Website Development

Top Web Development Companies In Florida

i
Reviews undergo a stringent verification process to ensure reliable information about each agency from verified past clients.
We’ve updated our Average Star Rating system to give you the most accurate summary of all client reviews. Read more.
Web Development Companies have a 4.5 avg. rating from 804 verified reviews
Our industry analysts ranked the leading web development companies in Florida that build, design and maintain custom websites to help you scale up your business. Compare the agencies by price, reviews, portfolios, expertise and more to choose one that fits your budget and requirements.
How to find the right
Website Development Company
How to find the right Website Development AgencyHow to find the right Website Development Agency
Watch 1 minute video

Best Florida Website Development Agency Rankings

567 Companies
Rankings updated: July 22, 2024
  • Think to Share

    You Think We Share.
    Achievements: Laracon Hackathon Winner 2024: Recognized for excellence in Laravel technology.Top Development Company: Featured on platforms like GoodFirms, Clutch & Designrush.  [... view the full profile of Think To Share]
    Miami, Florida
    50 - 99 $50/hr Inquire
    VISIT WEBSITE
  • Get what matters!
    Suffescom is a leading mobile app development company offering top-notch solutions across diverse industries.  [... view the full profile of Suffescom Solutions Inc]
    Palm Bay, Florida
    250 - 499 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • Consumr Buzz

    We Make It Easy To Be Found Online
    Looking for a marketing plan that will actually work for your business? We're here to help! We specialize in creating strategic, cost-effective plans that are specifically designed to help your  [... view the full profile of Consumr Buzz]
    Lake Worth, Florida
    50 - 99 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Digital Silk

    DesignRush Design Award Winner
    Growing Brands Online
    Digital Silk is an agency focused on Creating Superior Digital Experiences for their clients. They create cutting-edge brand strategies, websites, apps and results-driven marketing campaigns for  [... view the full profile of Digital Silk]
    Miami, Florida
    100 - 249 $150/hr Inquire
    VISIT WEBSITE
  • Lounge Lizard

    DesignRush Design Award Winner
    Growth Marketing & Web Design Experts Since 1998
    Since 1998, Lounge Lizard Brandtenders and Marketing Mixologists Have Created the Internets Best Websites & Digital Marketing Campaigns Yielding the Highest ROI. Ask about our 7 Second Rule!  [... view the full profile of Lounge Lizard]
    Miami, Florida
    50 - 99 Inquire $25,000 - $50,000
    VISIT WEBSITE
  • Phenomenon Studio

    Full service studio for both startups and established businesses
    Phenomenon is an international full-cycle product development company focused on building products that matter. Phenomenon has grown into a top-rated international agency with offices in Poland  [... view the full profile of Phenomenon Studio]
    Tampa, Florida
    50 - 99 $55/hr Inquire
    VISIT WEBSITE
  • Invent | Innovate
    Plaxonic is a forward-thinking technology company specializing in AI, automation, and digital transformation. They provide innovative solutions to enhance business efficiency and drive growth in  [... view the full profile of Plaxonic Technologies]
    Clearwater, Florida
    100 - 249 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • UPQODE

    Focused on quality
    UPQODE is a real estate web design company that places customer satisfaction at the forefront of our work, consistently delivering top-notch results. Our reputation as an industry leader has been  [... view the full profile of UPQODE]
    Miami, Florida
    50 - 99 $75/hr $10,000 - $25,000
    VISIT WEBSITE
  • Evestar

    Your Ecommerce Marketing Agency, We help brands transform potential ideas into profitable realities.
    For Founders, By Founders.We help ecommerce businesses grow profits.  [... view the full profile of Evestar]
    Fort Lauderdale, Florida
    Under 49 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • BitsWits

    Where Exceptional Apps are Just the Beginning
    BitsWits is the top mobile app development company in the US, creating innovative mobile applications that help businesses across industries increase efficiency, engagement, and sales. Our top mobile  [... view the full profile of BitsWits]
    Miami, Florida
    100 - 249 $25/hr $25,000 - $50,000
    VISIT WEBSITE
  • Need Help Selecting The Right Agency For Your Project?

    Need Help Selecting The Right Agency For Your Project?

    We can help you find verified agencies that fit your budget and other requirements within just a few days and free of charge.
  • TekRevol

    Your Vision. Our Expertise. Shaping the Future!
    TekRevol is a global leader in digital innovation, dedicated to creating advanced products ranging from mobile apps to AI-enhanced software solutions. Our goal is to help businesses outperform their  [... view the full profile of TekRevol]
    Miami, Florida
    250 - 499 $35/hr $25,000 - $50,000
    VISIT WEBSITE
  • Emerline

    Excellence In Software Engineering
    Emerline provides full-cycle software engineering services for companies worldwide and operates as a Strategic Technology Partner for a number of established companies and startups based in the USA  [... view the full profile of Emerline]
    Miami, Florida
    500 - 999 Inquire Inquire
    VISIT WEBSITE
  • Cubix

    Building Custom Software and Mobile App Solutions Since 2008
    Cubix is the preferred partner for Fortune 500 companies, SMEs, and enterprises. We help businesses innovate, transform, and scale through cutting-edge mobile app, and custom software solutions.  [... view the full profile of Cubix]
    West Palm Beach, Florida
    250 - 499 Inquire $25,000 - $50,000
    VISIT WEBSITE
  • Where Innovation Meets App-solute Success
    Konstant Infosolutions is a leading digital innovation and mobile app development company, offering top-notch solutions across diverse industries. With expertise in healthcare, on-demand services  [... view the full profile of KONSTANT INFOSOLUTIONS]
    Palm Beach, Florida
    100 - 249 $25/hr $10,000 - $25,000
    VISIT WEBSITE
  • JAS Quantum

    Where Ideas meet Innovation!
    At JAS Quantum, we believe in the transformative power of technology to shape a better future. As a leading-edge technology company, we are dedicated to pushing the boundaries of innovation and  [... view the full profile of JAS Quantum]
    St. Petersburg, Florida
    100 - 249 $35/hr $1,000 - $10,000
    VISIT WEBSITE
  • SEO Brand

    The Worlds Biggest Brands Trust Us. Let Us Show You Why.
    SEO Brand has over 55+ years of combined experience and are behind global brands such as LG, Montblanc, The Weather Channel, Allegra, The Ritz Carlton and many more.  [... view the full profile of SEO Brand]
    Boca Raton, Florida
    Under 49 $125/hr $1,000 - $10,000
    VISIT WEBSITE
  • Ignite Digital

    The World is Online. Your Company Should be too.
    Ignite Digital is a reputable Digital Marketing Agency with over a decade of experience. We provide full-service Digital Marketing solutions for medium to big brands.  [... view the full profile of Ignite Digital]
    Clearwater, Florida
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Absolute Web

    The eCommerce Development Specialists
    Absolute Web is an eCommerce development and growth agency with offices in Miami, Florida and Los Angeles, California. We specialize in Magento development and have been helping eCommerce businesses  [... view the full profile of Absolute Web]
    Miami, Florida
    50 - 99 $125/hr $10,000 - $25,000
    VISIT WEBSITE
  • DigitalSuits

    E-commerce Experts | Web Development, Shopify/ Shopify Plus
    DigitalSuits is a software development company with a focus on e-commerce and SaaS development.  [... view the full profile of DigitalSuits]
    Miami, Florida
    50 - 99 $45/hr $10,000 - $25,000
    VISIT WEBSITE
  • CydoMedia

    Top Notch Web Design And Development Company
    Cydomedia is one of the leading web design and development agencies that has been operating since 2018 and is widely famous across the U.S.  [... view the full profile of CydoMedia]
    Miami, Florida
    50 - 99 $45/hr Inquire
    VISIT WEBSITE
  • Global Grid Agency

    ️SinceNow__
    We create world-class digital products, brands, and websites.  [... view the full profile of Global Grid Agency]
    Fort Lauderdale, Florida
    Under 49 Inquire $25,000 - $50,000
    VISIT WEBSITE
  • Attrock

    An ROI-Obsessed Team of Digital Marketing Experts
    Attrock is a mobile app marketing agency that houses an expert team to help you create powerful advertising strategies. We'll make sure your message reaches your target audience so you can maximize  [... view the full profile of Attrock]
    Miami, Florida
    Under 49 $49/hr $1,000 - $10,000
    VISIT WEBSITE
  • Sunrise Integration

    Keep your business competitive in an app-connected world.
    Expert website design and development - mobile application development - API integration: we do it all! Your online presence can't be left to just anyone. We are an agile-focused agency with a high  [... view the full profile of Sunrise Integration]
    Panama City, Florida
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • LikeSocialBiz

    LikeSocialBiz has been in business for more than 6 years. We are a dynamic LA-based Digital Marketing Agency & Top-Notch SEO Service Provider. We are also present in Miami Beach, Palm Springs &  [... view the full profile of LikeSocialBiz]
    Miami, Florida
    Under 49 $70/hr Under $1,000
    VISIT WEBSITE
  • Web Loft Designs

    We build stunning websites and digital strategies
    Welcome to Web Loft Designs! We want to be your partner and one stop shop for all things online. From Web Design, Development, Digital Marketing, SEO, and all things in between we can handle your  [... view the full profile of Web Loft Designs]
    Sunrise, Florida
    Under 49 $55/hr $1,000 - $10,000
    VISIT WEBSITE
  • Lomray Software

    We treat the creation of your product like ours
    Let's start building your game changing e application tomorrow! Working with us, you get a fast start, high development speed, and a top-quality product.  [... view the full profile of Lomray Software]
    St. Petersburg, Florida
    Under 49 $45/hr $10,000 - $25,000
    VISIT WEBSITE
  • Simform

    Your Digital Product Engineering & Gen AI Partner
    We are a digital product engineering and IT talent solutions company, specializing as a performance testing company, dedicated to tackling intricate software engineering challenges. Our track record  [... view the full profile of Simform]
    Orlando, Florida
    1000 & Up $30/hr $25,000 - $50,000
    VISIT WEBSITE
  • Leanware

    World-Class Software Development, Unmatched Cost
    Leanware is a Latin America Software Development Company with a laser focus on quality, craftsmanship, and work ethics. We are committed to building world-class software products for startup founders  [... view the full profile of Leanware]
    Miami, Florida
    Under 49 $35/hr $25,000 - $50,000
    VISIT WEBSITE
  • Atom6 Studio

    A global studio that creates innovative products with heart & brain
    Atom6 is a global design & development studio that solves complex problems for 500 Fortune companies and upcoming rising startups.  [... view the full profile of Atom6 Studio]
    Orlando, Florida
    Under 49 $60/hr $1,000 - $10,000
    VISIT WEBSITE
  • Rootstrap

    At Rootstrap we combine creativity, technical expertise, and process-driven development
    At Rootstrap, we help companies scale people, processes, and products through outcome-driven development.We’ve helped launch more than 750+ digital products with more than 100 million combined  [... view the full profile of Rootstrap]
    Palm Bay, Florida
    50 - 99 $87/hr Inquire
    VISIT WEBSITE
  • Innovative Flare

    Attract • Engage • Convert
    Innovative Flare is Your Partner for Success  [... view the full profile of Innovative Flare]
    West Palm Beach, Florida
    Under 49 $125/hr $1,000 - $10,000
    VISIT WEBSITE
  • Coderfy

    Half the price and faster twice in custom software development and outsourcing for the outsourcing!
    Coderfy is focused on 3 primary software services:- creating custom software and web applications according to the business needs- custom ChatGPT chatbots for websites and messengers- full-stack  [... view the full profile of Coderfy]
    North Bay Village, Florida
    Under 49 $20/hr $1,000 - $10,000
    VISIT WEBSITE
  • Greelow

    Argentina's Tech Talent at its Finest
    Greelow, based in Buenos Aires with branches in Miami & Winnipeg, offers top-tier Software Development and Staff Augmentation. Specializing in Nearshore staffing in the US time zone, they excel in  [... view the full profile of Greelow]
    Miami, Florida
    Under 49 $25/hr $10,000 - $25,000
    VISIT WEBSITE
  • Brainhub

    → Top JavaScript & .NET experts
    Building scalable software, web, and mobile applications with Europe’s top ReactJS / Node.js / .NET / TypeScript / React Native engineers and product designers. From day 1, we focus on delivering  [... view the full profile of Brainhub]
    Miami, Florida
    100 - 249 $99/hr $25,000 - $50,000
    VISIT WEBSITE
  • Interexy

    A Web3 Blockchain Consulting & Augmentation Agency
    Interexy is a trusted smart contract, app, and web development company that helps you reach a competitive edge in the challenging market.   [... view the full profile of Interexy]
    Miami, Florida
    50 - 99 $50/hr $50,000 & Up
    VISIT WEBSITE
  • NetzOptimize

    NetzOptimize is a leading end-to-end software company.
    NetzOptimize is a leading end-to-end software company that offers full-cycle software development services to businesses of varying sizes. We provide a comprehensive range of services catering to all  [... view the full profile of NetzOptimize]
    Miami, Florida
    Under 49 $36/hr $1,000 - $10,000
    VISIT WEBSITE
  • Your first and last free-agency partner.
    Always Open Commerce (AOC) is an award-winning eCommerce-focused free-agency specializing in digital solutions for small-to-midsize businesses (SMBs). Operating since 2012, AOC is a certified  [... view the full profile of Always Open Commerce]
    Altamonte Springs, Florida
    Under 49 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • Dogo Creativo

    #LetsDoThingsRight
    We are a #FullServiceAgency - Whether you have an established company or a growing company, discover our potential to achieve great results in Design, Advertising and Digital Strategies.  [... view the full profile of Dogo Creativo]
    Miami, Florida
    Under 49 $125/hr $10,000 - $25,000
    VISIT WEBSITE
  • Mobirevo

    Making functional and user friendly software's for humans
    Mobirevo is a Leading custom software development agency focused on web, mobile app development & saas application development, Enterprise resource planning, and management software (ERP software  [... view the full profile of Mobirevo]
    North Miami Beach, Florida
    Under 49 $200/hr $25,000 - $50,000
    VISIT WEBSITE
  • Reload Mode

    We support startups and brands to reach their milestones without pain and anti-aging cream.
    We support startups and brands to help them connect with their customers, increase conversions and reach their milestones without pain and anti-aging cream.Using Webflow as our development tool we  [... view the full profile of Reload Mode]
    Miami, Florida
    Under 49 $50/hr $10,000 - $25,000
    VISIT WEBSITE
  • Geeks Root

    Expand Your Horizons with Our Digital Solutions
    We align our strategy with your goals, assess, and implement methodologies that invigorate your digital persona.  [... view the full profile of Geeks Root]
    Orlando, Florida
    100 - 249 $30/hr $1,000 - $10,000
    VISIT WEBSITE
  • MWD Web Design

    Proudly serving Custom Website Design, Domain, Hosting, and SEO Services for over 15 years.
    For more than 15 years, our mission has been to support our clients by creating professional website designs that look great and rank high on Google.  [... view the full profile of MWD Web Design]
    St. Petersburg, Florida
    Under 49 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • Wilson Wings

    Imagine. Innovate. Inspire
    We help businesses by guiding them through the process of planning, building & launching their digital products.With over 6+ years of industry experience & 30+ team members, we have managed to  [... view the full profile of Wilson Wings]
    Clermont, Florida
    Under 49 $40/hr Inquire
    VISIT WEBSITE
  • Xenonapps

    Seamless Digital Solutions For Mobile App Development Service.
    Elevate your online footprint through our extensive array of mobile app development services. Our commitment is to provide cutting-edge, feature-enriched app development solutions, fostering the  [... view the full profile of Xenonapps]
    Miami, Florida
    50 - 99 $100/hr $10,000 - $25,000
    VISIT WEBSITE
  • KitRUM

    KitRUM is a one-stop custom software development company
    We are a team of UI engineers, software developers and technologists that invent digital products and experiences for tech-savvy businesses all around the globe.  [... view the full profile of KitRUM]
    Clearwater, Florida
    100 - 249 $50/hr $10,000 - $25,000
    VISIT WEBSITE
  • YashaaGlobal

    The Agency You are Looking For
    Get the Job Done the RIGHT way - #1 Web Design Agency to Grow Your Business - with a 100% success rate!  [... view the full profile of YashaaGlobal]
    Jacksonville, Florida
    50 - 99 Inquire Inquire
    VISIT WEBSITE
  • TowerHouse Studio

    Technology That's All About You
    TowerHouse is a full-service mobile application development company with offices in Miami and Montevideo. We strategize and work with your team from start to finish with one goal: Deliver the best  [... view the full profile of TowerHouse Studio]
    Miami, Florida
    Under 49 $40/hr Inquire
    VISIT WEBSITE
  • Netalico Commerce

    Performance Focused Shopify Plus eCommerce Agency
    Netalico is a hands-on, performance-focused ecommerce development agency that helps Shopify, Magento, and BigCommerce merchants build, maintain, optimize, and grow their online stores. Our team has a  [... view the full profile of Netalico Commerce]
    Miami, Florida
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Alt Digital

    In the rapidly evolving landscape of the digital age, staying ahead of the competition is crucial.
    Alt Digital Technologies is a B2B service provider servicing end to end development, DevOps, Testing and e-commerce solutions for your business. We work efficiently in ATG, Java, React, Salesforce  [... view the full profile of Alt Digital]
    Florida City, Florida
    50 - 99 $25/hr $25,000 - $50,000
    VISIT WEBSITE
  • Revealize

    Reveal Your Potential Realize the Opportunities
    Revealize is an Orange County based website design, software design, and development firm.  [... view the full profile of Revealize]
    Palm Bay, Florida
    Under 49 $150/hr $25,000 - $50,000
    VISIT WEBSITE
  • Need Help Selecting The Right Agency For Your Project?

    Need Help Selecting The Right Agency For Your Project?

    We can help you find verified agencies that fit your budget and other requirements within just a few days and free of charge.

What Sets Website Development Companies in Florida Apart From Other US-Based Competitors?

Florida web development companies provide standard web development services as well as other similar agencies in the country.

However, there are several key aspects that make them stand out:

Bilingual IT Talent

According to Statistical Atlas, Florida is home to 3,94 million Spanish speakers. In fact, it is the fifth state in the country with the highest number of the total population living in households that speak Spanish.

This is a key characteristic that allows web development companies operating in the area to understand the multicultural markets well and obtain a competitive advantage.

They live and work in a highly diverse environment and are thereby uniquely positioned to reach both local and global audiences thanks to their bilingual resources.

Web development companies in Florida: the number of Spanish speakers in Florida
[Source: Statistical Atlas]

World-Famous Weather

Florida holds the nickname “The Sunshine State” which references the great amount of sunshine that falls upon the state every year.

Most of this nation enjoys a humid subtropical climate characterized by a vast number of sunny days.

More precisely, some of the cities that have the most days of sunshine on an annual basis are:

  • Fort Myers (266)
  • Key West (259)
  • Miami (249)

The pleasant weather and stunning beaches are very important factors in attracting high-quality talent.

This is why Florida web development companies employ top-notch talent that delivers internationally competitive services.

Industry Expertise

The Sunshine State is one of the biggest economic powerhouses in the US that mainly relies on these industries:

  • Tourism
  • International trade
  • Agriculture
  • Aerospace and aviation
  • Financial services
  • Life sciences

Working with local clients, web developers in Florida have accumulated deep expertise in these sectors.

So, unlike their other US-based competitors they have unique insights into the local audiences, their pain points, challenges and needs.

This is how they manage to deliver successful projects particularly for businesses and organizations in these fields.

Miami skyline
Florida has a world-famous weather

What Services Can You Outsource To A Web Development Company In Florida?

Web developers in Florida combine their technical skills with efficient codes and development best practices to deliver fully functional websites.

The services they offer range from individual tasks to end-to-end website delivery.

These may include but are not limited to::

  • Doing market research and competition analysis
  • Developing efficient and well-designed code by using standard practices
  • Creating software documentation
  • Building architecture
  • Developing user interface and layout
  • Testing products
  • Maintaining websites and fixing bugs
  • And more

How Much Do Florida Web Development Companies Charge For Their Services?

The most common billing option among website development companies in Florida is the fee per hour.

The local agencies may seek between $50 and $150 mostly depending on their seniority, project complexity, scope and deadline.

The fee per project is another alternative and varies between $3,000 and $150,000. The factors that will influence this cost are:

  • Type of website
  • Project scope
  • Project difficulty
  • Page count
  • Number of features
  • And more
We’ve ranked the best web design companies.
FIND THEM HERE

Why Hire A Web Development Company In Florida?

The primary reason why businesses outsource their projects to web developers in Florida is the lower cost they seek for their services.

However, this doesn’t come as a result of lower quality websites but rather of the lower cost of living.

For instance, the cost of living in Miami is 37.4% lower than in NYC and 17.8% lower than in Boston.

Web development companies in Florida: the cost of living in Miami vs. NYC

So, normally, a web developer in Florida would ask for lower prices than developers based in more expensive states like New York and Massachusetts.

What’s more, the lower cost of living makes Florida a top destination for many corporate brands. This is why many companies are headquartered here including Royal Caribbean Cruises, Carnival and Publix.

To serve brands like these, Florida website development companies are bound to:

  • Employ highly skilled talent
  • Stay on top of emerging trends in web development
  • Offer internationally competitive services

In addition, organizations that want to reach their local and global audiences successfully should also hire a web development company in Florida since they:

  • Have unique insights into the local market
  • Understand the multicultural markets well

Why hire a web development company in Florida

How To Pick The Best Web Developer In Florida

Before you start your search for the best web developer in Florida, make sure you address your internal needs first.

These three steps can help you start off on the right foot:

  • Determine a budget you can allocate for web development
  • Decide what type of website you need
  • Think about what features and functionalities it should include

Then, you can start screening the companies on our list in terms of:

  • Proven track record: Take a look into their portfolios and case studies to learn about their previous work. Past success is an indicator of whether these developers can meet your expectations or not and what type of results they can deliver.
  • Client reviews: See what previous clients have to say about the best Florida web development companies to see how reliable they are. This feedback will also show you how transparent and flexible they are and what their company culture is like.
  • After launch support: Make sure you partner with an agency that is able to invest in a long term partnership. Websites need regular maintenance and updates. Ensure that the developers who build it will be the most suited ones to ensure it achieves optimal performance at all times to maintain engaging user experience.

10 Questions To Ask Website Development Companies In Florida Before You Hire One

  1. What services do you offer?
  2. Do you have any experience in building similar websites? Can you show me some examples?
  3. What does the development process look like? What steps will you take to make sure my site is fully functional?
  4. Will my website be fully customized? Or will you use a customized theme?
  5. What platforms do you have experience with? According to you, which of them can suit my needs the best?
  6. What will you require from our organization during the development process?
  7. How are we going to communicate?
  8. Who will own the code after launch?
  9. How much will this project cost?
  10. Are post-launch maintenance and support included in the price?

Takeaways On Florida Web Development Companies

Both local and global businesses outsource their projects to Florida web development companies because they:

  • Employ top-notch talent
  • Stay on top of emerging trends in web development
  • Understand the multicultural markets well
  • Offer high-quality services at cost-effective rates

They usually price their services on hourly rates and you can see rates that approximately range between $50 and $150 per hour.

To select the best web developer in Florida for your needs:

  • Determine a budget you can allocate for web development
  • Decide what type of website you need
  • Think about what features and functionalities it should include
  • See their proven track record
  • Read their client reviews
  • See if they offer after launch support

Best of luck!

Looking for the top SEO companies?
FIND THEM HERE

Scroll Up To Find The Best Florida Web Development Companies And Pick A Partner Today!

About The Author and Expert Reviewer
Former Content Specialist
Julie Celestial is experienced in journalism and digital marketing. She was a news and current affairs writer at ABS-CBN and The Watchers News before transitioning into digital marketing as an SEO Content Manager at Plastic Phobia UK. Her articles have landed the #1 spot on SERPs, including the website and app trends on DesignRush. She has also built agency expertise after working with over a thousand agency profiles on the site.
Chief Technology Officer
Gary Kuznetsov is a seasoned programmer, web developer, and certified Laravel developer. He was a Senior PHP developer at Blue Fountain Media, then soon became Head of Development at Digital Silk. With hundreds of successful websites/applications deployed throughout his career, it is no surprise that he is now a Chief Technology Officer at DesignRush, spearheading digital products and solutions to meet the company’s challenges and objectives.