According to a Nielsen Report, empathy in content can supercharge conversion rate twofold and increase the sales volume up to 23%.
Another study by Harvard Business Review also suggests that emotional connection is twice as valuable as customer satisfaction.
Simply put, adding a touch of basic human psychology to your content can be very beneficial for businesses — especially since 64% of U.S. consumers and 59% of all consumers feel that companies have lost touch with the human element of customer experience.
However, it’s not always easy to write and objectively evaluate the emotional depth and impact of your content.
This is where content marketing tools like Instoried comes into play. Thanks to its Machine Learning and AI algorithms, it provides real-time insight into the type and amount of emotion in your content while providing expert tips from the panel of content marketing specialists.
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What Is Instoried And Who Is It For?
Instoried is an AI-powered content marketing service that helps writers and marketers enhance the emotion and power of persuasion in their texts.
It lets users analyze the tone and emotion of their written output and offers real-time recommendations to make the content resonate better with the audience.
Boosting your content with Instoried consists of the following stages:
- Acquiring client’s written content
- Analyzing content using advanced Deep Learning architecture
- Adding emotional depth to the content
- Performing competitive analysis of the first draft or emotionally targeted content
- A/B testing
Founded in 2018, Instoried had a mission to “enable fortune 500 companies to leverage the power of emotions to influence consumer decisions.” With an annual growth rate of 60%, the company has built a working relationship with global customers in various industries, from healthcare to finance.
Instoried has won numerous awards and accolades, including:
- Best AI Startup by Disrupt 4.0
- Best Product & Innovation by ET Innotribe
- Startup of the Year by Fundtonic
- Best Women Driven Startup by Wommenovator
What Benefits Does Instoried Bring To Content Marketers
The professional content marketing landscape is saturated with tools that provide post-publishing engagement metrics but cannot adjust and predict content performance during its creation process.
Instoried helps create content that resonates with your audience on an emotional level — all based on data. This leads to higher user engagement, resulting in better sales and ROI performance.
One of Instoried’s clients reported a 1.5x growth in ROI, a 300% boost in incoming leads per post and a double increase in conversions.
Specific benefits of using Instoried include:
- Generating more leads and customers: By utilizing the right emotions in your content to make it more impactful, you can trigger the desired behavior in your target audience.
- Boosting user engagement: Empathic content that resonates with your audience’s emotions leads to a higher engagement rate.
- Writing better content in less time: Disruptive AI technology can help you elevate your writing standards via real-time word and phrase recommendations.
What Tools & Products Does Instoried Offer And How Do They Work?
Instoried has two flagship products: Emotional Tool and Developer Portal.
Emotional Tool
This particular product helps content marketers create stories that matter to their audience in an interactive dashboard suited for quick analysis and content improvement.
The Instoried Emotional Tool’s AI examines and augments your content to suggest words and phrases that can leverage its full potential to maximize user retention, engagement and conversion.
Its four main AI analysis components are:
- Headline analysis: Offers insight into your headline’s length, use of active voice, power words, stats, numbers and other elements that contribute to an impactful, attention-grabbing headline.
- Tonal analysis: Evaluates the tone of the content as positive, negative or neutral.
- Emotional analysis: Identifies the use of five main emotions in your content: joy, anger, fear, sadness and surprise.
- Plagiarism check: Ensures your content is always unique and avoids SEO penalization for plagiarized parts.
Emotional Tool also contains the Panel Analysis where your chosen panel of Instoried content experts review your texts.
They can help you refine the relevance, clarity and credibility of your text, as well as its shareability, value proposition and user intent.
Developer Portal
Instoried's Developer Portal allows the integration of Instoried API into the user’s system to connect with the tools and platforms they’re using.
The API code consists of a Client ID and Client Secret (password) that connects to a third-party component to integrate Instoried’s Emotional Tool with the services you use daily.
Instoried Pricing Tiers
You can try out Instoried’s Emotional Tool, free for seven days, before committing to one of the following pricing plans:
- Individual: $49 a year, all the features licensed to one user.
- Standard: $99 a year, all the features licensed to four users.
- Growth: $149 a year, all the features licensed to 10 users.
- Enterprise: $249 a year, all the features licensed to 20 users.
- Custom: A plan tailored to your organization’s specific requirements.
Adding Empathy To Your Content Matters
Empathy in content marketing is a hugely important consideration. It showcases the human side of your business and appeals to the basic needs of your audience.
Because emotion and empathy make brands resonate better with the audience, they improve the overall image and retention. Some marketing thought authorities (such as the best content marketing agencies) even claim that these are more important in marketing than data.
With Instoried, your content marketing can go up a notch thanks to emotionally charged stories, evaluated in real-time for their impact, relevancy and clarity.
