Question 1

What is an Amazon marketing agency?

Accepted Answer

An Amazon marketing agency helps brands promote and sell their products exclusively on the online retail platform Amazon. It does this by supplying expertise on Amazon's advertising tools, algorithms, and marketplace dynamics. Generally, there are eight types of Amazon marketing agencies based on the services they provide:

Full-service digital
Amazon branding
Amazon creative services
Amazon content
Amazon listing
Amazon advertising
Amazon optimization
Amazon review service

With a net revenue of $576 billion, Amazon is the top eCommerce company in the US, capturing 37.6% of the marketplace. It is also the most-visited online marketplace worldwide, attracting 20% of desktop visitors.

Question 2

What does an Amazon marketing company do?

Accepted Answer

An Amazon marketing company provides branding, marketing, and advertising services to capture and convert a brand’s target audiences. These services may include:

Market research
Competitor analysis
Keyword research
Amazon SEO
Product photography
Product listing optimization
Storefront design
Cross-platform marketing
Amazon affiliate marketing
Review and feedback management

It also offers Amazon Marketing Services (AMS), an advertising console that allows brands to target specific audiences through a pay-per-click cost model. Below are the Amazon ads under AMS:

Sponsored product ads
Headline search ads (aka Amazon sponsored brands)
Amazon display ads
Video ads
Amazon Demand Side Platform (DSP)
Amazon attribution

Question 3

How much do Amazon agencies charge for their services?

Accepted Answer

Amazon agencies charge between $90 - $200 per hour or $2,000 - $20,000 per project for full-marketing services. On the other hand, the top 50 marketing Amazon marketing agencies on DesignRush charge an average of $105 per hour. 16.9% of agencies accept projects with a minimum budget under $1,000, and 2.3% accept a minimum budget of over $50,000.

Below are the reasons why Amazon service agencies have such varied rates:

Amount of copywriting: While agencies often offer packaged copywriting prices, the amount of writing can still affect rates. For example, writing and optimizing 10 product listings is cheaper than 60 product listings.
Scope of services: Additional services like product photography, cross-platform marketing, and review and feedback management can increase Amazon service agency costs.
Industry landscape: A highly dense marketplace or competitive industry may mean it is more expensive to rank higher on Amazon. For example, PPC can go up because more brands are targeting the same keywords.
Campaign goals and timeline: Ranking on the first page of Amazon often takes a lot of time, but you can accelerate the process by dedicating a higher budget to more aggressive marketing strategies, like paid ads and Amazon affiliate marketing.

Question 4

Does Amazon have certified agencies?

Accepted Answer

Yes, Amazon has certified agencies, which are listed in the Amazon Ads partner directory. These certified agencies fall under two tiers:

Verified Advertising Partner: This signifies that the agency has submitted the necessary documents to verify its business legitimacy.
Advanced Advertising Partner: This indicates that the agency met the Product Adoption and Learning Console Certification qualification criteria. It has also provided concrete proof of helping clients grow.

Amazon also offers 11 types of certificates, namely:

Amazon Ads Retail
Amazon Ads Advanced Retail
Amazon Ad Server
Amazon Ad Advanced Server
Amazon DSP
Amazon Advanced DSP
Amazon Marketing Cloud
Campaign Optimization
Sponsored Ads
Twitch Gameplan
Video Ads

Recently, Amazon launched the Amazon Ads Partner Awards. This helps Amazon marketing agencies and its clients increase brand recognition, as Amazon releases content and PR materials about the winners and finalists.

By working with a certified Amazon marketing agency, you can experience the benefits of:

High-level expertise: To be certified, Amazon marketing agencies need to pass stringent requirements and qualification processes to prove their experience and knowledge of the platform.
In-depth Amazon knowledge: Only certified Amazon marketing partners have access to Amazon’s library of resources, news, webinars, events, and learning consoles. As such, these agencies have exclusive knowledge that can further their clients' platform performance.
Advanced access to beta tools: Another advantage that certified Amazon agencies experience is firsthand access to Amazon’s beta tools. This can help their clients rise to the top by using these technologies ahead of everyone else.

One example is when a beauty brand worked with BellaVix, which holds four Amazon certificates. These are Amazon Ads Foundations Certification, Amazon DSP Certification, Amazon Sponsored Ads Certification, and Amazon Ads Retail Certification.

The client struggled to win the Buy Box and keep its product listing optimized. The Amazon Buy Box places your product on similar product pages, prompting the customer to choose you over the competition. It also accounts for 82% of Amazon sales, making it a highly competitive spot. To get this, you must be a high-performing brand offering the most competitive prices.

BellaVix conducted market research and developed a pricing rule where the client’s products were $0.05 below the lowest offer. It also implemented an advanced inventory forecasting system to ensure optimal inventory management.

As a result, the client’s Buy Box ownership rose from 23% to 83%. It also increased year-over-year quarterly sales by 238%.

Question 5

Why should I hire an Amazon marketing agency?

Accepted Answer

You should hire an Amazon marketing agency because it has specialized expertise to get your brand ahead of the competition and in front of your customer’s searches. It can also help you navigate Amazon’s policies, transform your physical store to online, and offload menial tasks to improve profitability.

1. Focus on core business activities

To appear in the front and center of customer searches on Amazon, you need to:

Conduct customer and keyword research
Optimize your product photos, descriptions, and other details on your product listing
Enhance your storefront design and Amazon seller profile
Answer customer questions and reviews
Update inventory
Develop a paid ads strategy

All this takes time and effort, which can especially be challenging if you are managing your own website and brick-and-mortar store. By hiring an Amazon marketing agency, you can delegate the time-consuming work to professionals, so you can focus on core business activities, like shipping your products on time and improving customer experience.

2. Penetrate the crowded eCommerce marketplace

There are 6.44 million total sellers on Amazon in 2021. As such, it can be challenging to vie for your customer’s attention. However, Amazon marketing companies have the experience of ranking ahead of the competition, even for the most crowded marketplaces. Moreover, Amazon-certified agencies have access to exclusive knowledge and tools that can further advance your position on the platform.

For example, the wholesale business Beauties of London wanted to sell 500+ SKUs on Amazon. Lezzat provided the resources to accomplish the tedious work of:

Getting the approval of 60+ brands for this business venture
Analyze 10,000+ SKUS to find the most profitable pricing strategy in Europe
Send complete inventory listings to Amazon

Additionally, the Amazon Marketing company helped launch and verify the client’s Amazon account, provided inventory management and forecasting, and developed an eCommerce marketing strategy. In doing so, Beauties of London reached 45,000+ sales within a month of launch. It also experienced monthly sales of $40,000 - $70,000. Most importantly, it maintained its top position in the fastest-growing category on Amazon.

3. Stay up to date with Amazon policy changes

In 2020, Amazon’s new policy resulted in the suspension of 9 million seller accounts. It took at least 90 days for the issue to be resolved. This meant that sellers lost customers and revenue.

While this might be a rare case, no seller would want to be in this position in the first place. An Amazon service agency can help you avoid this altogether by staying up to date with the latest policies. Plus, it can also help you navigate the different Amazon policies for different regions and countries, if you are targeting international customers.

4. Gain faster access to Amazon Support

With millions of accounts on Amazon, it can take a long while for its support team to reply to seller concerns. There are even cases when they don’t reply at all. This can be for a variety of reasons, from contacting the wrong department to the lack of details in your ticket.

The delay in response and resolution from Amazon Support can lead to longer account suspension, affecting your bottom line.

But Amazon marketing firms can help you circumvent this situation. Often, they already have direct access to people on the Amazon Support team, which can speed up the process of reinstating our account. Moreover, they are already familiar with the Amazon Support process, so they know what details to include in the ticket and how to grab a support team’s attention.

5. Transition from physical to online

Amazon marketing agencies offer comprehensive services that easily transition your brick-and-mortar store to an online marketplace. They can provide product photography, online store design, and even cataloging and taking inventory of your products. This cuts down the time it takes for your business to go online. Plus, you can also use these services for other online platforms, such as social media.

One example is when Wild Bill Soda needed to shift online when the COVID pandemic hit. OpenMoves helped launch the client’s Amazon Ads, Meta Ads, and Google Search and Shopping accounts. It also developed and optimized Amazon PPC and organic strategies together with social media ads strategies. As a result, Wild Bill Soda increased sales by 400% on Amazon and other online platforms. It also saw a 20% growth on Amazon.

6. Take advantage of advanced marketing tools

With such a competitive marketplace like Amazon, tools are essential in drawing key insights that help in crafting winning tactics. An Amazon marketing agency comes equipped with cutting-edge tools and premium software that allows them to create data-driven strategies.

Some of these tools include:

MerchatWords for keyword research
Ahrefs for competition analysis
Klaviyo for automating and personalizing emails

7. Create a comprehensive marketing strategy

Although customers mainly buy on Amazon, many of their product searches begin elsewhere. According to Insider Intelligence, 42% of customers start their product search on search engines and up to 25% use social media.

Amazon marketing agencies help you target all these platforms by developing a comprehensive marketing plan. Full-service digital agencies also provide services in social media marketing, SEO, Google Ads, and many more.

Question 6

How do I select the right Amazon marketing company for my business?

Accepted Answer

You can select the right Amazon marketing company by following these steps:

1. Identify your goals: List what services and outcomes you want from an Amazon marketing agency and prioritize them according to your needs and business goals. Do you need a full-service digital marketing strategy? Or do you simply need help kickstarting your Amazon store? Do you want the agency to launch your entire Amazon ads campaign, or do you just need help maintaining it?

2. Choose if you are targeting local, international, or both: If you are planning to expand your Amazon business to other countries, you will need an Amazon service agency with experience in international Amazon markets in addition to the US market.

3. Check the agency’s list of services and tools: See if the agency has the required expertise and technology to take on your project. Search also for Amazon certificates and other signs of credibility.

4. Read their client portfolio and case studies: Look for times when the Amazon marketing agency has worked with a business or industry like yours and provided your required services. This will help you understand how the agency will handle your project and deliver results.

5. Do your due diligence: Verify the Amazon marketing firm’s credibility by checking client testimonials and reviews, awards and certificates, and looking at the Amazon partner directory.

6. Send your request for proposal: Once you have shortlisted your agencies, send a request for proposal (RFP) together with your detailed project scope and budget. It also helps to give details on your specific campaign goals, product listings, and target audiences.

7. Conduct an interview: An interview will give you a better insight into the agency’s work ethics, communication style, and methodology in achieving your desired results. For example, you can talk about automated versus manual ads. Plus, it will also help you determine the agency’s level of investment in your product and brand.

Do you need help finding the best Amazon marketing agencies for your specific requirements? Contact us, and our team will customize a list for you. You can also visit the Marketplace for more details.

Question 7

What questions should I ask an Amazon service agency?

Accepted Answer

You can ask an Amazon service agency the following questions:

Its Relevant Background

What is your experience working in my specific industry or marketplace? What are the challenges and how do you suggest overcoming them?
Do you have experience with local Amazon SEO? If so, what countries or regions have you targeted?
What are your most successful Amazon campaigns?

Company Services and Processes

What kinds of Amazon ad services do you provide?
How do you ensure the implementation of white-hat Amazon SEO techniques?
What are your Amazon tools and certificates?
Can I have full access to the tools and campaigns that you use for my account?
Do you have direct access or contact to Amazon or Amazon Support?
Do you provide strategies to win the Amazon Buy Box?
Do you offer additional services outside of Amazon?

The Project

How many people will be working on my account? What are their qualifications?
How will you promote my products on Amazon?
What key performance indicators do you use? How do you measure these on Amazon?
What is my account strategy? How long before I see results on my Amazon page?
Do you follow non-compete agreements? This is so that I know you won’t be working for my direct competitors on Amazon.
How will you integrate these Amazon marketing initiatives into my overall marketing strategy?
How will these Amazon marketing initiatives affect my branding, sales, and customer satisfaction goals? How will it impact my overall business goals?
What policies do you implement to make sure that my campaigns follow the latest Amazon policies?
What is your pricing model?

Question 8

What are the best Amazon marketing companies in the US?

Accepted Answer

The best Amazon marketing companies in the US are:

Emplicit
- 4.8 stars on DesignRush (7 reviews)
- Top clients: Elf on the Shelf, Red Pocket, Guinnes World Records, Woof PetShop
Intero Digital / SocialSEO
- 4.9 stars on DesignRush (25 reviews)
- 4.9 stars on Google (19 reviews)
- Top clients: Jaguar, Land Rover, Ace Hardware, Don Julio
HigherVisibility
- 4.9 stars on DesignRush (19 reviews)
- 4.5 stars on Google (136 reviews)
- Top clients: Warner Brothers, eBay, Allied van Lines, Brilliant Earth
BellaVix
- 4.3 stars on DesignRush (1 review)
- 4.0 stars on Google (4 reviews)
- Top clients: Pyrex, Instant Pot, Sterling Forever, Outward Hound
Streiff Marketing
- 4.7 stars on DesignRush (4 reviews)
- Top clients: Arena, Nomad Design Tackle, Mojo Outdoors, Schutt Sports
Trivium Group
- 4.8 stars on DesignRush (7 reviews)
- 5.0 stars on Google (13 reviews)
- Top clients: Mighty Petz, InnovixLabs, FitTea, Mountain Voyage Co
The Source Approach
- 4.8 stars on DeisgnRush (5 reviews)
- 5.0 stars on Google (8 reviews)
- Top clients: Big Joe, Reeds Jeweler, HealthBear, Reminderband
Ignite Visibility
- 4.9 stars on DesignRush (14 reviews)
- 4.5 stars on Google (57 reviews)
- Top clients: DoorDash, Tony Robbins, Jazzercise, Army & Navy Academy
Disruptive Advertising
- 4.9 stars on DesignRush (42 reviews)
- 4.7 stars on Google (315 reviews)
- Top clients: Adobe, Guitar Center, Death Wish Coffee, Diesel Power Gear
OpenMoves
- 4.9 stars on DesignRush (24 reviews)
- 3.7 stars on Google (3 reviews)
- Top clients: Shutterstock, Netsmart, South University, Wild Bill Soda

Scroll up and find more about these agencies and uncover additional leading Amazon marketing agencies. All of them have been chosen based on successful projects, industry reputation, customer reviews, and team expertise. And if you want to further personalize your search, you can sort companies by location, budget size, hourly rates and reviews.

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