Latin America’s economy is experiencing a positive upswing, and digital technology is driving the improved figures. Naturally, this also translates into a LATAM consumer base that's increasingly connected with everything digital.
For instance, in 2023, more than 83% of buyers used social media to place digital ads. Furthermore, the region boasts around 300 million online shoppers, with Brazil projected to reach 77,2 billion dollars in online physical goods resales by 2027, a 111% increase from the 2022 figures.
These impressive figures also call for the expertise of remarkable marketers. So, what makes LATAM digital marketing agencies stand out, and who should you consider partnering with?
Let’s find out.
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Top Latin American Digital Marketing Agencies
The marketing landscape in Latin America offers great untapped potential for brands, with many high-profile digital marketing and branding agencies offering services in Portuguese and Spanish. Below, we’ve gathered the best experts from the LATAM digital landscape, highlighting their services, success stories, and more.
Clab! Creative Laboratory
Agency services:
- Digital Strategy
- Branding
- Creative
- Video Production
- Event Marketing
Minimum budget:
- $10,000 - $25,000
Best for:
- Digital Marketing for Healthcare
Notable clients:
- Pint Pharma, GSK
Clab! Creative Laboratory was formed way back in 2009 by medical and marketing experts. With such a background, Clab is a unique agency that can cater to the specific needs of healthcare and pharmaceutical brands. It has already delivered tangible results in monster markets such as Brazil and Mexico, with an omnichannel approach and a deep understanding of the needs of medical clients.
Clab is among the pioneers of post-COVID educational event organizers and marketers. As you can see from the agency’s portfolio, they seriously emphasize medical event organization and execution. Also, they were among the first agencies to embrace the new solutions post-COVID medical engagement, offering their clients a unique and tech-savvy way to reach and retain their patients/clientele through the digital landscape.
Covault Group
Agency services:
- Full-Service Digital Marketing
- Design Services
- Digital Strategy
- eCommerce Development
- WordPress Website Design
Minimum budget:
- Inquire
Best for:
- Design Services & Branding
Notable clients:
- Yanni Immigration Services, JRT Tennis Academy
Covault Group aims to differentiate itself in the LATAM market by catering to both regional and global needs. They are highly versed in adapting to different market dynamics with various digital marketing services.
While the agency offers many different digital marketing services, its expertise lies in design and branding. The company’s portfolio is filled with stunning images, fresh branding ideas, and eye-grabbing designs that have considerably improved their clients’ online presence.
IMAGICA
Agency services:
- Web Development
- Full-Service Digital
- Video Production
- Graphic Design
- Branding
Minimum budget:
- $1,000 - $10,000
Best for:
- B2C Product Marketing
Notable clients:
- Hidrosfera Occ, TADs Depot
IMAGICA is a veteran agency from Pereira, Colombia, with two and a half decades of experience in video production and advertising and with growing experience with web development and design. Since broadening their scope, they’ve carried out several national and regional campaigns, working with various international clients from France, England, the US, Australia, Puerto Rico, and Mexico.
IMAGICA is the driving force behind TADs Depot’s (Biorary USA) website, a US company selling orthodontic mini-screws. The agency developed its eCommerce platform from scratch, and now, TADs Depot exclusively uses it for its sales. The agency also developed four monthly marketing campaigns for the company that reached over 6000 contacts.
iBiabi Lab
Agency services:
- Full-Service Digital
- Web Development
- eCommerce Development
- Video Marketing
- AI Development
Minimum budget:
- $1,000 - $10,000
Best for:
- B2B Growth Marketing
Notable clients:
- Canada Immigration Rudas, Colvenz
iBiabi Lab is a LATAM digital marketing agency specializing in digital strategies and web design. The expert team combines over 35 years of experience in systems engineering, big data, communication, marketing, and the legal and finance sectors.
One of their mentionable projects was the Canada Immigration Rudas website, which now boasts a more user-friendly interface with easy online consultation session booking. The website now boasts clear presentations of diverse immigration services such as work and study permits, residency programs, and more.
The site now also includes free eligibility steps and a detailed step-by-step guide for the immigration process.
Doble Click
Agency services:
- Full-Service Digital
- Digital Strategy
- Content Marketing
- Logo Design
- Web Design
Minimum budget:
- Under $1,000
Best for:
- B2B Branding
Notable clients:
- Furia Wines, Acqua Boost
Doble Click is a dedicated B2B digital marketing agency specializing in B2B branding. They prioritize creative content strategies and complex advertising campaigns to help businesses achieve their goals and improve their online presence.
The company specializes in developing a standalone marketing strategy for its partners in their respective niches, helping them position themselves above the competition and enabling them to communicate their value proposition on every available digital channel.
The agency handles more than twenty projects from different sectors, enjoying a respectable 55% growth from 2022, a two-year expansion, and providing expert branding services to more than 25 customers in Latin America.
Acomunica
Agency services:
- Graphic Design
- Design Services
- Digital Strategy
- Web Development
- Digital Marketing
Minimum budget:
- $10,000 - $25,000
Best for:
- App Development
Notable clients:
- Construtora Hedro, Hering
Acomunica has been around for 15 years, offering clients its web design/development, digital, and social media marketing. Apart from covering the standard digital marketing agency service palette, Acounica also offers app development for iOS and Android, focusing on stellar user experience.
Acomunica offers a wide range of services. Apart from branding, PPC, SEO, and product design, their main talent lies in development. By using custom languages and frameworks, they can help their clients use the latest CMS platforms and everything from site builders to low and no code development,
Vero Contents
Agency services:
- Full-Service Digital
- Digital Strategy
- eCommerce Development
- WordPress Website Design
- Web Development
Minimum budget:
- $1,000 - $10,000
Best for:
- Online and Offline B2B/B2C Advertising
Notable clients:
- Passini & Alvarez, Eurofarma, Lopes Erwin Maack
Vero Content is the web department of Vero Comunicação e Marketing, which has steadily expanded into a massive undertaking as digital became the primary means of business communication. That said, Vero Contents has been helping its customers overcome their communication and marketing challenges since 1997.
Vero Contents ran the inbound marketing project for Lopes Erwin Maack, creating a new site that integrated with the Lopesnet proprietary system and stored all the client’s data. The result was a 311% growth in their Google Adwords campaign, while the site number of visitors jumped by 50%. The site saw a further 10% improvement after implementing a new blog strategy, and lead generation increased by 20%.
Webify Brasil
Agency services:
- Media Buying
- Market Research
- Web Design
- UI/UX Design
- Full-Service Digital
Minimum budget:
- Under $1,000
Best for:
- Branding
Notable clients:
- ClassMinds, Creator Spot
Webify Brasil centers its strategies around growth and cutting-edge technologies to create and supervise digital acquisition channels that drive success and increase return on investment for their clients. As the company put it, its mission is to ignite ideas and bring insight and creativity to a company to help it live up to its potential.
Webifiy is an ideal partner for those who embark on their digital transformation. Just check out their client testimonies: they’ve helped entrepreneurs and healthcare professionals transform their businesses and practices into a complete digital ecosystem, helping them prosper online and offline.
Zero11 Idea
Agency services:
- Branding
- Full-Service Digital
- Advertising
- Design Services
- Media Buying
Minimum budget:
- $10,000 - $25,000
Best for:
- Omnichannel Advertising
Notable clients:
- Cristália Laboratory, Farnese
Zero11 Idea began in 1991 as your typical advertising agency that adapted to the digital revolution, offering all the standard services digital agencies do. They specialize in creative campaigns, consultancy, and creating individualized strategies. So far, they’ve worked in over 15 markets and helped over 400 brands.
Apart from being highly proficient and efficient in traditional and digital advertising, Zero11 Idea undertakes highly creative endeavors, such as jingle creation. As you may know, they are one of the oldest yet still most powerful advertising tools out there.
VPA Marketing Digital
Agency services:
- Email Marketing
- Advertising
- eCommerce
- Digital Marketing
- Reputation Management
Minimum budget:
- Inquire
Best for:
- Online and Offline Advertising
Notable clients:
- El Mago Pilas, Hiperceramico
VPA Marketing Digital aims to be a dedicated, consistent, and transparent agency that strives to keep up with the ever-changing digital landscape to deliver.
The agency understands that consistency is the key to building meaningful client and customer relationships that will help improve brand engagement and sales.
VPA Marketing Digital has been active on the web since 1998. This means they have been on the market for 26 years. During this time, they’ve performed 325 web analytics projects and overseen 154 PPC and 93 SEO campaigns. They’ve also managed to grab 737 first positions and have successfully orchestrated 65 email marketing campaigns.
Suprema Propaganda
Agency services:
- Full-Service Digital
- Branding
- Web Development
- Mobile App Development
- Business Consulting
Minimum budget:
- Under $1,000
Best for:
- WordPress Development
Notable clients:
- SSBOX, Acoforte
Suprema Propaganda has been at the forefront of the Brazilian digital marketing scene. They are a dedicated advertising agency specializing in 360º marketing, covering both print and digital media. From web development to social media engagement, they can meet every marketing need through branding and SEO.
Supreme Propaganda is one of those LATAM digital marketing agencies that aim to bridge the past and the future. Apart from providing full-spectrum digital marketing services, they also specialize in print media, making them a great choice for businesses who deem it necessary to have all marketing opportunities covered.
Kemotion Lab
Agency services:
- Full-Service Digital
- Branding
- Video Production
- Video Marketing
- Business Consulting
Minimum budget:
- Under $1,000
Best for:
- Marketing for Financial Businesses
Notable clients:
- Frimaster
Kemotion aims to provide digital marketing and design services while focusing on creative and artistic freedom. They think about digital marketing not as a numbers game but as a form of art.
For instance, Frimaster has developed a unique branding and content strategy for its social networks. Their main objectives were to strengthen the brand’s identity in the countries it was already present and set the stage for further expansion in Brazil.
Their campaign ended in 450 clicks per publication on average, and their social following has grown by approx. 100 new people every week.
By3 Comunicação+Design
Agency services:
- Creative
- Business Consulting
- Digital Marketing
- Software Development
- Event Marketing
Minimum budget:
- $1,000 - $10,000
Best for:
- Creative Design
Notable clients:
- Problema Zero
By3 Comunicação+Design swears by creativity. More specifically, they believe that design, as a powerful branding tool, is the key to enabling a business to differentiate itself from the rest. The company believes that an analytical approach to each project can help achieve better decision-making and strategic planning in every aspect of a marketing project.
The agency is the mastermind behind Problema Zero’s revamped customer relationship management. The comprehensive campaign ended with a 25% increase in store revenue, eventually reaching 38%. Customer numbers also increased by 19% in the first six months of the campaign, and customer retention has also seen an increase of 22% due to the new line of services the company implemented.
Best Latin American Branding Agencies
Branding is on the rise in Latin America. To be more precise, Athene was the region’s fastest-growing brand, with a yearly value growth rate of a respectable 128%. While this is only a tiny chunk of information, it does justice to representing the potential of LATAM branding agencies.
Atico
Agency services:
- Branding
- Creative
- Design Services
- Video Production
- Web Development
Minimum budget:
- $1,000 - $10,000
Best for:
- B2C, B2B, and NGO Branding
Notable clients:
- Soho, Creston, Ucasal
With over 20 years of experience, Atico is an Argentinian digital marketing agency that knows that branding is much more than creating a memorable logo and a catchy name. A brand is the reflection of a company’s history and story. It’s the expression of why people should trust a company.
Atico’s branding expertise and overall vision can be observed in its portfolio. The visual communication is clear, minimalistic, and majestic at the same time. Probably the best representation of their expertise is their work for The Catholic University of Salta, which needed a redesign to keep up with the demands of the digitized world.
Lastly, they have also been the go-to experts for Coca-Cola to take care of their advertising campaigns in ten Argentinian provinces.
Minc.Space
Agency services:
- Comprehensive Design Services
- Branding
- Web Design
- UI/UX Design
- Print Design
Minimum budget:
- $1,000 - $10,000
Best for:
- Branding
Notable clients:
- Origem Sustentável, Ecovalor
Minc.Space is one of those Brazilian digital marketing agencies that focuses on comprehensive branding and value-building for their partners. Their editors, design specialists, developers, and project managers all work towards one goal: to create a brand that builds trust and offers value.
Through meticulous attention to detail and a commitment to excellence, Minc.Space strives to establish brands that attract attention and foster long-term relationships based on trust and value. Their dedication to creating meaningful brand experiences sets them apart in the competitive landscape of digital marketing agencies in Brazil.
Conquista Comunicação
Agency services:
- Full-Service Digital
- Graphic Design
- Web Design
- Web Development
- Branding
Minimum budget:
- Under $1,000
Best for:
- B2C and B2B Branding and Custom Development
Notable clients:
- Eufloria, 3M
Conquista Comunicação has been around since 2003 and has catered to clients' needs in Portugal and Brazil. The agency omits ready-made solutions. Instead, they concentrate on individualized approaches and tailor-made projects.
Conquista Comunicação offers more than just branding — it’s clear that they cater to almost every digital need under the sun. For instance, the project they did for Wall Systems entailed full front- and back-end development, advanced content management, and a responsive, user-friendly design.
They also created Pampack’s branding strategy, visual identity, and marketing materials.
Best South American Advertising Agencies
Internet advertising has also undergone massive development over the past decade. For example, the LATAM digital ad spending has increased from $0.51 billion in 2010 to $13.29 billion in 2023, with figures reaching $14.55 billion somewhere this year.
Which agencies are at the forefront of that steady growth? Let’s see.
LADO9
Agency services:
- Full-Service Digital
- Print Design
- Design Services
- Creative
- Media Buying
- Advertising
Minimum budget:
- Under $1,000
Best for:
- Event Advertising and Branding
Notable clients:
- Danone, Santander Bank, Santos Brasil
Lado9 is a Brazil-based creative agency that offers a wide range of services to enhance any brand’s online presence on all digital fronts. The agency aims to cater to businesses of all sizes, from massive corporations to small startups, to help them reach their marketing objectives.
Lado9 is behind the success of Meatstock Brazil, one of the world’s leading barbecue festivals. The agency took over the festival’s marketing development and communications and designed the event’s website. As part of a comprehensive strategy, Lado9 also managed social media marketing with paid traffic and influencers. Ultimately, the festival was a success, with over 32,000 in attendance.
Coctel Brand
Agency services:
- Branding
- Digital Marketing
- Development and Engineering
- Video Production
- Scriptwriting
Minimum budget:
- $10,000 - $25,000
Best for:
- Enterprise Advertising and Branding
Notable clients:
- Nissan, Decathlon
Coctel Brand prides itself on having a multidisciplinary team of sociologists, creatives, business strategists, and psychologists to help clients better understand their brand’s current position and possible future digital pathways.
Coctel’s expert team is committed to holistic problem-solving by transforming challenges into opportunities and crafting individualized advertising services that can help overcome market fluctuations as well as conduct thorough rebranding and successful product launches.
Coctel Brand’s video materials exemplify their expertise, and no matter the objective, the experts at the agency will create highly engaging and often funny solutions that will grab the target audience's attention.
Best Mexican Digital Marketing Agencies
In 2024, Mexico has 90.20 million social media users, or 70.0% of the country's total population. Also, the main digital consumers are young, with 74.9% younger than 44. It is also estimated that the LATAM online retail market value will reach $160 billion by 2025, with Mexico accounting for 28% of the LATAM eCommerce market.
The digital craze is evident in Mexico, and here are the digital masterminds at the forefront of this massive expansion.
Relevant
Agency services:
- Full-Service Digital
- Creative
- Web Design
- Video Marketing
- eCommerce
Minimum budget:
- $1,000 - $10,000
Best for:
- Enterprise Digital Marketing
Notable clients:
- Google, Netflix, Cerveza Corona
Relevant is a full-service advertising agency operating both in Argentina and Mexico. The agency prioritizes communication in its operations. As they’ve put it, this enables them to understand their clients better and helps them create a brand identity that empathizes with its target audience, building a stronger relationship.
Relevant has created a unique campaign for Gamer 24 Hours to boost its online presence. The agency optimized its Facebook and Google Ads and created new social content, making its social networks a gamer info source.
The agency also ran contests and took care of the brand’s social engagement, which resulted in a 10,000 follower increase in only a few months, translating into better sales.
Cool Kids Visual Marketing
Agency services:
- Full-Service Digital
- Web Development
- Video Marketing
- Mobile App Development
- IT Services
Minimum budget:
- $1,000 - $10,000
Best for:
- B2B and B2C Digital Marketing, Design, and Branding
Notable clients:
- Hurakan Spirits, Milk Company
Cool Kids MKT specializes in commercial photography, digital marketing, video production, creative, graphic design, web dev, and 3D design.
They use all these marketing tools to create effective digital strategies encompassing all channels and all digital advertising options to maximize their client’s return on investment.
So far, the agency boasts more than 20 satisfied customers, over 100 successful sessions, and 112 completed projects. Truth be told, their portfolio is impressive, presenting compelling evidence of their artistic prowess that can help any business reach its marketing goal through unique and highly creative, visually rich solutions.
Key Blend
Agency services:
- Full-Service Digital
- Web Development
- Branding
- Video Production
- Web Design
Minimum budget:
- $10,000 - $25,000
Best for:
- B2C Digital Marketing and Branding
Notable clients
- Panic Room, Louminology
Key Blend is among the best digital marketing agencies in Mexico that focuses on tailor-made marketing strategies. Their goal is to foster proactive, long-term partnerships with their clients and develop customized marketing strategies, setting up both parties for success.
Key Blend is the agency behind the branding and website for Rookies. Apart from undertaking such a massive task of creating a unique brand identity, the agency also created content for their social networks, their publications, and even audiovisual content. The result was a stunning, responsive website that catches the essence of the brand and communicates it clearly.
LRD Media
Agency services:
- Digital Marketing
- Web Design
- Affiliate Marketing
- CRM Consulting
- Call Centers
Minimum budget:
- Inquire
Best for:
- Healthcare Digital Marketing
Notable clients:
- Chiropractors, Dental, Healthcare
LRD Media is a digital agency specializing in helping chiropractors and other medical experts navigate the digital landscape. The agency develops custom strategies to enhance its clients’ online visibility, generate more business, and drive practice growth.
The experts at LRD Media are transparent about their pricing and methods. Their homepage clearly highlights their three available digital packages and pricing for each. Moreover, the agency goes as far as guaranteeing results — if they fail to deliver the expected results, they will work for their clients for free for a full month until they reach the desired results.
Proyecto IN
Agency services:
- Digital Strategy
- eCommerce Development
- Web Development
- Digital Marketing
- VR/AR
Minimum budget:
- $1,000 - $10,000
Best for:
- B2B and B2C Digital Marketing
Notable clients:
- 832 Cash for Cars Houston, Clinica HAR
Proyecto IN is a digital agency with over ten years of experience in the field. Over the years, they have perfected the subtle art of content marketing, eCommerce operations, and inbound marketing, seeking to increase their clients’ ROI as much as possible.
Given the plethora of positive Google-verified reviews, it’s clear that their partners are highly satisfied with the agency’s personalized approach and custom services. Proyecto IN can be a true game-changer for brands looking for an all-in-one digital marketing agency that even offers custom filters for social media.
MHA Consulting
Agency services:
- Full-Service Digital
- Branding
- Advertising
- Email Marketing
- eCommerce
Minimum budget:
- $1,000 - $10,000
Best for:
- Enterprise Full-Service Digital
Notable clients:
- The Style Rack, Everlast
MHA Consulting has a clear vision when it comes to helping its clients. The agency has a 3X program, which guarantees that the company that partners with it may be able to achieve threefold growth in just six months.
What makes MHA Consulting stand out isn’t just the guarantee — they also make an effort to educate their clients by providing them with a series of downloadable materials, ensuring that they’re set up for long-term success. The eBook, for instance, is really handy, as it gives business owners a hands-on approach regarding the basics of digital marketing and SEO.
Lumag Digital
Agency services:
- Digital Marketing
- eCommerce Development
- Video Production
- UI/UX Design
- Branding
Minimum budget:
- $1,000 - $10,000
Best for:
- B2C Full-Service Digital
Notable clients:
- Keller Williams, QUAN, Angus Butcher House, Undici Pizza & Ristorante
Lumag Digital is at the forefront of digital transformation, empowering businesses of all sizes to excel online. Focusing on reshaping digital engagement, the agency offers tailored services from web design to content creation, driving tangible results through personalized strategies. Committed to excellence, the team crafts success stories that surpass expectations and deliver lasting impact.
One of Lumag’s most successful projects was the one they did for Angus Butcher House. The agency's comprehensive PPC and content strategy helped the client increase reservations and improve social media engagement and brand positioning. Needless to say, all of this effectively improved the restaurant’s bottom line.
Why Hire LATAM Marketing Agencies
It should be clear that LATAM marketing Agencies have much to offer, not just in terms of expertise but in terms of yet untapped or rapidly growing market potential. The latter is especially true if you are considering entering the LATAM market and need a team of experts to help you get started.
Addressing Language Differences With Localized Content
Nuances are the key to grabbing the attention of Latin American leads. According to research by Common Sense Advisory, 72.4% of buyers will show a higher likelihood of buying a product if the info is in their language, which, in 56.2% of cases, is even more important than the product price.
Even though Latin America has over 660 million people, with Spanish and Portuguese being the two most spoken languages, there are some challenges businesses and marketers need to face. Unique language variations and customs make the region highly diverse. This means there are significant differences between dialects, even between Spanish speakers across different countries.
Still, this is where LATAM digital marketing agencies help, as they can reflect the language differences in localized content, assisting businesses to build deeper connections and brand loyalty.
Tapping Into Creativity
Latin America has one of the most creative advertising industries globally, with Brazil, Mexico, and Argentina having the most innovative markets in the region.
For example, one of the most successful writers/directors, Juan Cabral, is from Argentina and is the creative driving force behind the "Gorilla" advert for Cadbury.
Deep Understanding of Cultural Differences
The LATAM digital marketing workforce isn’t only fluent in Spanish or Portuguese — experts will also be fluent in French and English, which is a massive benefit in today’s globalized business world.
Another great advantage is the minimal time zone differences for North American businesses that work with LATAM branding or digital agencies. This can easily facilitate real-time communication and collaboration while reaping the benefits of an up-and-coming workforce at relatively lower rates.
Huge Digital Potential
LATAM’s digital landscape has significantly transformed over the past years, with internet penetration reaching even 91% in places like Chile. Mexico and Brazil are among the ten countries with the largest digital populations, offering several opportunities.
- Business: with the spread of remote work, the LATAM digital workforce has become an appealing option for foreign investors and companies, with IT outsourcing alone enjoying a projected 12.26% yearly growth rate.
- Changing consumer habits: The eCommerce market is experiencing massive growth, and digital banking is becoming increasingly widespread in the region. For example, 90 million people used the Brazilian neobank, Nubank in October of 2023 alone.
- Rapid AI and IoT Advancements: AI is gaining serious momentum in the region, with the IoT sector also experiencing rapid expansion. For example, the industrial IoT market is forecasted to reach a market volume of $29.60 billion by 2028, with a CAGR of 12%.
- Entertainment and social media expansion: Latin America is witnessing substantial growth in Subscription Video-on-demand (SVOD) services and social media engagement, with an estimated 160 million subscriptions by 2029, establishing itself as a significant player in the global digital entertainment arena.
Focused on Social Media
Social commerce is making tremendous waves in LATAM, with an estimated compound annual growth rate (CAGR) of 28.9% from 2022 to 2028, expected to reach $27.3 billion from just $6.2 billion, which is a 340.3% increase.
Additionally, in Mexico alone, 67% of consumers made at least one purchase via social media, which may not seem like much, but that’s until you realize that there are more than 90 million social media users in Mexico).
Having such an active social retail scene in Latin America, it’s also quite natural to assume that digital agencies also have a profound understanding of how to manage social media accounts create and implement high-converting social media strategies, both for LATAM and international markets.
LATAM Marketing: Leading The Charge of the Digital Revolution
Latin America is gracefully riding the waves of digital transformation, and the marketing, advertising, and branding agencies in the region are prime examples of highly creative digital marketing that has been done right.
With a dynamic blend of innovation, cultural richness, and strategic vision, these agencies are not just adapting to change but also taking charge of redefining the digital landscape worldwide.
As Latin America continues to embrace and shape the digital future, these agencies stand as beacons of creativity and effectiveness, setting new standards for digital marketing excellence in the region and beyond.
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