were exciting, the real game-changer was NEXT/NOW’s one-of-a-kind Brand Virtually Reality sports game on the (not yet publicly available) HTC Vive. Fans put on the headset and were transported into the excitement of a virtual NASCAR pit stop where Jamie McMurray, driver of the McDonald’s #1 Chevy SS, instructs them to become part of the team by changing the driver’s side tires in a race against time. Using the HTC Vive hand paddles, users see the race car scream to a stop, then rush to change the front and rear tires. The user then hands Jamie a Big Mac and sends him back out on to the track. Finally, the user receives an email sharable with their pit stop time, which they surely use for bragging rights.
NEXT/NOW went all out with the production of this game to capture every detail including a video shoot of Jamie McMurray and recording sound effects from a real-life pit stop. We used a Hollywood-level motion capture program to create the animations of the virtual pit crew and wrapped it up in a Brand Virtual Reality sports package that wowed fans.

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Website Developed and Launched for Horses Daily.

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The official app of the Transilvania International Film Festival for attendees keeping track of the complex event.
 
Services:

• Product Consultancy


• UX/UI Design


• iOS Development


• Android Development

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Nerd phantasies came true when we had the chance creating an interactive game for Netflix new series "The Umbrella Academy" playable on a house facade. 

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Problem
The City of Montreal was looking for a modern solution to better communicate the snow-removal schedule for streets, a great source of frustration for Montrealers. Also, car tows due to parking restrictions cause large inefficiencies to the flow of the municipal snow removal operation.
 
Solution
Create a mobile app which allows the city to communicate the snow removal status and schedule through their open-data portal, on a street by street basis with a simple color code. Citizens can save targeted street sides to receive notifications, which allows them to plan their parking more efficiently.
 
Strong Points

• More than 170,000 downloads


• Over 30M in-app queries


• Validating of big need in terms of niche municipal mobile applications

• Winner of INFO-Neige MTL challenge


• Finalist of Dans l'oeil de l'AQTR


• Finalist of the World Smart City Awards 2016 in the Project category

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CGI renderings produced for different markting campaigns.From left to right:1. Water Street Tampa2. One Riverside Park (New York)3. Central Park Tower (New York)4. Four Seasons Bodrum (Turkey)5. Central Park Tower (New York)

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Desirium is a universal VR content platform with a huge variety of VR experiences and constantly newly-releasing qualitative content. Found on Oculus Store, Xiaomi Mi VR Store, HTC Viveport and many more platforms, users can pick various genres with different levels of interactivity and immerse themselves in 2-10 minutes length VR experiences which provide specific set of emotions hardly achievable in real life.Within DESIRIUM, FIBRUM performs as a developer, publisher, and distributor of both of its own and third-party VR content from the world's leading studios.The collection, already containing more than 20 experiences, will include the content from the world's leading developers, best-selling FIBRUM apps, as well as the newest content created by FIBRUM specifically for the platform. These experiences are branded as "DESIRIUM Originals" and offer the user the highest standards of quality and engagement for VR.

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DEVAR is a safe edutainment platform for kids and family, which substitutes the top educational apps on the stores. It combines two approaches to deliver the knowledge: digital content, provided by funny characters and assorted automatically in accordance with the child’s age and skills, and physical content, which includes AR books, toys and consumer products. Besides it is designed to develop all the types of human perception by means of AR, photo, video, audio and text content. This platform implements machine learning to provide kids with relevant content that encourages them to learn while playing games and having fun. It keeps track of the child's progress and achievements and allows to concentrate on the subjects and fields in which the child lacks knowledge. This educational environment can be used at home or can be integrated in schools, where it serves as an extra curriculum activity.Try the app! iOS: https://itunes.apple.com/us/app/devar-augmented-reality/id1362103568?mt=8Android: https://play.google.com/store/apps/details?id=org.devar.android&hl=en_US

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Backend developemnt on .Net  and native iPad App developed on Xcode - Objective C to create digital catalogs for as many products as the organization (Pfizer Labs) requires.

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Problem
ReferralMD was in need of rethinking the design of it’s software UX/UI as well as its public website. This would require hundreds of interface designs for the software system alone.
Solution
FuseLab Creative developed an entirely new corporate brand identity and detailed style guide that was used to create a simple, yet extremely efficient user flow for doctors and medical professionals to better manage their patient referrals, all from one dashboard of information.
Outcome
ReferralMD is now one of the fastest growing physician relationship management systems in the country and has been formally endorsed by Cedar Sinai Medical Group.

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Join the free throw frenzy with a just flick of a finger in this modern spin on a classic game. AR Basketball uses a real life back board and hoop as a marker that allows guests to simply use an iPad or mobile device to tap into their inner MVP!

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TTT Studios built the iOS and Android app for FortisBC allowing British Columbians greater access to their utilities accounts online. The app allows FortisBC customers to view their current bill, billing history, report outages, and monitor energy consumption levels in their household. The app also integrates seamlessly with FortisBC's existing web portal.







 

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Live AR News mobile app is used with a website, a photo in an article is scanned with the camera of a mobile device. The AR software identifies the photo and then loads related digital content. Content is displayed in the device's camera view.

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Museum eKnowAll (aka Muzejska eSveznalica) is an AR mobile application that guides visitors through the exhibition using digital storytelling. Animated characters Mia, Bozidar, and Curator of the Museum are telling some of the most interesting museum stories suitable for children from 5 to 10 years. The application contains interactive quiz giving visitors the role of researchers of the cultural heritage presented in the Museum of Vojvodina in Novi Sad. Museum eKnowAll (aka Muzejska eSveznalica) is an AR mobile application that guides visitors through the exhibition using digital storytelling. Animated characters Mia, Bozidar, and Curator of the Museum are telling some of the most interesting museum stories suitable for children from 5 to 10 years. The application contains interactive quiz giving visitors the role of researchers of the cultural heritage presented in the Museum of Vojvodina in Novi Sad.

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Client: Stan Lee’s POW! Entertainment, Keith Tralins, CEO Stan Lee’s LA Comic ConLocation:  Los Angeles, CA"True Believer!:  The VR Experience (Teaser)"
​https://www.youtube.com/watch?v=8ZK01dSsFSg
Stan Lee’s L.A. Comic Con (formerly Comikaze Expo) celebrates the most exciting developments in “geek” pop culture: comics, video games, sci-fi, fantasy, and horror. The convention is attended by 90,000+ fans annually, but Lee and his team knew that many more across the globe were not able to attend and didn’t want them to miss out entirely. Recognizing the transportive power of VR, Stan and his team - a community of early adopters well-versed in VR - asked VPM to create a virtual experience of the convention. The video embedded above is a teaser of the larger, multi-part experience VPM constructed. It was used to create archival pieces so fans could get a taste of the convention experience and also to build a series of immersive advertisements.

 

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The project was implemented for one of the Canadian oil and gas companies. The implemented business process implies recognition of the charts which are generated by two or three pens driven by sensors attached to gas pipes. These pens plot traces on a rotating paper disk. As a result, the disc has the values of different parameters such as gas pressure, water, temperature. The next step is to convert this chart into a readable format.
This conversion process used to be performed manually by our customer’s employees. They had to manually delineate the contours of each trace using the mouse and then create the table with the values of the trace. Obviously, the whole process was very time-consuming and painful for the employee since he had no room for mistake.
Challenges: The main challenge we faced was how we actually should recognize the chart itself and all the traces it contains. The traces on the chart could hardly be seen or overlap each other. These kinds of issues were the most challenging for us since we had to recognize each trace separately and form the table with the values of each parameter.
Solutions: To solve the problems which were described above, we did step-by-step work. To be more specific, we implemented the following things:

1. Implementation of recognizing the empty chart template without any traces;


2. Then recognizing the traces on the chart;


3. Then recognizing the colors of each trace since the traces can be red, black, blue, etc. It depends on the pen’s color;


4. Defining where the trace starts and where it ends;


5. Calculation of the average value of the trace.

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Twitter Twitterverse

Bringing complex data to life, our interactive visualisation software makes it easy to access and interpret data in real time.

Brief

The ‘Twitterverse’ is a snapshot of what the world is talking about as it happens as seen through the eyes of Twitter. We created an interactive visualisation of their social media platform that gives users a way to explore and interpret the complex real-time data. The software can be applied to any data set, allowing users to ask questions, discover answers, and gain insights.  

Strategy

Controlled via iPad interaction, which can be output to standard screen or large format video outputs, it was produced for the Twitter LIVE 10th Anniversary week. The application enabled hosts to view data as it visually manifested into a construct of nodes and connections, each forming layers of complex information that were selectable and filtered live by a host on stage. The user is able to filter out layers of information to access passions, feeds and even singular tweets. A data visualisation tool with the ability to view various modes of twitter conversation through a beautifully designed visual journey.  

Client benefit

Twitter: “Spectacular! It blew our clients’ minds and looked completely stunning.”  

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Global promotion for the Percy Jackson: Sea of Monsters movie on XBox platform.

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RunWithMe mobile app lets you take a walk or run with friends, even if you're not together. Easily stay connected using the GPS location map to track each other's path. This offers an added feature of being able to track a friend or loved one's journey to ensure that they make it home safely.

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RedMart is Singapore’s leading online supermarket, offering an unparalleled selection of high quality fresh food, household essentials and premium speciality products.

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Glassworks Amsterdam commissioned us to facilitate the studio motion control shoot for this Christmas campaign for German store, Penny. The intricate sets were rigged and lit in our Birmingham studio and served as backgrounds for the CG animated characters. The story follows a struggling single mother who makes Christmas special for her son using creativity and limited resources. The film formed part of a larger campaign by Penny to help tackle poverty in Germany, with a tagline of ‘Christmas doesn’t need much, only love’. Take a peek at the behind-the-scenes footage here.
Style: Stop-motion miniature sets for CG animation
Year: 2018https://secondhomestudios.com/portfolio/penny-arctic-christmas/

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Internal social sharing and event app for one of the world’s largest automotive conglomerates. From strategizing the tech stack and designing UI/UX to building a breathtaking native app with a well-developed, secure backend, we were actively involved every step of the way. 

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Green Company Effect is a social media platform concentrating on sustainability, which sole purpose is to connect companies and consumers in one platform to make sustainable efforts visible and transparent.

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On-demand Massage for iPhone
The MATAGO virtual marketplace is the nation’s first and only professional community of massage therapists available to travel anywhere on-demand for the services clients want, in the places they choose, at the price they offer.

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REDNAVIS team took part in developing the project designed to give banks more insights of customers and competitors, allowing them to analyze more data, respond quicker and feel confident in their decisions. Based on a decade of experience and current implementations with some of the world’s leading banks.Technologies — Groovy on Grails, MongoDB, MySQL, EhCache, Hibernate, Jedis, RabbitMQ, JavaEE, RequireJS.

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After a long time, Messenger bots are changing users’ behaviour online in a few important details. The same way as smartphones and mobile apps some couple of years ago. We believe in this change, although obviously we are still at the very beginning.There is an environment which is used by thousand millions of people. Most of its users are using it daily, some even many hours. Practically, we are actively using it - we chat, work, search for information and we do whatever it offers.The idea sounds good. I do not have to install two mobile apps for every problem, I do not have to learn how to work with ever-changing non-standard and complex web interfaces.The human operating system is a speech, not clicking buttons and filling forms. That’s the reason why people try to develop some kind of chatting robot since 60’s. But from just short time ago, big and small players of tech world begun the hype around it. Siri from Apple, Skype bots and Cortana from Microsoft, Alexa by Amazon or Anna made by Ikea. Do you think you could use some kind of bot for your business? Let us know, we can do that, now we are into chatbots every day. We’ve put together some more information here: mangobots.com.