It can be incredibly frustrating to see your competitors achieving success with large followings, high engagement posts, and substantial sales while you need help to gain traction.
But the truth is, you're not alone. It can take time to stay up to date on the latest trends and develop innovative approaches to social media promotion.
That's why we're here to help. In this article, we'll explore some social media campaign ideas to allow you to inject excitement and energy into your campaigns.
Table of Contents
- Host a Social Media Contest or Giveaway
- Partner with Other Brands
- Go Live on Facebook and Instagram
- Share User Generated Content
- Post Behind the Scenes Photos
- Engage in a Social Media Takeover
- Conduct an AMA Series
- Repurpose Your Content
- Use Emojis and Memes (Moderately)
- Poll Your Audience
- Conclusion
- Social Media Marketing Ideas FAQs
Host a Social Media Contest or Giveaway
Everyone loves getting something for free, which is why running contests can effectively boost engagement with your fans and followers and help expand your audience. According to Tailwind, regularly hosting Instagram contests and giveaways can lead to a growth rate that's about 70% faster than accounts that don't.
For instance, Domino's Pizza provides a great example of an Instagram photo contest that's both straightforward and fun. By encouraging users to submit photos following a clear set of rules, Domino's not only gained exposure among its most devoted fans' follower base but also got the chance to share user-generated content on its page.
Partner with Other Brands
Collaborating with another brand that shares your target audience can be an excellent way to expand your reach on the top social media platforms. Selecting a partner that isn't a direct competitor but whose followers could still benefit from your products or services is essential.
One example of a successful social media campaign resulting from a partnership between two brands was the #TopDogMom Contest, created by a dog toy retailer and 1-800-Flowers. Both companies recognized the potential for a mutually beneficial collaboration, and by teaming up to host a social media contest, they were able to gain exposure in new markets and reach a wider audience.
Outsourcing a top social media marketing agency can be helpful in this regard.
Go Live on Facebook and Instagram
A live video is a potent form of content that can significantly enhance your social media presence. According to Sprout Social, viewers spend up to three times longer watching Facebook Live videos than pre-recorded videos. This presents a unique opportunity to engage your audience by "going live" on platforms such as Facebook and Instagram.
By leveraging the power of live video, you can create a more dynamic and interactive social media presence that your followers will love. During a live session, you can hold a Q&A session, demonstrate your products, or share your thoughts in a vlog.
Your followers' real-time interaction and feedback make the experience more immersive and engaging. This can help you establish a more personal connection with your audience as you respond to their questions and comments in real-time.
Share User Generated Content
Sharing content created by your users is an excellent social media content strategy for providing your fans and followers with a unique viewpoint of your brand while fostering more robust relationships with your customers and potential leads.
Research shows that consumers tend to place more trust in content generated by regular people rather than brands themselves. According to AdWeek, 76% of those surveyed reported having greater confidence in the average person, and nearly 100% of consumers rely on recommendations from other customers.
Using user-generated content as part of your social media marketing strategy can help demonstrate to your followers that others also view your company positively. This approach can provide valuable social proof to your audience and help to enhance your brand's reputation.
Post Behind the Scenes Photos
A social media marketing approach that can foster a sense of intimacy with your audience is to share behind-the-scenes photos and videos of your brand. This tactic can demonstrate to your followers that your company is more than just a logo or brand name—it's a team of dedicated individuals working hard to provide high-quality products and services. You can create stronger relationships with your customers and leads by offering your audience a glimpse into your brand's operations.
A great example of how to use behind-the-scenes content to engage your target market comes from Flight Media. Sharing such content can help create a more personal connection with your audience, building brand loyalty and trust. In a recent post, the company shared an image of its new office space, showcasing its growth and progress. This post highlights the company's recent milestone and provides users with a glimpse of the workspace.
Engage in a Social Media Takeover
Giving someone else a chance to take over your social media accounts can be a great way to freshen up your feeds. A takeover involves handing over control of your accounts to someone else, often for 24 hours. This could be an influencer, celebrity, or even someone else within your company.
You can showcase a new voice and reach a wider audience by doing so. Choosing someone whose audience aligns with your own is essential to maximize exposure and engagement. Look to your business partners and industry relationships as potential candidates for a takeover.
Conduct an AMA Series
The Ask Me Anything (AMA) series has gained popularity on Reddit, allowing companies to engage and educate their followers actively. The audience asks questions that an expert answers, providing an excellent way to discover your followers' interests while sharing industry knowledge and expertise. You don't have to host your AMA on Reddit, as Twitter, Facebook, and Instagram are all excellent platforms for answering questions from your followers.
Repurpose Your Content
You don't always have to create new content from scratch to make an impact on social media. Repurposing your existing content can help you maximize its value over time. This goes beyond simply reposting links to your content on your social media channels. You can transform content into different formats that can engage diverse audiences.
Repurposing can be applied to different types of content, such as turning infographics into longer blog posts or combining articles into an informative e-book. This allows you to get the most out of each piece of content and reach a wider audience.
For example, First We Feast posted a short sneak peek of a longer video on their YouTube channel on Instagram to build excitement and drive traffic to their channel.
Use Emojis and Memes (Moderately)
Incorporating emojis into your social media posts can be an effective and playful way to connect with your audience. According to HootSuite, tweets with emojis can experience a 25.4% increase in engagement, while Facebook posts can see a 57% increase.
It is vital to select emojis that are relevant to the content you are sharing and that you understand their intended meanings. While using a few emojis can add personality to your posts, don't hesitate to experiment with their more creative uses.
Poll Your Audience
One practical and efficient social media marketing strategy for engaging your audience and gathering insights into their preferences is through polls. You can easily create a poll on social media platforms like Facebook or Twitter in just a few moments. This allows you to quickly engage your audience and gain valuable information that can help improve their online experience with your brand. For instance, The Muse, a website providing career advice and job-related content, created a Twitter poll to understand what type of content their followers want to see while engaging their audience.
Conclusion
To effectively engage with your potential audience on social media, providing them with value is crucial. Social media promotion lets you connect with your audience personally by keeping them updated on your products and services. With it, your social media strategy is likely to yield good results.
To ensure that your strategies align with your followers' interests:
- Prioritize them.
- Keep up with changing trends to maximize the potential of your social media efforts.
In addition, consider implementing the ideas mentioned above, and seek social media marketing consulting services to help grow your audience and achieve your business goals more efficiently.
Social Media Marketing Ideas FAQs
1. What is social media marketing?
Social media marketing (SMM), or digital marketing or e-marketing, involves leveraging social media platforms where users establish social connections and share information to improve a company's brand recognition, boost sales, and enhance website traffic.
SMM allows companies to connect with their existing and potential customers while providing marketers with a range of data analytics tools that enable them to evaluate the success of their campaigns and find new ways to engage with their target audience.
2. Why are social media campaign ideas so valuable?
Social media marketing (SMM) is a force to be reckoned with due to its unmatched ability to facilitate connection, interaction, and customer data in marketing.
