Content marketing is popular low-cost marketing strategy businesses use today to drive sales, gain visibility, and increase market share.
This marketing strategy lets you stand out as a business because it gets your target market talking like advertisements or other marketing techniques.
Read on to find out why this strategy can be better for your business, how to increase sales with content marketing, and how to measure your content marketing campaign's success.
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How Content Marketing Can Drive Sales
Content marketing is a marketing strategy to attract, acquire, and engage an audience.
While it can include paid ads and sponsored content, it is not limited to those things. Instead, it uses many strategies to create better quality content to engage an audience.
The goal is to get people to use your products or services as opposed to focusing on bringing people to buy your products.
When you use content marketing to create awareness, you are creating content that educates potential customers about your products or services, brand, and values.
Let's explore how content marketing can help boost your sales.
Improves Customers' Perception of Your Brand
Content marketing helps you build a reputation for being an expert in your field.
It helps people find what they need when looking for it, and it can create more opportunities for you to offer additional products and services to those interested in what you offer.
It can also help with branding, building trust, and establishing your brand as an authority in your field. With content marketing, you can create a community around your company and develop a reputation for quality.
Positively Influences Buyers' Decisions
Creating relevant and valuable content for your target audience is more manageable when you understand your target audience.
In creating valuable and entertaining content, you can also take the time to learn about your potential customers' needs, challenges, and frustrations.
For example, if you're an insurance agent looking for new clients in the automotive industry, writing blog posts about how expensive car parts cost could be helpful for your prospects.
Or maybe you want to write a blog post about why people should get their vehicles insured every year instead of every six months or so— that's also something worth sharing with them.
When done well enough, this type of information sharing can positively influence buyers' decisions by making them aware that there are other options besides what they currently use today.
Builds Customer Trust
When you create content that shows your expertise, transparency, and leadership in your industry, you're showing potential customers that they can trust you.
It’s an investment of time and resources. If people don't know who you are or what you do, they won't buy from you. That makes it critical for businesses to build their brand with content marketing before using digital ads as a sales tool.
Keeps Your Sales Funnel Filled With Potential Buyers
With a content marketing strategy, you can craft relevant and valuable information for your audience to attract them to take action.
It can be any action, such as downloading a free product or service guide, buying a product or service from you, sharing it on social media, and more.
Helps You Stay Relevant and Visible to Prospects
If you're using a content marketing strategy correctly, chances are that it will help your company stay relevant in the eyes of its prospects—and that's something worth celebrating.
Content marketing is a means by which your company can stay relevant and visible to its prospects.
It helps you build a relationship with them and allows you to share information about your industry or field that might be useful to them.
Enhances Brand Loyalty and Improves Customer Retention Rates
Brand loyalty is vital for repeat purchases, which are essential for business growth. And content marketing is a great way to build one.
Customers loyal to your brand are likelier to buy from you again in the future, especially if they feel like they know who you are and what you stand for.
Your content marketing goals should connect powerfully with your audience by creating content that resonates with them and builds customer trust.
It allows them to become more engaged with your brand and see themselves as part of it, making it easier for them to buy from you again.
Encourages Repeat Purchases From Existing Customers
Creating and sharing content consistent with your brand's values can increase customer loyalty and help them become advocates for you.
For instance, suppose a customer has recently purchased a new pair of running shoes from you. Why not create an article about how to choose the best running shoes for their particular needs?
It will give them something helpful to read while also increasing the likelihood that they'll get excited about your products again.
How to Increase Sales with Content Marketing: 4 Things You Can Do Today
1. Create Awareness Through Bloggers and Influencers
One of the best ways to create awareness with content marketing is to work with bloggers and influencers related to your industry.
Reach out to them through email and see if they are interested in working with you.
If they are, they can create content that will drive people to your website, boosting your brand.
Bloggers and influencers have large followings on social media. It's a great way to create awareness since people will click on their content.
You can also reach out to people who have been featured in magazines and ask them to write product reviews for your business. Doing this will create more exposure for your brand, and people will likely visit your website.
2. Create a Landing Page to Capture Email Addresses
Create a landing page that offers an incentive to visitors. For example, you may offer a free e-book that provides valuable information about your business.
Once people visit your website and download the e-book, you can capture their email addresses.
It's a great way to build up your email marketing list. You can create tailored ads more specific to your products or services.
You can also use email marketing automation software to create segments based on your subscribers' interests. Doing this will help you develop tailored ads for your business and drive more sales.
3. Use Infographics to Increase Awareness and Understanding
Infographics are a fantastic way to provide information to your audience. They are visual and provide simplified information that is easy to understand.
Use infographics to provide information on topics such as how your products work, how to use them, and their benefits.
You can create infographics using the help of a marketing agency or a freelancer.
By using infographics, you can easily reach your audience and provide them with information on your products. They are a great way to simplify communication and better understand your products.
4. Increase Awareness Using Podcasts
Create podcasts that talk about your industry, provide insights into your business, and more. You can also interview people in your industry to learn more about their experiences and advice.
Podcasts are an excellent way to provide information to your audience, establish yourself as an authority in your industry, and engage with your audience.
Why is Content Marketing Better?
What makes content marketing better than other types of marketing for your business? Well, for starters, it's more effective.
According to Demand Metric, content marketing generates more than thrice as many leads as outbound. The best part of it is that it costs 62% less.
And when you think about it, that makes sense: if you create valuable and relevant content for your audience, they will want to share it with their friends and family— and those people may also become customers.
How to Measure Your Content Marketing Campaign's Success
- Organic traffic from search engines and social media: Organic traffic is the most apparent sign of how well your content performs. If people are sharing it via social media and linking to your site, that's a good sign that they find it valuable and want to share it with their friends.
- Social media engagement: You can measure this by looking at how many shares, likes, and comments your content receives on social media. The more people engage with your content, the more likely they will become customers themselves.
- Lead generation: If you have an opt-in form on your website for people who want more information about products or services, this is a great way to generate leads for your business—and convert them into paying customers down the line.
- Email engagement: If you have an email list, it’s a good idea to measure how many people open and click on the links in your emails. You can also see how many people unsubscribe from your list each month.
How Content Marketing Can Drive Sales: Final Thoughts
Content marketing to promote sales is a viable option for small and large businesses, but you've got to tailor your approach to what works best.
Growing your business with social media, building useful buyer personas, and approaching the right influencers will help increase your sales.
It all comes down to the right balance of quality content marketing, paid ads, and a strategic plan.
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