Top Advertising Agencies Of 2019

Featured Portfolio:

The prestigious channel Sony Entertainment Television has trusted Oruga to manage its website for 15 countries in latin america. Our work is to create significant content for all the shows they have in prime time.http://la.canalsony.com/https://la.axn.com/

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Naming, branding and packaging design for Güds. Tagline: Sincere foods.

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BRIEF
Agrii is a leading provider of agronomy services and under the Master Seeds brand it supplies seed to farm business customers.  Seeds supplied by the Master Seeds brand are quality checked to market-leading standards. The client was looking to promote the Master Seeds brand and the recently improved standards to its customers.


SOLUTION
One important improvement to the standards was the fact that Master Seeds allow 0 Blackgrass seed per 2kg sample checked. We devised the bold ‘Zero Blackgrass’ identity to run across the campaign, supported by confirmation of the additional new standards to their already comprehensive range.


RESULTS
The campaign was launched across an advert in the Agrii Master Seeds Yearbook, four-page flyer, roller banners and outdoor banners.

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SquarePet Website
SquarePet is a brand new pet food company looking to provide pets with the perfect protein, low carb, and limited ingredient formulas. Tasked with launching the brand from the ground up, we found the personification of pets to really resonate with potential consumers, leading us to create a fun brand backed by science.
Category: Website, Branding

Featured Portfolio:

• Strategic Marketing Plan


• Market/Competitor Research


• Logo/Branding Campaign


• Website Design/Development

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Nike
As an iconic global brand, Nike’s communications are all about high performance. Every consumer touchpoint needs to deliver consistency, quality and impact. For the past two years, we’ve been working with Nike to create retail experiences that meet these exacting standards and keep them ahead of the competition.





Nike is a byword for high achievement and inspiration. But to maintain its global success, the brand needs to protect its well-crafted reputation in partner retail environments. Our work with Nike for Sports Direct and Lillywhites focuses on elevating the brand’s in-store environment – spanning retail comms, merchandising principles and digital fixtures.


From launching campaigns through to implementing a new digital strategy, we push for creative excellence across every element to craft compelling brand and product stories.

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Fourex initially approached ifour with a brilliant idea, a self-service multi-currency exchange kiosk, but no branding or website, just their name. On the verge of launching their first permanent kiosks, Fourex knew they needed branding that would stop customers in their tracks and to simply explain their innovative product. The same could be said of the website.ifour created a flexible, clean brand that would be appropriate in a range of global settings, looking ahead to future growth. By creating a friendly, approachable mascot in the form of Freddy, the brand is easily explained through an animated process on the website. A simple animated explainer video introduces the benefits of using a Fourex kiosk, which was used as part of the crowdfunding activity through Crowdcube. Behind the scenes, the website automatically updates the exchange rates on the currency calculator and shows kiosk locations with a branded Google map fed in by API. To support the growth of social media audiences, ifour ran 6 months of social media campaigns to reach key audiences on different channels and created a wide range of content to deploy on the Fourex website, driving traffic, brand awareness and engagement.Fourex has continued to grow as a business whilst being recognised by a range of awards and industry experts, including winning the Virgin Business Pitch to Rich 2015 competition, being awarded The Lloyds Bank National Business Awards 2016 Entrepreneurs of the Year and recognised by the Financial Times and Mishcon de Reya for the 2017 Leap 100, the 100 most exciting and fastest growing companies in the UK. Using the video ifour created, Fourex were able to successfully crowdfund their £275k target through Crowdcube in just 8 days. In just under three weeks they raised over 244% of their target, and with a whopping £673,000 of investments, the opportunity was closed. Crowdcube have told Fourex it was one of the most successful campaigns they have ever had.

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Hydro Flask: your go-to companion container for all beverage types and temperatures. Known for its vibrant colors and sleek designs, Hydro Flask came to Capsule seeking updated packaging design and a new naming system. Our process began with in-store research and thoughtful brand strategy and ended with an improved package design, updated language and icons and a playful naming system to match the vision for Hydro Flask’s product development cycle.Capsule conducted an in-depth qualitative study to discover current brand and packaging perceptions and to inform a strategy for future packaging development. After studying the market, conducting a competitive analysis and talking with customers in-aisle, we were armed with the insights needed to determine an effective strategy to more powerfully communicate Hydro Flask’s product technology, personality and brand positioning.With these research findings informing the rest of the project, Capsule developed a packaging update designed to more clearly communicate product benefits and the brand position to enable Hydro Flask to stand out among competition on the shelf. The design had to consider, and be consistent with, packaging across multiple products (i.e. soft goods, water bottles, and accessories) and package structures (i.e. belly bands and hangtags). The final package design had to play a key role in facilitating the consumer buying decision.The brand and product research also guided names in three different categories: color, product and series. The subsequent names born out of our unique naming process were chosen to further establish brand resonance, match Hydro Flask’s personality and align with the particular use of each product."Capsule was a great partner for our packaging refresh. Their work was thorough, timely and exactly what we needed. Considerable thought was put into strategy and execution, resulting in an excellent finished product."
- Eric Molletta Senior Creative Services Manager

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This was a fully integrated campaign entitled "Normalcy is Amazing". The idea being that peope with chronic back pain just want to be able to do the simplest of things again that we all take for granted. Like picking up their kids, going for a hike or playing with their dog. Without pain. And when they can do that, well, that's amazing to them. 

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Website Design for Nativitea 

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Concept One Media provides on location production utilizing gear such as  the Sony F7 (4K) cameras, Ronin with StediCam stabilization, and drone coverage with licensed operators.Images are from a recent case study for a well know pharmaceutical company that debuted the video at an international expo showcasing the latest trends in track and trace standards required for the indusrty. 

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Goal: to create social media profiles with a highly engaged, targeted audience/ fanbase.
Solution: Something About Marketing created an Instagram page for FEBC RM, and posted high quality content with amazing storytelling copy. After utilizing the best marketing strategies, we were able to grow the account to over 10k followers in just under 6 weeks! 
Not to mention the engagement rate was very high, and the posts were well received by the target audience. It's safe to say that we created a powerful Instagram with a high attention rate, (the main purpose of social) with their very niche audience. 
"They changed our entire social media strategy... We went from zero to over 10,000 niche followers on our Instagram in a short six weeks thanks to the team at Something About Marketing!"
- Victor, Director of Operations at FEBC RM

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When a brand that's been around for more than 100 years needs a refresh, there’s inherently a challenge involved: balance the equity in the current brand with the need to modernise to stay relevant in today and tomorrow’s markets. That’s exactly the situation Strategy Creative was asked to tackle for Naylor Love — one of New Zealand’s largest construction companies which traces its roots back to 1910 in Dunedin.
Strategy’s approach is always to begin by articulating a brand’s strategic positioning based on its core strengths. The positioning always serves as the foundation for the creative work that follows. For Naylor Love, the core themes were around dependability, trust, and forward-thinking, so the visual identity needed to reflect that. The approach to the logo was an evolution, not a revolution. The original version had presence in the marketplace but looked busy and dated, so we simplified it, sharpened it up, and made it bolder but kept the core essence of the original mark. From there, we modernised the rest of the branding with a brighter and fresher teal primary colour, and a more minimalist design aesthetic to the vehicle fleet, business cards, letterheads, documents, advertising, and other collateral.
The resulting identity has perfectly achieved what it set out to do in presenting Naylor Love as a company which is forward-thinking and can be trusted thanks to its track record.

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Web Design and Local SEO https://layeredlady.com/

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Compass is a real estate brokerage company that was established according to a master plan that studied the reality and needs of the developing real estate market in Egypt as well as a futuristic vision that aims to provide professional services for the first time in the real estate market in Egypt.
Compass wanted to be positioned as the real life compass that guides you to where you should be. Which gave us insights of creating the brand image and identity revolving around this concept. Setting ahead the idea of differentiating one simple theme, yet holding much more meanings behind it.

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Celtic's Chemistry StoriesBrimming with years of industry experience, Celtic’s Chemistry Team understands every point along the path to bring products to market, including manufacturing, distribution, and end-user awareness. By identifying the customer’s critical touchpoints and educating decision makers about key differentiators, we create messages that get reactions and speak to their unique needs.See our Chemistry stories here: https://celticchicago.com/chemistry/

Featured Portfolio:

Challenge: Develop a Brand For a New Category. 
Biosystems, makers of the revolutionary infant probiotic, Evivo, had a complex story to tell new moms. Breakthroughs in science proved with the advent of certain modern medical practices (antibiotics, C-sections), most First World mothers were no longer passing B.infantis (a good bacteria) along to their baby’s, which is critical to an infant’s developing immune and metabolic systems. Evivo however could restore this missing good bacteria in baby’s gut, and set baby up for life-long health, a key differentiator from other infant probiotics that simply treat current digestive symptoms (colic, etc.).
In addition to communicating the scientific distinctions of the product, Evivo also had to overcome the doubt many new mothers have regarding the need for a probiotic in the first place (my baby is healthy and growing, why would she need to take anything), as well as prove it was doing something for baby (immediately).
And to top it off, Evivo was a completely unknown brand.
Solution: Building The Brand & Marketing The Brand
Identity & Cues
To aid in explaining the complex science behind Evivo, E29 developed a number of very simple graphics that could visually communicate the story and prove Evivo was working.
Brand guidelines were also designed to ensure all communications maintain a clear, uniform and consistent portrayal of the Evivo brand, thus fueling recognition. Brandmarks, typography, color and voice were all included in the guide.
Activation
Evivo launched in July 2017 under the Smart as a Mother campaign, which was designed to capture the passion and profound love mothers have for their babies. Utilizing digital and social media (advertising and promoted posts), sponsorships, influencers and search to drive to the Evivo website for more information and/or to purchase, new and expecting moms were introduced to Evivo. 

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As online retailers continue to grow at a rapid pace, brick-and-mortar stores have struggled to keep their brands relevant. To address this challenge and give customers more options, Barnes & Noble is piloting upscale casual American restaurants that celebrate classic cafe culture.Barnes & Noble Kitchen, with three locations across the U.S., features whole, thoughtfully sourced food, craft beer, and premium wines all set in a casual and approachable atmosphere.UNINCORPORATED was brought in to design and develop their website and provide design support for branded collateral.How We Helped

• Web Design & Development


• Branded Collateral

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Purpose of the campaign:Promote the brand STABILO and Point88 on the most fun and colorful race: "The Color Run! And on social networks.Target:All the people who signed up for the race to be sprinkled with colors!Device:Set up a "Teasing" contest on social networks, to win STABILO Point 88, places for the Color Run.Installation of a photo booth that publishes rider photos live on the brand's Facebook page.Distribution of badges, flyers and STABILO Point88 in the village and on the stage of the festival concerts.Result:Nearly 1,000 runners immortalized themselves in photos on the STABILO stand. More than 4,000 goodies distributed.

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Afflecto drove a 62% increase in leads year-over-year by developing a marketing program that incorporated an enhanced paid search strategy, social advertising, radio and a referral program.

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The Barr Center needed is a new medical practice so it need a brand identity developed that reflected the personality of the practice and appealed to their patients.
In 10 weeks, the GCMD team developed their brand identity inlcuding designing their distinctive logo, stationery, social graphics, promotional products and their robust website. We also provided all printing services and continue to maintain their website. The logo was used in signage, embroidered clothing and in promotional videos.The client is very pleased with the results and GCMD is now an integral part of the marketing team. The website can be experienced at www.BarrCenter.com

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THE BRIEF
Launch of Jaybird in Denmark to media and athletes. 
THE SOLUTION
A Jaybird power launch with demo, fitting of ear buds followed by running and outdoor exercise provided by Sporting Health Club.
THE RESULTS
We had a great time in Denmark launching X3 to an excited group of media, athletes and fans. Thanks for joining us and we can't wait until our next event together. #poweryourpassion

Featured Portfolio:

Voodoo.io is a mobile app creator and publisher. We helped Voodoo with mobile marketing. They now have several apps with millions of downloads and active users. In May 2018, they raised $200million. 

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Project: NeeyamoStyle: 2D Motion GraphicsIndustry: Human ResourcesWatch full video: https://youtu.be/lUSGax-mCi0

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Client: Stan Lee’s POW! Entertainment, Keith Tralins, CEO Stan Lee’s LA Comic ConLocation:  Los Angeles, CA"True Believer!:  The VR Experience (Teaser)"
​https://www.youtube.com/watch?v=8ZK01dSsFSg
Stan Lee’s L.A. Comic Con (formerly Comikaze Expo) celebrates the most exciting developments in “geek” pop culture: comics, video games, sci-fi, fantasy, and horror. The convention is attended by 90,000+ fans annually, but Lee and his team knew that many more across the globe were not able to attend and didn’t want them to miss out entirely. Recognizing the transportive power of VR, Stan and his team - a community of early adopters well-versed in VR - asked VPM to create a virtual experience of the convention. The video embedded above is a teaser of the larger, multi-part experience VPM constructed. It was used to create archival pieces so fans could get a taste of the convention experience and also to build a series of immersive advertisements.

 

Featured Portfolio:

Challenge: Increase Attendance with ½ budget
MA+A Strategy
LinkedIn Advertising + Retargeting Display, Reddit & Twitter.
LinkedIn: Sponsored Content & InMail
Sponsored Content: Upper & Mid Funnel
1: We targeted individuals on LinkedIn with IT related titles, software engineer related titles, professors in the field & every C-Level title across the state of Florida. This ran for two weeks and allowed us to build up our retargeting pool.
2: The sponsored content strategy was then segmented by the industry the audience was in and specific creative was used for each. 
Sponsored InMail: Lower Funnel
We looked at which job titles responded positively to the Sponsored Content in terms of who clicked on the ad and who purchased a ticket. We picked the Top 10 titles and then sent a message to each person in their inbox prompting them to purchase a ticket to the convention. These individuals were already exposed to the Sponsored Content Ads which meant they were more likely to purchase a ticket.
Retargeting + Display
Due to the high quality of individuals driven to the site using LinkedIn professional targeting, the pool of website visitors was extremely qualified. The retargeting pool had a higher conversion rate than average and was the lynchpin in terms of final ticket sales. This was mainly because people were more likely to purchase tickets closer to the event date.
Reddit + Twitter
We experimented with these platforms to test their usability. By targeting communities related to, or interested in, cybersecurity & hacking we saw success. Reddit saw a higher level of activation in terms of lower CPMs, CPCs & more ticket sales. As soon as we realized Twitter wasn’t performing as well, we immediately optimized and switched all the budget to Reddit.
Results

• 29% increase in attendees


• 22% increase in ticket sales


• Lower cost per purchase (higher profit)


• Increased awareness & social engagement

Featured Portfolio:

The launch of a mortgage broking business called Mortgage Hype. This project was a full start to finish project with the team doing everything from branding right through to website design & development. From there the team was able to start building out effective and profitable marketing campaigns.

Featured Portfolio:

• Magento development


• eCommerce consulting


• Digital marketing management including paid search and paid social