At our heart, we are marketing nerds who have never been very good at separating business from pleasure. Maybe it’s because we actually like what we do? Maybe it's because we actually like each other? Or maybe we just aren’t fond of following the rules. But after nearly a decade of bouncing between “colleagues,” and “friends,” we decided to commit once and for all to being Coconspirators.
We've worn all the hats from Brand Strategy, Communications Planning, Consumer Research, Media Planning & Buying to Creative Production, Marketing Operations, Sales, Event Planning, and Entrepreneurship. Yet, we felt that the business models we were operating under were laden with inefficiencies and barriers to our best work. So we devised and developed our own framework. One where we become embedded partners to brands and teams we believe in, and where we strive for outcomes and not just hours.
Headquarters
3135 1st Avenue North, #12705, Saint Petersburg, Florida 33733, United States
Shifting a Consumer Message from Features to Outcomes
Branding
Evolving a Brands Identity to Live Up to its Work
Coconspirator Team Bios
Saya Heathco
Chief Brand Officer - Partner
As an SVP of Brand Strategy, Saya has spent nearly two decades helping brands reinvent themselves to thrive, despite recessions, pandemics, and revolutions in consumer habits and cultural trends. She loves to dig deep into consumer insights, creative messaging, and brand positioning.
Ally Gannon
Chief Connection Officer - Partner
Ally is the ideal connector of brands, partners, consumers, and internal stakeholders. With 15+ years in agency, client, and vendor services, she has a deep understanding of marketing operations, channel planning, and media activation.
Randi Jorden
Project Operations
Randi has many years of experience across various marketing disciplines, including account management, social media, and operations, which she credits to a well-balanced foundation in project management. Focusing on integrated campaigns of large and small-scale programs, inclusive of all channels.
Shane Needham
Chief Growth Officer - Founding Partner
Shane believes in the power of people and the strength of collaboration. With two decades working in communications and marketing, Shane focuses on a thoughtful strategic practice for growth and success while always focusing on implementation and impact.
Coconspirator Clients
Boatsetter
Blind Tiger Coffee Roasters
MetroLagoons
Streetleaf
AGW Capital Advisors
Blue Sky Agency
Beach Bank
D-Mar General Contractors
Digital Hands
Synapse Florida
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