Facebook is the leading social media platform, with 89% of marketers using it to promote their business. The best way to do so is through interactive Facebook posts. These are posts designed to engage the audience, catch their attention, and make them want to interact with your brand.
In this article, we’ll share the 10 best examples of interactive post ideas for Facebook that any business can use to drive traffic. We’ll also cover what interactive Facebook posts are, how they work, and why they’re important for your business.
Table of Contents
What Are Interactive Facebook Posts?
Interactive Facebook posts are just what the name suggests — they encourage engagement and interaction between businesses and their customers. They represent the pillar of social media: to connect individuals or businesses.
On Facebook, these interactive social media posts can be:
- Quizzes
- Polls
- Surveys
- 360° videos
- Contests
- Giveaways
- Asking for feedback
- Asking questions
- Etc.
Essentially, interactive Facebook posts can be anything that will make your customers want to reach out to you, whether that’s by leaving a comment or directly messaging the company. Even likes and shares are considered interactions.
Top 10 Interactive Facebook Post Ideas
Interactive Facebook posts can drive traffic, engage customers, and even retain them, which makes them great additions to your social media campaign. To get an idea of how you can approach this, check out our top 10 list of interactive post ideas for businesses below.
- Make a Poll
- Do a 360° Video
- “Fill in the Blanks” Posts
- “Caption This” Posts
- Rewards Program
- Ask Questions
- Start a Conversation
- “Tag a Friend” Posts
- Live Q&A
- Guessing Game Via Emojis
1. Make a Poll
A basic and timeless interactive Facebook post is a poll where brands ask users to choose between two or several options to gather feedback. It’s a fun way to get your followers involved, either by plainly answering, discussing their preferences in the comments, or sharing the poll with friends.
Meta has multiple poll features in their platforms which you can add to a regular post, story, or even in pictures. One great example is the “like for [this] and share for [that]” posts.
To make your polls more interesting, you can also include different types of graphic design such as GIFs, videos, or infographics.
2. Do a 360° Video
In 2015, Facebook introduced the 360° video feature, and its use has skyrocketed since then. Many businesses and individuals use it to share locations, helping potential customers navigate to physical stores or event venues. It can also be added to pictures to offer a modern and unique experience akin to real life. You can identify this type of video or picture by the 360° sign in the middle.
3. “Fill in the Blanks” Posts
Another popular interactive Facebook post many well-known brands use today is the “fill in the blanks” post. Simple yet effective, this idea engages customers and acts as a conversation starter. It can be something specific (like the Louboutin post above) or it can be as random as “I had a ______ day.”
4. “Caption This” Posts
To support this trend, Facebook has a whole “caption this” hashtag where users get to interact with different brands. This kind of interactive Facebook post encourages followers to share their opinions in a funny and meme-worthy way, typically by commenting or sharing the post. It can sometimes turn into a healthy competition among followers vying for the funniest or most-liked caption.
For example, Bleacher Nation added this funny photo to their feed, firing up conversation and different meme ideas from all their followers. In just 10 hours, they managed to get 163 comments with 16 shares — and more are sure to come!
5. Rewards Program
As part of its social media content strategy, Chick-fil-A created a game that users could access via browsers and get different rewards. It consisted of a weekly mission that players had to complete — a crossword, a “find Waldo” type of mission, etc. — and it lasted all through the summer of 2023.
Another way in which you can do a rewards program is via giveaways. Usually, brands ask followers to like and tag a friend in the comments — a great way to engage not just your existing customers but new ones too!
6. Ask Questions
Any type of question can be turned into an interactive FB post. It can range from how your customers like your products to what they think should be improved, or even something as simple as “What’s your favorite drink?”
Just look at Steve Harvey’s way of engaging his followers. With a simple question, he managed to get 1,900 people to comment their favorite song in just 13 hours!
7. Start a Conversation
When we say conversation, it doesn’t have to be something insightful or connected to your brand. You can simply add a “How’s your day going?” post and let users interact with you. Another more engaging option is to share a short story and let your followers build on it.
This is what the Facebook blog Mommy Needs a Vodka does constantly to interact with her followers. She tells a story and then people share their similar experiences — and as you can see, it drives a lot of traffic.
8. “Tag a Friend” Posts
We’ve all seen those “@ a friend who should buy you a...” or “the first friend in your DMs has to get you...” The “tag a friend” interactive Facebook posts are great for not only driving traffic but also bringing in other people who might not have heard about your brand. It’s an interesting way for users to get their friends to jump on the bandwagon and enjoy something together.
In our example above, Chili's Grill & Bar creatively uses this type of interactive social media post to reach more people and promote their drink of the month!
9. Live Q&A
What better way to interact with your customers and followers than to let them ask you a question directly and answer them in real time? Many businesses, celebrities, and influencers use Live Q&A sessions today to make their followers feel closer to them. Moreover, they’re fun and entertaining!
10. Guessing Game Via Emojis
Get the gears turning and entertain your customers with a guessing game. You can use different emojis to hide a song or movie, or even hint at your products or services to create hype and anticipation.
Comedy Central UK did just that. They used 10 different emoji combos that got followers thinking about the hit show “Friends”. This not only engaged users with the brand but also made some want to (re)watch the show.
Are Interactive Facebook Posts Beneficial for Businesses?
As we’ve mentioned before, the goal of interactive social media posts is to engage people. Considering Facebook has over 3 billion users and is the most-used social media platform today, interactive Facebook posts serve as great tools for engagement. In particular, they let businesses:
- Broaden their reach – A good interactive post on Facebook can be shared by users and favored by the algorithm, meaning it can spread more widely with little effort on your part. In fact, over 200 million businesses use Meta apps to market their brand, engage social media users, and reach a broader audience.
- Build brand awareness – If people see that a brand communicates with their customers, listens to their feedback, and acts upon their requests, more and more people will engage with the brand. This not only lets the business reach more people but also builds greater brand awareness.
- Improve customer-business relationships - Interactive Facebook posts aim to spark interaction. You can get direct and real-time feedback from customers, whether they like your brand, products, and services or not, through comments, likes, and shares. This inevitably builds a relationship between your brand and your buyers.
- Drive more traffic – Interactive posts are a surefire way to bring in more customers. The more entertaining and interactive the posts are, the more people would like to see them and engage.
- Stand out – Quality interactive posts can skyrocket a business’s popularity and place it before the rest of the competition.
- Increase customer retention – Satisfied customers will stick with a brand. Building a communication line lets people know you value their opinions and want to be better, so they get quality products/services, thus making them loyal customers.
- Improve user experience – By asking for feedback, brands can work on improving their offerings in a way that customers like.
Tips on Creating Valuable Interactive Facebook Posts
There are several tips you can apply when creating any type of Facebook interactive posts to make them stand out:
- Prioritize the authenticity and genuineness of the interaction and aim for organic results. This way, you won't even need paid ads to ensure a successful post and more traffic.
- Brainstorm! Give yourself time before posting something on your Facebook business account. Think about what can attract your target audience and create an interactive post that will appeal to them but still fit your niche.
- Post at the most optimal time and date. Usually, this is Monday, Wednesday, and Saturday, between 3 PM and 8 AM.
- Monitor your posts to see how they engage customers.
- See what works for your audience and stick to your brand voice and identity to create a good and lasting impression.
- Use online tools. Meta Business Suite offers tools that can help you track all analytics of your posts, so you know how many people you’ve reached. Of course, you can always use Facebook ads to boost your reach and get even more interaction.
Interactive Facebook Posts Takeaways
Facebook is currently the most visited social media platform, making it a smart choice for marketing. Interactive social media posts are a great way to engage your audience, leave an impression, and increase both traffic and customer loyalty. Some interactive post ideas include:
- Quizzes
- Polls
- Surveys
- 360° videos
- Live Q&A sessions
- “Tag a Friend” posts
- Etc.
Regardless of which type of interactive post you use, make sure it’s high-quality, creative, and speaks to your customers. You can also ask the help of Facebook marketing companies or social media agencies that specialize in creating interactive Facebook posts that will stand out!
