Social media marketing (SMM) has become an essential online marketing technique in recent years, and it's easy to see why.
According to a report, roughly 90% of marketers say their SMM efforts have boosted their business presence, while 75% reported an increase in traffic.
77% of social media marketers also believe that SMM has been effective for their businesses in 2022.
Social media sites offer numerous ways to interact with your target customers, allowing you to build trust and engagement.
Moreover, social media platforms reach hundreds of millions worldwide, so even if you have a niche business, social media can still be an important tool in your online marketing strategy.
While there's no one-size-fits-all approach to SMM, there are many benefits of social media marketing to businesses, which we will explore in this article.
Table of Contents
- Benefits of Social Media Marketing: What Makes SMM Better?
- Increases Brand Awareness
- Helps You Diversify Your Target Market
- Allows You To Build Personal Relationships With Customers
- Allows You to Target Specific Audience
- Easier Access to Customer Feedback and Support
- Saves You Money
- Boosts Your Search Engine Ranking
- Drives Traffic to Your Website
- Establishes Yourself as an Industry Expert
- Creates New Business Opportunities
- Allows You to Measure Your Progress
- Enables Customers To Find You
- Creates a Community of Followers
- Top Social Media Marketing Agencies to Hire
- Benefits of Social Media Marketing: Takeaway
Benefits of Social Media Marketing: What Makes SMM Better?
Social media marketing is an effective way to build relationships with your customers, gain feedback on products and services, and work towards building a dedicated customer base.
It's also cost-effective, as you can target your audience for free or for very little.
Thus, when compared to other types of traditional advertising strategies—such as print ads or TV commercials— these are the evident advantages of social media marketing:
Increases Brand Awareness
Social media marketing agencies can help you increase brand awareness by promoting your products or services to your followers.
You can do this by sharing information about your brand and helpful content that your customers will appreciate.
By getting your name out there and creating a positive association with your brand, you'll be able to reach more people and make more sales as a result.
Not only does it help you reach more people, but it also helps others know what you stand for. You'll be able to share content that speaks to your audience and show them that you're an expert in your field.
And through following back those who follow you, building up relationships with followers, and engaging with other users, they'll know they can trust and rely on you.
Here are some tips on how you can use social media to enhance your presence:
- Use hashtags to target potential customers and increase visibility. As long as your hashtags relate to your product and service, someone will always find them.Share videos too. Brands must remember that social videos are shared 1,200% more than images or articles.
- Stay up to date on industry news and information. Share your thoughts and insights by commenting on other posts or discussing news articles relevant to your business.
- Stay active on social media by replying to comments, liking other people's posts, and sending private messages when necessary. Many people will become subscribers of your brand because they feel like they have a connection with you.
- Ensure you only share and post high-quality content your audience will be genuinely interested in and want to engage with.
Helps You Diversify Your Target Market
A benefit of social media marketing is that it allows you to reach a wider audience. As the world becomes more connected, your business can have an online presence across the globe.
The internet has no borders, and your potential customers are not limited by physical boundaries either.
The best way to understand your customers better is by engaging with them. The more you know about your audience, the easier it is to create products and services they’ll love.
By using social media channels to talk with your audience, you can gain valuable insight into what they want, how they like to be spoken to, and what problems they’re trying to solve.
When you know who your customers are and what they want, it’ll be much easier to serve them and turn them into customers for life.
Allows You To Build Personal Relationships With Customers
Social media channels are a great way to engage with your customers personally and build a positive relationship with them.
By responding to comments and engaging with customers, you'll be able to create a positive relationship with them and make them feel appreciated.
By creating a positive environment on social media, you can make your customers feel more connected to your brand and more likely to come back. This will also help you avoid negative reviews and improve customer service.
Social media channels are a great way to interact with your customers and create a sense of loyalty to your brand. This can lead to increased customer retention, as your customers will feel more connected to your brand and want to return.
Allows You to Target Specific Audience
One of the most significant advantages of social media marketing is that it can help you target a specific audience. You can do this in two ways:
- Targeting by Geography - Social media marketing can target specific geographic areas. For example, if you're a business owner and only want your ads shown in Chicago, you can choose this option when setting up social media ads with Facebook.
This is helpful because it allows businesses to save on ad costs by not getting clicks from people who live outside their service area or their target demographic.
- Targeting by Demographics - Social media is an effective advertising tool because of its ability to target customers by specific demographics. This can be done on Facebook, Twitter, Instagram, and other platforms through what is known as social media ad profiles.
These profiles allow businesses to set up ads based on age, gender, and more. They can even exclude certain groups they don't want to target, such as individuals living outside their service area or people not in their target demographic.
Easier Access to Customer Feedback and Support
Customer feedback and support are among the most significant advantages of social media marketing for businesses.
Customers can ask questions, receive answers, and provide feedback. This allows you to listen closely to what your customers think about each aspect of your business.
It also enables you to address any issues before they escalate into major problems that cost time or money to fix—or worse, lead them to take their business elsewhere.
You can respond quickly when customers complain online or on social media networks like Facebook and Twitter. A quick response can go a long way toward preventing an issue from escalating.
Saves You Money
Social media marketing is a cost-effective way to reach customers, potential customers, and communities.
It's free for the most part. You don't have to pay for an ad because you create content your followers can share with friends.
This spreading of the word is known as viral marketing, which means you get more people talking about your business without paying anything extra.
Suppose you have to pay to reach your audience; social media marketing is still less expensive than traditional advertising. Unlike the latter, SMM does not involve general advertising strategies like television, newspapers, or billboards.
Boosts Your Search Engine Ranking
Another way social media can help your business grow is through search engine optimization (SEO). You need to get your site out there to reach a wider audience.
The more often people see your business online, the more likely they are to decide that they need or want what you offer and make a purchase from you.
Adding relevant keywords to your content can increase your search engine ranking and make your website more visible to new customers.
You'll naturally add more keywords to your site when you create compelling content on your social media pages. This helps Google see your website as more relevant for specific searches, allowing it to rise to the top of the search results.
Building your social media following can increase your brand exposure and visibility to new customers.
Ensure that all information on your website is accurate and up-to-date with current trends in the market. Doing so will help improve your ranking in search engines, increasing potential customers' visibility.
Drives Traffic to Your Website
Turn your social media followers into customers by converting them from online readers into online buyers.
With the help of social media, you can create calls to action that send your readers from your website's landing page to your social media pages.
By using social media to drive traffic to your website, you can increase the number of visitors and see an increase in conversions.
Establishes Yourself as an Industry Expert
Social media channels are a great way to build reputation and establish yourself as an expert in your field.
By sharing your industry insights regularly, you'll be able to engage with your followers and build a following around your area of expertise.
This will help you to get your name out there and show potential customers that you know what you're talking about.
By being an expert in your field, you'll be able to charge higher rates and help grow your business.
Creates New Business Opportunities
Social media marketing can help you to find potential new customers and create new business opportunities.
Staying consistent with your social media posts can help you reach new people who may be interested in your products or services.
Another great benefit of social media marketing is that you can use it to grow your email list. When you add signup forms to your social media content, you can easily collect emails from interested readers who want to be kept in the loop about your brand.
Collect emails from your readers and create an email marketing campaign that will allow you to send out more content to your subscribers.
You can also send customers regular emails with special offers and product updates. This can be a great way to stay in touch with your customers and make them feel special.
It’ll also be much easier to drive sales with an email list. You can send out one-time offers or product updates you don’t want to post on social media.
Allows You to Measure Your Progress
You want to see results from your social media campaigns, but it can be difficult to track your progress. Fortunately, there are ways you can measure your progress and success with social media.
Here are a few examples:
- You can track the number of people who visit your website after clicking on one of your social media profiles or posts. You can also find how many of those people purchase from you.
- You can see how many people like, share or comment on each post and use that information to determine which ones are more popular than others.
Enables Customers To Find You
Social media channels make it easier for customers to find you when they need you most.
By setting up your social media pages correctly, you can ensure that people can easily find your pages when they have questions about your services.
Make it easy for customers to find you, so you'll be able to answer their questions as quickly as possible and ensure they're satisfied with your service. This will help boost your reputation as a business and will gain new customers.
Creates a Community of Followers
As a business owner, you must create a community of followers around your brand. You want to ensure that your audience knows what you are doing and how they can help.
Social media is an excellent way to build customer relationships. Many companies have found their followers willing to contribute photos or content for free because they believe in the company and its mission.
You can use social media to share content relevant to your followers' interests, so they will be more likely to return in the future. This helps build trust between them and the company — building up their loyalty toward both parties.
Top Social Media Marketing Agencies to Hire
- Location: Lafayette, San Francisco, California 94549, United States
- Average Hourly Rate: Inquire.
- Expertise: Branding, Video Production, Digital Marketing.
Founded in 2012 by CEO Joanne Z. Tan, 10 Plus Brand houses a team of experts that help clients decode their brand DNA, vision, business model and market positioning.
From there, the team fleshes out efficient brand strategies, structures and stories to launch your verbal and visual business content employing solid SEO, attractive videos, individual blog posts, stand-out websites, AI-enabled content and influencer marketing.
With years of experience in marketing, 10 Plus Brand has worked with various clients across all industries, including B2B & B2C, law, start-ups, sustainable energy and insurance.
- Location: Broadway 2248, New York City, New York 10024, United States
- Average Hourly Rate: $48/hr
- Expertise: Branding, Logo Design, Graphic Design, Creative, Web Design, eCommerce Development, Website Development, Digital Marketing, SEO, PPC, Social Media Marketing, Outsourcing Software Development.
One could go so far as to say that Allinclusive. has been there since the beginning of the internet boom, with its doors first opening in 1999. This has given them a keen insight to manoeuvrer with ever-changing trends and how to keep up with the latest tech to propel your brand to the forefront of your target audience’s minds.
By establishing powerful digital marketing strategies (which include everything from SEO to branding), Allinclusive. helps their clients target their ideal audience, gain endorsements, cultivate local business and hook in potential customers with robust, visual ad campaigns.
Some of their most notable clients include Booking.com, Google, Tripadvisor, Facebook, LG and Siemens.
- Location: B-DUL TOMIS 338, Constanta, 900497, Romania
- Average Hourly Rate: $25/hr
- Expertise: Branding, Web Design, Digital Marketing, Automotive Digital Marketing, SEO, Content Marketing.
With a team of four highly-skilled freelancers, Growwise combines its passion for digital marketing under one brand.
This young and ambitious start-up is more than ready to get its hands dirty for you and handles everything from your exclusive branding and web design to digital marketing, SEO and content marketing; so you can focus on the other vital areas of your business.
Working with a wide range of clients in Romania and globally, Growwise ensures that your content is in tip-top shape to gain engagement, leads and sales on all your platforms.
- Location: 95 Danforth Avenue, Toronto, M4K 1N2, Canada
- Average Hourly Rate: $125/hr
- Expertise: UI/UX Design, Digital Marketing, SEO, PPC...
Through continuous improvement, Kaizenzo Inc. builds results-oriented digital advertising and digital marketing campaigns for their clients. With their holistic approach and failable goals, they take pride in having 0 churn.
Clients include Nissan, Kia, Telcan and SUKU Vitamins.
- Location: Mobile10X Building, Govt. Cyberpark, Calicut, 673016, India
- Average Hourly Rate: $24
- Expertise: Influencer Marketing, Instagram Marketing, eCommerce Marketing, Market Research...
Influocial Technologies Pvt Ltd works with a dynamic structure that allows them to adapt without fissures or tensions, according to the client’s size. Influocial is a team of a connoisseur digital marketing agency optimizing all of channels in a common strategy to meet conversions with the least number of hits and clicks.
Clients include Stanford Global, Zeefind.Com, Bayfin Group and Calicut Trade Centre.
- Location: 540 Sheppard Avenue, Ground Floor, Brooklyn, New York 11208, United States
- Average Hourly Rate: $150
- Expertise: Social Media Marketing, Influencer Marketing, Small Business Digital Marketing, Digital Marketing...
Allen Marketing Communications, Inc. crafts integrated public relations programs using several disciplines - brand building, destination marketing, media relations, social media and influencer marketing, cause-related marketing, consumer promotions, crisis communications, special events (press conferences, consumer events, cocktail receptions), media tours - to generate brand and consumer awareness for clients.
AMC has strategic partners to provide services such as branding, SEO. SEM, SMS, website development, paid search, media buying and video content.
Clients include Casas del XVI, Sublime Samana Hotel, Chef Darline Dorcely and Paralympian Wheelchair Curler Steve Emt.
- Location: 901 N Roselle Rd Suite 800, Chicago, IL 60195, United States, Chicago, Illinois 60195, United States
- Average Hourly Rate: $25
- Expertise: Digital Marketing, eCommerce Development, eCommerce App Development, Dashboard Design...
eComstreet is the partner of choice for many of the world’s leading enterprises, SMEs and technology challengers. They help businesses elevate their value through custom software development, product design, QA and consultancy services.
They have 1000+ satisfied clients in various countries and the agency's main focus is saving the time and effort of their clients by providing full-cycle product development from design to deployment and further evolution, making quality assurance an integral part of development
Clients include BarChart, iVarta, ChamberLynk and RIO Importers.
Benefits of Social Media Marketing: Takeaway
A solid social media presence is essential to any business marketing strategy, especially when you want to grow your company's online following.
Social media marketing can also be beneficial for small businesses that don't have many resources for other marketing types.
This type of marketing is something that all businesses should be exploring deeper, regardless of the industry they're in.
Moreover, it's more than just having an account on various platforms; it's about creating content that will entice users to follow your business and give you their trust.
When you use social media wisely, you can increase your presence and exposure to both potential and current customers and build your brand's reputation and recognition in your community.