According to a recent Amazon survey, you compete against more than 1.9 million selling partners worldwide as an Amazon seller. While it sounds challenging, here's the good news: powerful SEO tools can give you an edge in the e-commerce game.
In this report, we gathered the top five Amazon SEO tools, with the assistance of an SEO agency, to help you optimize your listing and take your e-commerce business to the next level in 2024. These tools, recommended by experts, will help you find the right keywords, monitor your competitors, and improve your overall Amazon SEO strategy for maximum visibility and sales.
Let's get into it!
What Is Amazon SEO?
Amazon SEO is a technique for optimizing your product listings to rank higher in search results and regardless of whether you're opting to outsource an Amazon marketing agency or not, there are essential things you need to know to maximize your reach.
Amazon's search engine algorithm looks for relevant keywords in product titles, descriptions, reviews, and other listing areas.
The more relevant keywords you use in your product listing, the higher your products rank in the search results.
Some of Amazon's search engine optimization best practices also include optimizing your product listing for customer experience.
It entails images, descriptions, and reviews to make your product listing as appealing as possible.
As a result, optimizing your Amazon products can increase your sales and revenue on the platform.
The goal is to make your products more visible and increase sales on Amazon. To do this, you must first understand how Amazon's search engine works:
1. Amazon Search Box
Customers start by typing keywords into the Amazon search box to find products. This is where Amazon SEO comes into play.
Including relevant keywords in your product listing makes your product more likely to appear in the search results when customers search for those keywords.
2. Search Filters
Once customers enter their search queries, they can use various search filters to narrow their search results. These filters include price range, brand, rating, and more.
3. Search Results Page
Amazon's algorithm displays a list of relevant search results when customers search for a product.
Amazon SEO benefits your product's position in the search results by optimizing your product title, description, and other elements that affect search ranking.
4. Sponsored Products
Amazon also offers a paid advertising service called Sponsored Products, which allows you to promote your products at the top of the search results page.
5. Amazon Sales Rank
Amazon assigns each product a sales rank based on performance. The better your sales rank, the higher your product appears in the search results.
Five Best Amazon SEO Tools in 2024
There are numerous Amazon SEO tools available that can help you optimize your listings, increase your visibility, and boost your sales.
These tools offer a range of features, from keyword research and competitor analysis to feedback management and product tracking.
1. Viral Launch
Viral Launch is a comprehensive Amazon SEO tool that offers features designed to help sellers with Amazon listing optimization.
Here are some of the critical features of a Viral Launch:
- Product Discovery: Viral Launch offers a robust product research tool that helps businesses find profitable product opportunities on Amazon.
- Keyword Research: The tool also includes a keyword research feature that allows businesses to identify high-volume, low-competition keywords for their Amazon listings.
- Competitor Analysis: With Viral Launch, sellers can analyze their competitors' listings and identify opportunities to gain a competitive advantage.
Viral Launch Pros & Cons
Pros:
- Powerful product research tool for identifying profitable products
- Keyword research feature for identifying high-volume, low-competition keywords
- Competitor analysis for gaining a competitive advantage
- Listing optimization for maximum visibility and sales
Cons:
- Can be expensive for businesses on a tight budget
- Some features may be overwhelming for beginners who are new to Amazon SEO
- Can be time-consuming to learn and use all of the features effectively
2. Helium 10
Helium 10 is an all-in-one Amazon SEO tool that offers a range of unique features that distinguish it from other Amazon SEO tools in the market.
The features cover everything from product research to keyword research, listing optimization, operations, analytics and Amazon affiliate marketing. It even offers free tools like PPC audit, trending products finder, QR generator, and anomaly tracker.
The most popular free feature of Helium 10 is the Chrome extension, which allows users to analyze Amazon data quickly and accurately.
In a nutshell, these features of Helium 10 make it popular:
- Black Box: Helium 10's Black Box feature is a product research tool that allows businesses to find profitable products on Amazon by filtering through millions of products based on custom criteria such as sales volume, revenue, and competition.
- Frankenstein: This Amazon keyword tool allows sellers to take fragmented keyword lists and create a highly targeted, well-organized list of keywords for their Amazon listings.
- Scribbles: Helium 10's Scribbles feature is a listing optimization tool that helps businesses optimize their Amazon listings with keywords in the right places, ensuring maximum visibility and sales.
- Inventory Management: Helium 10 offers an inventory management feature that helps sellers track their stock levels, forecast future sales, and make data-driven decisions to optimize their inventory levels.
- Follow-Up: This feature is a powerful email automation tool that helps businesses build customer loyalty and increase sales by sending targeted follow-up emails to customers after they purchase.
Helium 10 Pros & Cons
Pros:
- Unique features such as Black Box and Frankenstein for powerful product and keyword research
- Comprehensive listing optimization tool with Scribbles
- Inventory management feature for optimizing stock levels
- Powerful email automation tool with Follow-Up
- Real-time sales tracking for monitoring performance on Amazon
Cons:
- Can be overwhelming for beginners who are new to Amazon SEO and may require a learning curve
- May not be cost-effective for smaller businesses with limited budgets
- Some users have reported technical issues with the tool, such as slow loading times and occasional glitches
3. Seller Labs PRO
Seller Labs PRO is designed to assist Amazon sellers in monitoring their business performance, conducting competitor research, optimizing ad campaigns, managing customer communication, and more.
You can enjoy the following key features of this tool:
- Sales Dashboard: With Seller Labs PRO, sellers can access a customizable sales dashboard with a comprehensive overview of their Amazon sales data. It includes key metrics such as revenue, orders, and units sold and essential alerts and suggestions to help sellers optimize their performance.
- Communication Center: The communication center allows sellers to automate customer messages, including product review requests, feedback requests, and follow-up messages.
- SEO Keyword Research: This tool can give you untapped PPC search terms, effective long-tail keywords, and high-volume backend keywords to help improve your organic and paid traffic.
- Data Hub: This feature gives sellers insights into their Amazon sales data, such as conversion rates and profitability. It also allows you to create custom reports and gain insights into your performance.
Seller Labs PRO Pros & Cons
Pros:
- Easy to set up and use
- Emails sent through the tool comply with Amazon's guidelines
- Outstanding customer service and support
- Intuitive and user-friendly interface
Cons:
- Some users have reported issues with refunds for unused services or charges after canceling a free trial
- Keyword refresh can be slow
- Integration with other tools can be slow
4. Jungle Scout
Jungle Scout is an all-in-one Amazon platform that provides businesses with critical insights into their sales data.
From product research to market intelligence, Jungle Scout offers tools to help sellers succeed in e-commerce.
Here are the key features of Jungle Scout:
- Product Tracker: The tool offers a product tracker feature that allows businesses to track the performance of their Amazon products, including sales data and inventory levels.
- Opportunity Finder: Jungle Scout's opportunity finder feature provides sellers with insights into the most profitable niches and products on Amazon, enabling them to identify new opportunities for growth and sales.
- Product Database: The tool includes a product database that provides businesses with detailed information about Amazon products, including pricing, sales data, and reviews. This feature helps sellers make informed decisions about which products to sell and how to optimize their listings.
- Inventory Manager: Jungle Scout's inventory manager feature helps sellers manage their Amazon inventory levels, ensuring that they never run out of stock and can optimize their sales performance.
Jungle Scout Pros & Cons
Pros:
- Easy to use and get started with
- Visually appealing interface for improved user experience
- Offers an array of helpful tools for product research, market intelligence, and inventory management
Cons:
- Some users have reported bugs and errors in the tool, which can impact the accuracy of the data and insights provided
- Can be expensive for smaller businesses
- Some features may not be relevant for specific companies or niches
5. Perpetua
Perpetua is an eCommerce advertising software and managed services provider for marketplaces like Amazon and Instacart.
What’s great about this tool is that thousands of businesses rely on Perpetua's retail media execution and intelligence software to scale their growth and profitability.
Here are the features users take advantage of when using Perpetua:
- Amazon Demand-Side Platform (DSP) Managed Service: The tool offers a managed service for Amazon DSP, providing sellers access to powerful advertising tools to optimize their sales performance and increase their profitability.
- eCommerce Business Intelligence: Perpetua's eCommerce business intelligence feature includes data integrations, custom reporting, and Amazon Marketing Cloud solutions, enabling sellers to make data-driven decisions and optimize their advertising strategy.
Perpetua Pros & Cons
Pros:
- Clean and easy-to-use interface
- The tool does all the leg work for sellers, simplifying the advertising process and saving time
- Provides businesses with powerful advertising tools and insights
Cons:
- Onboarding can take longer than expected, requiring sellers to invest time in the setup process
- Some users have reported issues with connecting their account to the tool, impacting its functionality
- Some users have also complained about the customer service provided by Perpetua
- There have been reports of charges without prior agreement or trial periods
Amazon SEO Tools Conclusion
Amazon is the world's largest online marketplace, according to a recent Statista study and millions of people shop on the platform every day.
Products that rank on the first page of Amazon's search results receive an average of 33% of all clicks. This fact highlights the importance of investing in Amazon SEO tools, which help impact your sales positively.
By using these top Amazon SEO tools, you'll be able to:
- Research and target the best keywords for your products.
- Monitor your product rankings and track your progress.
- Analyze your competitors and learn from their strategies.
- Optimize your listing to improve your chances of appearing in search results.
