What Is UI?

User Experience
What Is UI?
Article by DesignRush DesignRush
Last Updated: June 03, 2024

UI stands for user interface, the initial touchpoint users encounter when interacting with your website or mobile application.

A good UI should provide a positive user experience (UX) and ensure a smooth user journey. It should be intuitive, allowing users to navigate your platform effortlessly and find what they need without confusion or frustration.  

What is UI, how does it differ from UX, and how to design it? Our comprehensive guide answers these and many other UI-related questions and concerns.  

What Is UI Design?

UI design is the process of creating user interfaces, and programs that allow users to interact with digital platforms, such as websites, mobile applications, and software systems.

UI design must be visually appealing but also user-friendly, intuitive, and accessible. It should provide a seamless user journey and enjoyable UX.

UI design consists of the following elements:  

  • Navigation elements include slide bars, search fields, and back arrows. They allow users to move around the interface and go through different sections or pages. 
  • Input controls include buttons, checkboxes, and text fields. Users interact with these elements to input information, provide data or make selections. 
  • Informational components include notifications, tooltips, progress indicators, error messages, labels and captions, and data visualizations. They convey information to users.  
  • Containers include tabs, accordion menus, grids, and sliders. They organize content into easily understandable sections. 

UI designers collaborate with web developers, graphic and UX designers, and stakeholders to create designs that align with the product's goals and target audience’s needs.   

UI design is important because it directly impacts UX. Users struggle to navigate, find the necessary information, or perform desired actions when encountering a confusing or cluttered interface. It leads to frustration and dissatisfaction, causing them to abandon a website or application.   

A well-designed UI with clear and intuitive elements increases engagement and satisfaction. It encourages users to stay on a website or use an application for longer. 

Agency description goes here
Agency description goes here
Agency description goes here

UI vs. UX Design

Although they sound similar and are often used interchangeably, the user interface (UI) and user experience (UX) signify different things.   

UI design focuses on all the elements users interact with when using a website, an app, or a software system. These elements include all you can see and click on a digital platform — menus, buttons, search bars, icons, and visuals. They allow you to find information or take the desired action.  

UX design, on the other hand, involves shaping the subjective experience of a user when using a digital platform. It includes the user’s satisfaction, perception, and emotions that arise as a response to interaction with the digital platform.  

If the UI is clear, intuitive, and simple, it encourages users to engage and spend more time within the website or app. Cluttered and confusing UI turns users away and leads to high abandonment rates.   

UI and UX designers must collaborate because their roles and responsibilities are closely intertwined. By joining efforts, they can create an interface that facilitates smooth navigation and seamless user interactions and provide a positive user experience. 

Six Types of User Interface Design

  1. Graphic User Interface (GUI)
  2. Web User Interface (Web UI)
  3. Menu-Driven User Interface
  4. Mobile User Interface (Mobile UI)
  5. Voice User Interface (VUI)
  6. Form-Based User Interface

There are several types of user interface design, each with its characteristics and focus: 

1. Graphic User Interface (GUI)

GUI design refers to the visual and interactive elements of a digital interface. It involves creating visually appealing layouts, icons, buttons, and other visual elements that users interact with on screens.

GUI design is commonly used in websites, mobile apps, and software applications. 

2. Web User Interface (Web UI)

Web UI design focuses on designing user interfaces for websites. It involves creating layouts, navigation menus, forms, and other interactive elements specific to the web platform.

Web UI design must be responsive, accessible, and usable across different browsers and devices. 

3. Menu-Driven User Interface

A menu-driven interface gives users a series of menus and options to navigate and interact with the website, app, or software.

It simplifies user interactions by offering predefined choices and guiding users through the available functionalities. 

4. Mobile User Interface (Mobile UI)

Mobile UI design revolves around creating user interfaces for mobile devices, such as smartphones and tablets.

It is concerned with mobile-friendly layouts, touch-friendly interactions (gestures, swiping, tapping, and multi-touch functionality), and optimizing the UX for smaller screens.

Mobile UI design often incorporates gestures, swipe actions, and mobile-specific features. 

5. Voice User Interface (VUI)

VUIs rely on voice commands and natural language processing while also allowing text inputs. VUI design creates conversational flows for voice-controlled devices like smart speakers, virtual assistants, and mobile devices.

It requires understanding speech patterns, designing voice prompts, and ensuring effective communication between the user and the device. 

6. Form-Based User Interface

Form-based UI requires filling out forms or inputting data. These UI designs include creating intuitive form layouts (checkboxes and text boxes), validation mechanisms, and feedback systems to guide users through electronic form-filling. 

Let us find the most qualified UI/UX design agencies for you, for free.
GET STARTED

Ten Key UI Design Principles

  1. Simplicity
  2. Clarity
  3. Consistency
  4. Hierarchy
  5. Flexibility
  6. Accessibility
  7. Efficiency
  8. Usability
  9. Familiarity
  10. User Control

An excellent UI design contains no obstacles and distractions that could damage UX because its designers follow the best UI design principles.

By following these ten best practices in UI design, you can create satisfying UI for any platform website, mobile app, or software: 

1. Simplicity

A simple UI enhances usability, reduces cognitive load, and allows users to focus on core functionality. Keep the interface clean and uncluttered, present only essential elements, and remove unnecessary distractions.

Streamline the design, use minimalistic visuals, and organize content in accordance.  

2. Clarity

Clarity involves making the interface recognizable, predictable, and purposeful. Users should easily understand all elements they interact with without confusion and second guesses.

Use clean, concise language and simple and logical layouts to achieve clarity. A clear and predictable interface helps users navigate, interact, and achieve their goals confidently, while cluttered UIs are confusing and lead to abandonment.  

3. Consistency

A cohesive and familiar UX fosters user confidence and trust. Use consistent visual elements, interaction patterns, and terminology throughout the UI to enhance your UX strategy.

All aspects that repeat should have a consistent look and function. Consistency improves usability by minimizing cognitive effort, enabling users to use all parts of UI seamlessly. 

4. Hierarchy

Hierarchy means organizing and presenting design elements in order of importance or priority.

By establishing a clear visual hierarchy, you can highlight the information you want users to see first, guide their attention, and help them understand the significance of different elements.

Effective use of size, color, typography, and positioning creates a visual structure that enhances usability and facilitates content comprehension. 

5. Flexibility

Flexibility makes the interface adaptable and customizable. Users can adjust settings, layouts, and other options, according to their needs and requirements.

Offering users multiple personalization options enhances usability and improves UX. Flexibility principles include dialog initiative, task migratability, customizability, multi-threading, and substitutivity.  

6. Accessibility

Considering that 1.3 billion people experience disability, accessibility is one of the most important UI design principles.

It ensures all users can access your UI interface, including those with visual, hearing, and other impairments.

To create an accessible UI, use color contrast, consistent navigation, visual hierarchy, easily readable bold fonts, and keyboard navigation. Also, the UI should be compatible with screen readers.  

7. Efficiency

Efficiency refers to optimizing the user's interaction with UI and minimizing unnecessary steps or actions. An efficient UI design improves UX by streamlining tasks, reducing user effort, and increasing productivity.

It simplifies complex processes and provides shortcuts and quick access to commonly used features.  

To make your UI efficient, include intuitive layouts, straightforward navigation, well-organized content, and responsive interactions. Follow visual hierarchy best practices and use a lot of white space to avoid clutters and guide users' attention. 

8. Usability

Usability focuses on designing user-friendly UIs. It involves considering user goals and ease of use, conducting user research, and optimizing interactions and workflows to ensure efficiency and effectiveness.

You should organize UI logically, with clear directions, labels, and simple navigation. A usable UI increases user satisfaction and enables users to accomplish tasks quickly and easily. 

9. Familiarity

Familiarity with UI design leverages users' existing knowledge and experiences with similar interfaces or design patterns. It involves using established conventions, recognizable icons, and intuitive interactions.   

By incorporating familiar elements, users can quickly grasp and interact with the interface, reducing the learning curve and enhancing usability.

Adding innovative navigation options may seem revolutionary and exciting, but it will probably frustrate users and lead to poor UX. 

10. User Control

UI design is not just about creating visually appealing interfaces but also about understanding and meeting the audience's needs. You can gain valuable insights into user preferences and motivations by conducting market research and gathering demographic information.

Knowing your audience will allow you to tailor UI to address their needs.  

Include undo features in UI; they encourage users to explore the UI without fear of making irreversible mistakes. Another user control feature is breadcrumb trails, a UX design pattern that shows users' location within a website (including the entire path from the home page to the current page).

Users can easily retrace their steps and confidently navigate through the UI, making overall UX more seamless and efficient. 

20 UI Design Tips

Although there is no one-size-fits-all solution for designing the perfect UI, following guidelines and best practices can help. Include these UI design tips to create simple, appealing, and functional UI and enhance your UX design process:

  1. Prioritize usability: Ensure your UI is intuitive and easy to navigate, equally for first-time and experienced users. 
  2. Design for responsiveness: Create a UI design that adapts seamlessly to different devices and screen sizes. Responsiveness reduces abandonment rates and increases time on site, engagement, and conversions. 
  3. Maintain consistency: Use consistent design elements throughout the entire UI to provide a cohesive UX and increase usability. 
  4. Use color contrast: Ensure clear and legible text by choosing appropriate color contrasts between text and background. You’ll improve UI accessibility and usability. 
  5. Focus on readability: Pay attention to the layout, typography, and font choice to enhance readability and comprehension for all users, including the ones with disabilities. 
  6. Simplify navigation: Make it easy for users to navigate your website using clear and logical navigation patterns that users are already familiar with. 
  7. Know your target users: Understand your target audience to create a UI that meets their needs, preferences, and behavioral patterns. 
  8. Emphasize relevance: Present information and features relevant to the user's goals and tasks.  
  9. Streamline interactions: Minimize user effort by designing intuitive and efficient interactions and workflows. 
  10. Use familiar patterns: Use established UI patterns to create a sense of familiarity. 
  11. Provide feedback: Offer clear and timely feedback to users, confirming that their actions have been recognized. 
  12. Optimize loading times: Ensure fast and responsive performance to prevent user frustration and abandonment. 
  13. Prioritize essential content: Highlight the most important information and features to grab user attention. 
  14. Use visual hierarchy: Arrange visual elements using size, color, and placement to guide users' attention and convey importance. 
  15. Enable user control: Allow users to control their interactions with your UI and provide options to undo actions. 
  16. Maintain brand consistency: Reflect your brand's identity consistently across the UI to build brand recognition and trust. 
  17. Design with accessibility in mind: Ensure your interface is inclusive and accessible to users with disabilities. 
  18. Limit distractions: Minimize unnecessary elements and visual clutter to keep the focus on key content and actions. 
  19. Test and iterate: Conduct user testing and gather feedback to identify areas for improvement and refine the UI. 
  20. Stay updated: To create modern and relevant interfaces, follow the latest UI design trends, technologies, and best practices. 
Get connected with qualified UI/UX design agencies, for free.
GET STARTED

What Is UI: Final Thoughts

UI is the first point of interaction with digital platforms that directly impacts the UX. It encompasses the visual design, layout, and interactive elements users access when using a website, application, or software.

A well-designed UI meets its audience's needs. It is visually appealing, intuitive, and efficient. It allows easy navigation and understanding.  

Knowing that 94% of first impressions are based on website appearance highlights the importance of attractive and functional UI. By considering UI design principles and UI design tips, you can create an interface that enhances usability and provides a positive UX.

If you need help, contact the top UI/UX design agencies that will develop user-centric interfaces and optimize digital interactions to ensure seamless and engaging experiences. 

What Is UI FAQs

What is mobile UI?

Mobile user Interface (UI) refers to the design and layout of the UI elements specifically tailored for mobile devices like smartphones and tablets. Mobile UI creates an optimal UX for smaller screens and touch interactions.

It encompasses various aspects, including screen layouts, navigation patterns, input controls, typography, colors, and visual elements, providing users with a seamless and intuitive mobile experience.

Effective mobile UI design considers the constraints and capabilities of mobile devices while prioritizing usability, efficiency, and visual aesthetics. 

Our team ranks agencies worldwide to help you find a qualified agency partner. Visit our Agency Directory for the top UX/UI Design Agencies, as well as:

Subscribe to Spotlight Newsletter
Subscribe to our newsletter to get the latest industry news