Webflow vs. WordPress

Website Development
Webflow vs. WordPress
Article by Bisera Stankovska
Last Updated: December 20, 2023

Webflow and WordPress are two of the most popular platforms for web development. Each offering a unique blend of functionality, flexibility, and sophistication, they provide various solutions to meet different user needs.

In this article, we’ll compare Webflow vs. WordPress, examining their features, pricing, ease of use, customization options, and more.

Webflow vs. WordPress: Quick Overview

Choosing the right platform to build your website has a direct impact on the success of your online venture and Webflow and WordPress are both solid options.

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What Is Webflow?

Webflow is a powerful SaaS application and web design tool that allows users to create responsive sites without any coding knowledge. It's geared towards both professionals and hobbyists who want finely tuned control over every tiny detail. With Webflow, you can design, build, and launch all within the same platform.

It's an incredibly versatile system with solid e-commerce support, dynamic content capabilities, as well as simple and complex animations. It provides a lot of customized templates used to create unique Webflow web designs.

Here are some facts about this website builder:

  • There are 476,754 live Webflow websites and an additional 319,647 sites that used Webflow in the past
  • Only in the last year, Webflow’s user base increased by 67%
  • Webflow receives both organic (86.74%) and paid traffic (13.26%)
  • The average hourly rate for a Webflow developer in the United States is $39

What Is WordPress?

WordPress is a powerful open-source content management system that hosts over 43% of all websites globally. WordPress is a favorite among users due to its flexibility, user-friendly interface, and rich ecosystem of themes and plugins. Coding knowledge is helpful, but optional, making WordPress accommodating for beginners and experts alike.

With the ability to build virtually any type of website, from a simple blog to an online shop or even a social network, it has a massive and active global community of users and developers.

Here are some facts about WordPress:

  • Since 2011, WordPress usage has been steadily increasing at an average of 12% per year
  • Approximately 36.28% of the top one million websites are powered by WordPress
  • There are a little less than 60,000 free WordPress plugins
  • On average, professional WordPress developers make $77,443 a year
  • WordPress web designers in the US make $35 an hour on average

Webflow vs. WordPress: How They Stack Up

To understand how Webflow vs. WordPress compare, take a look at the table below:




Customization Options 

The visual interface and custom CSS styling options make it a highly flexible platform for creating personalized websites. 

Offers virtually limitless customization options due to its open-source nature. 

Ease of Use 

  • As an all-in-one platform with a visual interface, Webflow is relatively easy to use once familiar with its tools. 
  • Known for its intuitive visual interface, it allows users to design and customize websites without any coding knowledge. 
  • Offers a drag-and-drop editor, making it easy to create and modify elements on the page. Provides a clean and organized dashboard, making it simple to navigate and manage your website's content.  
  • Has a steeper learning curve but offers an intuitive block editor to ease the process. 
  • Offers a wide range of customization options, but it requires some technical knowledge to fully utilize its features. 
  • Uses a backend editor, where users need to navigate through menus and settings to make changes. 


Webflow pricing is based on feature sets and the number of projects. 

WordPress pricing largely depends on your choice of hosting and commercial theme/plugin costs, although it is free to use (check our article How Much Does WordPress Cost for more information).  


Has a more streamlined but robust feature set with built-in design and CMS features. 


An array of features due to the vast library of plugins. 

Themes and Templates 

Thousands of free and premium themes and templates. 

Thousands of free and premium WordPress themes and templates. 

Plugins and Extensions 

Built-in features replace the need for plug-ins. 


Rich library of plugins. 

Integrations with Third-Party Services 

Can be integrated with numerous third-party services. 

Can be integrated with numerous third-party services. 

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Webflow vs. WordPress: Pros & Cons

Specific preferences and project requirements can greatly influence the choice between Webflow and WordPress, here are their strong and weak sides:

Webfow Pros

Here’s where Webflow shines:

  • Intuitive drag-and-drop interface
  • No coding is required for basic designs
  • High level of design customization
  • Responsive design by default
  • Hosts websites automatically
  • Automatic updates and maintenance
  • No need for manual backups
  • Built-in integrations with popular tools
  • eCommerce features available
  • Integrated payment gateways
  • Webflow University for learning

Webflow Cons

As for the drawbacks:

  • Limited customization as compared to WordPress
  • Additional costs for advanced features
  • May have limitations for complex projects

WordPress Pros

These are some of the most important WordPress benefits:

  • Extensive theme options and customization
  • Multiple hosting options available
  • Regular updates and plugin management
  • Extensive library of plugins
  • WooCommerce plugin for eCommerce
  • Free to use
  • Large and active community
  • Extensive documentation and forums
  • Scalable for small to large websites

WordPress Cons

Some possible shortcomings:

  • Steeper learning curve for beginners
  • Design flexibility depends on the theme
  • Requires separate hosting setup

Webflow vs. WordPress: Key Takeaways

Deciding between Webflow and WordPress depends heavily on your specific needs. If you're looking for an all-in-one solution with a straightforward interface, Webflow could be a good fit. Conversely, if you need a platform that offers extensive customization and don't mind handling more technical aspects, WordPress is the way to go.

You can also check our comparison of:

Webflow vs. WordPress FAQs

Is Webflow better than WordPress?

Neither is definitively better as it depends on your needs. Webflow's streamlined approach and visual interface work well for designers and those who prefer simplicity, while WordPress's flexibility and extensive resources are great for those who want greater control over their site.

Can you transfer from WordPress to Webflow?

Yes, you can, but it can be a complex process. Webflow doesn't offer a direct import tool, so you will need to manually move your content over.

Is WordPress or Webflow better for SEO?

Both platforms perform well when it comes to SEO. WordPress with SEO plugins like Yoast can optimize your site, whereas Webflow has built-in SEO tools. The platform choice won't be as critical as how you use the SEO tools available.

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