Coconspirator

Coconspirator

Insiders with an Outside Perspective

3135 1st Avenue North, #12705, St. Petersburg, Florida 33733, United States

Coconspirator Overview

Number of Employees
Under 49
Minimal Budget
$50,000 & Up
Average Hourly Rate
$225/hr
Year Founded
2018
At our heart, we are marketing nerds who have never been very good at separating business from pleasure. Maybe it’s because we actually like what we do? Maybe it's because we actually like each other? Or maybe we just aren’t fond of following the rules. But after nearly a decade of bouncing between “colleagues,” and “friends,” we decided to commit once and for all to being Coconspirators.

We've worn all the hats from Brand Strategy, Communications Planning, Consumer Research, Media Planning & Buying to Creative Production, Marketing Operations, Sales, Event Planning, and Entrepreneurship. Yet, we felt that the business models we were operating under were laden with inefficiencies and barriers to our best work. So we devised and developed our own framework. One where we become embedded partners to brands and teams we believe in, and where we strive for outcomes and not just hours.
Headquarters
3135 1st Avenue North, #12705, St. Petersburg, Florida 33733, United States

Areas of Expertise

  • Branding Expertise
  • Business Consulting Expertise
Branding Expertise
Branding Expertise
  • Brand Strategy
Business Consulting Expertise
Business Consulting Expertise
  • Business Operations Consulting
  • Strategy Consulting

Industries

  • Boutique

Coconspirator Portfolio

  • Coconspirator - Grounding Growth in Brand Purpose
    Brand Strategy
    Grounding Growth in Brand Purpose
  • Coconspirator - Putting a Spotlight on the Brands Why
    Brand Strategy
    Putting a Spotlight on the Brands Why
  • Coconspirator - Shifting a Consumer Message from Features to Outcomes
    Brand Strategy
    Shifting a Consumer Message from Features to Outcomes
  • Coconspirator - Letting Consumer Benefits Drive an Experience
    Brand Strategy
    Letting Consumer Benefits Drive an Experience
  • Coconspirator - Evolving a Brands Identity to Live Up to its Work
    Branding
    Evolving a Brands Identity to Live Up to its Work
  • Coconspirator - Customizing Messages for Distinct Audience Segments
    Brand Strategy
    Customizing Messages for Distinct Audience Segments

Coconspirator Team Bios

  • Chief Brand Officer - Partner
    Saya Heathco
    Chief Brand Officer - Partner
    As an SVP of Brand Strategy, Saya has spent nearly two decades helping brands reinvent themselves to thrive, despite recessions, pandemics, and revolutions in consumer habits and cultural trends. She loves to dig deep into consumer insights, creative messaging, and brand positioning.
  • Chief Connection Officer - Partner
    Ally Gannon
    Chief Connection Officer - Partner
    Ally is the ideal connector of brands, partners, consumers, and internal stakeholders. With 15+ years in agency, client, and vendor services, she has a deep understanding of marketing operations, channel planning, and media activation.
  • Project Operations
    Randi Jorden
    Project Operations
    Randi has many years of experience across various marketing disciplines, including account management, social media, and operations, which she credits to a well-balanced foundation in project management. Focusing on integrated campaigns of large and small-scale programs, inclusive of all channels.
  • Chief Growth Officer - Founding Partner
    Shane Needham
    Chief Growth Officer - Founding Partner
    Shane believes in the power of people and the strength of collaboration. With two decades working in communications and marketing, Shane focuses on a thoughtful strategic practice for growth and success while always focusing on implementation and impact.

Coconspirator Clients

  • Boatsetter
  • Blind Tiger Coffee Roasters
  • MetroLagoons
  • Streetleaf
  • AGW Capital Advisors
  • Blue Sky Agency
  • Beach Bank
  • D-Mar General Contractors
  • Digital Hands
  • Synapse Florida