Packaging design influences 66% of consumers’ buying decisions. DesignRush awards SliceDesign for its outstanding work on Chocopops packaging design.

MIAMI - JULY 07, 2022

Eye-catching packaging design helps brands differentiate their products from the competition and create a strong first impression. It is why more than 70% of purchasing decisions are made in-store and 66% of consumers have tried a new product because of the packaging, as shared by DPC.

DesignRush, a B2B marketplace connecting businesses with agencies, through its Best Design Awards program, recognizes SliceDesign for its standout work on Chocopops packaging design in honor of World Chocolate Day.

SliceDesign’s packaging design for ZAZ Chocopops gets consumers’ attention and effectively emphasizes the brand’s unique offering.

The agency incorporated various design elements to establish the products as organic snacking options that can satisfy consumers’ sweet cravings without guilt.

Design highlights include:

  • Bold and vibrant colors, including royal red, purple and gold to establish a premium aesthetic
  • Words such as “organic, non-GMO, local” and “ethical” to highlight carefully sourced ingredients from high-quality local farming
  • Different numbers for different variants to further bring attention to the selection of specially curated ingredients in each pack
  • Large product cameos and bold iconography to complement the attractive red sash and gold foiling
  • And more

Explore the full design and expert analysis here.

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