Loop Mount Video Design Excites Viewers with a Special Blend of Action and Convenience
In recent years, bikes and smartphones have become inseparable as they allow for a much more enjoyable exploring experience. Pairing the two, however, brings its own risks as you don’t want to bury your head in the screen and continuously steer with one hand.
Yes, we’re all aware of your typical phone holders, but if we’re honest, they’re either cheaply made and insecure, or they’re bulky and plain ugly. Enter Loop Mount!
The Kickstarter’s star is perfectly presented in Loop Mount video design, courtesy of the aptly named Favoured agency. While we’re all guilty of using our phones en route to navigate, even though we know it may be dangerous, Loop Mount lowers the risk to a reasonable level, becoming an essential part of your exercise routine. It doesn’t compromise the look of your bike and lets you use your favorite apps along the way.
The biggest treat the promo video gives us isn’t the expansive list of the product’s capabilities but letting the audience experience it first-hand. Now that’s how you sell!
When Designing a Video, the Agency Embodied their Tagline – Mixing Art and Science to Drive Performance
Although we usually draw a thick border between technological innovation and art, the line between the two is usually not that clearly defined. In fact, one is often used to underline the other.
In fact, what is the ultimate goal of any art? It’s simple – identification. We identify with the protagonist of any book, movie, play or song we listen to. We use the same mechanism when considering buying anything? We’re not only asking the question of how it benefits “me” but also – “Does it represent ME?”
Favoured dives deep into the currently popular video advertising trend – using the camera angle from a first-person perspective that allows viewers to engage in a more immersive experience. Loop Mount video design throws away the compelling voiceovers or narration, letting the experience do all the talking.
Loop Mount Video Design Uses Dynamic Music to Inspire Viewers to Take Action
In addition to the striking first-person footage, the video is accompanied by an inspiring beat.
As soon as the audience takes a seat and embarks on the ride, the drums’ sound design ensures the right rhythm. While the suspenseful music emerges from the background, the video breaks the FP shots with original slow-mo footage showing the product in all its glory.
The video excerpts used are matched with the legibly written content that appears on the screen to emphasize and summarize everything you see.
Loop Mount Video Design Borrows a Lot from the Product itself – It's Minimalistic, Straightforward, Does the Job Flawlessly!
We often attribute the so-called “wow effect” to overdesigned examples that while impressive, mitigate the golden rule – Purpose comes first!
Like the Loop Mount itself, the video promoting it does only two things – it looks good and helps the product shine bright!
As a perfect example of easy does it, it’s no wonder that the Loop Mount video design holds a steady grip on our Best Video Design award. We don’t know about you, but we’re ready to have another spin with this one. Hold on tight!
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