A thoughtfully crafted content marketing strategy includes various types of content that are relevant and valuable to the company’s prospects and target audiences. It helps customers make informed buying decisions and establishes a business as a thought authority in their industry. As much as 69% of businesses recognize these benefits, increasing their budgets for content marketing in 2023.
This article lists the best companies that provide content marketing services to ensure brands of all profiles and industries produce content that builds trust and achieves long-term goals.
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Top 5 Content Marketing Tools
HubSpot is one of the best content marketing tools. It is an all-in-one inbound marketing platform famous for its all-encompassing content marketing capabilities. One of its prime features is the content calendar which helps you plan and schedule content.
It also offers SEO recommendations, content performance analytics, and an easy-to-use content editor. HubSpot's integration with social media and email marketing makes it an essential solution for content creation and distribution.
Canva is a user-friendly graphic design tool that excels in creating visually appealing content. Its best feature is the vast library of templates and design elements that simplify content creation, whether it's infographics, social media graphics, or blog headers. Canva's collaborative features and user-friendly interface make it accessible for both design novices and professionals.
SEMrush is a powerhouse for SEO and content optimization. Its best feature is the content audit tool, which helps you identify content gaps, optimize existing content, and track keyword performance. SEMrush also provides competitor analysis, backlink auditing, and keyword research, making it a go-to tool for boosting your content's search engine visibility.
Hootsuite is a social media management platform, and its best feature lies in its scheduling and automation capabilities. It allows you to plan and schedule social media posts across multiple platforms in advance, saving time and ensuring consistent content distribution. Hootsuite also offers analytics to measure the effectiveness of your social media content.
Trello is a project management tool that's excellent for content planning and collaboration. Its best feature is the Kanban-style board that helps you organize content tasks, assign responsibilities, and track progress. With customizable boards, cards, and due dates, Trello makes content marketing project management more streamlined and visually engaging. Integrations with other tools further enhance its versatility.
Top 9 Content Marketing Service Providers
- Bop Design
- Victorious SEO
- Lounge Lizard
- Amsive Digital
- Online Optimism
- Disruptive Advertising
- Sure Oak
Numerous digital agencies and specialized companies provide content marketing services which are becoming the staple of any business’s growth strategy.
The 9 content marketing companies in this list, however, are the cream of the crop with a proven track record in multiple industries.
1. Bop Design
Bop Design is one of the best agencies specializing in content marketing, branding and web design. Their content services consist of writing and promoting B2B content and finding each client’s compelling story that resonates with their specific audiences.
The company also works on amplification avenues such as social media, article distribution, infographics and guest blogging. Their content marketing services help brands increase brand awareness, drive website traffic and generate leads.
Aside from helping clients promote content on the right channels, they also operate in various industries, including:
Victorious SEO’s copywriting and content services serve as a foundation for their search-optimized content marketing strategy. The company provides a wide range of standalone services, such as keyword research, creating strategic briefs for writers and uploading content into CMS.
The team also specializes in providing strategic content guidelines to boost their clients’ visibility and create content that converts.
Their deliverables and services follow this blueprint:
- Full-site content audit: Highlighting opportunities for page rank improvement and providing content strategy services.
- Expertise, Authority, Trust (EAT) analysis: Delivering analysis on how Google perceives the website content’s expertise, authoritativeness and trustworthiness.
- Competitive analysis: Evaluating the overall market, competitors and vertical’s search landscape.
- Featured snippet analysis: Identifying opportunities to land client’s content in featured snippets and providing suggestions to make it happen.
- Content ideation: Providing a roadmap to take the competitors’ position, drive additional organic traffic and increase internal linking signals.
- Content briefs: Providing instructions for writers to make content that converts and outranks the competition.
- Content optimization: Optimizing existing content that isn’t ranking to help clients take it to the number one page of Google search results.
- And more
The tailor-made and detail-oriented content marketing services that Lounge Lizard provides come in different packages aimed at increasing lead generation.
The company also does consultations with their clients that may have specific needs and areas they want to focus on. Their suite of services consists of:
- A team of specialists that excel in authority content creation, copywriting, graphic design, video content, SEO, website outreach and other areas
- Exclusive content assets and elements
- Marketing strategies aimed at boosting the website's influence
- Competitor intelligence and market share prediction
- Content analytics
Upgrading to Lounge Lizard’s pro or advanced plan can help companies get a more aggressive content marketing approach.
Lounge Lizard works with clients of all profiles and in all industries, from accounting and health & fitness to entertainment and retail.
Amsive Digital utilizes “intelligent audience targeting and expert technical know-how to drive long-term growth” for their clients.
The company’s Performance Content services help brands establish their authority and relevance through intent-based optimizations that speak directly to the consumer. The content marketing package is a part of the wider SEO set of services that include:
- Risk analysis and research
- Sitemap and HTML evaluation
- Performance content and design
- Optimization and review
- Web development and maintenance
Amsive Digital’s content marketing is SEO and EAT-based. Their SEO team educates, empowers and works alongside the clients’ internal team. The company was among the first to interpret Google’s EAT policy and continues to increase EAT values for their clients through forward-thinking research.
Online Optimism’s content marketing department has a team of content experts that “balances information and interest in online content” while conducting careful research and proposing multiple topics that fit any client’s industry.
Their creative content efforts help clients stand out as industry experts and establish trust with their audience and potential customers. Besides producing blog content, their team often collaborates with Design and Creative Teams to make custom graphics, physical collaterals, videos and infographics.
They combine these practices with social media, SEO and digital advertising to create a thorough campaign that boosts web authority and gains a stronger online presence.
Disruptive Advertising’s general content marketing offering is divided into several defining categories, from marketing automation and email marketing to social media content advertising.
The company’s approach drives engagement through automated, personalized messages thoughtfully designed to create a more cohesive and meaningful brand experience.
Disruptive Advertising also performs audits to identify any gaps in the client’s content marketing strategy that helps more of the right people find and engage with your business.
The creative content strategies they build for their clients are all unique to their brands, products and services. The team also ensures cohesiveness across different platforms and channels, particularly making sure that there is a unified content direction and a strategy that links all products and services.
Huemor is a creative agency offering its services to a wide array of business types, from small and mid-sized businesses to enterprise businesses and funded startups. They also operate in various industries, from SaaS, retail and eCommerce to beauty, non-profits, agencies and consultancies.
The company’s content marketing strategy is part and parcel of its larger website design and redesign services. Their websites, as well as content, help brands “communicate clearly, stand out and sell more.”
Huemor’s team offers specialized branded assets and conversion-oriented content, focusing on results and the impact of the work on their clients’ business. To ensure each client gets the result that they deserve, the company limits the number of clients they take on and even educates their customers on the best content practices during their collaboration.
Providing specialized digital marketing and SEO services, UPQODE creates growth strategies tailored to their clients’ business needs. The scope of their online marketing services ranges from landing pages optimized for conversions and graphic design to social media marketing and content marketing/brand awareness.
The company begins its content marketing process by learning about the client’s business, existing content and goals. They also study each client’s online competitors using SEO tools that provide insight into their keyword usage, performance and overall content.
Besides this SEO audit and market analysis, UPQODE provides services in keyword research and strategy, as well as on-page SEO.
9. Sure Oak
Sure Oak’s team helps clients devise a content strategy that involves targeted keywords and organic phrases to create evergreen content “that will stand the test of time” and generate organic traffic.
Their SEO content marketing plan also consists of:
- On-page optimization to coincide with targeted keywords
- Creating unique and helpful content that caters to the target audience
- On-brand messaging
The company offers free SEO strategy sessions and consultations with a content strategist before a potential client opts for any of the services. They provide a whole range of other services as well, from all facets of digital marketing to custom link building and conversion rate optimization.
Conclusion: Content Marketing Services
Content marketing is an invaluable tool for any business looking to expand their reach and boost ROI. With the right agency, your brand will be propelled to unforeseen heights of success. That is why it is essential to select wisely.
The team behind content management takes on a lot of responsibility, so proper vetting should occur before making any decisions.