A branding package is crucial to creating a cohesive and memorable visual identity that accurately reflects a company's values, mission and target audience. In today's highly competitive market, businesses need to establish a strong brand identity that sets them apart from their competitors.
In this article, we will explore what a branding package is, what is included in a branding package and how much it costs. Plus, we’ll take a look at some branding package examples!
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What Is a Branding Package?
A branding package is a comprehensive collection of visual elements that create the identity of a company and help make it recognizable. It also sets the tone and personality of the brand, reflecting its mission and vision. There are many benefits of a well-designed branding package, mainly, boosting trust and credibility while helping you differentiate from competitors.
The purpose of this package is to ensure all communications from the branded entity have a consistent look and feel across all channels. The components are designed to work together in harmony to present a cohesive message about who you are as an organization.
From websites and business cards to brochures and packaging labels, everything must be strategically crafted with one single goal in mind—creating recognition for your brand! However, creating a branding package can be a complex process and many businesses nowadays choose to outsource to one of the top agencies for branding.
What Is Included in a Branding Package: 5 Key Elements
While a complete branding package consists of numerous elements, these are the five essential ones:
Logo Design
A logo is the cornerstone of any branding package as it is the visual representation of a brand. As it is often considered the face of an organization, there are a few important things you must keep in mind when designing a logo. It has to:
- Create immediate recognition
- Remain meaningful over time
- Effectively deliver your message
- Be versatile and scalable enough
- Increase memorability and appeal to the target market
- Convey your values, history, mission and aesthetic preferences
- Set the tone for future interactions between the company and its customers, employees or stakeholders
Typography
Typography refers to the style and design of the text used in your branding materials. It plays an important role in creating a cohesive and visually appealing brand identity as it:
- Conveys the tone of your brand
- Adds personality and emotion to all your communications materials
- Contributes to overall brand recognition by creating an immediate impression upon sight
This is why selecting the right combination of fonts is essential when developing a successful branding package. When designing with typography, keep things simple—too many fonts can be distracting and unintuitive, while one single font might appear dull over time.
As a rule of thumb, try to choose several fonts to use in your branding package that will help convey tone while evoking emotion in viewers. Note that they must work well together yet stand apart individually when needed.
Color Palette
When creating a cohesive and effective branding package, the selection of colors is another top priority. Colors have a powerful impact on how people perceive your brand—they can evoke emotions ranging from trustworthiness and excitement to repulsion depending on which hues you choose.
Consider how each color will look in both print and digital formats when selecting your palettes. For instance, if you’re planning on using a particular shade of blue online, make sure it looks just as good printed out. Otherwise, you risk losing consistency across different platforms.
Be mindful of accessibility standards when picking vibrant and bold shades—this ensures maximum visibility for viewers with impaired vision or other disabilities who may be accessing your content.
Stationery
Stationery is also an essential element of any branding package as it:
- Allows you to provide a consistent visual representation across all correspondence with customers
- Helps create a professional, unified look that showcases your brand values and style
- Reinforces your business’s reputation in the minds of customers
Stationery can include items such as letterheads and envelopes, business cards, notepads and sticky notes, as well as presentation folders and packaging, which all help to project an image that conveys trustworthiness and expertise.
When designing stationery, consider which colors and fonts will work best with each other while still allowing legibility—this ensures all printed pieces have maximum impact on viewers. While simplicity is the ultimate form of sophistication, in some cases, you should think about including special effects such as embossing or foil-stamping to give stationery a more luxurious feel.
Brand Guidelines
Brand guidelines outline usage rules for every asset within the branding package. They:
- Provide an overview of how a company’s logo, tagline, color palette, typography and other graphic elements should be used consistently across all communication platforms and marketing materials.
- Define the tone and style of any content a company wishes to create, such as ads, press releases, website copy or social media posts.
- Help ensure that everyone involved in the design process is working from the same set of instructions, leading to more consistent visuals.
Some businesses choose to include language regarding acceptable and unacceptable uses for each element (for example, using a logo on merchandise) so there’s no confusion about what type of use is allowed for any asset. The best way of doing this is by using a brand book that defines the brand’s visual standards.
How Much Does a Branding Package Cost?
The cost of a branding package varies depending on several factors, such as the size of the company, the complexity of the project and the experience of the designer. A basic branding package can cost anywhere from $1,000 to $5,000, while a more comprehensive package can cost between $10,000 to $75,000, sometimes even more.
However, when considering costs associated with a branding package, don’t skimp on quality material or resources needed for success. Investing too little into your initial efforts might result in having to redo everything again later down the road, which would end up being even more costly over time.
3 Branding Package Examples in Action
Here are some branding examples that show how important choosing the right agency and the right branding package is:
Happy Tooth Branding
Hoodzpah, a brand identity and type design studio, unveiled a unique branding package to make the dental experience more enjoyable for children. The package they did for Happy Tooth comes complete with a range of vibrant colors, four signature fonts and a comprehensive logo system that helps the brand maintain consistency in its messaging. The logos, specifically designed to align with the expanded color palette, are easily recognizable and reinforce the brand's image.
Haystack Branding Package
If you're on the hunt for some serious brand identity inspiration, you've got to check out the Haystack branding package by the Balkan Brothers. They bring the heat with a superb color palette that includes secondary colors, combining them in a way that's not only visually stunning but also matches the brand's aesthetic to a tee. As a bonus, they even included all the HEX, RGB and CMYK values for each color.
AWSM Sauce Branding Package
AWSM Sauce not only creates sauces that make your taste buds dance with joy, but they also care about the environment. With a mission like that, collaborating with a branding agency that will help them convey that message is a must. Herefor Studio got in on the action and helped AWSM Sauce create its entire brand identity, packaging, illustrations and icons, making this an indeed AWSM collaboration business should take note of.
Branding Package: Key Takeaways
A branding package is a crucial component of building a successful business. It creates a consistent and recognizable visual identity that helps companies stand out from their competitors and build customer loyalty.
By carefully selecting elements such as a logo, color palette, typography and other design elements, companies can create a strong brand identity that accurately reflects their values and resonates with their target audience.
Luckily, there are many different providers available, offering various services, even rebranding, at different costs, so it is important to find one that best suits your budget and timeline. If you're a small business in need of branding package services, check out our list of small business branding agencies that are sure to meet and exceed your expectations.
With the right resources and effort put into creating a unique identity for your company or product, you will create an unforgettable impression.
Branding Package FAQs
1. Who uses branding packages?
Branding packages are usually used by companies looking to establish themselves in their industry, but can also be used for any business moving into a new market or launching a new product.
2. What is a personal branding package?
A personal branding package is a collection of materials and assets designed to help individuals establish and promote their brand. It typically includes a variety of items that can be used to showcase a person's skills, expertise and personality consistently and cohesively.
