Question 1

What is an eCommerce marketing agency?

Accepted Answer

An eCommerce marketing agency is a company that specializes in various digital marketing solutions and strategies tailored for eCommerce businesses. These agencies focus on helping eCommerce companies promote and sell their products or services online to increase website traffic, attract new customers, and boost conversion.

Question 2

What services do eCommerce marketing companies offer?

Accepted Answer

Typical services provided by eCommerce marketing companies include:

Search engine optimization (SEO)
Paid marketing
Content marketing
Social media marketing
Conversion rate optimization
Email marketing

Through efficient eCommerce marketing strategies, including keyword research, on-page and off-page optimization, and backlinks, clients' eCommerce websites get more visibility and better search engine ranking. This results in more clicks, better engagement, and increased conversion.

Question 3

How much do eCommerce marketing companies charge for their services?

Accepted Answer

eCommerce marketing companies charge between $2,500 and $12,000 per month, depending on the type of project. Here are the average advertising costs for some common eCommerce services:

eCommerce search engine optimization (SEO): $1,500 to $5,000 per month
eCommerce pay-per-click (PPC) advertising: 12% to 15% of your monthly ad spend
Content marketing: $2,000 to $50,000 per month
Email marketing: $300 to $500 per month
Social media marketing: $4,000 to $7,000 per month

There are different pricing models, with the two major ones:

Lower upfront retainer plus total ad spend percentage: good for established eCommerce companies that want to focus on ad performance
Higher upfront retainer plus lower ad spend percentage: good for companies that want to invest in a full eCommerce marketing strategy and not only focus on ads

The top 50 eCommerce marketing agencies on DesignRush charge an average of $113/hour. Roughly 23% of the eCommerce marketing companies on DesignRush accept projects with a minimum budget of less than $1,000, while 0.70% have a $50,000+ minimum budget.

Question 4

How can I find eCommerce marketing companies on DesignRush that fit my budget?

Accepted Answer

The easiest way to find eCommerce marketing companies that fit your budget on DesignRush is to use the filtering feature and sort companies by lowest to highest average hourly rate or lowest to highest minimum budget. Agencies like Kow Abundant, 411Writers, and Mr. SEO have minimal budgets under $1,000.

Question 5

Why should I hire an eCommerce marketing company?

Accepted Answer

Here are some reasons to hire an eCommerce marketing company:

Knowledge about different marketing strategies and access to the latest eCommerce marketing software and tools
Experience delivering successful eCommerce campaigns
Advanced customer data analytics that help you optimize your strategy
Flexible team structure that allows you to choose several promotional channels and strategies according to your goals and budget

An example of a successful eCommerce marketing agency project is CakeCommerce, which helped its client ANY DI increase revenue by 300% in one and a half months. The agency launched paid social, influencer marketing, and whitelisting campaigns, driving 40% of the total Meta revenue from paid ads and increasing engagement on all channels, which resulted in more sales.

Question 6

How do I choose the best eCommerce agency for my business?

Accepted Answer

When choosing the best eCommerce agency for your business, you should focus on the quality of its work, relevant experience, and communication. The difference between a good eCommerce marketing agency and an excellent one is that the best agencies will make sure to build a solid relationship with their clients, communicate clearly and regularly, be transparent about campaign results, and ensure timely delivery that brings good results.

Then, based on your company's needs, it is important to:

Know your marketing goals: Define if you want to focus on upselling services to existing customers, attracting new customers, or both. You’ll also need to know your target audience.
Find the right expertise: Depending on your target demographics, you may need to prioritize advertising on certain online channels. Pick an eCommerce marketing agency with expertise in the service you need, like paid media or social media marketing.
Set a budget: Determine the amount you can invest in eCommerce marketing, including organic and paid campaigns, SEO, and other methods.
Review agency experience: Ask for a portfolio of relevant work for eCommerce companies, case studies, reviews, or clients you can contact for feedback.
Ask about the strategy: Find out how the agency plans to create a custom strategy to meet your goals.
Inquire about analytics and reporting: Ask the agency about the tools it uses to track search engine rankings, submitted forms, paid ad revenue, etc., and how often you can expect to get progress reports.
Interview: Set up interviews with prospective eCommerce marketing agencies to discuss the project in detail and check if they are a good fit for your team.
Ask for proposals: Send a request for a proposal (RFP) to the shortlisted eCommerce marketing agencies.
Make a decision: After reviewing the RFPs, choose the best-suited agency and establish all project development processes.

If you need a custom-made list of eCommerce marketing companies, contact us. Our team will match you with the most suitable agencies based on your list of requirements. You can browse our Marketplace for more details.

Question 7

What questions should I ask eCommerce marketing companies before hiring one?

Accepted Answer

You should ask eCommerce marketing companies questions about their relevant eCommerce experience, the eCommerce platforms they work on, the types of services they provide, and the approach they will take to delivering your marketing campaigns.

These include the following:

Its Relevant Background

How many years of experience do you have in eCommerce marketing?
Do you have a portfolio of relevant eCommerce marketing projects?
Do your team members have relevant marketing certifications such as Shopify eCommerce Marketing, HubSpot, Google SEO, Meta Digital Marketing, and others?
Do you work with any other eCommerce clients from my niche? Will there be a conflict of interest?

Company Services and Processes

How do you make clients stand out from the local competition?
What are the best marketing tactics to promote my eCommerce store?
How do you create eCommerce marketing campaigns for a specific niche?
What social media channels do you cover in your eCommerce marketing campaigns?
What is your content strategy? How many blog posts per month can you deliver?
What eCommerce platforms do you have experience with?
What is your SEO strategy for my eCommerce? What results can you guarantee?
What does your email marketing strategy entail? How often do you send out newsletters and promotional emails?

The Project

How do we define project milestones? What happens if they still need to be met?
Who are the key team members who will be working on my project?
What metrics will you use to define the success of this eCommerce marketing campaign?
How often will you provide us with status reports and relevant metrics?
What is the expected deadline to successfully deliver the campaign? What happens if the project is late?
What is the planned budget? Are there any additional costs we can expect?
What kind of support can you provide after completing the project?

Question 8

What are the best eCommerce marketing companies in the U.S.?

Accepted Answer

According to DesignRush and Google reviews, the top 5 eCommerce marketing companies in the US are:

CakeCommerce
- 5.0 stars on Google (3 reviews)
- Top clients: GemLux, Elegant Baby, BeautyBio, Cabana Life
Groove Commerce
- 4.6 stars on Google (9 reviews)
- Top clients: Merchant Automotive, Hello Divorce, National Toy Brand, Moore Brothers Wine
Optimum7
- 4.8 stars on DesignRush (36 reviews)
- 4.2 stars on Google (35 reviews)
- Top clients: Intel, Dior, Office Anything, Dr Pepper
Stryde
- 4.4 stars on Google (21 reviews)
- Top clients: IHG, Sports Illustrated, Lime Ricki, Goal Zero
The Commerce Shop
- 4.8 stars on Google (4 reviews)
- Top clients: Tiger Friday, Divers Supply, Fab Habitat, Southern Labware

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