ZAZ Chocopops Packaging Design Accomplishes The Goal Of Standing Out
Breaking into a saturated market such as the snack industry is a challenge that not every brand can take on, but ZAZ Chocopops took a swing and it turned out to be a hit.
The brand is the latest offering by Domani Food SA — an up-and-coming Swiss snack manufacturer that's getting a lot of attention, thanks to its dedication to healthier snack options and the award-winning ZAZ Chocopops Packaging Design.
Although they just started a path of their own, the founders of Domani Food are no strangers to the industry.
Their decades of valuable market insight and love for good food led them to a product that consumers wanted but the market ultimately lacked: a chocolate snack that would satisfy people’s sweet cravings without the guilt.
That’s when ZAZ Chocopops was born — a variety of “air-popped corn covered in plant-based, less sweet caramel, and a Swiss chocolate layer with added premium nut pieces.”
Together with Slice Design, a creative, branding and packaging design agency based in London, UK, they came up with something that would attract attention and make consumers feel like they could snack without feeling guilty for interrupting a healthy routine.
Um, yes please!
ZAZ Chocopops’ Packaging Positions The Brand As Royalty In Organic Snacks
Terms like “organic, non-GMO, local” and “ethical” are not simply buzzwords for ZAZ Chocopops. The brand takes pride in its carefully sourced ingredients from high-quality local farming.
This credo inspired them to position the brand as the King of Ingredients.
The use of design elements that connote royalty helped establish the branding further, not just in the food they produce, but also in the packaging design that makes them distinguishable in the market.
And as far as organic goes, the brand believes in ingredients that customers are familiar with and of course, those that they can pronounce ― a value that’s also represented in the ZAZ Chocopops’ packaging design.
ZAZ Chocopops may be a different kind of snack, but they use a language that is familiar to the target market.