As the co-founder of SparkToro and Moz, Rand Fishkin revolutionized audience research and SEO, evolving to deeply focus on marketing and product development for a broad spectrum of business professionals.
It’s a slippery slope when choosing to follow marketing trends instead of staying on track and doing your own thing. In the 38th episode of the DesignRush Podcast, we discuss exactly that with marketing veteran Rand Fishkin.
Taking on a ‘don’t fix what ain’t broke’ marketing approach, Rand discusses how jumping from hype train to hype train can damage your business in the long run.
He argues that brands should opt for a different marketing direction only when they see conversion rates dropping when they want to access a new audience, or when a website has been refreshed and needs accompanying visual styling, messaging, and branding.
In this week’s podcast discussion, we explore all this and more, with some of the key topics being:
- Maintaining effective marketing strategies and refreshing branding only when necessary, avoiding trend-chasing
- Not adopting new technologies without clear benefits, such as the use of AI
- Fishkin critiques high-profile DIY marketing focused on B2C and shares his success with targeted short-form LinkedIn videos.
Check out the full episode now available on YouTube and Spotify.
About DesignRush
DesignRush is a media platform and a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.
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