How To Boost Your Content Credibility With Relevant And Up-To-Date Statistics [DesignRush Exclusive]

Content Marketing
How To Boost Your Content Credibility With Relevant And Up-To-Date Statistics [DesignRush Exclusive]
Article by Bisera Stankovska
Last Updated: March 19, 2022

Every content marketer knows the time and effort it takes to research credible statistics.

  • 70% of marketers are actively investing in content marketing.
  • 67% of respondents rely on content to research and inform purchase decisions.
  • 31% of B2B content marketers said their organization had been very successful with content marketing.
  • 63% of unsuccessful content is attributed to content creation challenges.
But now, there's PrimoStats — a content development tool that allows users to pull from a database of curated and verified marketing statistics and filter them by topic, source and year of publication in just a few clicks. 

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Who Is PrimoStats For?

PrimoStats is a tool suitable for all marketers and content creators in need of a credible, relevant and authority-boosting stat.

Content writers and content editors can use this searchable database to improve the quality of their content and provide trustworthy articles.

Email and social media marketers can spruce up their bite-size, attention-grabbing copy with quick numbers that will astound and educate their audience.

Whatever your niche, skills and profession, you can make good use of PrimoStats.

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What Benefits Does PrimoStats Bring To The User And How Does It Work?

This fast and simple online tool brings three basic values to the user:

  • Expedites your research by spending less time combing through multiple resources
  • Finds reputable sources with high domain authority
  • Builds brand credibility by presenting verifiable stats that back your content

To help content marketers find and access stats and figures from verified authorities, PrimoStats sources them from reputable websites such as:

  • SalesForce
  • LinkedIn
  • Owl Labs
  • Deloitte
  • Litmus
  • Spiceworks
  • Pew Research Center
  • Shopify Plus
  • And many others

PrimoStats’ team of researchers sifts through and handpicks the statistics from various source formats, including eBooks, guides, white papers and websites. They are searching for the most relevant and recent statistics in dozens of different industries.

Each published stat that you may come across during your search for the ideal credibility booster includes the link to the original, primary source (the organization that conducted the research and measured the result,) publication title and the year of publication.

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PrimoStats database is updated weekly with new information from all the available industries, including but not limited to:

  • Advertising
  • Digital Marketing
  • eCommerce
  • IT
  • Human Resources
  • Consumer Behavior
  • Cybersecurity
  • Retail
  • Product Management
  • Brand Loyalty
  • Digital Transformation
  • And numerous others

Here’s one thing you may not expect: content creators can help build the PrimoStats database – its users are encouraged to contact the company and suggest new industry topics to be included.

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How Do You Use PrimoStats?

Using PrimoStats to source trustworthy, reliable statistics is as easy as going to the tool’s website and picking your industry, available source for said industry and a year of research from their respective dropdown menus.

Once you do that, clicking the round purple Search button will take you to the results page with a list of sentences containing a certain figure. Clicking on a result will take you to a dedicated page with the publication title and the source URL.

Registering with the website lets you bookmark the stats you find, so you can view them later or keep your own “treasury” of valuable data.

PrimoStats exists in its free-to-use version with updated stats and no registration required, but with limited access to its database.

The other two pricing tiers include:

  • Professional: gives access to stat updates, full database access, saving favorite stats for later (so you can view them later or build your personal “treasury” of valuable data) and monthly newsletters.
  • Business: everything included in the Professional plan but with added feature of up to five professional team member accounts, priority requests on the topics to be added to the database and priority email support.

If you’d like to try it with your team and optimize the tool, you can get the Business Plan for 35% off.

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Put Your Content Authority-Related Concerns At Rest With The Right Content Development Tool

Not being able to find the exact stat they need may result in a catastrophe for a content writer - like having to completely change their angle and rewrite the whole sections of text all over again.

Using a shady stat source and linking to it – or worse, not linking to a source at all – can jeopardize your audience’s trust in your brand and damage your reputation.

PrimoStats does most of the heavy lifting when you are searching for an ideal stat that would support your content’s narrative and build your thought authority.

Instead of spending hours and hours looking for a resource to bolster your claims, you can save yourself the time (and frustration) of dead-end search queries by using the free or paid version of this lightweight online tool.

PrimoStats helps your content team write faster and better. Quickly filter through relevant stats in the tool’s searchable database and start adding credibility to your client’s content today.

Use code "DESIGNRUSH" at checkout for 35% off Business Plan
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