Automation is used by 76% more marketers than sales and 139% more than finance teams. DesignRush spoke with VSA Partners’ Chief Creative Officer Curt Schreiber on the evolution of advertising and branding and key strategies for success.

In a survey by HubSpot, marketers reported 76% more usage of automation than sales and 139% more than finance. This underscores the growing significance of digital and automation tools to optimize strategies.

DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Curt Schreiber, the Chief Creative Officer of VSA Partners, to gain insights on the changing landscape of advertising and branding and how firms in the industry can keep up.

Interview highlights include:

  • Evolution of advertising and branding in the modern times
  • Key tactics for thriving in the industry
  • Tips for businesses to enhance branding before seeking external help
  • Impact of AI on the creative industry
  • Understanding the concept of a hybrid agency
  • How VSA Partners leads the way in the industry with future-forward goals

Get to know these and more in the full Spotlight interview.

About DesignRush:

DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.