AJ Kohn, a seasoned marketer that specializes in performance marketing, with a focus on SEO, PPC, and emerging channels, blends search marketing expertise with product strategy, design, and quantitative analysis.
In the 34th episode of the DesignRush Podcast, SEO expert AJ Kohn warns against the pitfalls of relying on generative AI for business branding.
Kohn emphasizes the importance of authenticity in content creation, highlighting the risk of diluting brand identity with the increased use of AI-generated content.
Kohn's insights are reinforced by statistics: 76% of marketers use generative AI for basic content creation and 62% of consumers are comfortable with AI in marketing.
According to Gartner, 30% of large organizations' outgoing marketing messages will be AI-generated by 2025.
These insights reinforce the idea that we need to tread lightly when incorporating generative AI as a representative of our brand voice and personality.
Key takeaways from our conversation with AJ include:
- AJ Kohn's warning against using GenAI for content creation due to its tendency to produce content lacking brand identity.
- Kohn notes the prevalence of low-quality content, advising against short-term SEO strategies that compromise brand integrity.
- Instead, Kohn suggests a three-tier approach for prioritization SEO tasks, starting with technical SEO, followed by on-page optimizations, and creating relevant new content for large websites.
The full interview is available on YouTube and Spotify, offering valuable insights for entrepreneurs, marketers, and business leaders.
About DesignRush
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