53% of marketers cite SMS as a top revenue-driving channel. DesignRush spoke with Nakul Narayan of Attentive to learn about the potential of SMS marketing.
According to an Attentive survey, 53% of marketers place SMS among the top three revenue-driving channels. This is why 52% of them are planning to increase their budget for SMS marketing in 2023.
DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Nakul Narayan, the Chief Product Officer of Attentive, to learn more about SMS marketing, as a key strategy to leverage for driving profit.
Interview highlights include:
- Why text marketing became a popular sales channel during the COVID-19 pandemic and why brands should invest in it
- How businesses can leverage personalization in text marketing campaigns
- How successful brands like Anastasia Beverly Hills use this marketing solution
- The best tips to use for effective text marketing
- How Attentive leverages AI as part of the company’s expansion strategy
- How AI is shaping the future of SMS marketing
- The most exciting opportunities and trends in text marketing
Get to know these and more in the full Spotlight interview.
About DesignRush:
DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.
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