Domenic Colasante: AI’s Impact on Marketing Was Like “An Iron Man Moment" [DesignRush Podcast]

Domenic Colasante, a marketing veteran and the CEO of 2X, shares transformative insights on leveraging generative AI in B2B marketing in the latest DesignRush Podcast episode.

In the 35th installment of the DesignRush Podcast, 2X CEO Domenic Colasante explores the impact of generative AI in B2B marketing. He likens this tech to an "Iron Man suit" for marketers, saying it enhances their creativity and productivity.

More than 70% of B2B marketers and CMOs currently leverage GenAI in their daily business operations.

Domenic reveals more details about how to personalize the content with the help of GenAI, what's the importance of human oversight, and which innovative strategies marketers can utilize to navigate the digital world.

Key takeaways from our conversation with Domenic include:

• More about how to personalize marketing experiences with GenAI and "content atomization"
• How to navigate economic volatility by targeting specific marketing segments and achieve the best ROI
• Which metrics Domenic looks at in his agency's campaigns, including social media channels such as TikTok and LinkedIn

The full interview is available on YouTube and Spotify, offering valuable insights for marketers and business leaders.

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