Digital Marketing

Top Digital Marketing Agencies

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Digital Marketing Agencies have a 4.5 avg. rating from 9,145 verified reviews

The best digital marketing agencies help businesses increase their online presence and drive revenue through various services, including SEO, social media marketing, PPC, email marketing, conversion rate optimization, and more. Our industry experts curated a list of reliable service providers to help you find a trustworthy digital marketing agency for your business. Look into their agency profiles and client reviews to narrow down the most suitable partner.

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Not quite what you're looking for? Check out these related services:

We meticulously assessed over 8,000 service providers to select the best digital marketing agencies and help you find a premier agency partner with a proven track record to establish a strong online presence for your business. In the next section, we'll showcase unique qualities and ranking criteria to guide your business's right choice. 

The Number 1 Digital Marketing Agency as Selected by DesignRush Is:

1. SmartSites

[Source: SmartSites]
  • Best for: Overall
  • Average Hourly Rate: $100
  • Minimum Budget: Inquire
  • Founded: 2011
  • Size: 100 - 249
  • Location: New Jersey
  • Notable Clients: Dun & Bradstreet, Sharemoney, Print Crazee, Sentinel Consulting, and more

SmartSites, an award-winning website design, and digital marketing company, specializes in search engine marketing (SEO & PPC). Founded by brothers Alex and Michael Melen, SmartSites quickly became one of America's fastest-growing companies.

Their unwavering dedication to clients is evident through their impressive track record, with over 100 5-star reviews since their establishment in 2011. SmartSites achieved an outstanding 97% satisfaction score when evaluated by Dun & Bradstreet for service quality, showcasing their commitment to exceeding client expectations and delivering consistently exceptional results.

Check SmartSites Agency Profile

2. WebFX

[Source: WebFX]
  • Best for: Innovative Approaches
  • Average Hourly Rate: $150
  • Minimum Budget: $10,000 - $25,000
  • Founded: 1995
  • Size: 500 - 999
  • Location: Pennsylvania
  • Notable Clients: HydroWorx, FujiFilm, Hilton Hotels and Resorts, YMCA, Subway, and more

WebFX is a highly successful B2B digital marketing company with a track record of delivering effective campaigns and tangible results. Their dedicated team helps clients achieve various goals, from increasing leads and phone calls to transactions and qualified website traffic. Clients can request a free strategy proposal for a customized plan designed to generate substantial revenues.

HydroWorx recognized the importance of SEO in its digital strategy and partnered with WebFX based on a referral. Maintaining a fruitful partnership for over seven years, WebFX not only enhanced HydroWorx's digital presence through SEO but also introduced innovative approaches like social media marketing, resulting in significant growth in online revenue.

Collaborating with WebFX led to a massive 236% increase in organic sessions and a 131% increase in organic contact form submissions for HydroWorx.

Check WebFX Agency Profile

3. Intero Digital

[Source: Intero Digital]
  • Best for: Advanced SEO & SEM Packages
  • Average Hourly Rate: Inquire
  • Minimum Budget: $1,000 - $10,000
  • Founded: 1997
  • Size: 250 - 499
  • Location: Colorado
  • Notable Clients: Gaiam, Jaguar, Ace Hardware, Don Julio, Current, and more

Intero Digital, recently voted the #1 Digital Marketing Firm in America, has earned its place as one of the country's fastest-growing companies according to Inc 5000. With a diverse range of 13 digital marketing specialties and a nationwide presence supported by a workforce of over 400 employees, Intero Digital empowers clients worldwide to expand their digital presence.

In February 2017, Intero Digital teamed up with a small business electrician company, who signed up to their highest-level SEO & SEM package. Their objective was to generate phone calls and form submissions for bookings.

In July 2018, they briefly reduced their digital marketing budget to try another avenue before returning in August. The outcomes were remarkable, with a 1,613% increase in conversions, an 8,281% increase in conversion rates, and a 160% increase in sessions.

Check Intero Digital Agency Profile

4. NinjaPromo

[Source: NinjaPromo]
  • Best for: Online Presence Growth
  • Average Hourly Rate: $25
  • Minimum Budget: $1,000 - $10,000
  • Founded: 2017
  • Size: 100 - 249
  • Location: New York
  • Notable Clients: Intellectsoft, Debay, IQONIQ, Tripment, Paypolitan, Maecenas, and more

NinjaPromo, a leading B2B digital NFT marketing agency, offers cutting-edge multichannel marketing solutions and creative branding expertise to elevate your brand. Their comprehensive services cover social media management, SEO optimization, successful paid ad campaigns, influencer collaborations, email marketing, strategic PR initiatives, professional video production, website design and development, and powerful branding strategies.

Intellectsoft, a boutique digital consultancy, sought NinjaPromo to enhance its digital presence. Implementing solutions like blog articles, infographics, LinkedIn crowd marketing, a webinar video, TA portraits, technical content, reputation management, customer loyalty initiatives, and targeted social media advertising resulted in significant outcomes.

Intellectsoft experienced a remarkable 3x growth in subscribers, a 200% increase in engagement levels, and more than 300 social media posts. Their brand awareness skyrocketed with a 250% increase, reaching an impressive 700,000 monthly impressions.

Check NinjaPromo Agency Profile

5. Big Leap

[Source: Big Leap]
  • Best for: Strategic Campaigns
  • Average Hourly Rate: $125
  • Minimum Budget: $1,000 - $10,000
  • Founded: 2008
  • Size: 50 - 99
  • Location: Utah
  • Notable Clients: Visionworks, Pluralsight, BambooHR, Avis, EmpireToday, NuSkin, and more

Founded in 2008, Big Leap is an agency dedicated to providing brands with reliable and sustainable organic growth. With over 90 employees, they offer comprehensive services, including SEO, content marketing, CRO, and social media marketing, to enhance clients' online presence, generate leads, and boost revenue. Their foundation is built on trust and fostering strong client relationships, prioritizing long-term success.

Visionworks faced a challenge in converting digital marketing efforts into in-store visits. They sought assistance from Big Leap through a referral, resulting in an impressive 124% increase in organic views during a website migration. Big Leap's strategic campaign successfully led to a measurable increase in Visionworks' in-store visitors.

Check Big Leap Agency Profile

6. Straight North

[Source: Straight North]
  • Best for: Internet Marketing
  • Average Hourly Rate: Inquire
  • Minimum Budget: $1,000 - $10,000
  • Founded: 1997
  • Size: 100 - 249
  • Location: Illinois
  • Notable Clients: Acieta, Pro Stock Hockey, BluePay, Grove Dental Associates, and more

Established in 1997, Straight North is a comprehensive internet marketing company specializing in services like SEO, PPC, website design, email marketing, and graphic design. With a team of 100+ in-house employees, they assist businesses of all sizes, B2B and B2C, in generating sales leads and e-commerce revenue in the competitive online marketing landscape.

Straight North's success stems from its collaborative approach, technical expertise, industry experience, team-based campaign execution, transparent reporting, and commitment to maximizing client ROI, leading to strong results and high client retention.

For Acieta, an automation technology company, Straight North's B2B digital marketing efforts resulted in a 1200% increase in lead volume, a 93% increase in organic search traffic, and a 30% reduction in Cost-Per-Lead, following the launch of an SEO campaign and blog on the company's website.

Check Straight North Agency Profile

7. Digital Silk

[Source: Digital Silk]
  • Best for: Digital Campaigns
  • Average Hourly Rate: $150
  • Minimum Budget: Inquire
  • Founded: 2015
  • Size: 100 - 249
  • Location: New York
  • Notable Clients: XEROX, IBM, NFL, Sony, NASA, NYU, Microsoft, and more

Digital Silk is a leading agency specializing in custom website creation, enhancing conversions and SEO for a diverse clientele, including SONY, Northwestern University, P&G, EV Universe, Xerox, NYU, and others. Their expertise spans Branding & Strategies, Custom Web Design, Ecommerce Development, SEO & Content Marketing, and Results-Driven Social & Paid Marketing, empowering brands to achieve online growth goals.

Xerox faced a challenge capturing B2B leads for Xerox® ConnectKey® Technology. They needed to promote their printers to businesses and generate sales leads. However, their existing website lacked essential touchpoints to influence decisions and secure leads.

To address this, DigitalSilk executed a comprehensive digital campaign with Google Ads, a targeted landing page, retargeting, and email nurturing, resulting in improved customer engagement and conversions, fulfilling Xerox's marketing objectives.

Check Digital Silk Agency Profile

8. Manta

[Source: Manta]
  • Best for: Keyword Ranking
  • Average Hourly Rate: Inquire
  • Minimum Budget: Under $1000
  • Founded: 1996
  • Size: 250 - 499
  • Location: Utah
  • Notable Clients: Horsey Orthodontics, The Whitening Gals, Seaside Golf Cart Rental, AKL Architecture Services, and more

Manta is a prominent online resource empowering small businesses to grow and establish a strong online presence. They guide businesses in claiming their online presence, implementing effective SEO strategies, and fortifying their brand. Manta offers easy-to-understand products, services, and educational opportunities to help small business owners become more competitive within their industries.

For example, Horsey Orthodontics hired Manta to establish dominance in their local area. Through extensive backlinking and directory submissions, the client's targeted keywords reached the top 10 search results within a few months.

Many keywords maintained their top 10 rankings for over a year, and the client now holds the top position in their local search results with 24 keywords ranking on the first page of Google.

Check Manta Agency Profile

9. Moburst

[Source: Moburst]
  • Best for: Optimizing KPIs
  • Average Hourly Rate: Inquire
  • Minimum Budget: $25,000 - $50,000
  • Founded: 2013
  • Size: Under 49
  • Location: New York
  • Notable Clients: Gett, Barnes & Noble, Badoo, Bumble, Dropbox, and more

Moburst has assisted numerous companies, from startups to global brands, in enhancing products and optimizing key performance indicators (KPIs). Their innovative solutions connect brands with highly targeted audiences, resulting in valuable and long-term user conversions.

For example, Gett collaborated with Moburst and achieved remarkable success with over 400% growth in user acquisition. The strategic approach made Gett a prominent household name in targeted cities, attracting users who completed registration, verified personal details, and booked cabs, leading to increased ROI.

Check Moburst Agency Profile

10. Directive Consulting

[Source: Directive Consulting]
  • Best for: Tech Companies
  • Average Hourly Rate: Inquire
  • Minimum Budget: Inquire
  • Founded: 2014
  • Size: 100 - 249
  • Location: California
  • Notable Clients: WordPress VIP, Uber Freight, Snap Inc., Sumo Logic, Amazon, and more

Directive Consulting is the trusted choice for the world's largest tech brands, achieving remarkable results with their Customer Generation methodology, contributing to over $1 billion in revenue for clients over the past decade. Their seamless approach involves best-in-class campaigns across Paid Media, SEO, Design, Strategy, DevOps, and Video.

With industry-leading financial modeling, tech companies can confidently predict sales revenue and create winning game plans. Directive's proficient team operates globally, delivering exceptional marketing solutions. For instance, their collaboration with WordPress VIP resulted in a 607% increase in opportunities, a 73% decrease in cost per opportunity, and a 175% increase in closed deals.

Check Directive Consulting Agency Profile

How We Picked the Best Digital Marketing Companies

To curate the list of the top digital marketing companies in 2024, we examined the agencies’ client roster, testimonials, case studies, industry reputation, team expertise, and executive management. Our team of agency experts created a scoring system to gauge their overall performance based on metrics such as:

  • Relevant digital marketing service catalog
  • Coverage of digital marketing topics on their website and other channels
  • The number of digital marketing projects delivered
  • The quality and diversity of portfolio and success stories
  • Notable clients and well-known brands
  • Their online reputation on DesignRush, Google, and other platforms

This qualitative process helped us narrow down the A-list of digital marketing providers you can work with on your upcoming project.

Visit our DesignRush Agency Ranking Methodology to learn more about how we picked the agencies listed below.

10 Most Popular Digital Marketing Agencies Compared

Agency nameLocation Hourly rate Size Best for
SmartSitesNew Jersey$100100 - 249Overall
WebFXPennsylvania$150500 - 999Innovative Approaches
Intero DigitalColoradoInquire250 - 499SEO & SEM Packages
NinjaPromoNew York$25100 - 249Online Presence Growth
Big LeapUtah$12550 - 99Strategic Campaigns
Straight NorthIllinoisInquire100 - 249Internet Marketing
Digital SilkNew York$150100 - 249Digital Campaigns
MantaUtahInquire250 - 499Keyword Ranking
MoburstNew YorkInquireUnder 49Optimizing KPIs
Directive ConsultingCaliforniaInquire100 - 249Tech Companies

Best Digital Marketing Company Rankings

  • XAXs Corps

    Stay above the crowd with our branding solutions....
    Welcome to XAXs Corps. We are an award-winning branding agency based in Bhubaneswar, India and we design beautiful solutions for your problems.  [... view the full profile of XAXs Corps]
    Bhubaneswar, India
    Under 49 Inquire $10,000 - $25,000

Digital Marketing Agency Hiring Guide

What is a digital marketing agency?

A digital marketing agency is a company that specializes in developing and implementing promotional strategies through various online channels. It analyzes user behavior data to create and launch campaigns for the following: 

In terms of service delivery, these are the two engagement models that digital marketing firms typically follow:  

  • Partnerships: Digital marketing outsourcing is one of the most common engagement models. It enables businesses to focus their in-house resources on revenue-generating core functions.  
  • Projects: These are one-time or short-term engagements where a business outsources a particular campaign, strategy, or other time-bound tasks to a specialized agency. 

What does a digital marketing company do?

A digital marketing company integrates various marketing strategies across a variety of channels to provide holistic business growth for its clients. It analyzes clients’ online presence, identifies gaps and areas of improvement, and outlines a comprehensive strategy based on the most relevant digital opportunities. Its goal is to provide qualified leads and new business for clients.  

The best internet marketing companies often combine different strategies to promote brands across channels and drive online business growth. That said, their main services are: 

Internet Marketing and Advertising 

This includes retargeting and remarketing, paid search, paid media, pay-per-click advertising, and native advertising. These initiatives can be executed on Google, Bing, Facebook, LinkedIn, email, and other publications. 

Content Marketing  

This includes conceptualizing, crafting, and publishing all content types, like blog posts, articles, brand videos, social media posts, infographics, user-generated content (UGC), digital newsletters, whitepapers, and webinars. 

The Content Marketing Institute reports that 91% of B2B organizations use content marketing to attract and retain their audiences, typically outsourcing: 

  • Content creation (47%)  
  • Content promotion/distribution (23%) 
  • Content marketing measurement (11%) 
  • Content marketing strategy (9%) 


Social Media Marketing (SMM) 

This includes promoting businesses and their products or services on various social networking platforms, such as Facebook, Instagram, LinkedIn, YouTube, and others. It aims to connect them with their intended audiences, increase brand awareness, and drive traffic and sales. 

Some of the services covered in SMM are social media strategy development, content creation, social media management, social media advertising, community management, analytics and reporting, and more. 

Email Marketing 

This includes sending promotional messages, announcements, newsletters, and other content types via email to a targeted list of subscribers. Email marketing campaigns can vary in complexity, from simple one-off emails to complex automated sequences that are triggered by specific consumer actions or behaviors. Success is typically measured by open rates, click-through rates, and conversion rates. 


This includes optimizing your website and content to rank higher on relevant search results. A well-rounded organic search strategy encompasses technical SEO, on-page SEO, and off-page SEO. 

Maintaining a total market share of 91.55% in October er 2023 [Global Stats], Google is inarguably the most prominent search engine. Thus, businesses tend to concentrate their optimization and search engine marketing efforts on Google. 

The platform uses 200+ factors to rank websites [Backlinko], so it’s critical for top digital marketing agencies to have the experience and in-depth know-how to navigate it. 


Other digital marketing services are: 

  • Marketing automation  
  • Affiliate marketing  
  • Data monitoring and analytics  
  • Inbound marketing  
  • Digital public relations  
  • Conversion rate optimization (CRO)  
  • Influencer marketing 
  • Video marketing 
  • Mobile marketing 
  • Content syndication 
  • Web design and web development 
  • And more 

What is the difference between a digital marketing agency and a digital advertising company?

The difference between a digital marketing company and a digital advertising company lies in the scope of work, approach, and strategies. 

A digital marketing firm provides a broader strategy that ties digital branding, lead generation, and customer relationship-building initiatives under its wing. It includes: 

  • Marketing plans: Short and long-term action plans with targets and objectives 
  • Branding collaterals: Logo and brand messaging frameworks 
  • Website content: Press releases, blog articles, white papers, and case studies 
  • Social media content: Engaging reels and videos for social media audiences 

While digital marketing agencies may also provide online advertising services, a digital advertising agency focuses on: 

  • Display ads: Data-based campaign conceptualization, design, deployment, performance tracking, and optimization, plus data analysis 
  • Social ads: Social media campaigns based on the target audience’s behavior  
  • PPC: Paid online advertising model on search engines and socials

How much do digital marketing agencies charge for their services?

Digital marketing agencies charge between $80 and $200 per hour, on average. The top 50 digital marketing agencies on DesignRush charge an average of $100/hour. 

The average agency fees per digital marketing service type are as follows: 

Service TypeCosts
PPC advertising Up to $10,000/per month 
SEO $1,500 - $5,000/per month 
Social media marketing (SMM) $1,000 - $20,000/per month 
Content marketing $2,000 - $10,000/per month 
Email marketing $500 - $5,000/per month 
Website design $2,500 - $100,000/per website 

Here are the five pricing models to consider when calculating digital marketing costs: 

  • Packaged pricing: Many digital marketing agencies offer packaged services with predetermined prices. This pricing model is transparent, and clients can choose a package that fits their budget. 
  • Public pricing: Some agencies prefer to price their services individually. This model enables clients to select the specific services they need without filling out a detailed contact form. 
  • Price quote calculator: This combines public and packaged pricing models. Clients can select services from a list with set prices, building their packages using the calculator. This approach is ideal for clients with a specific budget and want a customized quote for their chosen services. 
  • Hourly pricing: Agencies may charge based on the number of hours rendered. 
  • Flat project-based pricing: Certain SEO projects, such as recovering from Google penalties, are one-time projects, whereas other tasks, like content audits and keyword research, are recurring. Flat-fee pricing is best suited for one-time tasks, like SEO projects, content audits, keyword research, and PPC. 

The agency's location, expertise, and team size, as well as your project's complexity, timeframe, and services required, will also impact the total project cost. 

What is the standard budget for digital marketing?

The average annual budget for digital marketing ranges between $175,000 to $250,000, including agency fees, technology, and ad spend. [Ascend Business Growth

According to Gartner, most companies spend an average of 9.5% of the total company revenue on digital marketing, and an average of 56% of the marketing budget on digital channels.  

SMBs typically spend between $2,000 and $6,000 on digital marketing services to accomplish their marketing goals. Companies with more ambitious objectives may invest between $10,000 and $20,000 per month. Large enterprises, on the other hand, may allocate well over $100,000 each month for their online marketing efforts, depending on their budget and goals. 

On DesignRush, roughly 14.4% of the digital marketing companies have a minimum budget of $1,000, while 1.7% have a $50,000+ minimum budget. 

Keep in mind that an effective digital marketing strategy isn’t a one-off solution, and it can change depending on your business needs and demands. After all, a successful campaign is meant to help your brand grow. 

What is the average return of investment (ROI) for digital marketing?

Digital marketers would agree that the average ROI for digital marketing is 5:1. This means that for every $1 spent on a campaign, you earn $5 — a solid benchmark across the industry. [Adobe

Below are the average ROIs of different digital marketing channels, ranked from highest to lowest: 

Digital marketing channelROI
Email marketing36:1 
Content marketing/internet marketing5:1 
Social media marketing2.8:1 

[Constant Contact / Sitecore / Marketing Evolution

Is it worth it to hire a digital marketing agency?

Yes, it’s worth hiring a digital marketing company because it eliminates the need to recruit, train, and maintain an internal team, cutting down expenses over time. At the same time, you will gain new perspectives on how to improve your strategies for business growth through access to: 

  • Expert knowledge: In-depth understanding of your industry and business environment 
  • Industry tactics: Knowledge of the emerging trends in online marketing and the latest market-tested tactics 
  • Data-based research: Better understanding of target market behavior to help identify well-defined buyer personas and drive qualified leads 
  • Campaign performance monitoring, analytics, and reporting: Insights into your audience, competitors, and brand that help with day-to-day online marketing management efforts 
  • Premium marketing tools: Software and platforms that automate strategies 

According to Invesp, a strong lead nurturing strategy can generate 50% more leads ready to make a purchase, all while reducing costs by 33%. This can be achieved by hiring a digital marketing company with proven expertise in implementing effective lead-generation strategies.  

One such case study is BigLeap’s collaboration with Avis Rent a Car, a global leader in the vehicle rental industry. The goal was to generate leads, outrank the competition, and expand its presence to reach more potential customers. 

With a strategy combining local SEO and over 300 pieces of original content, BigLeap generated 10,000 new leads for the client. The client also ranked for an additional 213 target keywords on the first page of the SERP. 

How do I choose the best digital marketing company?

Select the best marketing agency following these steps: 

  1. Determine your goals, requirements, budget, KPIs, and timeline. 
  2. Research agencies’ websites and check their core competencies and relevant experience in your industry.  
  3. Review their portfolios, campaign results, reviews, client references, and social media pages. 
  4. Learn about their processes to understand how they deliver results and generate quality leads. 
  5. See if they use top-of-the-line marketing tools to provide accurate insights. 
  6. Shortlist potential candidates and submit a digital marketing request for proposal (RFP)
  7. Receive custom proposals and arrange interviews with 4-5 agencies to ask detailed questions and evaluate if they are a good fit for your brand. 
  8. Schedule a follow-up meeting to discuss the proposal in detail. 
  9. Ask if their experts have an in-depth knowledge of your niche – a key factor for growth and improvement of strategies. 
  10. Inquire how they stay updated with the latest digital marketing trends. 
  11. Choose the best agency that aligns with your expectations, budget, and company values. 

Need guidance in finding an agency partner for your business? Tell us about your project, and our Agency Team will curate a list of top agencies that match your needs. Visit the Marketplace to find out more.  

What questions should I ask online marketing companies before partnering with them?

The critical questions you should ask before partnering with an online marketing agency are: 

Its Relevant Background 

  1. What experience do you have working in our industry? 
  2. Have you solved similar digital marketing challenges like ours? 
  3. In which areas of expertise have you achieved the best results? 

Company Services and Processes 

  1. What type of digital marketing services do you offer?  
  2. What types and sizes of marketing budgets have you handled so far? What are the results generated for these projects? 
  3. What is the cost of your services? What business model do you adopt? 
  4. What services are included in your package and are there any services or programs that may cost extra? 

The Project 

  1. What strategies will you develop to increase our online presence? 
  2. What tools, programs, or resources do you use and why? 
  3. How will you measure results? 
  4. How often will we get progress reports? 
  5. Who will be working on our account and what qualifies them for this role? 
  6. involve our in-house team in the course of the project? 
  7. When are you available to start our project? 

What are the best digital marketing agencies in the U.S.?

The best digital marketing agencies in the U.S. are:

Agency nameDesignRush ratingGoogle ratingTop clients


(52 reviews)


(415 reviews)

  • Classic Audi
  • CMS Funding
  • Energy Watch
  • ForeverLux
Ignite Visibility


(7 reviews)


(48 reviews)

  • Tony Robbins
  • COX
  • Wedding Wire
  • DoorDash


(3 reviews)


(92 reviews)

  • Horsey Orthodontics
  • The Anxiety Institute
  • SkyDeck USA
  • Hyatt Place
Intero Digital 


(25 reviews)


(249 reviews)

  • Jaguar
  • Gaiam
  • Land Rover
  • University of Colorado
Big Leap


(8 reviews)


(74 reviews)

  • Avis
  • Empire Today
  • BambooHR
  • Pluralsight

Scroll up to learn more about these agencies and discover other top digital marketing providers selected based on industry reputation, successful projects, client testimonials, team expertise, and more. To further personalize your search, you can sort agencies by location, reviews, hourly rates, agency size, and budget.  

Why Trust DesignRush

A trusted B2B marketplace connecting businesses with top-tier digital marketing agencies, DesignRush maintains an impressive 4.7 rating on Trustpilot and Google.

Our dedicated team of agency experts built a network of over 30,000 agencies. We simplify the agency selection process, providing value to clients and agencies alike, via the DesignRush Marketplace.

DesignRush ratings: Google and Trustpilot ratings logos

Media Features

As a media platform, our press releases are picked up by 141 media outlets and reach a potential audience of 70 million. Our expertise extends to reputable platforms, such as Forbes, MSN, Yahoo! Finance, CNBC, MarketWatch, and Benzinga, solidifying our presence in the industry.

These achievements underscore our commitment to providing valuable insights and solutions within the digital landscape.

As seen on

List of media sites where DesignRush is featured: Forbes, msn, Yahoo Finance, Benzinga, MarketWatch, CNBC

Digital Marketing Expertise

Digital marketing companies on DesignRush are highly proficient in a wide range of online marketing disciplines such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing (SMM), content marketing, email marketing, affiliate marketing, inbound marketing, digital strategy, web analytics, and more.

These demonstrate their extensive skill set and ability to deliver comprehensive digital marketing solutions, covering everything from strategy development to execution and analysis.

Agency Credibility Indicators

The top digital marketing agencies showcase their outstanding work through notable recognitions, which include Hermes Creative Awards, AVA Digital Awards, The Drum Awards, MarCom Awards, Clio Awards, The Webby Awards, Digiday Awards, New York Festivals® Advertising Awards, Global Search Awards, and numerous others.

These accolades indicate agencies’ ability to consistently deliver top-notch results and reliability for companies seeking exceptional digital marketing strategies and campaigns.

Digital marketing awards logos: Hermes Creative Awards, AVA Digital Awards, The Drum Awards, MarCom Awards, Clio Awards, The Webby Awards, Digiday Awards, New York Festivals® Advertising Awards, Global Search Awards

Their proficiency is verified by numerous certifications:

  • Search Engine Optimization (SEO): SEMrush SEO Toolkit Certification, Google Analytics Individual Qualification Certification, Moz SEO Essentials Certification
  • Pay-Per-Click (PPC) advertising: Google Ads Certification, Bing Ads Accredited Professional, SEMrush PPC Fundamentals Exam
  • Social Media Marketing (SMM): Meta Blueprint Certification, Hootsuite Social Marketing Certification, HubSpot Social Media Certification
  • Content marketing: HubSpot Content Marketing Certification, Content Marketing Institute Certification
  • Email marketing: HubSpot Email Marketing Certification, DigitalMarketer Email Marketing Specialist Certification
  • Affiliate marketing: ClickBank Affiliate Marketing Certification, The Shaw Academy Affiliate Marketing Certification
  • Inbound marketing: HubSpot Inbound Marketing Certification
  • eCommerce marketing: Shopify Ecommerce Marketing Certification
  • Conversion Rate Optimization (CRO): CXL Conversion Optimization Certification, DigitalMarketer Conversion Rate Optimization Certification
  • Influencer marketing: Influencer Marketing Hub's Certification
  • Video marketing: YouTube Certified Program, Video Marketing Certification by HubSpot Academy
  • Data analysis and reporting: Google Data Studio Certification, Microsoft Certified: Power BI Data Analyst Associate

Digital marketing certifications logos: Shopify Ecommerce Marketing Certification, Microsoft Certified: Power BI Data Analyst Associate, Bing Ads Accredited Professional, HubSpot Academy, Influencer Marketing Hub, YouTube Certified Program, Meta Blueprint Certification, CXL, Moz

Agencies’ Supported Technologies

These service providers are proficient in various industry-standard technologies, tools, software, and platforms, including but not limited to:

  • Search Engine Optimization (SEO): SEMrush, Ahrefs, Moz Pro
  • Pay-Per-Click (PPC) advertising: Google Ads, Bing Ads, AdEspresso
  • Social Media Marketing (SMM): Hootsuite, Buffer, Sprout Social, BuzzSumo
  • Email marketing: Mailchimp, Constant Contact, Sendinblue
  • Content marketing: HubSpot, WordPress, CoSchedule
  • Marketing analytics: Google Analytics, Adobe Analytics, Hotjar
  • Customer Relationship Management (CRM): Salesforce, HubSpot CRM, Zoho CRM
  • Affiliate marketing: ShareASale, ClickBank, PostAffiliatePro

Digital marketing technologies, software, tools logos: Hootsuite, Bing ads, HubSpot, SEMrush, Google Analytics, Zoho, Ahrefs, WordPress, Mailchimp, Adobe Analytics, Salesforce, Sendinblue, Buzzsumo, Hotjar, Constant Contact, Coschedule, Moz, AdEspresso

Agency Reviews

For deeper insight into these agencies, DesignRush features client testimonials that share project challenges, results, and overall feedback. Each review undergoes verification, ensuring that the insights we present are both current and accurate.

Using the Bayesian Statistical Method, our algorithm calculates the most probable success rate for each agency. This reduces bias and promotes equity in the rating system, aligning our agency rankings more closely with the genuine quality of the services they offer.

Content Relevance & Accuracy

We make sure our content stays up to date, incorporating the latest listing data, industry trends, emerging technologies, and real-time insights supplied by agencies. It is reviewed by seasoned industry professionals who also provide their invaluable expertise – ensuring accurate and in-depth information.

Digital Marketing Expert Insights

Abhijit Roy
Abhijit Roy
Associate Professor – Chair, Howard University

What are the ethical considerations businesses should keep in mind when executing digital marketing campaigns?

Data security and privacy should be the topmost considerations. Just a couple of decades ago, prior to the advent of social media, we owned our data. But now, social media platforms allow us to use their platforms for free in exchange for accessing our browsing data. In other words, we are now essentially the product.

Other related issues include transparency, protecting intellectual property rights of content creators, seeking consent from users (particularly the parents when targeting young children), and most importantly ensuring that artificial intelligence (AI) programs are not used for the harm of society. [...]

What theoretical frameworks in digital marketing should businesses look for in an agency's approach to ensure a solid foundation?

Agencies should have a conceptual understanding of search engine optimization (SEO), search engine marketing (SEM), digital analytics, paid search, content marketing, affiliate marketing, social media marketing, influencer marketing, mobile marketing, etc. in ensuring a solid foundation in digital marketing.

Given the depth and breadth of the field, most agencies will choose to specialize in a limited number of areas listed above.

How important is personalization in digital marketing, and how can businesses implement it?

Personalization is very important for digital marketers. However, as noted in my response to the first question, consumers ideally should own their data and have their privacy rights. [...]

Given that digital marketing allows marketers to leverage personalization, the advertising (via paid search, display ads, etc.) is precisely targeted and much more efficient than advertising on traditional media platforms.

What are the latest academic research findings on digital marketing that businesses should consider when selecting an agency?

There are too many to mention. There are currently at least a dozen major marketing journals that publish research on digital marketing. [...] Here are a few of my recent coauthored research on both the micro and macro aspects of digital marketing.

  • Roy, A., Bakpayev, M., Boninsegni, M. F., Kumar, S., Peronard, J. P., & Reimer, T. (2023). Technology-enabled well-being in the era of IR4. 0: marketing and public policy implications. Journal of Consumer Marketing, 40(4), 431-444.
  • Xu, L., Roy, A., & Niculescu, M. (2023). A dual process model of the influence of recommender systems on purchase intentions in online shopping environments. Journal of Internet Commerce, 22(3), 432-453.
  • Xu, L. and A. Roy (2022). “Cashback as Cash Forward: The Serial Mediating Effect of Time/Effort and Money Savings” Journal of Business Research, 149 (October), 30-37.
  • Boninsegni, M., A. Roy, M. Bakpayev, S. Kumar, J. P. Peronard, and T. Reimer (2022). “Opportunities and Threats to Consumer Well-Being in the Age of Fourth Industrial Revolution (IR 4.0) Technologies” Digital Policy, Regulation, and Governance Vol. 24 No. 1, pp. 93-105.

How do you see the future of digital marketing evolving in the next 5-10 years?

Five to ten years is a very long horizon. Digital marketing is changing every year. For example, just five years ago, digital advertising revenues had just overtaken television advertising revenues, but today it is three times as much and growing at an exponential rate.

We'll also see an increased influence of AI in digital marketing, voice search in SEO, more sophisticated levels of personalization, and advanced digital analytical techniques. We'll also see a rise in the use of IR 4.0 technologies such as Internet of Things (IOT), blockchain, 3D printing, wearables, augmented and virtual Reality (AR & VR), and the growth of the “metaverse” amongst others.
Abhijit Roy image
Eric S. Harvey, Ph.D.
Assistant Professor of Marketing, Western Michigan University

How can businesses ensure that the digital marketing agency they choose aligns with their brand values and objectives?

When choosing a digital marketing agency, [...] the following factors can help businesses make an informed decision:
  1. Ensuring alignment with brand values and objectives — businesses should choose an agency that takes the time to understand their brand values, culture, and objectives. This can be assessed through initial meetings where the agency asks relevant questions and proposes strategies that align with the business's goals.
  2. Case studies and references — reviewing the agency's past work and speaking with their current or past clients can provide insights into whether they have successfully worked with brands that have similar values and objectives.
  3. Cultural fit — the agency's work culture and ethics should resonate with your business. A good cultural fit ensures smoother collaboration and a partnership that aligns with your brand’s ethos.
What are some red flags that businesses should watch out for when choosing a digital marketing agency?
  1. Overpromising results — be cautious of agencies that guarantee immediate or unrealistic outcomes. Digital marketing success requires time and continuous effort.
  2. Lack of transparency — agencies should be open about their strategies, reporting, and billing. Lack of clarity in these areas is a red flag.
  3. One-size-fits-all approach — digital marketing needs to be tailored to each business. Avoid agencies that offer generic solutions without considering your unique needs.
What are the key indicators of a reputable and effective digital marketing agency?
  1. Proven track record — look for agencies with a history of delivering measurable results for clients in similar industries.
  2. Expertise and specialization — agencies with expertise in your industry or specific areas of digital marketing (e.g., SEO, PPC, content marketing) are often more effective.
  3. Continuous learning and adaptation — the best agencies stay up to date with the latest digital marketing trends and algorithm changes and adapt their strategies accordingly.
What are the benefits of working with a full-service digital marketing agency versus a specialized agency?

It’s important to note that there are benefits to working with both full-service and specialized agencies:
  1. Full-service agencies offer comprehensive solutions — from strategy to execution — across all digital marketing channels. This is beneficial for businesses looking for a one-stop shop to handle all their digital marketing needs, ensuring a cohesive strategy and saving time in coordination.
  2. Specialized agencies focus on specific areas of digital marketing (e.g., SEO [and] social media). They offer deep expertise and advanced strategies in their niche, which can be advantageous for businesses with specific needs or goals in that area.
How do you see the future of digital marketing evolving in the next 5-10 years?

Looking to the future, digital marketing is expected to become even more personalized, data-driven, and integrated with emerging technologies. Key trends include increased use of AI and machine learning for predictive analytics, personalization, customer segmentation, and automated decision-making.

Additionally, optimizing for voice and visual searches will become crucial as smart speakers and visual search technologies advance. Emerging technologies such as augmented reality (AR) and virtual reality (VR) will offer new ways to engage customers and create immersive brand experiences. As concerns over privacy grow, businesses will need to adapt their strategies to be more transparent and compliant with data protection laws.

Finally, consumers are increasingly favoring brands that demonstrate commitment to sustainability and social values, influencing digital marketing strategies to highlight these efforts.
Eric S. Harvey, Ph.D. image
About The Author and Expert Reviewer
Bisera Stankovska developed marketing-related content for LeanRank, Content Distribution, and Ridarec. She has numerous high-ranking articles under her belt, alluding to her expertise in the field. She used to write for DesignRush, focusing on marketing with a touch of SEO.
Mariana Delgado is a renowned marketing expert with an extensive background spanning over ten years in digital marketing, sales management, search, and video advertising. She has led campaigns with a stellar 5:1 ROAS and worked at consulting giants like PwC and Deloitte. Her influence at DesignRush led to an impressive 200% growth in organic traffic, pushing the visitor numbers beyond the 500,000 mark.