Sociallyin is the social media agency. We service a wide range of clients in a variety of industries. Our mission is to create lasting connections by engaging people at a personal level online. We embody innovation and employ the top creative talent to keep your organization in front of the com... View Profile
Sociallyin is the social media agency. We service a wide range of clients in a variety of industries. Our mission is to create lasting connections by engaging people at a personal level online. We embody innovation and employ the top creative talent to keep your organization in front of the competition through social media strategies, custom content, influencer marketing, ROI modeling, and social media advertising management. We provide the following services. - Social Media Management- Paid Advertising Management- Influencer Marketing- Original Content Production- Data Analysis & ROI Modeling- Community Managementhttps://www.sociallyin.com/ View Profile
The Client
TGI Friday’s is a restaurant chain with locations in multiple cities across the United States. They serve an assortment of American food and drinks from burger to steak and beers to cocktails.
The Problem
TGI Friday's wanted something that would resonate with their Bar Heritage. They were searching for something that would not only increase brand awareness through humorous content but also be culturally-relevant and interactive. They introduced the idea of a Elf on the Shelf like campaign, officially named “The Shaker on the Bar”. The concept was there but it lacked micro content ideas and production.
The Solution
We wanted to take an existing idea to a new level with fresh insight, perspective, and original content. Our team created multiple stop-motion videos that incorporated a “Holiday Relief” theme including being single, creating new traditions, interacting with family, and meeting up with friends around the holiday season. These videos were posted to Twitter and Instagram stories.
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“They are a small agency but their abilty to handle a large amount of work is amazing. Some...”
Edwin "CJ" Lee, Marketing Director
You transform customers. We craft stories. Together, we captivate audiences. View Profile
You transform customers. We craft stories. Together, we captivate audiences. View Profile
BEHIND THE LENS - INSIDE THE STORY
In 2016 Panasonic released a revolutionary camera called the GH5. Thousands of filmmakers, hobbyist, prosumers, and families utilized the powerful video capabilities to transform the way they captured their films, vlogs, memories, and videos. CRFTSHO fell in love with the camera as it added tremendous benefit to our arsenal of story tools. We began sharing our experiences with Panasonic’s GH5 on YouTube in an educational vlog format.
As we prepared for a particularly challenging shoot we decided to test the GH5 image quality against that of our RED cameras. The results were outstanding. The video landed online went viral (within the filmmaking community). This caught the attention of Panasonic’s Director of Marketing. He reached out to us and several NDA’s later we were commissioned to create a video showcasing upcoming firmware which would again change the landscape of filmmaking.
The 2.0 version of their firmware would allow users to film on anamorphic lenses in an impressive 6K high-resolution format. We knew immediately that a simple camera test would NOT tell the real story behind this remarkable innovation from Panasonic. So we approached the concept from a pure filmmaking standpoint; we crafted a narrative science fiction, adventure film called “Heirloom”.
Operating within the budget while keeping production values as cinematic as possible became quite a challenge as we did not just want to settle for a single location – the script and story needed Indiana Jones meets Mad Max style adventure, which meant it needed extremely unique locations. Luckily, the state of Alabama has some of the most diverse and unique locales for filming. We crawled through dusty caves carrying a lens worth $70,000. We filmed in the auburn tinted, rust covered home of tetanus. We borrowed time a set originally built for Tim Burton’s “Big Fish”. We made an 8-minute epic.
Best of Show - 2018 AAF Awards
Judges Choice (video) - 2018 AAF Awards
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Bond Creative Group is a flexible and fast-moving agency providing inegrated branding, marketing, public relations and digital solutions for small to large companies and non-profits. Our multi-disciplinary approach provides a cohesive platform for managing both digital advertising and physical media... View Profile
Bond Creative Group is a flexible and fast-moving agency providing inegrated branding, marketing, public relations and digital solutions for small to large companies and non-profits. Our multi-disciplinary approach provides a cohesive platform for managing both digital advertising and physical media. By incorporating a complete user experience, we help brands become favorites.Bond Creative Group helps companies think outside the box to reach their audience and communities. We have helped many organizations maximize their return on marketing investment by first learning in-depth who the company is what their products or service bring to their target audience and then finding creative and memorable ways to reach and retain customers. View Profile
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Fulfyld is located in Huntsville, AL. Customers around the globe trust Fulfyld with their inventory and appreciate our innovative product fulfillment and packaging services. We work with brand owners and manufacturers to source, design, package and fulfill their products to their individual customer... View Profile
Fulfyld is located in Huntsville, AL. Customers around the globe trust Fulfyld with their inventory and appreciate our innovative product fulfillment and packaging services. We work with brand owners and manufacturers to source, design, package and fulfill their products to their individual customers.Our e-commerce services include packaging and product design, marketing, accounting, fulfillment, shipping and customer service. View Profile
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We are digital natives who understand how today's consumers think and know how to get them to take action. We specialize in design, development, video and digital strategy and pride ourselves on connecting with consumers through the right balance of creative and technology. View Profile
We are digital natives who understand how today's consumers think and know how to get them to take action. We specialize in design, development, video and digital strategy and pride ourselves on connecting with consumers through the right balance of creative and technology. View Profile
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We’re a full-service boutique design and advertising agency located in historic Mobile, Alabama, and we’d like to talk about working together. The Hummingbird train engine ran between New Orleans and Mobile, Alabama, and north to Louisville, Kentucky. One of the first train lines to rece... View Profile
We’re a full-service boutique design and advertising agency located in historic Mobile, Alabama, and we’d like to talk about working together. The Hummingbird train engine ran between New Orleans and Mobile, Alabama, and north to Louisville, Kentucky. One of the first train lines to receive the streamlined deco-influenced diesel engines—the Hummingbird appropriately had a tiny yellow Hummingbird painted against its black engine. The ultimate “small but powerful” image and metaphor. Thus, Hummingbird Ideas—small, powerful and friendly. View Profile
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