Table of Contents
- What Makes a Digital Marketing Agency in Bangladesh Unique?
- What Do Digital Marketing Companies in Bangladesh Specialize In?
- How Much Do Digital Marketing Services in Bangladesh Cost?
- Why Outsource to Digital Marketing Agencies in Bangladesh?
- How to Choose the Best Digital Marketing Agency in Bangladesh?
- 10 Questions to Ask When Hiring Digital Marketing Companies in Bangladesh
- Takeaways on Digital Marketing Agencies in Bangladesh
What Makes a Digital Marketing Agency in Bangladesh Unique?
Bangladesh is gaining recognition among foreign investors as a market to keep an eye on. The following are the top reasons that make a digital marketing agency in Bangladesh unique:
Answer #1: It Has Rapid and Sustained Economic Growth
One of the defining characteristics of Bangladesh's robust economic development is its impressive GDP growth. In 2018, the country's GDP increased by 7.3%. Projections by the Asian Development Bank indicate that this trend will continue in the coming years.
For businesses looking to hire any digital marketing companies in Bangladesh, this means that a partner agency has increasing budget for upskilling their employees. Thus, you are likely working with a service provider that stays abreast on the latest digital marketing trends.
Answer #2: It Has a Strategic Location
Bangladesh is located on the border of South and Southeast Asia, making the country a strategic hub for trade and commerce. The capital city of Dhaka is easily accessible to neighboring countries and serves as the country's economic center.
Additionally, its coastal location on the Bay of Bengal provides favorable conditions for trade with Asian and Middle Eastern markets. This means that clients can work with people who have experience working with international businesses.
Answer #3: It Has a Growing Population
As of 2022, Bangladesh has a population of 168,368,651, according to the United Nations, making it the fifth most populous country in Asia and the eighth in the world. It is projected that the population will reach 202 million by 2050, according to The World Counts.
In line with this, middle class households in Bangladesh are expected to reach 34 million by 2025. This means that digital marketing agencies in Bangladesh are becoming more capable to hire skilled online marketing professionals.
What Do Digital Marketing Companies in Bangladesh Specialize In?
A digital marketing agency in Bangladesh can provide various promotional services that leverage the internet. This includes organic and paid online marketing tactics.
That said, here are some digital marketing services in Bangladesh that you can avail:
- Search Engine Optimization (SEO): This describes the process of optimizing websites for search engines, such as Google, to improve their ranking on search results.
- Search Engine Marketing (SEM): This refers to creating and managing online advertising campaigns to improve a website’s visibility.
- Social Media Marketing: This is the process of using various social media platforms to promote a brand, engage customers, and drive referral traffic to your website.
- Email Marketing: It deals with the use of email to build a direct marketing channel to potential and existing customers.
- Content Creation: This is the process of producing content for marketing purposes. It includes blog and web page content writing, copywriting, graphic design, multimedia media content production and more.
Some service providers may also specialize in small business and e-commerce marketing and offer additional services like affiliate marketing, data and analytics, and more.
How Much Do Digital Marketing Services in Bangladesh Cost?
Digital marketing agencies in Bangladesh can charge $20 - $100 per hour or $1,000 - $10,000 per project. This is ideal for small businesses or any company that has limited marketing budget.
Of course, the cost of digital marketing services in Bangladesh varies depending on the complexity of your project, its timeline, and number of team members who will work on your marketing campaigns.
Why Outsource to Digital Marketing Agencies in Bangladesh?
Outsourcing costs in Bangladesh is more affordable than in developed countries. Additionally, hiring a digital marketing agency in Bangladesh allows you to work with people who have extensive experience in providing services to international clients.
Here are three more reasons outsourcing your digital marketing needs to Bangladesh can be ideal:
Reason #1: Affordable Costs
Bangladesh offers low labor costs with an average monthly salary of 6511.11 BDT/month compared to other Asian outsourcing destinations like India, China, and the Philippines. Additionally, the average monthly cost of living for a family of four in Bangladesh is $1,088. This is exclusive of family rent, food expenses, and transportation.
Reason #2: Strong Work Ethics
Bangladeshi employees are recognized for their strong work ethics. Their government is also pushing for the Digital Bangladesh initiative that refers to their projects that have to do with digital technologies. No wonder the best digital marketing agencies in Bangladesh can serve clients from Germany, Japan, Australia, and other countries.
Reason #3: Highly-Skilled Human Resources
The literacy rate in Bangladesh has improved to 74.9% in 2020. This is due to the increasing adoption of technology in education.
This has elevated the skill level and job readiness of their local workforce, making their human resources highly sought after by local and international clients. The country also boasts of over 1,500 outsourcing companies, providing a strong foundation for Bangladeshi talent in the outsourcing market.
How to Choose the Best Digital Marketing Agency in Bangladesh?
There are factors you should consider when choosing a digital marketing agency in Bangladesh. You can follow the quick guide below to know how you can find the right partner agency for your business:
Step #1: Figure Out What You Want to Achieve
First, you should figure out your business’s digital marketing needs. It can be as simple as improving your website’s search engine ranking or something complex as increasing your sales using social media.
Knowing your goals will make it easy for you to convey what you want to achieve. On the other hand, a digital marketing agency can easily come up with a promotional strategy.
Step #2: Do a Thorough Research
No two digital marketing service provider are created equal. Some can cater to enterprises, while some can handle marketing campaigns for small businesses. As a result, it is challenging to zero-in on a suitable partner agency that can cater to your needs.
Doing your research on digital marketing companies in Bangladesh can help you save time and money in the long run. That’s because the right service provider can offer cost-effective strategies that you can use to make the most of your marketing budget.
Step #3: Inquire About Their Recent Work and The Outcomes
Ask for a portfolio that showcases the agency's most recent work as proof of their digital marketing skills. Looking for agencies willing to openly discuss their processes and outcomes will be crucial to making a final choice. It also displays that they are transparent and value accountability.
Step #4: Know How They Stay Abreast
Aside from their ability to bring desired results, it is also important that your partner agency stay knowledgeable on the latest digital marketing trends. More than that, they should be able to incorporate those changes in their campaigns. You can do this by asking them about the new trends in the digital marketing industry and how they are leveraging it.
10 Questions to Ask When Hiring Digital Marketing Companies in Bangladesh
Since there are plenty of digital marketing agencies in Bangladesh, asking the following questions can help you identify whether a service provider is right for your business:
- What digital marketing strategy will you leverage for our campaign?
- Is SEO enough to help us achieve our marketing goals?
- What would be the optimal budget for a PPC campaign?
- Which social media platform should we prioritize for this campaign?
- Do you provide full-stack digital marketing services or do you specialize in one tactic?
- Can we view samples of your past campaigns?
- How were you able to provide your previous clients’ desired results?
- Do you have experience working for a company like ours?
- How long before we can see results?
- Why does it take so long before we can result from our digital marketing efforts?
Takeaways on Digital Marketing Agencies in Bangladesh
The best digital marketing agency in Bangladesh can help boost brand awareness for your business. In addition, they can drive high-quality leads and improve your bottom line.
That said, it is essential that you know what your needs are and what questions to ask. This can help you identify whether a partner agency is the right fit for you. As a result, you can run result-driven marketing campaigns without the stress and guesswork.