Looking for a professional B2B lead generation agency to help you boost sales? Our platform brings together the world’s best lead generation companies with extensive expertise in finding high-quality B2B leads, building relationships with potential clients, and strategizing new ways to open new markets for business. Browse our directory to find B2B lead generation agencies with competitive pricing structures, diverse portfolios, glowing client reviews, and more.

We’ve carefully evaluated over 2,100 agencies worldwide and identified ten companies that best represent the industry. Our list is based on several key criteria, such as client testimonials, case studies, years of experience, and industry reputation. Learn more about our ranking criteria and how we identify the top agencies in the B2B lead generation industry.

The Number 1 B2B Lead Generation Agency as Selected by DesignRush Is...

Belkins Inc.

Belkins Inc. homepage-screenshot
[Source: Belkins Inc.]
  • Best for: Overall
  • Average hourly rate: $50
  • Minimum budget: $1,000 - $10,000
  • Founded: 2017
  • Size: 250-499
  • Location: Dover, DE
  • Notable clients: Deluxe Modular, Omnicharge, Mona, Sekisui, Kingbee Vans

Belkins is an expert in B2B lead generation in more than 15 industries, focusing on precise audience targeting and highly qualified B2B leads. Its teams of mid to senior-level lead acquisition specialists offer flexible, results-oriented strategies and initiatives to ensure a consistent stream of vetted leads for your business.

The B2B lead generation company has brought productive lead generation to dozens of B2B companies like Deluxe Modular. A New York-based construction company, Deluxe Modular, approached Belkins to help them create precise lead data, optimize outreach workflows, and build business inboxes. The agency also had to develop measures to increase the company’s email open rates.

Belkins started by building a clear lead generation workflow based on the client’s Ideal Customer Profile (ICP) and search data. It also developed an outreach campaign across multiple channels and introduced an email deliverability solution to boost open rates and address spam issues.

By the end of the first month, Belkins secured eight appointments and more than ten leads for follow-ups. After three months, it scheduled 30+ appointments. Some of these appointments eventually converted into close deals valued at over $2 million.

Check Belkins Inc. Agency Profile Here

UnboundB2B

UnboundB2B homepage-screenshot
[Source: UnboundB2B]
  • Best for: Demand generation
  • Average hourly rate: Inquire
  • Minimum budget: $25,000 - $50,000
  • Founded: 2016
  • Size: 500-999
  • Location: Wilmington, DE
  • Notable clients: Amazon Web Services, Delphix, Lacework, RingCentral, Dell Technologies

UnboundB2B specializes in qualified lead generation by building customer interest and demand for clients’ products and services. It uses precise targeting and intent data analysis to identify and engage with high-value prospects, while diverse strategic messaging helps solidify their interest in the client’s brand.

A US-based software company recently partnered with UnboundB2B to expand to niche markets and build its customer base. The company’s sales strategy was also faltering, so the agency had to find a solution that would result in a more productive sales pipeline.

UnboundB2B leveraged its expertise in highly qualified lead (HQL) generation and account-based marketing (ABM) strategies to identify key B2B decision-makers it targeted later with relevant content. In three months, the campaign generated nearly 1,180 high-quality leads, a 178% increase in conversion rates, and more than doubled the client’s initial ROI.

Check the UnboundB2B Agency Profile Here

Callbox

Callbox homepage-screenshot
[Source: Callbox]
  • Best for: AI-powered lead generation
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2004
  • Size: 500-999
  • Location: Los Angeles, CA
  • Notable clients: Amazon, Google, SAP, Microsoft, Workday

From market research to appointment setting, Callbox offers comprehensive lead generation services tailored to the unique needs of your business. Clients can choose from human and AI-curated B2B leads that cover major and niche industries across 60+ countries.

A US B2B marketing solutions provider hired Callbox to help it reach out to prospects who were interested in client’s services. While most of the database existed already, the client couldn’t handle an extensive number of targets. The incomplete information in the database resulted in lower call quality and revenue.

To address these problems, Callbox conducted data cleansing, validated all database contacts, retrieved missing details, and removed duplicate entries. The agency then reached out to profiled contacts and scheduled appointments for them to learn more about the client’s products and services. Twelve weeks later, the client had 30% more deals closed per month, raising their potential revenue by $200,000 or more. Calls also increased by 16% to 150 on average per day, while call quality rose from 76% to 90%.

Check the Callbox Agency Profile Here

Martal Group

Martal Group homepage-screenshot
[Source: Martal Group]
  • Best for: B2B tech industry lead acquisition
  • Average hourly rate: $45
  • Minimum budget: $10,000-$25,000
  • Founded: 2009
  • Size: 50-99
  • Location: Toronto, Canada
  • Notable clients: Clickworker, Zoho, Bosch, Honeywell, Samsung

Trusted by startups and Fortune 500 companies alike, the Martal Group has provided thousands of qualified B2B leads to businesses worldwide. Its team of sales experts uses real-time data to track down prospects looking for products and services within the target industry and engage decision-makers with a fully customized outreach program. The agency also has extensive experience in lead generation solutions for tech companies, offering a calculated and data-driven approach to enable tech brands to stand out from the competition and accelerate growth.

Martal Group has been instrumental in the successful B2B sales pipeline for Clickworker, a large IT micro-tasking platform. Clickworker needed Martal to develop a go-to B2B market strategy for targeted segments, nurture warm leads and close contracts, and oversee the company’s overall sales and marketing processes.

Martal Group built a new revenue stream from scratch, closed deals with 60+ companies, including agreements with three Fortune 500 companies, and reinforced the entire marketing and service processes of Clickworker’s US operations. Since then, the Martal Group helped bring over $1.2 million in annual sales.

Check the Martal Group Agency Profile Here

SalesRoads

SalesRoads homepage-screenshot
[Source: SalesRoads]
  • Best for: Appointment setting
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2006
  • Size: 100-249
  • Location: Boca Raton, FL
  • Notable clients: Parker Hannifin, Quest Diagnostics, Microsoft, Shell, Kuebix

SalesRoads uses conversation-based sales methodology to deliver exceptional B2B appointments to your business. It offers a comprehensive 4-week campaign plan that includes the creation of a sales playbook, a custom CRM setup and lead database, and sales development representative (SDR) training and support.

SalesRoads has partnered with Parker Hannifin, a leading motion control systems manufacturer, to help it identify new customers and expand further into existing markets. The B2B lead generation agency was also tasked to conduct an outbound lead-generation campaign to support these objectives.

After conducting a series of discovery sessions to determine the scope of the campaigns, SalesRoads sourced prospects from a trusted data provider according to set criteria, while sales-qualified leads (SQLs) were processed and distributed to Parker Hannifin’s distributors. Personal visits and follow-ups were also conducted to further qualify and identify opportunities. In total, SalesRoads identified over 540 SQLs for the client, bringing an estimated value of $25 million per year.

Check SalesRoads Agency Profile Here

The Telemarketing Company

The Telemarketing Company homepage-screenshot
[Source: The Telemarketing Company]
  • Best for: Telephone-based lead generation
  • Average hourly rate: $50
  • Minimum budget: $1,000 - $10,000
  • Founded: 1990
  • Size: 100-249
  • Location: Brighton, United Kingdom
  • Notable clients: Equifax, TechData, Western Union, Miele, Amazon Shipping

The Telemarketing Company (TTMC) is among the world’s leading specialists in telephone-based lead management, demand creation, and data services. The agency employs hundreds of marketing specialists to provide multilingual B2B lead generation services to companies, including blue-chip organizations, worldwide. It also provides bespoke solutions that address the complex and evolving requirements of its customers.

TTMC has been an invaluable partner for industry leaders like Equifax, one of America’s largest credit reporting agencies. Facing a series of challenges with its previous marketing and operations model, Equifax approached TTMC to develop and implement a ‘best-in-class’ demand generation and operation strategy. The agency also had to improve lead quality, streamline processes, and reduce lead response times.

In collaboration with a B2B digital specialist, TTMC developed a comprehensive onboarding program to map out the new processes. It also streamlined lead management, including setting up inbound phone lines to manage phone inquiries and conduct a thorough sales qualification process. As a result, Equifax hit its marketing lead targets, with sales teams increasing high-quality leads by 131% and 300% more opportunity value year on year.

Check The Telemarketing Company Agency Profile Here

Ironpaper

Ironpaper homepage-screenshot
[Source: Ironpaper]
  • Best for: B2B companies with long or complex sales processes
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2002
  • Size: Under 49
  • Location: New York, NY
  • Notable clients: Shell Catalysts & Technologies, Goddard Technologies, Steelcase, PCS Software, CrossFit

Ironpaper is a digital growth specialist that helps B2B clients achieve growth through qualified lead acquisition, account-based marketing, demand generation, and inbound marketing strategies. Its goal is to enable businesses to engage qualified buyers, improve lead acquisition rates, and accelerate their sales pipeline.

One of Ironpaper’s more notable clients was Shell’s new Catalysts & Technologies business. As it started to build its marketing capabilities, the company delegated Ironpaper to kickstart its lead-generation processes.

After establishing its digital foundations, Ironpaper launched a series of initiatives to generate followers, increase leads, and flesh out the customer journey. This involved launching highly optimized paid ad campaigns, creating ABM-driven microsites, and generating content targeting key stakeholders. Following its successful launch, Shell Catalysts & Technologies saw a 44% increase in leads generated per week with a 6.2% higher website-to-lead conversion rate.

Check the Ironpaper Agency Profile Here

Respect.Studio

Respect.Studio homepage-screenshot
[Source: Respect.Studio]
  • Best for: LinkedIn B2B lead generation
  • Average hourly rate: $100
  • Minimum budget: $10,000 - $25,000
  • Founded: 2016
  • Size: Under 49
  • Location: Lviv, Ukraine
  • Notable clients: Paragon, SAP, Bayer, Microsoft, Salesforce

Respect.Studio offers its skills and expertise in building high-value lead generation strategies and establishing relationships with key decision-makers in the B2B industry through the LinkedIn network. Its services include identifying ideal prospects on LinkedIn, developing outreach strategies, and managing lead databases, among others. The B2B lead generation firm combines and optimizes those activities to maximize sales opportunities and conversions.

Respect.Studio’s lead generation campaign for Paragon, a US-based facility management company, showcases how LinkedIn lead generation and messaging can result in hot leads. Paragon turned to Respect.Studio to help them expand their industry connections through LinkedIn and attract large companies from the consumer goods, logistics, and supply chain industry.

Taking a more quality-oriented approach to outreach, Respect.Studio engaged with prospects with hyper-personalized messaging highlighting the client’s experience with enterprise-level companies. The B2B lead generation agency also helped polish Paragon’s LinkedIn profile to make it more credible and trustworthy. This eventually proved worth the effort, as Paragon had a 290% increase in visits without spending a single dollar on ads. The client’s LinkedIn Social Selling Index (SSI) rank also rose to 62, which was 3x higher than the industry average.

Check Respect.Studio Agency Profile Here

SalesAR

SalesAR homepage-screenshot
[Source: SalesAR]
  • Best for: Prospect research
  • Average hourly rate: $25
  • Minimum budget: $1,000 - $10,000
  • Founded: 2019
  • Size: 100-249
  • Location: Kyiv, Ukraine
  • Notable clients: Bulu Group, SoftServe Business Systems, Pharmax, Tricent, Runit Systems

SalesAR offers lead research and appointment-setting services using tried-and-tested in-house methodologies to boost income and brand visibility. It uses the latest tools, technology, and practices throughout the lead generation processes and has experience working with B2B clients across 40+ industries. The agency provides anti-spam services to improve email deliverability and the overall success of outreach campaigns.

The Bulu Group, an online marketplace solutions provider known for their signature ‘Bulu Box,’ partnered with SalesAR to secure qualified leads and transition them to their sales pipeline. The leads also had to meet distinct ICP criteria and must align with the company’s interests in the food, nutrition, vitamins, supplements, and pet industries.

SalesAR took a structured yet highly adaptable approach to lead generation with the client’s unique requirements. This included fortifying Bulu Group’s existing database with 1,000 new diverse leads, fully customized content adapted to the campaign’s needs, and dynamic outreach to prospects on LinkedIn and email. This multi-pronged strategy resulted in 5,000 new contacts, including 15 successfully booked appointments.

Check the SalesAR Agency Profile Here

Inside Global

Inside Global homepage-screenshot
[Source: Inside Global]
  • Best for: Real-time comprehensive reporting services
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2010
  • Size: 100-249
  • Location: Liverpool, United Kingdom
  • Notable clients: GE Digital, Cap Gemini, Accenture, Broadcom, Oracle

Inside Global delivers industry-leading B2B sales outsourcing services, including all the stages of the lead generation pipelines, supporting database management, and reporting tasks. Whether it’s email, targeted LinkedIn messages, or phone calls, Inside Global delivers sales-qualified leads aligned with the client’s business goals. It also provides comprehensive monthly reports detailing the current state of lead generation campaigns for accounts based on vertical or location.

Inside Global has had successful partnerships with international tech companies like Ge Digital. A subsidiary of General Electric specializing in the Industrialized Internet of Things (IIoT), GE Digital turned to Inside Global to grow its sales pipeline in line with its revenue targets. Filling a huge pipeline gap across multiple markets in Europe and the Middle East with direct and channel leads was challenging.

To deliver the leads needed, Inside Global took on an ABM approach during the prospecting process. This enabled the agency to generate eligible leads that accelerated opportunities and generated revenue. Within two months, Inside Global generated 89 eligible leads that continue to grow. South African and Turkish markets adopted the ABM approach to lead generation, resulting in the pipeline expected to close at around $5 million.

Check Inside Global Agency Profile Here

How We Picked the B2B Lead Generation Companies

We base our selection of the top B2B lead generation companies on customer feedback, case studies, industry expertise, client portfolio, and other factors. Our agency experts have also developed a scoring system to assess each agency’s overall performance according to the following metrics:

  • Reviews: Quality of work and services rendered and the client’s feedback and satisfaction
  • Portfolio: The agency's professional experience and capabilities
  • Awards and certification: Industry reputation and recognition of the agency’s merits
  • Team bios: Showcases the credentials and expertise of each team member and their dynamics
  • Top services: Core competencies and specialization

You can also check out the DesignRush Agency Ranking Methodology for more information on how we research agencies. for more information on how we research agencies.

Best B2B Lead Generation Companies

1,387 Companies - Rankings updated: April 03, 2026

All listed digital marketing agencies on DesignRush are assessed for industry expertise and customer testimonials to provide you with a vetted selection. Certain placements may be paid.

  • Realizzazione Siti Web & E-commerce

    Realizzazione Siti Web & E-commerce

    Our group is made up of freelancers who collaborate as a single entity. Companies and businesses can realize their project or their business idea online thanks to our winning model.  [... view Andrea Mattani Creative Studio profile ]
    Location
    Arezzo, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
  • Full-service PR, marketing and creative agency.

    Full-service PR, marketing and creative agency.

    The Pollack Group is an innovative agency that specializes in delivering powerful brand experiences. Our team of experts, Brand Psychologists, Audience Behavior Analysts, Content Creators, and Master Communicators, unlock the potential of your organization with meaningful strategies designed to foster loyalty  [... view The Pollack Group profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
  • PT. Agency Marketing Online Indonesia - Your Destination for Excellent SEO Services

    PT. Agency Marketing Online Indonesia - Your Destination for Excellent SEO Services

    Our search engine optimization strategy combines technical optimization, content optimization, and authority building to increase your website traffic and revenue. We serve Indonesian, English, and French speakers from around the world.  [... view Marketing Online Indonesia profile ]
    Location
    Balikpapan, Indonesia
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
  • Experience design - Content design - Code design

    Experience design - Content design - Code design

    We have a multidisciplinary team, providing integrated expertise with an in-house team of 25 highly experienced professionals. Fields of our expertise: Experience design, Content design, Code design.  [... view WIP Italia profile ]
    Location
    Milan, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $10,000 - $25,000
  • Your Solution to Digital Marketing Challenges!

    Your Solution to Digital Marketing Challenges!

    An agency that truly understands the value of marketing in business, we are a leading digital marketing company dedicated to becoming a strong pillar for your business, propelling it to new heights with exponentially high profits. We are well aware of the boundaries of marketing and advertising, but we are  [... view Hi-tech Marketing Agency profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Data-Driven Insights for Creative Advertising

    Data-Driven Insights for Creative Advertising

    Adsformance, a digital marketing and advertising agency, develops brand narratives through a fusion of creativity and data-driven insights. Its innovative approach combines machine learning with consumer feedback, crafting resonant content that drives engagement. With a seasoned team of strategists and media  [... view Adsformance profile ]
    Location
    Santiago, Chile
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
  • We transform your digital, we accelerate your success.

    We transform your digital, we accelerate your success.

    Virsual is a digital agency specializing in web design, digital transformation and digital marketing for large companies. We offer website development services, e-commerce, apps, CRM software and customized digital marketing strategies. Our young and dynamic team is committed to providing innovative solutions  [... view Virsual profile ]
    Location
    Pachino, Italy
    Number of Employees
    50 - 99
    Minimal Budget
    Under $1,000
  • Transforming visions into marketing successes.

    Transforming visions into marketing successes.

    Our greatest value lies in a holistic approach to every project we undertake. Our team, composed of specialists from various marketing fields, allows us to view a brand from multiple perspectives simultaneously. We specialize in design, branding, marketing strategies, website design and implementation, social  [... view Brandmaster profile ]
    Location
    Warsaw, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Delivering Accessible, Inclusive and Sustainable Web Services

    Delivering Accessible, Inclusive and Sustainable Web Services

    Since 2008, weve been helping brands enhance their digital offering. We provide bespoke web design, brand development, marketing support, and consultancy to help you achieve your digital goals. As a small digital agency based in Yorkshire, we pride ourselves in the way we approach digital solutions.  [... view Splitpixel profile ]
    Location
    Huddersfield, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $105/hr
    Minimal Budget
    $10,000 - $25,000
  • Website Design & SEO Specialists

    Website Design & SEO Specialists

    As a Website Design & SEO Specialist, We craft digital experiences that captivate and convert. With a keen eye for aesthetics and user experience, we design sleek, responsive websites that resonate with your target audiences. Utilizing the latest SEO techniques, we make sure your website ranks prominently on  [... view JT Images, LLC profile ]
    Location
    Linden, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
  • Powerful Communication Profitable Results.

    Powerful Communication Profitable Results.

    Black Belt Communications is your strategic partner in marketing, communications and public relations. We specialise in uncovering and portraying the unique stories that define your brand, driving business growth through results-driven strategies and engaging videography. Our expertise lies in  [... view Black Belt Communications profile ]
    Location
    Ōpunake, New Zealand
    Number of Employees
    Under 49
    Average Hourly Rate
    $240/hr
    Minimal Budget
    $1,000 - $10,000
  • Uniquely Tailored Creative LA/OC.

    Uniquely Tailored Creative LA/OC.

    Omnidrome is a full service Creative Marketing Agency based in Orange County CA. We specialize in everything from digital marketing, SEO, Photography, Video Production, Branding and Web Design.  [... view Omnidrome profile ]
    Location
    Anaheim, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Crafting Digital Echoes.

    Crafting Digital Echoes.

    Nobox Idea delivers exceptional digital solutions with a focus on web design, development, and maintenance. Our services extend to custom software and app development, ensuring tailored solutions for your needs. We specialize in SEO to enhance your online visibility and offer strategic social media marketing  [... view Noboxidea profile ]
    Location
    Naperville, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
  • Create Your Brand. Launch Your Product.

    Create Your Brand. Launch Your Product.

    We offer full branding, marketing campaigns & product launch services.  [... view The Launch Shop profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Ireland's Leading Digital Agency. Specializing in B2B websites and other marketing services.

    Ireland's Leading Digital Agency. Specializing in B2B websites and other marketing services.

    We're a results-driven digital agency committed to crafting innovative websites and digital assets that fuel your business growth and ensure long-lasting success. Our expert strategists, creatives, and technologists work closely with you to elevate your brand, maximize conversions, and drive revenue.  [... view Together Digital profile ]
    Location
    Dublin, Ireland
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $10,000 - $25,000
  • Digital Solutions Provider.

    Digital Solutions Provider.

    At GSS Tech Solutions, were redefining IT services with a commitment to excellence, reliability, and innovation. Each project reflects our dedication to quality, timeliness, and consistent performance. By continuously evolving our technology and enhancing client value, our passionate team thrives on embracing  [... view GSS Tech Solutions profile ]
    Location
    London, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Were a Sales & Marketing Team Focused on Traffic, Leads and Conversions for Growing Businesses.

    Were a Sales & Marketing Team Focused on Traffic, Leads and Conversions for Growing Businesses.

    We focus on B2B and Account Based Marketing for growing businesses. We create highly targeted first-data tracking solutions for business. From strategy to creative to campaign execution and CRM, MAP and SEP management, we're your ideal B2B sales and marketing partner.  [... view Honeypot Marketing profile ]
    Location
    Mississauga, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Performance Marketing That Delivers

    Performance Marketing That Delivers

    Ubiz Digital is a performance-first digital marketing agency dedicated to helping small to mid-size businesses achieve sustainable growth online. As a certified Google Partner, Ubiz Digital specializes in funnel-driven marketing strategies to boost sales and revenue through effective lead generation and  [... view Ubiz Digital profile ]
    Location
    Jersey City, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
  • Professional Marketing Services.

    Professional Marketing Services.

    BrandBoost is an agency specializing in providing marketing solutions for businesses in Vietnam. Established since 2013, BrandBoost has accompanied hundreds of businesses on the journey of building brand trust in the minds of consumers.  [... view BrandBoost profile ]
    Location
    Ho Chi Minh, Vietnam
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • We make your business succeed online

    We make your business succeed online

    PICTAU is a digital agency that specializes in UI/UX, web design, and web development services. They are skilled in all the latest front-end technologies and tools, including Rive, Three.js, WebGL, WordPress, and more.  [... view PICTAU profile ]
    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • More Customers. Better conversion. Faster growth.

    More Customers. Better conversion. Faster growth.

    At Adalystic Marketing, we know firsthand that lean marketing teams can achieve big things with the right tools, strategy, and players. As a boutique digital marketing agency, we specialize in serving small to mid-sized organizations, providing data-driven solutions to help you reach your goals.Our  [... view Adalystic Marketing profile ]
    Location
    Laguna Beach, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Where Passion Takes Shape.

    Where Passion Takes Shape.

    Our mission is to revolutionise the marketing industry by bringing a fresh perspective of how things should be done. We do this by connecting our clients with high level subject matter experts with years of experience in each field to ensure you are getting expert help all of the time  [... view Forge profile ]
    Location
    Waterford, Ireland
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Digital Marketing Experts

    Your Digital Marketing Experts

    Jonah Creatives is a digital marketing agency that specializes in Web Design and SEO Services. We help small—to medium-sized businesses and cater to business professionals who provide specialty services, as well as companies that sell products online.  [... view Jonah Creatives profile ]
    Location
    Long Beach, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Scale Smarter. Grow Faster.

    Scale Smarter. Grow Faster.

    At LaborTech Solutions, we stand by the results we deliver. If you don't see the promised improvement in your business within the first 60 days of using our services, well give you a full refund no questions asked. Your growth is our top priority, and we're committed to delivering measurable outcomes.  [... view LaborTech Solutions profile ]
    Location
    Kansas City, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Affordable Remote Talent For Software, Web, Design, And Support

    Affordable Remote Talent For Software, Web, Design, And Support

    QuantumEdge Software Inc. specializes in delivering top-notch website, software, and mobile app development services. Our team of expert developers offers innovative solutions tailored to your business needs. We also provide remote full-time developer staffing, enabling companies to access top talent without  [... view QuantumEdge Software Inc profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $8/hr
    Minimal Budget
    Under $1,000
  • Marketing Simplified Results Amplified

    Marketing Simplified Results Amplified

    At Tootle Works, were a small, dedicated team based in Rochester, Medway, specializing in SEO, social media management, and website development to help local businesses succeed online. With an award-winning approach and a commitment to flexibility, we offer transparent marketing services without long-term  [... view Tootle Works Ltd profile ]
    Location
    Chatham, United Kingdom
    Number of Employees
    Under 49
  • One of the leading Digital PR services with proven SEO link building strategies.

    One of the leading Digital PR services with proven SEO link building strategies.

    At TML we specialize in digital marketing to help your business rise above the competition. Our tailored strategies are designed to boost your website's rankings, drive more targeted traffic, and enhance your online presence. Link your way to the top of search results with us.  [... view Top Marketing Lead profile ]
    Location
    Gibraleón, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Marketing for Manufacturers

    Marketing for Manufacturers

    Vive is a full-service marketing agency providing strategic solutions to manufacturers and service providers in the plastics and metals industries.  [... view Vive Marketing profile ]
    Location
    Milwaukee, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • Proven SEO strategies that drive rankings, traffic, and measurable business growth.

    Proven SEO strategies that drive rankings, traffic, and measurable business growth.

    Ultra SEO Solutions is a results-driven SEO agency with over 16+ years of experience helping businesses rank higher, attract quality traffic, and scale online. From startups to enterprise-level brands, we deliver tailored campaigns that focus on real results, not empty promises.  [... view Ultra SEO Solutions profile ]
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • Our Single Focus Is To Become the Best Digital Marketing Agency in Romania.

    Our Single Focus Is To Become the Best Digital Marketing Agency in Romania.

    Our single focus is delivering the best digital marketing services. Our clients are the proof, as we consistently deliver outstanding results and exceptional support.  [... view Difrnt profile ]
    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
  • Strategy + Storytelling + Design For Mission-driven Impact.

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    GLG Studio is a Black-owned creative strategy and communications studio based in Los Angeles and Oakland. We help mission-driven organizations and public-sector partners translate complex work into clear, culturally fluent campaigns that build trust and drive action. We blend stakeholder-informed strategy  [... view GLG Studio profile ]
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    As a leading Digital Marketing Agency, RepIndia combines creative excellence with technical expertise to drive global success for brands. Founded by industry veterans with a vision to bridge the gap between creativity and technology  [... view RepIndia profile ]
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    At Blue Flare Digital, we don't just design websites, we create growth engines for businesses and take complete care of their websites so that they can focus on the strategic aspects of their businesses.  [... view Blue Flare Digital profile ]
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    Infinity Plus 1 extends a warm welcome as you delve into the forefront of website development excellence. Within our premier agency, we intricately merge innovation with functionality to craft sleek and responsive websites. While we acknowledge the importance of digital marketing, our primary focus is on  [... view Infinity Plus 1 profile ]
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    Digital Threads is a full-service digital marketing agency helping businesses grow online with SEO, social media, web development, and paid ads. We create tailored strategies that drive traffic, boost engagement, and generate leads. With a focus on creativity and measurable results, Digital Threads ensures  [... view Digital Threads Agency profile ]
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    We are providing a real estate virtual assistant services in USA real estate industry from 2016. With a fast 72-hour setup, seamless onboarding, and proven results, weve helped 1360+ real estate professionals streamline operations, close more deals, and grow with confidence.  [... view DigitalNexxt Services profile ]
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    Carney Technologies Services is a premier digital marketing and IT Services Provider agency in Kolkata, India, specializing in website design and development, search engine optimization (SEO), Google Ads, Facebook / Instagram Ads, Content Creation, Email marketing, LinkedIn Ads, and social media marketing.  [... view Carney Technologies Services profile ]
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    iARATech Solutions is a premier ITES provider, offering top-quality BPO and KPO services globally. Our expert team excels in administrative tasks, B2B lead generation, digital marketing, and virtual assistant services, helping businesses streamline operations, reduce costs, and focus on core competencies. Let  [... view IARAtech Solutions profile ]
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B2B Lead Generation Agency Hiring Guide

What is a B2B Lead Generation Agency?

A B2B lead generation company specializes in identifying buyers for a business-to-business (B2B) product or service and encouraging them to make a purchase. They work closely with sales and marketing teams to develop and refine strategies to attract the right audience and guide them into the sales funnel.

A B2B lead generation company can:

  • Find businesses most likely to buy the client’s products and/or services
  • Get their attention through phone calls, email, or other channels
  • Help prospects learn more about the client and what they offer
  • Connect clients with potential buyers

Four types of B2B lead generation agencies include:

  • Full-service agencies: Offer a full range of lead generation services across multiple industries. They also have content creators, designers, marketing staff, and other specialists in-house to provide relevant services.
  • Specialized agencies: Focus on specific markets, industries, and lead generation strategies. These agencies work with specific clients or industries like healthcare, finance, etc.
  • Outsourced sales development agencies: Specialize on sales development aspects within lead generation, such as identifying qualified leads, nurturing leads, and scheduling appointments with prospects
  • Analytics agencies: Offer services mainly related to data-driven lead generation insights. They can use that data to determine the progress of a lead generation campaign and ways to improve it.

Lead generation services are playing an increasingly larger role in B2B businesses, with 85% of B2B companies citing lead generation as the main goal of their marketing initiatives. One such company is PCS Software, a trucking management software provider, which hired New York-based agency Ironpaper to redesign its website to generate more leads. The new website also had to include buyer-specific messaging to improve conversions and user experience.

After a thorough assessment, Ironpaper identified inefficiencies in how the client’s website generated leads. It then set up a workshop to address and resolve these issues in collaboration with the business and technical teams. The agency also developed a scalable modular website infrastructure and a comprehensive SEO and content marketing campaign. In less than six months, the new PCS website saw its visits increase by more than 17,000. It also ranked highly in 108 keywords and saw its position in Google rise by 155+ points.

What services do B2B lead generation agencies provide?

B2B lead generation companies offer various services to help businesses find and attract potential clients. Most companies typically offer a combination of the following:

  • Market research: Provide insights into market trends and competitors and help you identify your business's ideal customer profile (ICP) using various tools and data sources. They may also test product and service potential to determine if it resonates well with potential customers.
  • Lead research: Review the ICP and analyze the total addressable market (TAM) to identify suitable decision-makers within the target organization. The leads are then segmented to enable delivery of custom messages.
  • Appointment setting: The agency sets up meetings between the sales team and prospective clients. It typically provides reminders to leads on upcoming meetings and follow-up no-shows for rescheduling.
  • Multi-channel outreach: Create and execute campaigns through various channels, including email and social media. The campaigns are customized according to ICP and research data and constantly monitored in case adjustments are needed.
  • Lead qualification and nurturing: Leads are evaluated according to specific criteria to ensure purchase intent and alignment with the client’s goals. The agency then builds relationships with qualified leads, guiding them through the sales funnel until they are ready to act.
  • Contact list creation: Compile lists of target contacts based on the client’s ICP and other data. The list typically includes decision-makers and other relevant stakeholders within the target organization.
  • Database management: Regularly update the client’s databases for potential leads. This ensures sales and other teams have accurate, up-to-date information during outreach initiatives.

Belkins’s partnership with Deluxe Modular is another excellent example of how lead generation services can help B2B companies flourish. A large-scale modular construction specialist, Deluxe Modular needed help producing unique, hand-curated leads, optimizing outreach workflows, and building business inboxes. Belkin also had to increase the number of opens and ensure all the emails reached their intended recipients.

Belkin began by building a lead generation process tailored to the Deluxe Modular’s ICP and developed an outreach campaign based on a newly built database. It then introduced an email deliverability system to monitor campaign performance, increase open and response rates, and maintain spam rates to a minimum. Within three months, Belkin scheduled 30+ appointments for Deluxe Modular, with confirmed deals valued at over $2 million.

How much do B2B lead generation companies charge for their services?

B2B lead generation company service fees depend on the industry, target market, competition, and other factors. However, lead generation agencies commonly charge clients through the following pricing models:

  • Fee-for-service: The company charges a fixed rate for a specific scope of work. The fee is based on a set of criteria and is calculated on an hourly, monthly, or project basis. For example, the US hourly rate for B2B lead generation services averages $22.
  • Cost-per-appointment: The agency charges a fee for each lead it successfully sets an appointment for. US-based agencies typically charge $150 to $350 per appointment depending on the type of leads requested and difficulty acquiring them.
  • Cost-per-lead (CPL): The company charges a fee for generating a new customer or lead. The CPL varies widely depending on its value and where it was sourced. For example, B2B leads generated through blogs or white papers can be as cheap as $5 per lead, while leads sourced from trade shows and industry events can cost $500 or more.

Other factors that also influence the total cost of hiring a B2B lead generation company include:

  • Lead quality
  • Mailing list purchases
  • Ads placement and distribution
  • Customer discounts, freebies, and other incentives
  • Location of the targeted audience
  • Software and technology used
  • Additional service fees (usually 1-3% of the cost of the client’s product or service)

In the US, the hourly rate for charged by B2B lead generation companies averages at $22, while appointment fees range from $150 to $350 depending on the type of leads requested by the client and the difficulty acquiring them. The average cost of CPLs also range between $119 to $198 depending on the industry, channel, and company size.

Why should I hire a B2B lead generation company?

A B2B lead generation company can provide expertise, tools, and other resources needed for an effective lead generation campaign that would be otherwise difficult to achieve on your own.

Though results may vary from one company to another, a B2B lead generation agency often provides the following benefits:

  • Increased revenue: Businesses with mature lead generation processes can generate up to 133% more revenue than companies that don’t. With a B2B lead generation company, your business can streamline its lead generation strategy faster and create a more significant impact on your bottom line.
  • Improved sales efficiency: Lead generation companies are experts in qualifying and nurturing leads, which can lead to a 50% increase in sales. Outsourcing lead generation processes also enable your sales teams to reallocate their resources towards building customer relationships and closing deals.
  • Shorter sales cycles: Because your sales team spends more time closing sales than chasing unqualified leads, a B2B lead generation company can also help move potential customers through the sales funnel faster. Your business is also less likely to lose prospects because of the quicker response time.
  • More quality leads: A good B2B lead generation agency has a network of channels from which they source reputable leads and employ advanced filtering techniques to weed out the bad ones. These companies have experience using advanced targeting techniques such as demographic segmentation and behavioral targeting to engage the right audience and capture their contact information.
  • Scalable growth: As businesses grow, they may require new types of leads to support their sales efforts. A B2B lead generation company has the resources and expertise to adapt to these changing needs and retool its strategies accordingly. This results in lead generation efforts aligning with their client’s evolving sales and marketing objectives.

Respect.Studio’s lead generation campaign for Paragon showcased how LinkedIn lead generation and messaging can bring new leads. The B2B lead generation agency helped Paragon expand its industry connections through LinkedIn and attract large companies from the consumer goods, logistics, and supply chain industry. 

Respect.Studio engaged with prospects with hyper-personalized messaging highlighting the client’s experience with enterprise-level companies. The B2B lead generation agency polished Paragon’s LinkedIn profile, making it more credible and trustworthy. Paragon had a 290% increase in visits without paying for ads. The client’s LinkedIn Social Selling Index (SSI) rank rose to 62, which was 3x higher than the industry average. 

How do I choose the best lead generation agency for my B2B business?

Follow these steps below to choose the lead generation agency that’s right for your B2B business:

  • Assess your needs. Define your lead generation goals and other requirements specific to your business or industry that you want to achieve in a set timeline. Doing so will make it easier for agencies to quickly identify the exact solutions to your needs.
  • Set your budget. Align your goals and requirements with the budget you will spend on lead generation and adjust accordingly. You should decide on what pricing model you are comfortable with.
  • Research agencies online. One of the best places to start looking is through agency directories like DesignRush. These directories list B2B lead generation agencies according to size, location, minimum budget, and other parameters for easy review.
  • Check agency websites. These often indicate the company’s core services, areas of expertise, industry experience, and contact details. The website may also indicate industry certifications and awards they’ve achieved for excellence in their field.
  • Request for a portfolio, case studies, and references. These can provide an in-depth look into the agency processes and their effectiveness in achieving the project’s goals. If possible, look for previous clients within the same industry or the same size as your company.
  • Check client reviews. Google My Business and agency directories like DesignRush feature detailed agency reviews from previous clients. These can provide a glimpse into the agency’s culture, communication skills, and approach to various client issues.
  • Create a shortlist. List down the agencies that closely align with your requirements and schedule an interview so you can learn more about what they can offer.
  • Discuss roles and responsibilities. During the interview, clarify the roles and responsibilities you expect the agency to take on. Ensure clear communication channels between your company and the agency during the project duration.
  • Evaluate cultural fit. Check if the agency’s work culture, communication style, and values align with yours.
  • Send a request for proposal. The request for proposal (RFP) should indicate the project scope, timeline, budget, other estimated expenses, and other essential information. Make sure that these align with your company’s objectives.
  • Choose your agency. Review and negotiate terms and choose the B2B lead generation company that meets your business requirements.

Need some help? DesignRush can help you find and hire the B2B lead generation company that’s right for your needs and budget. Visit our Marketplace, provide us with some basic information, and we’ll send you a free handpicked list of our best B2B lead generation agencies.

How do I find the best B2B lead generation agency on DesignRush that fits my budget?

Finding the best B2B lead generation company for your business in DesignRush is as easy as a click of a mouse. You can filter your search based on the lowest minimum budget from under $1,000 to $50,000 and up or check the hourly rates of B2B lead generation agencies on the listings. Some agencies, however, prefer to have their rates made available only upon inquiry.

The DesignRush marketplace provides in-depth portfolios for each agency. These include a short overview, client reviews and testimonials, links to case studies, and other helpful information that you can use to choose the best B2B lead generation agency that fits your needs and budget.

What are the key success metrics in B2B lead generation campaigns?

Setting metrics-based goals for lead-generation campaigns to measure progress and make necessary adjustments is important. You can use various metrics to calculate B2B lead generation success, but the most important ones are:

  • Lead conversion rate: The ratio of visitors that convert into leads by filling out a form, signing up for a newsletter, or performing a desired action. A high conversion rate usually means your website and offers are compelling enough to find value in them.
  • Lead-to-close rate: Also called the lead-to-sale rate, it refers to the percentage of leads that eventually convert into actual sales. It gives clients a high-level view of the overall quality of their leads.
  • Lead quality: Measures how likely the lead will convert into a buyer. Several criteria determine this, including demographics, behavior, and engagement level.
  • Customer Acquisition Cost (CAC): The money needed to acquire a paying customer. While much broader in scope than CPL, this metric is integral to determining the total cost of converting leads into buyers.
  • Customer acquisition value: Predicts the total amount of money a company will spend on your business over its lifetime. It is used to determine a customer’s true value beyond the initial transaction and helps businesses identify and target high-value customer segments.

Other lead conversion metrics that B2B lead generation companies also use include:

  • Average lead value: Determines how many leads are needed to meet specific revenue goals.
  • Time-to-conversion: The average time it takes for leads to turn into buyers.
  • Lead ROI: Measures the financial return from lead generation efforts compared to the amount invested.

What questions should I ask before hiring a B2B lead generation company?

The following are some questions we recommend asking B2B lead generation agencies during the hiring process:

Its Relevant Background

  1. How long has your company been providing B2B lead generation services?
  2. Have you had experience working with companies similar to ours?
  3. Who are the clients that your company has worked with before?
  4. Do you have industry-specific certifications or awards?
  5. What types of tools or technologies do you work with?
  6. Are you compliant with data protection laws?
  7. Where is the client-facing team located?

Company Services and Processes

  1. What is the company’s lead generation process?
  2. What type of lead generation services do you provide?
  3. How do you source leads?
  4. How do you define a qualified lead?
  5. What types of leads does your company specialize in?
  6. Do you specialize in a particular industry?
  7. What is your costing structure?

The Project

  1. Do you have a clear target market for my business?
  2. Do you have the resources to handle additional leads?
  3. How do you measure lead generation success?
  4. How do you ensure high-quality leads?
  5. How do you plan to monitor the progress of the campaign?
  6. How confident are you about the outcome of this project?

What are the best B2B lead generation agencies in the US?

  • Belkins Inc.
    • 4.9 stars on DesignRush (13 reviews)
    • 4.8 stars on Google (5 reviews)
    • Top clients: Sekisui, MONA Payment, Cengage, CitrusAd, OpenTeleHealth (OTH)
  • Callbox
    • 4.8 stars on DesignRush (6 reviews)
    • 4.5 stars in Google (89 reviews)
    • Top clients: Amazon, Google, Microsoft, Zendesk, SAP
  • Martal Group
    • 4.7 stars on DesignRush (4 reviews)
    • 4.5 stars on Google (19 reviews)
    • Top clients: Umbo, Joopy, Spice, Forerunner, Deephow
  • SalesRoads
    • 4.5 stars on DesignRush (2 reviews)
    • 4.8 stars on Google (21 reviews)
    • Top clients: Parker, Shell, Clean Energy, Quest Diagnostics, Microsoft
  • Ironpaper
    • 3.7 stars on Google (12 reviews)
    • Top clients: PCS Software, Shell Catalysts & Technologies, Goddard, Steelcase, Crossfit eCommerce

About The Author and Expert Reviewer

Natasa Glikman is an experienced editor and content writer with over 10 years of experience in writing, editing, and translating articles across various topics, with a strong focus on marketing and advertising. At DesignRush, Natasa currently works as an editor, where she refines and enhances B2B content to ensure accuracy, clarity, and consistency across agency profiles and industry reports.

Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.