Absolut Global Creative Competition Launch Party
Absolut launched their global Absolut Creative Competition, their biggest collaboration effort in the history of Absolut, encouraging creatives from all over the world to create expressions that bring alive what one of the brand beliefs mean to them. The beliefs are centered on creating a more open, equal and inclusive world that make up Absolut’s creative platform ‘Create a Better Tomorrow, Tonight’. X2 kicked off the competition with a jam-packed launch party at Behind Bars in Tai Kwun featuring an exhibition of Absolut Art through the years, talks by two of Hong Kong’s creative powerhouses: Alan Lo and Douglas Young, and a live painting showcase by artist Taka.
we are 30 young, dynamic and passionate #BrandVirologists. We engineer big ideas that are “contagious”, plant it deep inside the mind of your target audience and let it grow through an emotional and experiential way, using our cross-platform solutions.
Working for 17 years in the global 4As across Canada, Hong Kong & Shanghai, Frank has a trove of experience in the field. His main strengths are Marketing Promotion and Creative Design having worked in the marketing industry as a Marketing Communications Manager, and Creative Director.
Kwong has a very well-rounded career in Production Management. Since the early 2000s, he has been a technical producer and production manager on various multinational corporate events; with an across the board approach from production monitoring and analysis to final product execution.
She has great project management skills. Before joining X2, Zoe worked for Grade A global event agencies where she is proud to have managed some very exciting projects working with clients such as Hong Kong Jockey Club, Galaxy Macau, Moet Hennessy, Huawei, Canon, P&G, DHL, adidas and many others.
Kit has worked for 10 strong years in the advertising industry, achieving work for top agencies such as Ogilvy & Mather, Leo Burnett, FCB Hong Kong and Grey Global Group. Significant accounts were held on his behalf ranging from Prudential, FWD, Hang Seng Bank, Sun Hung Kai property, P&G, and Sony.
16 years of brand design industry experience. During this time Alan built up a huge reputation for producing original and professional work, which included various Grade A Global Agency implementing marketing promotions for international clients.
Graduating in the United Kingdom. She has valuable experience working with both local and international corporations that has rapidly expanded her horizons and project skills to deliver world-class quality. Anthea is a live event expert.
Prior to joining X2, Carmen worked for experiential agencies such as Jack Morton Worldwide and Catalyst where she worked with clients such as The Peninsula, P&G, The Economist, ghd, FWD, Salesforce, OnePlus, Tatler and many others.