88% of businesses claim that video drives positive ROI. DesignRush recognizes Favoured for its outstanding work on Loop Mount video design.
MIAMI - SEPTEMBER 09, 2022
According to Wyzowl, 85% of businesses claim that video is effective at grabbing attention online, whereas 88% say it brings positive ROI. It suggests that organizations value video as an integral part of their marketing strategies.
The video for Loop Mount, a brand that creates innovative ideas, including phone holders for cyclists, is a special blend of action and convenience.
The UK-based creative and marketing agency embodied their tagline in the video design —Mixing Art and Science to Drive Performance — a smart move that helps viewers envision how the product would benefit them.
Other design highlights include:
- First-person perspective shooting angle — a current popular video advertising trend that the company leverages to let the audience engage in a more immersive experience
- Dynamic music to inspire viewers to take action
- Design minimalism to focus the attention to what viewers should see
- Product highlights in bold letters to summarize but also emphasize the product benefits
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