Evaluating the Cost of Web Development: Coverage and Considerations

Evaluating the Cost of Web Development: Coverage and Considerations
Article by DesignRush DesignRush
Last Updated: November 25, 2022

There is an average of 3.5 billion Google searches in a day. That is why having a website is a great way to maintain an online presence. It is crucial for your business to thrive in the modern digital world.

Whether you are building new web pages on your own, employing a high-profile developer’s services, or improving existing ones, the cost of web development is one of the first considerations.

Website development costs a significant amount. And while web development costs cannot be calculated fully accurately at first, it is most recommended to do your due diligence. This way, you will not spend more than you should.

Here is a guide on the cost of web development and design to help you navigate this complex task.

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Breakdown of Website Development Costs

Generally, web development costs around $12,000 to $150,000 depending on the intricacies of the product.

Here is an overview of the factors impacting the total cost of web development:

Domain Name

The domain name is the site’s name appearing in the URL when consumers visit your pages. It is a vital branding piece for your website as it bears your brand name, telling prospective clients who you are.

The cost of your domain name will vary based on where you purchase it. Its price influences the overall cost of web development.

These are the leading domain name registrars most popular among profitable enterprises:

  • Hostinger – starts at $1.99 per month
  • DreamHost – starts at $2.59 per month
  • Bluehost – starts at $8.99 per month
  • HostGator – starts at $2.64 per month
  • GreenGeeks – starts at $2.95 per month
  • SiteGround – starts at $3.49 per month
  • A2 Hosting – starts at $2.99 per month
  • InMotion – starts at $17.99 per month
  • WP Engine – starts at $23 per month
  • Nexcess – starts at $34.30 per month

Secure Sockets Layer (SSL) Certificate

An SSL certificate is essential for data protection, especially if you are running an eCommerce website.

SSL certificates encrypt user data to prevent malicious intrusions. You will risk user information if you do not have an SSL certificate. Its price will depend on the level of protection you need and where you buy it.

Average Cost: $0 to $1,500 per year

Website Hosting

Your web hosting is your site’s home, and it is a critical expenditure. Website hosting enables your web pages to appear on the internet. The price will differ according to your choice of host and where you get it.

You have these four main options for web hosting:

  • Website builders
  • Shared hosting
  • Virtual private server
  • Dedicated server

Average Cost: $24 to $10,000 per year

UI/UX Design

Website design is another significant contributor to the cost of web development. If you operate a startup or a small business, you may want to go for a simple, minimalistic design. It is a common low-cost option.

For a larger enterprise with higher budget allocation, a more intricate and elaborate design can be achieved at a higher price.

Average One-Time Cost: $2,000 to $15,000

Responsive Design

Survey says that non-responsive website design across multiple devices is a major concern for 73.1% of users.

Your web pages should load and appear as they should. The website has to be desktop and mobile-friendly.

It keeps potential customers engaged with your website and encourages them to revisit, and expectantly, make a purchase.

In addition, responsiveness is crucial to search engine rankings.

These are the factors that will affect the cost of building a responsive site:

  • Your business type
  • The number of web pages
  • The number of product pages

Average Cost: $3,000 to $25,000, one-time payment plus maintenance

Get connected with the right web development agency for your project.

Interactive Multimedia

Dazzle website visitors with interactive elements on your pages. These components are an appealing addition to your site. But they come at an extra cost.

If the interactive visuals you envision for your business page are challenging to create and require more time, you should be prepared to shell out more.

Average Cost: $250 to $10,000, one-time payment and maintenance

Content Management System (CMS) Integration

Incorporating custom features like a content management system or an administrator panel allows you to manage and publish valuable blog articles, FAQ pages, and video tutorials on your website.

Average Cost: $2,000 to $25,000 per year

eCommerce Functionality

Website development costs more for eCommerce enterprises. Integrating an eCommerce feature into your site is a necessary investment when you are selling products or services online. Its costs will depend on the functionalities that will keep your site working.

You have to allot a budget for third-party services required for your eCommerce pages to function. These include:

  • Checkout processing
  • Payment gateways for fast online purchases
  • Fees and commissions
  • Product and service catalog creation

Average Cost: $2,000 to $25,000 per month

Database Integration

You need to factor database integration into the web development costs if you want to gather audience data. It is key to helping you obtain and maintain relevant information about consumers interested in transacting with your business.

This price of this feature will depend on the database size and the amount of data you intend to collect and maintain.

Average Cost: $2,000 to $25,000, one-time payment


You can hire a web developer or utilize a website builder that does not require coding. However, the latter can be time-consuming and may not work as you envision it if you are not adept at the task. In turn, it will prove to be more expensive, doubling your expenses. A professional developer can customize a theme for you.

Modifications to off-the-shelf themes and the entire customization are the major considerations that will influence the cost of web development.

Average Cost: $25 to $250, single payment

Business Analysis

Business analysis is most fitting for larger web products. But you still need a plan to include it even if you are developing a relatively smaller website.

This is the preparatory stage helping you and your developers set goals to define the site features. It also covers market research enabling you to understand your competitors’ advantages and strengths. Business analysis is also important in figuring out industry standards.

It involves wireframes presenting the transitions across different pages and screens. Your business analyst will perform an evaluation and produce the technical specifications, enumerating all tools necessary for site-building. They will provide a step-by-step development process and illustrate the wireframe with each site element in place.

Average Hourly Cost: $35 to $44

Frontend Development

The frontend is the product users interact with. It includes page loaders, content, and buttons.

These are the common technologies web development specialists use to create the frontend of your website:

  • HTML
  • CSS
  • JavaScript
  • TypeScript
  • Angular
  • React
  • Bootstrap
  • SASS
  • LESS

These are the three key factors impacting the cost of frontend development:

  1. Website size
  2. Complexity
  3. Developer’s salary or hourly rate based on location and skill level

It is good practice to execute quality assurance (QA) and control alongside frontend development. A QA specialist will watch out for bugs and problems that your developer may miss.

Average Cost: $3,000 to $10,000 with QA, based on the number of pages and complexity

Backend Development

The backend side of your site is responsible for its proper functioning. You manage, transfer, and store information—from user logins and passcode to web page content and articles—on the backend.

It powers the features needed for loading, payments, and other user interactions.

Database-driven web development should have the following adequately set up:

  • Business logic
  • Backend architecture
  • Caching
  • APIs
  • Storage
  • Data processing logic
  • Metadata

Average Cost: $3,000 to $14,000, single payment

Marketing (SEO, SMM, PPC, and Content)

A business website needs engaging and appealing content and robust credibility. Ample search engine optimization (SEO) helps a website appear on the first page of search engines and get as much traffic as possible. You should strive for online discoverability and visibility.

You can boost your web marketing further via pay-per-click (PPC) advertising. There are PPC firms that offer payment schemes on a flat rate or commission basis. PPC can be a very flexible marketing campaign as you can also only be charged when people click on your advertisements. And it brings exceptional results.

Social media is another channel to promote your website. Study the differences among Instagram, Facebook, Twitter, and LinkedIn to get the most out of how they work.

Average Cost of SEO: $300 to $1,600 per month

Average Rate for Content Creation: $5 to $100 per hour

Best Website Development Agencies to Hire

1. EWM

  • Location: Quai Gustave-Ador 62, Geneve, 1207, Switzerland
  • Average Hourly Rate: Inquire
  • Expertise: Web Design

EWM is an agency that does branding, website design, website & platform development, mobile application development, SEO, social media management, social media marketing, search engine advertising, display & programmatic advertising.

They take on each project with care, passion and expertise. They are not afraid to go the extra mile to see their customers' ideal project come to life because they want to see them thrive. We take pride in doing a great job and we find that there is nothing more rewarding than to see their clients succeed.

2. Modern Launch

  • Location: 19 Mariette Ave, Milford, Connecticut 06460, United States
  • Average Hourly Rate: $80
  • Expertise: Website Development, Mobile App Development, Web Design, Software Development...

With over 15 years of experience providing services in mobile application development, website development & design, and custom software development, Modern Launch can build anything from an intuitive and inviting website for any business to an AI-enabled analytics engine powered by an enterprise-grade database.

They have a long history of working with technology and custom software. They have worked directly with and for a wide range of technology companies supporting entrepreneurs, small businesses, and startups. This experience in launching, operating, and project managing tech products ultimately led the agency to look past their own business ventures to assist other like-minded professionals achieve their goals.

3. Bemunchie Online

  • Location: Justa House, 204 - 208 Holbrooks Lane, Coventry, CV6 4DD, United Kingdom
  • Average Hourly Rate: $65
  • Expertise: Design Agencies, Web Design, B2B Website Design, Small Business Website Design...

A family-run UK Website Design Company offering bespoke website design services, online marketing and much more, that understands the importance of having a web design that works well for any business.

Their clients' company website design should pay for itself. As a UK-based website design company they don't just offer a service but they look to build a long-term relationship with all their customers, which allows them to provide customer satisfaction alongside a great quality website that provides results. 

4. Weband Studio

  • Location: Yerusalim 51, Sofia, 1300, Bulgaria
  • Average Hourly Rate: $45
  • Expertise: Web Design, UI/UX Design, Branding, VR/AR...

Weband is a boutique web agency with a focus on innovative web design and programming. They provide Branding & Identity, Creative Web UX/UI Design, Web Development, AR & 3D Modeling.

For more than 6 years, they have been perfecting the services they offer, helping clients to leapfrog their development through digitalization and a modern approach. The team is focused on creative web design and development and is most helpful with Brand and Identity building, Creative Design, and Development.

A team of young, ambitious, and creative people, with a desire to develop daily, which is for the benefit of the people for whom they create innovative solutions. 

5. Mandasa Technologies

  • Location: Mandasa Technologies, Mandsaur, 458001, India
  • Average Hourly Rate: $20
  • Expertise: Web Design, Website Development, Shopify

Mandasa Technologies is Shopify Web Design and Development agency based in India.
They offer various Shopify Platform-based services to store owners and entrepreneurs. It includes

New Store Setup
Customization/Updates to existing store
Troubleshooting/Bug Fixing
Website performance/optimization
Custom pages, Custom Feature, Custom App development.

6. Wolftech Studio

  • Location: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
  • Average Hourly Rate: $50
  • Expertise: Web Design, Website Development, WordPress Development, WordPress Website Design...

For more than 3 years, Wolftech has been creating superior websites, helping clients to elevate their brand and achieve their business goals. Their team provides top-of-the-line web design and development. They build lasting business relationships by delivering the very best results. 

No matter where your business is at, a strong web presence will help it grow. The agency makes it their mission to provide customers with a web presence that is creative, exciting and right for their business.

7. 97 Switch

  • Location: 1 E Wacker Dr #2550, Chicago, Illinois 60601, United States
  • Average Hourly Rate: $150
  • Expertise: Web Design, Website Development, WordPress Website Design, PPC...

97 Switch is an award-winning Chicago and Portland digital marketing agency that specializes in marketing, web design and strategy. They take great pride in our relationships with people and operate with the understanding that it’s all about being good to others in everything we do.

They show this by delivering the best service possible to our partners. Being good to people is a foundational part of their business and we will not compromise it for anything.

The team is made up of people who care: about one another, partners, and the people who experience their work. This gives them the foundation to be infinitely curious and hard working. Because they care, they stay ahead of the curve and perform high-quality services.

97 Switch has been recognized as a Top Digital Marketing Agency by UpCity and The Manifest.

8. CRoche Consulting

  • Location: 1330 Lakeview Drive, Edmond, Oklahoma 73034, United States
  • Average Hourly Rate: $75
  • Expertise: Web Design, Social Media Marketing, Digital Marketing, Email Marketing

CRoche Consulting was founded because there is a need for cost-effective solutions, without sacrificing quality. A project-focused, client-dedicated marketing firm ready to work with YOU!
Out-of-the-box thinkers ready for new challenges

They provide a simplistic approach to creating stunning content and management at a low cost for small businesses. They understand that running a business is costly and studies have shown that small businesses cite cost (26%), irrelevance to industry (27%), and social media (21%) as key reasons behind their decision not to have a website and invest in marketing. This agency is in business to change these statistics.

9. The Social Sharks

  • Location: 2901 W 6th St, Fort Worth, TX 76107
  • Average Hourly Rate: $75
  • Expertise: Web Design, Social Media Marketing, Search Engine Marketing, Digital Marketing

The Social Sharks have become known for their digital marketing skills that focus on search engine and social media marketing, but they also pride themselves in building brands across all industries and maintaining a strong digital presence on every digital platform.

Their vision is to take the hassle out of people trying to build their online and social media presence so they can focus on the other aspects of their business. 

10. MySuper.Site

  • Location: Nadejda, Sofia, 1000, Bulgaria
  • Average Hourly Rate: $50
  • Expertise: Web Design, WooCommerce Development, Responsive Website Design, Real Estate Web Design...

MySuper.Site is a web design, web development and marketing company. They put the strategy first when creating a website for their clients, or when providing any other services. Their clients' websites' purpose should be to gain more targeted traffic and to turn this traffic into clients and They develop a strategy in order to achieve it.

Based on their experience in website development and optimization and their work with other businesses, the agency includes all aspects of a pretty good website that delivers results.

11. James Phillips IT Services

  • Location: 1039 West Ave, Dallas, Georgia 30157, United States
  • Average Hourly Rate: Inquire
  • Expertise: Web Design, Real Estate Web Design, Small Business Website Design, eCommerce Web Design...

James Phillips started his career in corporate IT over 30 years ago. While he has continued to provide his customers with the best all-around IT experience, his favorite skill remains website development!

In his own words, he treats mhisy clients like I would want to be treated. He believes communication between developer and client is the most important key to new website success. 

12. Southtown Web Design

  • Location: 8530 Village Dr., San Antonio, Texas 78217, United States
  • Average Hourly Rate: $100
  • Expertise: eCommerce Development, Digital Marketing, SEO, Web Design...

Southtown Web Design has been established in 2015 to provide services in web design, digital marketing, SEO and site maintenance.

Their vision is to help people scale their businesses to a wider audience by providing complete digital marketing solutions to get noticed online. The agency's mission is to help clients navigate these digital landscapes, so they can focus on what they do best.

13. Blink Digital Consulting

  • Location: 919 Centre St NW, Calgary, T2E 2P6, Canada
  • Average Hourly Rate: $70
  • Expertise: Web Design, Website Development, Social Media Marketing, Branding...

Full-service digital marketing agency providing a marketing system that is tailored to your
Industry, Business and Specifications. Their system generates leads and increase your sales!
They use only the best software available and have a system & strategy that has a proven success record.

The agency specializes in:

- SEO (Search Engine Optimization)

- Advertising (Google, Bing, Facebook & LinkedIn)

- CRM (Client Relationship Management)

- Search Engine Marketing (Google & Bing)

- Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter)

14. Shawn DeWolfe Consulting

  • Location: 8011 East Saanich Road, Saanichton, V8M1K1, Canada
  • Average Hourly Rate: $100
  • Expertise: WordPress Website Design, Website Development

The agency that does WordPress and ClassicPress site deployments, builds the smarts into your system. They create flexible, durable and effective solutions. They help clients who have Drupal sites convert over to WordPress. They build great-looking sites bristling with functionality.

Outside of web design, they have almost two decades of IT work (hardware support, database development, app development, project management) as well as lots of projects completed and lots of problems solved. 

15. Onerity Company Limited

  • Location: 17th Floor, Vincom Center, 72 Le Thanh Ton, District 1, Ho Chi Minh City, Vietnam
  • Average Hourly Rate: $50/hr
  • Expertise: UI/UX Design, eCommerce Web Design, Responsive Website Design, Graphic Design…

Onerity is a product design studio based in Vietnam that specializes in product consulting and UI/UX design.

The agency is composed of young, proactive teams and top-level developers skilled in the best technologies, ensuring that every website and mobile comes out beautiful and user-friendly. They work as partners throughout the development process, and their high standard of service extends to after-sales caring policies.

The agency's clients include Be Fluent, Bellanca, Leep.app and Music Pro.

16. Tribalo Estudio Digital

  • Location: Ignacio Perez Sur 49 int. 10 2do Piso, Queretaro, 76030, Mexico
  • Average Hourly Rate: $45/hr
  • Expertise: Web Design, Digital Marketing, Digital Strategy, Responsive Website Design...

Tribalo is one of the leading advertising and digital marketing agencies in Mexico that caters to businesses across the world. They employ results-driven global strategies that help elevate a business's position online.

Their web design and development services take creativity to a new level with dynamic and interactive designs and self-manageable pages fully optimized for SEO. Tribalo helps brands reach audiences on different platforms through products that are accessible on computers and mobile devices.

The agency has worked with clients across different industries, like Dulceria Denny, Works+ and Blick.

17. Siguro

  • Location: 55-59 Adelaide Street, Belfast, BT2 8FE, United Kingdom
  • Average Hourly Rate: $30/hr
  • Expertise: Web Design, SEO

Siguro is a UK-based digital agency that not only builds websites but also creates campaigns that drive traffic to them.

The agency produces bespoke websites that bring more customers to businesses, focusing on mobile responsiveness, SEO and conversion strategies. Websites are designed for lead generation, with analytics that helps monitor impact and success.

Siguro has worked with global tech startups and small to medium-sized businesses. Their most notable clients include Queens University, Ulster Bank, Citroën and Chameleon.

18. Eagle Vision Solutions

  • Location: 11 Charlotte Court, Barrie, L4N 6B2, Canada
  • Average Hourly Rate: $60/hr
  • Expertise: Website Development, WordPress Development, eCommerce Development, Digital Marketing…

Eagle Vision Solutions is a full-service internet development company that caters to different businesses in Canada.

The agency helps companies reach audiences on all platforms by developing websites that work on different devices and browsers. Their development expertise ranges from WooCommerce, BigCommerce and WordPress to technologies like HTML5, CSS, Javascript and PHP. Aside from web design and development, they also offer SEO, branding and IT services.

Their clients include Madekleen, Tiffins Creative Centre, Priscovans and DS Digital Media.

19. eBizUniverse

  • Location: 1501 Woodfield Road, Suite 201N, Schaumburg, Chicago, Illinois 60173, United States
  • Average Hourly Rate: Inquire
  • Expertise: Web Design, Website Development, Digital Marketing, SEO…

eBizUniverse is a Chicago-based digital marketing agency led by experts with project management experience at the Big 4 consulting firms and Fortune 500 companies.

With their development services, businesses can showcase their brand and offerings with dynamic and user-friendly websites. They can also develop applications that help enterprises achieve business efficiency. The agency also offers SEO, social media management and online reputation management services.

eBizUniverse's clients include New Mexico Army National Guard, Chicago Public Schools, Texas Veterans Commission and Costa Rica Rios.

20. Eleviant Tech

  • Location: 2425 N Central Expy Ste 400, Richardson, Texas 75080, United States
  • Average Hourly Rate: $35/hr
  • Expertise: Mobile App Development, Website Development, Enterprise Software Development, Drupal Development...

Founded in 2004, Eleviant Tech is an award-winning digital transformation company that specializes in mobile, cloud, web, IoT, AR, RPA and AI technologies.

The agency is composed of over 250 professionals with a combined experience of over 1,000 years. Their development services include iOS, Android and hybrid apps as well as custom web applications and enterprise software. They also offer digitization, automation, cybersecurity and other digital solutions.

Eleviant Tech has worked with clients like PwC, Freshbenies, American Leather and Bank of Stockton.

21. Lemosys

  • Location: Plot 169, Scheme 78,Part II Behind Kanak Hospital, Indore, 452010, India
  • Average Hourly Rate: $25
  • Expertise: Graphic Design, Financial Services Web Design, Website Development, eCommerce Development...

Lemosys Infotech Pvt. Ltd is a leading offshore software development company & IT web solutions provider with talented & experienced Software professionals. They offer custom web solutions for Hotels/Travels/Social Media and Banking Sector.

They provide Web Solutions all over the globe. Their internet Marketing Strategies are one of the best methods they use to get the desired results in various SERP’s. The agency's experts analyze the lead generation process in such a way that the user can get advertised on mobile/iPad/Internet in effective ways.

Clients include TRADEIT, Cloundnine, IREF, Aaj No Din...

22. Vindhya Process Solutions

  • Location: B-29, Sector-52, Noida, Noida, 201307, India
  • Average Hourly Rate: $10
  • Expertise: Beck & Bulow, Nibs & Nuts, Dot Confiscan India Pvt Ltd...

Vindhya Process Solutions provides complete Digitized Solutions by Designing of Websites, Digital Marketing with complete audit reports and solutions for better ranking. They are one of the Best Website Designing Company in Noida and the Best Digital Marketing Company in Noida.
They have published around 2000+ digital ads and provided around 500+ organisations with Google Ranking.

Clients include Beck & Bulow, Nibs & Nuts, Dot Confiscan India Pvt Ltd...

23. Tech2globe Web Solutions LLP

  • Location: 1538, Old Country Road, Plainview, New York City, New York 11803, United States
  • Average Hourly Rate: $25
  • Expertise: eCommerce Web Design, Website Development, Digital Marketing, SEO...

Tech2globe Web Solutions LLP is an ISO 9001:2008 certified software development company, which is passionate about creating web and mobile applications whether your company is an enterprise, digital agency, or startup. They have proven expertise in IT and a considerable portfolio of successfully completed international projects.

Their goal is to help companies, startups, and entrepreneurs make their digital products or service global and profitable.

Clients include Delivery Hero, Follett, AoNHewitt...

24. DDS Web Solutions

  • Location: Sierra College Blvd, Roseville, Sacramento, California 95661, United States
  • Average Hourly Rate: $50
  • Expertise: WordPress Development, Website Development, Web Design, WordPress Website Design...

DDS Web Solutions is a full-service marketing agency specializing in the dental industry. In addition to a website that converts more visitors into patients, they manage social media, run targeted online advertisements, create print marketing pieces, and much more!

They tailor dental marketing services to each practice and evaluate performance based on patient experiences and marketing innovation.

Clients include Vibrant Smile Dentistry, San Ramon Valley Dental, Forever Smiles Turlock...

25. Codment

  • Location: 1050 Old Nichols Rd, Islandia, New York 11749, United States
  • Average Hourly Rate: $50
  • Expertise: Website Development, UI/UX Design, Enterprise Software Development, Enterprise Mobile App Development...

Codment is a tech powerhouse providing practical and secure solutions to help business grow. Their digital expertise includes:

  • UI/UX
  • Custom Website Development
  • eCommerce & Commerce
  • Mobile Application Development
  • CMS Website Development
  • DevOps
  • Software Development
  • Staff Augmentation

Reach out to them for seamless software solutions, expert guidance, and free consultation.

Clients include Rover, Du, Side Chef...

26. Timbergrove

  • Location: 3302 Canal St, Suite 70, Houston, Texas 77003, United States
  • Average Hourly Rate: $150
  • Expertise: Software Development, Internet of Things

Timbergrove has decades of experience helping companies increase visibility into their operations to reduce costs, minimize downtime, improve time-to-market, and boost performance. They remove complexity from companies’ operations with leading-edge technology like AI, IoT, and data science via real-time monitoring, data integration, process automation, and analytics.

The agency aims to treat each project with the care and dedication it requires so that clients come out on top. 

Clients include Lloyd's Register, State of Michigan, CitySpotz, Staples...

Key Takeaways on the Cost of Web Development

You can build a simple business site or a single landing page from scratch on your own with pre-made templates and user interface elements.

The DIY web development costs can be relatively lower than when you employ an expert development team’s services. But if you want to focus on the more demanding areas of your business requiring your full attention, you should opt for the latter. It will be worthwhile with more impressive results.

We’ll find qualified web development agencies for your project, for free.
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