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SEO content marketing tools are software solutions that help you create and distribute various types of content, such as videos, articles, infographics, and more. These tools can save you valuable time while creating content that adds value to your brand. However, choosing the right tool is crucial for achieving effective results.
Based on insights from our experts, we’ve compiled a list of the best content marketing tools for 2025, comparing their features, pricing, and ideal use cases. Let’s dive in!
Table of Contents
1. HubSpot
The best content marketing tool is HubSpot, an all-in-one inbound marketing platform renowned for its all-encompassing content marketing capabilities. One of its standout features is the content calendar, which helps you plan and schedule content efficiently.
HubSpot also offers valuable SEO recommendations, content performance analytics, and an easy-to-use content editor. Its seamless integration with social media and email marketing makes it a powerful solution for both content creation and distribution.
Pricing: You can start with a free plan for individuals and small teams, then upgrade to paid plans starting at $800 per month for 3 seats, designed for businesses and enterprises.
2. Canva
Another excellent SEO content marketing tool is Canva, a user-friendly graphic design tool that excels in creating visually appealing content. Its best feature is its extensive library of templates and design elements that simplify content creation, whether you’re designing infographics, social media graphics, or blog headers.
Canva's collaborative features and user-friendly interface make it accessible for both design novices and professionals alike.
Pricing: Canva offers a free version with access to millions of templates and design assets. You can also upgrade to its paid plans, starting at $15/month for individuals and $10/month/person for teams.
3. Hootsuite
Hootsuite is another top content marketing tool on our list. As a comprehensive social media management platform, its best feature lies in its scheduling and automation capabilities. Hootsuite allows you to plan and schedule social media posts across multiple platforms in advance, saving time and ensuring consistent content distribution.
Additionally, Hootsuite also offers robust analytics to measure the effectiveness of your social media content.
Pricing: Hootsuite’s paid plans start at $99/month for professionals and $249/month for teams, billed annually.
4. Trello
One of the best content marketing tools we had to include is Trello, a project management tool that's ideal for content planning and collaboration. Its standout feature is the Kanban-style board, which helps you organize content tasks, assign responsibilities, and track progress.
With customizable boards, cards, and due dates, Trello makes content marketing project management more streamlined and visually engaging. Integration with other tools further enhances its versatility.
Pricing: Trello offers a free version for up to 10 collaborators per workspace. Paid plans start at $5 per user per month, billed annually.
5. Ahrefs
Ahrefs is definitely on our list of the top tools for content marketing. While it’s best known as an overall SEO tool, Ahrefs is also incredibly useful for content marketing, helping you track the competition and conduct in-depth keyword analysis. Many leading brands today use Ahrefs — as a paid tool or by taking advantage of its free features like the keyword generator.
With Ahrefs, you can also check your competitors’ sites to gather valuable insights such as backlinks, keywords, topics, etc. You can also audit your site and use the Content Explorer feature to find creative marketing ideas for your next post.
Pricing: Ahrefs offers a comprehensive suite of services, starting at $129/month. You can also include a Content Kit add-on that is free while in beta, then priced at 99/month.
6. Google Analytics
Google Analytics is one of the top SEO content marketing tools for businesses today. While it doesn’t assist with content creation, it’s an excellent analyzer that helps you observe visitor behavior and many other metrics to measure your content’s performance. It allows you to track actions such as purchases, form submissions, or set behavioral events, providing detailed insights into how your content is performing.
The main benefits of Google Analytics are its cost (free) and its ease of use. Basically, you’re getting a very powerful content analyzer at no cost.
Pricing: Google Analytics is free.
7. Adobe Photoshop
We can't discuss content marketing tools without mentioning Adobe Photoshop. As we mentioned, content comes in many forms — photos, videos, and more — making Adobe Photoshop (like Canva) an essential tool for creating visually appealing assets.
With Photoshop, you can design stunning graphics for your social media campaigns, make banners for your site, or craft creative engaging videos to enhance your branding efforts. The software also allows you to edit and combine images, fine-tune details, or use AI-powered tools to create designs from scratch.
Pricing: Photoshop’s annual plans start at $29.98/month for individuals and $44.99/month for businesses.
8. Grammarly
The final top content marketing tool on our list is Grammarly. Designed to elevate your content writing, Grammarly is a tool that helps refine your business content by checking for tone, grammar, and various other writing metrics. It not only fixes errors but also tailors your writing for a specific audience or style.
Grammarly can be downloaded as an app or used as a browser extension. It is an ideal tool for content marketers, customer support teams, HR, and more.
Pricing: Grammarly offers a free version and paid plans starting at $12/month.
Top Content Marketing Services Compared
Here is a comparison table to help you better compare the best content marketing tools we listed above and make the right choice:
| Tool | Price (per month) | Best For |
| HubSpot | Free - $3,600 | All-in-one content marketing |
| Canva | Free - $120 | Designing business materials |
| Hootsuite | $99 - $249 | Social media management |
| Trello | Free - $17.50 | Project management |
| Ahrefs | $129 - $14,990 | SEO |
| Google Analytics | Free | Analyzing your customer data |
| Adobe Photoshop | $29.98 - $99.99 | Editing and designing photos |
| Grammarly | Free - $12 | Editing written content |
Methodology for Picking the Best Content Marketing Tools
Selecting the best tools for content marketing takes careful consideration to ensure we include only top-tier software on our list. Here's how we curated the tools in our selection following this methodology:
- First, we considered the niche: content marketing. This allowed us to eliminate all tools that don’t have these features or are aimed at other markets.
- Next, we thought about the objective — what would a company want to achieve using the tool? This helped us hone in on tools that align with essential content marketing tasks, such as image design, text editing, SEO optimization, etc.
- Price and complexity are the following things we looked at. By examining the relationship between pricing and ease of use, we ranked certain tools higher and eliminated others. Moreover, it allowed us to give teams and companies of all sizes different options.
- Finally, we examined additional features that could add value beyond its main purpose. Tools that provided unique functionalities, like advanced analytics or integrations with other platforms, earned a spot on our list of the best content marketing tools.
You can also employ this methodology for your business when considering which content marketing tool to get. Tweak it to your needs by defining your company goals, evaluating your team’s needs, considering the cost, and ensuring it can be easily integrated into your workflow. That way, you can confidently choose the content marketing tool that supports your business’s immediate needs and long-term growth.
Content Marketing Services Takeaways
Content marketing is an invaluable tool for businesses aiming to expand their reach and boost ROI. With the right tools, your brand can resonate with target audiences, stand out in a crowded market, and achieve remarkable success.
Alternatively, consider consulting professional content marketing experts who can guide you in selecting the tools that best align with your business. Ensure that you partner with a team that understands your goals, values, and audience to set your business up for long-term growth and success.
