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Founded in 1996 and headquartered in Seattle, WA, Smashing Ideas is a design and innovation agency with deep expertise in creating highly engaging digital experiences. They partner with the Global 500 to create connected smart products, apps, websites, and content management systems that make a posi... View Profile
Founded in 1996 and headquartered in Seattle, WA, Smashing Ideas is a design and innovation agency with deep expertise in creating highly engaging digital experiences. They partner with the Global 500 to create connected smart products, apps, websites, and content management systems that make a positive impact on user engagement and their clients’ bottom line. From business strategy and service design to UX, visual design, and development, their trademarked process, Motivational UX™, accelerates digital transformation and increases user engagement. Their unique service offerings, which include lean strategy, digital product and service design, product realization, managed services, and data science and analytics, has resulted in 60+ awards and a Fortune 500 client list spanning manufacturing, mobility, health, entertainment, and retail. View Profile
- 360° Digital Agency Services
- Creative Agency Services
- Website Design
- E-Commerce Design & Development
- Mobile App Design
- Drupal Website Design
- User Experience Design
- Software Development
- Johnson Controls
- Sony Pictures Television
- Penguin Random House
- Panasonic Avionics
- University of Washington
Featured Portfolio:Johnson Controls GLAS®
Smashing Ideas was hired by Johnson Controls to help with visual design and UX for the GLAS® thermostat. We worked collaboratively with the JCI UX design and technology teams to identify a value proposition for the new product, design the interface on a transparent screen, and validate our designs through testing with end users.
Value proposition definition and validation, product envisioning, and idea generation workshops kicked-off the 14-month engagement. From there, our strategy and design teams conducted diary studies, user interviews, contextual inquiries, and testing with participants in four different states.
This led to the creation of primary and secondary archetypes, an experience map, six insight reports, and comprehensive interaction models to inform product design and development.
Additionally, we led customer journey mapping and engagement loop mapping sessions, which resulted in high-fidelity prototypes after each three-week sprint. Final outcomes included Smashing Ideas’ design team working closely with corresponding Johnson Controls staff to create executable user-interface designs for GLAS®.
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