From creative logo redesigns to revolutionary sloganeering, a successful rebranding project sparks meaningful change to give customers a one-of-a-kind experience. In a constantly changing and competitive landscape, the brands’ need to reinvent their identity is key to staying relevant and ahead of the game.
By reinvigorating their character and persona, brands can showcase their significant growth and development over time. It’s also a great chance to tap into new markets, introduce a unique brand story, or bounce back from a crisis.
Let’s look at the best rebranding examples that show how it’s done. Created by some of the most accomplished brand experts, these refreshed visuals reflect unique qualities that make them stand out.
Table of Contents
- Tridi Technology by Baht. Design Studio
- Do Tambo by Nektar Design
- SigScale Logo by Silk Road Studio
- Findlay Market by Eric Rutherford
- Star Barber by Ulysses Design Co.
- Teach Our Children Inc. by Three Sugars Creative
- SBS Golf Network by HELIX D
- Lupta by Studio Sch
- Nasiol by Raphael Iglesias
- ICONS by GBX Studio
- Primex by Identity Brandcom
- Daksh Healthcare by Tree Creative
- Capnamic by Fiction Design
- Golden Empire by BEYOND 360
- Best Rebranding Examples Compared
- Rebranding Examples Takeaways
1. Tridi Technology by Baht. Design Studio
Standout Features:
- Bold typography
- Dominant electric blue
- Geometric minimalism
One of the best rebranding examples is Tridi, an innovative technology startup focused on 3D printing. As its business scope expanded, the company needed an equally progressive branding solution. Baht. Design Studio redesigned the previous handwritten version of Tridi’s logo to combine intricate craftsmanship and industrial production with a comprehensive B2B focus.
Its combined design of simple geometric angles, lowercase and sans-serif font, and the electric blue background capture the 3D printing process and demonstrate corporate professionalism while simultaneously being clear, charming, and accessible.
2. Do Tambo by Nektar Design
Standout Features:
- Romantic and rural feeling
- Combination of minimal and traditional aesthetic
- Semi-clear containers
Another amazing rebranding example is Do Tambo. Their updated, fresh branding, courtesy of the aptly named Nektar Design, leverages that simplicity and puts the traditional, natural products front and center.
The agency preserved the original bucket symbol and gave it a slight twist. The new design retains the essential values of the brand and its delicate, romantic, classic, and handcrafted origin story and combines it with streamlined minimalism that’s become popular with modern consumers.
Nektar Design also changed the product packaging to ensure that the yogurt is prominently on display.
3. SigScale Logo by Silk Road Studio
Standout Features:
- Future-forward and energetic design
- Evocative color story
- Contemporary, tech-oriented typography
Designing SigScale's new brand identity was a smooth process for Silk Road Studio. With one glance at the company's new logo, you can already identify its core values: professionalism, passion, and innovation.
Its color palette masterfully breaks the conventional mold of the impressive, albeit corporate-looking, logo design. The warm orange radiates energy while the cool, seafoam green exudes professionalism. The backslash inside the angle brackets embodies SigScale's innovative approach to programming, effortlessly positioning it as a brand that offers top-rated software solutions.
To sum it all up, the new Sigscale logo is refreshing and futuristic, making onlookers feel excited about what the future brings.
4. Findlay Market by Eric Rutherford
Standout Features:
- Clean and contemporary logo redesign
- Deep and vibrant color story
- Large and colorful illustrations
One of the best rebranding examples is Findlay Market’s. It is Ohio's longest-running public market and one of Cincinnati's historical treasures. It has been a bustling center of farm-fresh, locally sourced, artisanal, and specialty foods for over two centuries now.
For this rebranding project, Eric Rutherford did a massive visual overhaul without taking away from the brand’s deep roots. One of the key brand assets that got an upgrade is the logo. Findlay Market’s previous logo needed a facelift from its classic aesthetic. The vintage arc-style ensemble was a little too dated, especially given the mix of more modern, minimalist, and dynamic designs in the food industry.
The design agency elevated the logo by employing a more simplistic and streamlined approach. It chose to omit the shaped text block to reveal the brand name in an open space. Written in bold typeface, it is much easier on the eye and more interesting to look at.
The key elements are still there: the Cincinnati label, the year of establishment, and the iconic tomato icon. This is a nod to the institution’s long-lived history, which the current demographics still resonate with.
The contrast of deep and vibrant colors breathed new life into the brand’s aesthetic. Mixing green, orange, brown, blue, and purple sounds like a bit of a mess, but in this case, it totally works. The designer strategically blended these colors to display stunning variations and contrasts in the marketing collaterals.
The new color palette perfectly represents the institution’s dynamic audience and the large basket of options in the market. It also makes the large illustrations pop. Print advertising materials like posters, banners, and branded merchandising are stamped with fun graphic images of fruits, vegetables, and other local produce. Collectively, these elements successfully translate to a more food and people-focused brand personality.
5. Star Barber by Ulysses Design Co.
Standout Features:
- Retro-style hand-drawn illustrations
- Bold typography
- Vibrant and gender-neutral color contrast
Star Barber paired up with Ulysses Design Co. to create a more playful and inclusive brand identity. With new ownership, the popular barbershop in Star Village decided to retire its hyper-masculine and unapproachable aesthetic. In this new era, the establishment opened its doors to a more inclusive clientele where everybody, not just the lads, is welcome.
As brand strategists and identity designers, the team at Ulysses Design Co. reworked Star Barber’s image around three user personas: a trendy young male, a feminist activist, and a sporty dad. The challenge was to launch a bold rebrand that would resonate with these three distinct demographics.
The design agency went for a maximalist approach and a complete departure from the brand’s previously plain and minimal design. It went with a vibrant color combination of blue and orange, which served as the main palette for the rebrand. The eye-catching colors already deliver a loud statement, but its color pairing is also gender-neutral, which immediately ticks the inclusivity box.
This color story is further complemented by the bold typography infused with a retro vibe. The 80s-inspired fonts and layouts effectively demonstrate the brand’s fun and outgoing personality. Straightforward and catchy advertising kickers like “we have beer” and “quality cuts for all” also instantly draw the audience in.
This vintage style of sloganeering combines seamlessly with the brand’s classic and timeless aesthetic. The simple yet dynamic hand-drawn illustrations are also a power move. Besides the extra visual treat, they add flavor to the text descriptions.
6. Teach Our Children Inc. by Three Sugars Creative
Standout Features:
- Colorful and youthful logotype
- Classroom-inspired visuals and illustrations
- Simple yet dynamic typography
Another great rebranding example is the new logotype, social media imagery, and other marketing and branding materials delivered by Three Sugars Creative for Teach Our Children Inc.
The logo takes center stage — what used to be an overly simple design has evolved into a more eccentric and lively presentation. The brand name is spelled out in an artsy typeface with a youthful and sprightly vibe, each letter in different colors.
Pairing the artistic logo with simplistic and straightforward typography balances everything out. Montserrat is used for text descriptions and key advertising messages to keep things simple and streamlined.
The design team also added a main graphic illustration: an image outline of a boy and a girl to represent the organization’s constituents. The illustration is instantly recognizable, so even without looking at the logo, it can spark brand recognition.
A handful of outlined icons also add dynamics to the overall aesthetic. Simple vectors of learning instruments like art canvases, laboratory tools, footballs, graphs, light bulbs, and graduation caps are head-on visual representations of the brand. These graphic illustrations convey what kids can learn, and the badge-style variants evoke the nostalgia of getting school awards.
7. SBS Golf Network by HELIX D
Standout Features:
- 3D shapes and illustrations
- Fresh and cool color palette
- Design-integrated visual transitions
SBS Golf Network tapped the dynamic design services of HELIX D for a rebranding project. The design team focused on an action-filled experience for its Korean audience. The most noticeable rework is the use of 3D spherical shapes as a captivating and almost hypnotizing visual display. The white ridges create an illusion of movement, like a golf ball circling down the cup.
This creative element is integrated into the network’s broadcast transitions in the form of geometric shapes, landscapes, and layouts. Brand letters and advertising slogans take the form of 3D illustrations, too. Up to the last detail, everything is consistent and cohesive.
The simple color palette is a smart choice, given the otherwise complex design. A slightly muted and cool-toned combination of white and green drives focus to the visuals without competing with them. It adds a relaxing and nature-inspired vibe, perfectly suited to the golfing environment it emulates.
8. Lupta by Studio Sch
Standout Features:
- Future-forward identity design
- Beautifully shot, high-contrast images
- Straightforward messaging and sloganeering
Next on our list of the best rebranding examples is Lupta, a British jewelry brand with an identity centered on authenticity, creativity, and experience. Through unique jewelry pieces, they aim to meet and empower people from all walks of life while still achieving business sustainability.
The branding dilemma? Its previous brand assets did not properly convey the company’s push for inclusivity and diversity. The rebranding was set into motion with the help of Brazil-based design agency Studio Sch. The designers developed a distinct brand character with the key messaging that Lupta “believes in the beauty in every form of being.”
The agency spotlights diversity by showing captivating images of people from different backgrounds wearing the client’s jewelry pieces. These sharp and high-contrast snapshots reflect the brand’s strong character that enhances style across the human spectrum. These stunning images are complemented by bold red, orange, and black to further highlight the brand’s fierce and unapologetic identity.
The redesigned logo also reflects this newfound vigor and personality, with a hint of the industrial and technical. The sharp-cut edges and cyber reality-inspired typeface represent the brand’s modern sensibilities.
Its straightforward branding messages effectively convey the company’s advocacy. Slogans like “you don’t need to change for anyone” and “be ugly, be weird, be whatever you want to be” have an instant hook and perfectly encapsulate the brand story and mission.
With such a massive branding overhaul, Lupta positioned itself in the European market as a future-forward online alternative jewelry store and visual consultancy agency that welcomes diversity and inclusion.
9. Nasiol by Raphael Iglesias
Standout Features:
- Elegant and edgy logo remodeling
- Premium packaging design
- Sleek and sophisticated visual elements
Another great rebranding example on our list is Nasiol’s. It is a pioneering manufacturer of automotive surface protection materials, specializing in nanotechnology. As a global brand, Nasiol has products that are widely considered to be the industry’s best.
Despite having the most expensive offerings on the market, the brand was not perceived as premium. So, the company tapped the rebranding expertise of Raphael Iglesias to rework its global brand positioning and visual identity to highlight its high-end label.
The designer updated the existing logo by completely reinventing the shield icon, changing the typeface, and omitting the old-fashioned “Love & Protect the Original” tagline. The new logo design now features the singular brand name, enclosed in a shield to highlight surface protection and sustain brand recall. It looks clean and simple but also more elegant and high-grade compared to the previous logo.
Another thing that catches the eye is the consistent dark aesthetic across all brand assets. There are no crazy color combos here — just pitch-black, gray, and white all over. Sans-serif fonts also keep everything sleek and streamlined throughout all print marketing materials, company merch, and packaging design.
For a premium automotive brand, nothing speaks of luxury more than this!
10. ICONS by GBX Studio
Standout Features:
- Spherical figures as the main theme
- Fresh and approachable color palette
- Balance of professional and experimental character
ICONS is a pioneering research organization that specializes in science communication and social and business innovation. To unify its functions and achieve full-scale development, the institution decided to rework its brand architecture with the help of GBX Studio. And the result is utterly impeccable.
Highlighting ICONS’ open culture, the brand strategists developed a concept that revolves around key sources. The team took inspiration from iconic symbols of music, astronomy, history, and biology, then formed a multi-faceted yet refined brand identity.
To visualize this, they created the “virtuous circle of innovation,” which is an illustration that encompasses the organization’s core values: the centrality of people, open culture, and harmonic development.
The spherical figures are recurring design elements across all brand assets. The “ICONS” logo bears the circle shape in place of the letter O, while the printed learning materials and marketing collaterals have circular outlines, and so on.
The tricolor palette consisting of blue, white, and black highlights the brand’s inclination towards space exploration and scientific development. This color representation gives the brand a fresh and approachable character, keeping everything crisp and easy on the eyes.
11. Primex by Identity Brandcom
Standout Features:
- Contemporary logo design
- Two-toned color theme
- Large product labels
One of the best company rebranding examples is Primex linking up with Identity Brandcom to establish the brand as a leading premium choice for mobile phone accessories and spare parts. The aim was for the company to distinguish itself from the many substandard options in the market. The design agency successfully executed this brief by thoroughly revamping all the brand assets.
Its previous logo with a "boxed-in" brand name and typography that was difficult to read was transformed into a clean, modern, and instantly recognizable logo. The new triangular brandmark has a two-fold symbolism: an abstraction of the letter P and a flag that signifies victory or market dominance. Below the logo sits the tagline “Above Ordinary,” which immediately positions the brand as a high-quality and top-end option.
The contrast of purple and white makes every brand asset more visually appealing while adding that clean and sophisticated touch. Large, printed texts for the product names (reading “Bang Bang,” “Boom,” and “Bolt”) are great advertising hooks that effectively draw customers in.
12. Daksh Healthcare by Tree Creative
Standout Features:
- Modern and clean logo remodeling
- Recurring logo themes
- Outlined medical illustrations
Daksh Healthcare’s rebranding strategy makes it to our list of best rebranding examples. As one of India’s largest glove importers, its quality and credibility are top of the line. And with this new branding strategy by Tree Creative, the company successfully retained its elite status.
The designers completely remodeled the previous logo by creating a more unified and contemporary illustration. The outlined figure of the Daksh icon is seen as a recurring visual theme in many layouts.
The brand name is written in a more legible and distinguishable font compared to the original. To keep things crisp and streamlined, the designers maintained a minimal aesthetic with outlined illustrations of medical equipment like gloves, masks, and medicines.
And finally, the fresh and cool new color palette brings everything together. White and royal blue is the main color combination, with a touch of light blue for an extra pop of personality. This simplistic and straightforward color scheme perfectly introduces the brand to the modern world.
13. Capnamic by Fiction Design
Standout Features:
- Clean and contemporary logo redesign
- Sharp and abstract photography
- Minimalist geometric visuals
With significant growth in portfolio, manpower, and investment funding, Capnamic was due for a rebrand to launch the company as a global tech venture capital firm. For this transformation project, the company found its match in Fiction Design, a design agency that works with innovative brands with bold ideas.
One of the best things to come out of this collaboration is the new and improved logo design. With the goal to “bring Germany into the digital age,” the company welcomed a more simplistic and future-forward aesthetic.
The brand name is written in a single sans-serif font for a streamlined look and to give way to the flashy yellow logo symbol. The designers also highlighted the fusion of the words “capital” and “dynamic” by incorporating a slashed half-sphere shape, effectively reintroducing Capnamic as a modern and established brand.
The brand color palette is properly integrated across all the assets for cohesiveness. The bright yellow against black, white, and grey gives the overall aesthetic the perfect amount of contrast and color pop.
The designers used realistic images with muted backgrounds for clean and clear visual storytelling. The sharp visuals with the brand’s colors, gradient patterns, and more geometric shapes and backgrounds add flair to the minimalist look.
Abstract photography effectively conveys the idea of Capnamic, bringing tech startups into the future. Each photograph depicts how technology impacts the world we live in today.
14. Golden Empire by BEYOND 360
Standout Features:
- Streamlined design
- Refined typography
- Well-chosen palette
Last on our best rebranding examples list is Golden Empire. It is a premium and luxurious hotel that nurtures the highest international standards inspiring its clientele to feel like emperors and/or empresses. Previously affiliated with Grand Mercure Group, Golden Empire departed the franchise aiming to become a paragon of the hospitality industry.
Enter BEYOND 360! The agency redefined GE's already impressive branding and positioned it as the top luxury hotel in Myanmar by creating a truly unique identity. Beginning with the logo: the circular shape of “G” and the liner shape of “E” form a unique stamp that belongs to the Golden Empire.
One glance at the new branding initiative embodies the people striving for greatness in their lives. Achieving that greatness requires a powerful feeling, and the Golden Empire delivers. Its logo inspires confidence and the power to surpass your limits, beginning with a great start to your day in one of GE's luxurious royal suites.
Best Rebranding Examples Compared
Businesses can learn a lot from these excellent rebrand examples. Here are some tips and best practices to keep in mind for a successful rebranding strategy:
- Match your font with your purpose. Serif fonts seem to be all the rage, and they work well for companies seeking a sleek, minimalist, and even tech-inspired aesthetic. However, it’s not the best choice for every brand. Consider Findlay Market: its vintage-inspired logo font perfectly encapsulates its decades-long legacy. In contrast, Primex’s sleek lines demonstrate its authority in the world of tech accessories.
- Your color palette matters. Some business owners take brand colors for granted and just choose neutrals for broad appeal. While there are ways to make black, white, and grey interesting, there is value in a well-chosen color combination that catches the eye and takes brand recall to another level. SigScale’s multicolor logo is an evocative choice given its target audience, and Lupta’s bold, beautiful red evokes emotion that puts the brand over the top.
- Minimalism is not the default. Stark, minimalist designs have their place, but they shouldn’t be the first and only choice for brands. Take Star Barber’s busy yet appealing aesthetic as an example: the bold colors and fonts are very memorable and certainly stand out in its niche. Teach Our Children Inc.’s dynamic approach is also the best choice, given its brand mission and vision.
Rebranding Examples Takeaways
The best rebranding examples demonstrate that tremendous care and detailed strategies are needed to execute changes that will reflect well on the brand, engage existing and potential customers, and take businesses to another level. Well-thought-out shifts in color palettes, fonts, logos, and overall messaging can bring a fresh perspective to life.
