Branding is one of the most critical aspects of a small business. It helps companies get noticed by their target audience and assists in increasing revenue. However, not every small business can afford to hire a branding agency for their logo design, brand identity, marketing collateral, and other branding essentials.
In this guide, DesignRush has gathered some of top branding agencies that provide cost-efficient branding packages for small businesses.
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What Is a Branding Package?
A branding package is a set of visual and messaging assets that define and represent a brand. It includes a logo, color palette, typography, brand guidelines, and other design components that create a cohesive and recognizable brand identity.
A branding package provides a cohesive and professional visual representation of your small business brand. It helps differentiate your business, establishes credibility, and creates a memorable impression on your target audience. You can build brand recognition, trust, and customer loyalty by consistently applying your branding package across all touchpoints.
What To Consider When Deciding on a Branding Package
A branding package can establish your small business as friendly, professional, and reliable without significant upfront investment. Before you start digging into branding ideas, try to answer these questions to decide on the right branding package for your business:
- What impressions of your brand should customers have when they see your logo?
- How can my logo make a positive first impression on potential customers?
- What colors align with my brand?
- How can I use the colors in my logo to communicate the right message?
- What kind of message am I trying to send with my brand colors and fonts?
- How important is consistency in my branding efforts?
- How much time can I invest in learning about creating a brand identity?
What Should You Include in a Branding Package?
Let’s see what is included in a branding package:
- Logo: Your logo is the most critical element of any branding package because it's what will be used to represent your brand every time it's printed or shared online. 53% of a first impression is from visuals, like your logo. It should make sense for the type of business that you're starting, but make sure that it also gives people a clear idea of who they're dealing with when they see it on social media or in print ads.
- Slogan: Your slogan should reflect what makes your brand unique. If you have multiple slogans, include them in your branding package so that potential partners know exactly what they're getting into when they partner up with you.
- Color Palette: A color palette is one of the most important elements because it sets the tone for everything else in your branding package. Colors help boost brand recognition by 80%. Choose colors that match well together so that there aren't any jarring contrasts between different pieces.
- Typography: Your typography should reflect your brand’s values and personality. Find fonts that are easy to read in small sizes so that people can understand your message without difficulty.
- Print Collaterals: Print collateral is a broad term that refers to all of the printed materials you use to promote your business. Your print collateral can include flyers, posters, brochures, and business cards.
- Digital Collaterals: Digital collateral is a broad term for all digital content you use to promote your business. Your digital collateral can include websites, social media profiles, email newsletters, and landing pages.
Seven Best Agencies To Tap for Branding Package
With a branding package from one of these agencies, you'll have access to a quality team and years of experience working with small businesses.
1. Digital Silk
- Location: 18 West 18th Street, New York City, New York 10011, United States
- Average Hourly Rate: $125/hr
If you want world-class quality branding at a reasonable price, you would love to have Digital Silk as your branding agency. This agency's track record entails top brands, from startups to Fortune 500 companies. Their most notable clients include HP, Microsoft, Amazon, Xerox, and NASA.
The secret to this agency's top-notch performance? Their expert team members share a results-driven approach and a streamlined execution.
Their expertise means they can develop a unique brand identity for your business, create a messaging strategy that will ensure consistent branding, and plan visual identity elements that perfectly represent your brand.
- Location: 650 California Street, San Francisco, California 94108, United States
- Average Hourly Rate: Inquire
When it comes to hoisting the sails of your brand in a sea of big competitors, California-based agency RNO1 is your first mate. Passionate about helping small brands to scale, this team has secured $500M+ in total funding over their 13 years in business.
They've also built solid partnerships with prominent clients such as Microsoft, Airbnb, Ericsson, and EOS Network Foundation. Not only can they support you on your business voyage through effective branding, but they also ensure you make waves.
- Location: 123 S Wall St., Spokane, Washington 99201, United States
- Average Hourly Rate: $150/hr
Want to propel your startup brand off the ground? A branding package from Propaganda Creative is an amazing place to start. This award-winning, full-service design firm has been helping small businesses create unique, bold, and brave work since 2010.
Creating striking and compelling designs is like a walk in the park for its team, which consists of designers, developers, and illustrators who are all thinkers and dreamers. Their expertise is evident in every project they take on, including their impeccable designs for Pandaz, Apex, Badaxx, Canopy Credit Union, and Capstone Construction.
This humble yet powerful brand is ready to develop the right message, look, and feel through visuals that will resonate with your audience.
- Location: 609 Deep Valley Drive, Suite 200, Los Angeles, California 90274, United States
- Average Hourly Rate: $150/hr
The Bureau of Small Projects is like a ray of sunshine — quirky but always full of kindness and positivity, with a team of bright-minded individuals bursting with creativity and talent. They bring small businesses, nonprofits, and startups into the light by creating beautiful brands that reflect their values and make them stand out in their industry.
You know your business will be in good hands as this humble agency has worked with literal rocket scientists: Bill Nye, Stanford University, Blackrock Neurotech, and AmyriAD. If you want to make your brand shine in its own right, all it takes is a branding package from The Bureau of Small Projects.
5. BS LLC
- Location: 151 West 4th St #73, Cincinnati, Ohio 45202, United States
- Average Hourly Rate: $150/hr
If you want to go for something out of the box without losing your core, BS LLC does precisely that. An organizationally-focused agency is driven by strategy, intention, and thorough processes.
This agency is all about diligence and excellence. BS LLC specializes in creating an undiluted, authentic representation of who you are and what you stand for. Whether you're establishing a startup, transitioning as a medium enterprise, or evolving as a business, this agency allows you to discover your brand's true essence, helping you to build from purpose.
It takes five to seven impressions for a brand to be memorable. BS LLC is the right one for you if you prioritize being recognized by your customers, leaving a mark, and being remembered.
- Location: 112 West 34th St., 18th Floor, New York City, New York 10120, United States
- Average Hourly Rate: Inquire
Looking to impact your brand but don't have the budget? Look no further than the agency with deep roots in advertising and technology: Lounge Lizards. The name says it all — these creative masterminds have been the best of the breed since 1998.
They bring a deep understanding of branding to every project they take on, so you don't have to worry about the details. Just lounge and wait as their marketing mixologists, technical distillers, and brand tenders serve you a cocktail of potent branding packages concocted for your success.
- Location: 2888, Loker Avenue East, 110, Carlsbad, California 92010, United States
- Average Hourly Rate: $150/hr
Brand building is tough, and most agencies can't do it well. But this agency is born to create meaningful identities and develop robust strategies for businesses of all sizes. Workshop Built's small yet mighty team of senior-level thinkers, strategists, and designers is built to tackle the tough competition.
Their goal is to not only help you stay afloat but shape you into becoming an industry leader. This agency lives by its mission: Liberating brands from mediocrity, which shows from their accumulated awards and successful clients.
How Much Does a Small Business Branding Package Cost
The cost of a small business branding package can vary depending on the project's complexity and services included, the agency or designer's expertise, and their geographical location.
Here's a breakdown of the prices for each service typically included in a small business branding package:
- Brand name and identity: $1.000 - $5.000, depending on the complexity, creativity, iteration, and research required.
- Market research: $1.000 - $10.000, depending on the scope and type of analysis.
- Brand concepts: $1,000 - $5,000, including mood boards, color palettes, and visual inspirations. The price depends on the number of concepts and revisions included.
- Logo design: $2.500 - S10.000+ depending on the complexity, iterations, and revisions.
- Visual style guide: $3.500 - $10.000+ depending on the customization required.
- Editorial style guide: $2.500 - $5.000 depending on the content and guidelines extent.
- Website design: $5.000 - $20.000+ depending on the complexity of the site, number of pages, functionality, and customization.
- Packaging design: $1.000 - $6.000 depending on the complexity, iterations, and revisions required.
As you can see, a small business branding package can cost between $17.500 and $71.000. The price range can rise above this amount, depending on the project requirements.
Consult different agencies or designers and request personalized quotes based on your small business requirements. They will assess the scope of work, discuss your branding goals, and provide you with a more accurate cost estimate for your unique project.
Benefits of Getting a Branding Package From an Agency
Obtaining a branding package from an agency offers several benefits for your business:
- Professional expertise. Branding agencies employ experienced professionals who specialize in branding and design. They have the knowledge and skills to develop all aspects of your branding, from logo design and color palettes to slogans and messaging.
- Consistent brand identity. A branding agency can help you create a cohesive and consistent look across all platforms, including social media posts and advertisements. This consistency helps in building recognition and trust among your target audience.
- Unique and memorable branding. Agencies can create a distinctive brand identity that aligns with your business and sets you apart from competitors. They can craft unique designs and messaging that resonate with your target audience, making your brand memorable.
- Strategic approach. Before dwelling on branding, professionals conduct market research, competitor analysis, and target audience insights. They develop a comprehensive plan to position your brand effectively and achieve your business objectives.
- Time and cost efficiency. Hiring a branding agency saves you time and effort, allowing you to focus on the core aspects of your business. Agencies often offer package deals more affordable than hiring individual designers or marketing specialists.
- Additional services. Many branding agencies offer services like website development, digital marketing, and advertising. You can find everything you need in one agency, minimizing mistakes and confusion among service providers. This integrated approach ensures a cohesive brand experience across multiple platforms.
Branding Package for Small Businesses: Conclusion
You can achieve exceptional branding to make your small business stand out without breaking the bank. This roundup of cost-efficient branding packages should cover most of your needs, allowing you to focus on your company's growth.
The list above gives you access to some of the best agencies worldwide, ensuring you have access to top-notch expertise for your project. Collaborating with a top digital marketing agency for small businesses is a valuable partnership that will effectively support your branding efforts.