"Mania Marketing is a full-service web design, marketing and video production company. Mania Marketing offers UI/UX design, e-commerce design, front- and back-end design, video production services in a variety of programs, SEO optimization, and digital marketing services. Mania Marketing is staffed... View Profile
"Mania Marketing is a full-service web design, marketing and video production company. Mania Marketing offers UI/UX design, e-commerce design, front- and back-end design, video production services in a variety of programs, SEO optimization, and digital marketing services. Mania Marketing is staffed by 25 professionals, each bringing an area of expertise to the design and marketing process. Mania Marketing services clients throughout Europe and is open to international customers. The company is View Profile
The client wanted to stand out from the competition and present himself as a loyal domestic brand.
Our idea was to create a commercial which could be used as a mini touristic video of our country, where the brand is not aggressively presented, but to put the locations in the first place.
That way the audience would recognize the brand's effort to promote the countries beautiful nature, and a will to contribute to the country's promotion.
The whole campaign was planned and executed before and during the winter time, as the most important period of tea consumption.
The TV commercial was followed by a direct promotion on the street and in the markets, which significantly enforced the campaign reach.
Huge positive feedback was measured.
The most common comment was that the brand did a lot more than some of the institutions to promote the treasure this country possesses.Linked: https://www.youtube.com/watch?v=tbxtn-R0aTs
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