By 2025, US businesses will spend $2.8 trillion on digital transformation technologies and services.
And if that figure doesn’t knock the breath out of you, get ready for this one: as much as 89% of companies have adopted or are planning to adopt a digital-first business strategy.
This article takes a thorough look into digital transformation strategy: what it is, what drives the need for it and how to plan a digital business transformation strategy that will improve your efficiency, streamline your processes and upgrade your customer satisfaction.
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What is a Digital Transformation Strategy?
Digital transformation is the implementation of digital technology and solutions into various business aspects to improve operational processes, efficiency, collaboration and customer satisfaction.
A digital transformation strategy is a blueprint containing specific steps a company should take to use digital technologies to that end. It is the basis of restructuring a business to utilize digital solutions to achieve its bottom line and desired results.
Enterprises can apply this strategy to
- Introduce changes to their business models
- Develop new value chains to meet their customers’ needs
- Make their products and services more innovative
- Modernize their IT infrastructure
- Optimize their digital presence etc.
Although digital transformation strategy is about implementing modern technology and launching digital products, it’s more than that. Digital transformation also requires a massive shift in organizational culture and workflows and a rethinking of business strategies for continued growth.
3 Pillars of Digital Transformation Strategies
A digital-first approach solves challenges for a rising number of organizations of all profiles, making it a central part of many business models. According to a Gartner research, digital transformation changes the product, service and business models while new digital capabilities that support this become companies’ core competencies.
The following digital transformation strategy areas are the most common starting points and points of focus for most organizations.
1. Adjusting to Different Work Methods
In today’s business and workplace climate, teams are given the freedom to figure out and use the best working method to improve their deliverables. Aligning your work with the most suitable methodology – iterative, waterfall, Lean-Agile or collaborative – is a vital part of adjusting to changing requirements and priorities.
Implementing digital technologies into your workplace management enables your company to support various work scenarios. Digital solutions provide greater company agility, essential to adapt to the changing world of work.
2. Managing Disruptions
The innovation that digital transformation introduces into organizations is instrumental in quickly responding to market opportunities and challenges. The innovation culture comes from employees who experiment and taking new routes to solve their day-to-day problems.
Both a prerequisite and outcome of digital transformation, the culture of innovation that manages disruptions is about allowing the entire team to present their insights to solve issues that hinder the company’s strategic goals.
3. Scaling an Agile Workplace
The Agile methodology has sprouted from software development, but its principles are widely applicable across any enterprise, even on an organizational level. One of the side effects of digital adoption is that this methodology is easier to adopt and scale across an established organization, connecting all teams that work in their way to deliver results.
Digital solutions can empower decision-makers within these organizations to tie their objectives with Agile team delivery and optimize workflows, processes and planning. They also let users take charge of their timeline and schedule, an argument that entices people to embrace digital transformation.
Have a look at some best rebranding examples that showcase the power of digital transformation.
What Drives the Need for a Digital Transformation Strategy
The need for integrating digital technology in all areas of a business can come from various directions. Wherever there are processes that need improving and values to be delivered to customers, this cultural shift to a more agile way of doing business comes across as extremely valuable.
The most common reasons why companies turn to digital transformation are as follows.
Employee Performance and Satisfaction
Digital transformation is about looking inward as much as it is about looking outside the company. Providing your employees with a digital basis for communicating, collaborating and connecting can address and enhance facets of a business such as employee satisfaction and performance and acquisition of new skills. The result is greater productivity, revenue generation and faster output.
The success of any business depends on the customers’ satisfaction levels. By using cutting-edge digital solutions like omnichannel marketing, support chatbots and others, companies enhance their offering and customer experience and inspire their loyalty and retention.
As customers’ expectations change and they become more demanding, businesses that utilize outdated legacy technology are at risk of becoming less competitive. The systemic evolution that digital transformation provides allows businesses to operate efficiently, find new business opportunities and implement innovation that gives them an upper hand on the market.
Data Analysis and Business Understanding
Another powerful driver behind the need for a digital transformation is the necessity to understand your own business and its environment. Businesses that underwent digital transformation can analyze multiple data sources to gain insights and make better-informed decisions about the company’s future objectives, products and services.
Digital Transformation Strategy Roadmap: How to Efficiently Digitize Your Business in 7 Steps
An efficient digital transformation begins with a carefully devised strategy that
- Sets objectives
- Prioritizes certain initiatives
- Identifies success criteria
A digital transformation strategy is a document outlining a series of steps that define digital initiatives, and evaluating business goals. When developing your digital business transformation strategy, refer to the following steps.
Step #1: Assess Your Business
The direction of your digital transformation will largely depend on the state of your business and your plans for it.
Make a very granular evaluation of your current business practices, processes and workflows and be very detailed about it. This assessment should touch upon your
- Long-term objectives and bottom line
- Key performance indicators (KPIs)
- Growth opportunities
- Market threats and organizational weaknesses
Resources and assets you have at your disposal (in terms of equipment and infrastructure as well as employees and their skills)
Step #2: Analyze Your Industry and Competitors
Having estimated your business, it is also critical to assess your market, industry and niche – with a particular emphasis on how your competitors are doing. To do so, ask yourself these questions:
- What are the current trends popular with my target audience?
- What type of relations and messaging do my customers expect?
- What new technologies and solutions are being implemented in my industry?
- Have our competitors completed their digital transformation? If so, what has changed and what are the results?
- What digital solutions are they using, and how?
Knowing what your audience expects and what your competitors are doing will give you a sense of direction and help you identify steps to be taken and those you should avoid.
Step #3: Make Digital Initiatives Your Priority
Digital initiatives differ in scope, resources and ROI. Prioritize each according to:
- The Value (in terms of what they bring short-term and long-term to your business)
- The impact they have on your processes and organization
- The estimated effort it takes to implement and maintain them
- It is advisable to begin with more straightforward digital initiatives to test the overall viability of digital solutions.
Step #4: Formulate Delivery, Budget and Resource Plans
A digital transformation delivery plan consists of a detailed roadmap for every digital initiative, the resources it requires and results measuring criteria.
A budget plan is essential so that your digital transformation efforts do not fail because of a poor financial estimate. When setting your digital transformation budget, factor in delays and potential roadblocks and plan for future technology that will make these investments outdated.
A resource plan takes into account more than just the necessary technology to complete your digital transformation. It’s also about ensuring you assemble a team of specialists with the mindset and know-how to execute your digital transformation. This plan should outline which experts you already have and which ones you need to achieve this.
Step #5: Institute a Digital Leadership and Get Your Team on Board
To properly adapt and monitor your digital transformation, you should appoint a person in charge of these initiatives. This can be someone from your team, via internal promotion, or an outside expert with experience in leading digital transformation for businesses.
This step often involves introducing a new role into the company hierarchy, like a Chief Digital Officer (CDO).
Aside from appointing a CDO to run and regulate the adoption of digital solutions, your employees in each department need to understand the cause, impact and significance behind your digital transformation.
Educating your team on pending changes in workflows and processes will instill a digital culture within the organization. Include your employees in this process by asking for their input to better define your future digital initiatives.
When your entire team, top to bottom, is onboard with your pending digital transformation, you should focus on enhancing solutions, products and services that will benefit your customers.
Step #6: Invest in Your Employees to Retain Them
When radical organizational changes like digital transformation happen, employees may feel discomfort because of how this will affect their positions and day-to-day operations.
To help them acclimatize to their new and changed responsibilities and earn their support in the process, provide training and education opportunities to alleviate their concerns. This may result not only in higher retention rates but also in improved consistency, business efficiency and team satisfaction.
Step #7: Nurture a Culture of Innovation and Make Data-Based Decisions
After getting your employees on board and providing them with proper education on digital processes, it is vital not to hinder their creativity and to give them the freedom to offer feedback and input. Encourage your team to try various digital technologies in their day-to-day workflow to see what drives the best results and greater efficiency.
Finally, the adopting of digital processes opens a new world of acquiring valuable data and analytics. Every digital transformation and subsequent digital process should begin with data to help your decision-making and validate experimentation in a creatively-infused environment.
Why Does Digital Business Transformation Strategy Matter?
Forward-thinking businesses that aim to make their processes and deliverables future-proof can benefit from adopting and launching their digital initiatives.
Digital business transformations allow companies to provide personalized customer experiences that nurture relationships with their target audience and facilitate brand advocacy through a unique brand voice, messaging and visuals.
This, in turn, leads to better brand identity, loyalty, customer retention/acquisition and more significant revenue.
Internally, it creates a more agile and flexible culture, leading to greater efficiency and employee satisfaction.
Technologies That Power Digital Transformation Strategy
Advancements in software, computing and IT services have made it possible for any business to adopt digital solutions, no matter how big or small.
These businesses rely on the following technologies to drive digital transformation, from improved employee performance to better customer experience.
Artificial Intelligence (AI)
Numerous systems that utilize AI, from chatbots to predictive text, have become part and parcel of business growth for multiple enterprises. They provide a more personalized experience, predictive maintenance, process automation and numerous other benefits.
Internet of Things (IoT)
Internet of Things systems, such as widely-used Amazon Alexa, apply internet connectivity to many devices and equipment, connecting them with people to enable process automation. IoT provides businesses with a chance to improve their existing products and streamline workflows.
Cloud-based hosting and cloud-based apps – such as Google Drive, Office 365 and Slack - offer scalability and flexibility with which companies can achieve their short-term and long-term business goals.
AR and VR
Augmented reality (AR) and virtual reality (VR) are the foundation of immersive experiences companies can provide to their customers. 360-degree walkthroughs, training simulations, customer engagement and collaboration tools use VR and AR as their underlying technological basis. By immersing users in real-life-like experiences, these tools generate much better results than legacy systems.
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