Email marketing software assists businesses with the development of a communicative and structured approach to their email marketing strategies. When automated, email marketing software also helps promote commercial messages to specific target readers via email serving.
Email campaigns can extensively help with customer acquisition and engagement. With proper planning and implementation of a solution, email marketing initiatives can establish a sizeable loyal audience and exponentially grow your mailing list.
Let's take a close look at the best examples of email marketing software tools, including their standout features, pros and cons, and pricing.
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Top Ten Email Marketing Software Tools
If you want to craft professional-looking emails using HTML or templates and manage subscribers with tailored messages, you can rely on outsourced email marketing services provided by specialized third-party email marketing agencies.
But if you prefer to take full control of your email marketing campaigns, here are ten of the best email marketing software tools on the market today:
- Mailchimp
- Constant Contact
- MailerLite
- ActiveCampaign
- Klaviyo
- Sendinblue
- ConvertKit
- Campaign Monitor
- AWeber
- GetResponse
1. Mailchimp
One of the most popular and established email marketing platforms, Mailchimp is a drag-and-drop email builder with a simple user interface. It offers a wide range of professional premade templates enabling you to create exciting campaigns in less time. It also allows adding popup signup forms to your site and building multiple landing pages so you can conveniently expand your market reach.
As an automated email marketing software, Mailchimp lets you select pre-built workflows such as follow-up and re-engagement emails. It comes with advanced tools like A/B testing, send time optimization, and list segmentation. If you want to take the multichannel route, the software has social media scheduling and advertisement functionalities.
Features
- Predictive insights
- Personalization of dynamic content blocks
- Customization of customer journeys
- A/B testing
- Website and landing page builder
Pros
- Valuable free plan
- Numerous automation
- Creative Assistant
- Targeted mailings
Cons
- No configuration and onboarding services
- Limited client support
- Vague workflow
Pricing
- Essentials - starts at $13 per month
- Standard - starts at $20 per month
- Premium - starts at $350 per month
2. Constant Contact
Constant Contact is heavily equipped with automated email marketing software that provides marketers with an array of free templates. This marketing toolbox lets you create branded templates based on your site or Facebook business account.
You can bank on its advanced segmentation functionality for automatically managing contacts based on users’ link clicks. Customized segmentation is also possible. This can be based on engagement and buyer behavior like online clicking and purchasing activities on Shopify and WooCommerce.
Further, it can help craft landing pages and build an online shop or a whole website from the ground up. You can manage your socials with Constant Contact, too. This includes administering your marketing calendar, prescheduling posts, responding to comments and running paid ads.
Features
- Smart email editor
- App integrations
- List-building tools
- Event marketing
Pros
- Reliable community support
- Responsive customer support via phone, email, and live chat
- Helpful online resources are available
Cons
- Limited automation
- Difficult to opt out of paid account
- Price-performance ratio can be improved
Pricing
- Core - starts at $9.99 per month
- Plus - starts at $45 per month
3. MailerLite
A tool suited for creators and small to medium-sized businesses, MailerLite is packed with essential features like surveys, automation, pop-ups, and landing pages. It is compatible with a multitude of eCommerce platforms and other marketing tools.
MailerLite is focused on growth and geared toward helping businesses succeed — from eCommerce campaign functionality to automation, segmentation, promotional popups, and landing pages. With its A/B testing and smart delivery features, you can tailor your campaigns to specific time zones and optimize your results.
Unlike other beginner-friendly free software for email marketing, MailerLite caters to all industries, such as small charities and the freelancing community, offering everything you need to send successful bulk email campaigns. Plus, with in-depth reports and analytics, you can track your performance with ease.
Features
- Drag-and-drop editor
- Email automation builder
- Website builder
- Landing page builder
- Popups and embedded forms
Pros
- Beginner-friendly
- Affordable
- Excellent deliverability
Cons
- Missing some pro features like CRM integration
- No templates on the free version
- Tedious approval process
Pricing
- Starter - free
- Free - $25 per month
- Enterprise - Get a quote
4. ActiveCampaign
If you're looking for an all-in-one marketing solution, ActiveCampaign should be your top pick. With its email marketing service, you can easily personalize your message using customer data and test up to five different versions to find what resonates best. Not to mention, their built-in spam tester ensures your message doesn't end up in the dreaded junk folder.
To further target your audience, it enables you to segment your readers based on their email activities or track their on-site behavior with website tracking features. Plus, with premade automation workflows and customizable triggers, creating automated messages is a breeze.
While all tools offer A/B testing, upgrading to the Plus plan unlocks advanced automation features such as analysis of contact engagement, workflow split testing, and a comprehensive visual view of all automation.
Features
- Segmentation
- Premade automation workflows
- A/B testing
- Built-in landing page builder
- 900+ integrations
- Live chat and email support for all plans
Pros
- Dynamic content
- Easy to customize
- Simple split testing
- Value for money
Cons
- CRM not suitable for large teams
- Building reports could be better
Pricing
- Lite - $29 per month
- Plus - $49 per month
- Professional - $149 per month
- Enterprise - customizable
5. Klaviyo
If you're running an online shop, Klaviyo can be the perfect automated email marketing software for you. With SMS and advanced email functionality, you can easily create personalized and dynamic campaigns to boost your revenue.
Its editor is intuitive, and there are plenty of responsive templates to choose from. Beyond that, Klaviyo tracks website interactions and buying behavior, giving you deep insights into your customers. It's no wonder over 100,000 eCommerce businesses choose Klaviyo to help them with their strategies and marketing initiatives.
Features
- Customized benchmarks
- Metrics dashboards
- Predictive forecasts
- Advanced Reporting
- eCommerce integrations
Pros
- Great template quality
- Quick to set up
Cons
- Can be expensive
- Missing sophisticated automation actions
Pricing
- Email - starts at $45 per month
- Email and SMS - starts at $60 per month
6. Sendinblue
With Sendinblue, you can do more than just send a regular email blast. This complete sales and marketing toolkit offers integrated CRM and multichannel tools like SMS and live chat.
Its laser-focused audience segmentation and A/B testing make it easy to personalize your content for maximum impact. And with its responsive templates and drag-and-drop email editor, you'll have sleek and effective emails in no time.
It not only measures key email performance indicators like open and click rates but also provides in-depth heat maps of where your customers are clicking, when they engage with your campaign, and where they are located. With this data, you can fine-tune your email campaigns to ensure optimal results.
Sendinblue has expanded to offer an all-in-one solution for marketing teams to send both email and SMS campaigns from one platform. Despite its recent additions, Sendinblue still excels as a transactional email platform with its strong deliverability rates, robust API, and sender reputation safeguards.
Features
- Autoresponders
- If/then scenarios
- Lead scoring
- Automated contact management
- 60+ responsive email templates
- Built-in CRM
- Built-in SMS and chat
- Sendinblue Tracker
Pros
- Time-sensitive deliverability
- Rich in prebuilt email recipes
- Pricing based on sent volumes
Cons
- Hourly send limit
- Reporting can be advanced
- Slow support
- Drag-and-drop options can be improved
Pricing
- Starter - starts at $25 per month
- Business - starts at $65 per month
- Enterprise - custom price
7. ConvertKit
ConvertKit comes with valuable email marketing features, including list segmentation, personalized campaigns, and A/B testing for subject lines.
It offers customizable landing page templates and signup forms designed to increase conversions and grow your audience. If you use downloadable content to incentivize subscribers, ConvertKit makes it a breeze to send materials automatically as soon as someone fills out your form.
This automated email marketing software allows you a seamless setup of strategic drip campaigns based on subscriber behavior with the help of an easy-to-use workflow editor.
You can get rid of confusing and complex email marketing strategies with ConvertKit's simplified automation templates designed specifically for webinars and product launches.
Features
- Creator Pro
- Customizable CTAs
- Drip campaigns
- Dynamic content
- Landing pages/web forms
- Paid newsletter feature
Pros
- Advanced features of comprehensive forms
- Flexible list management with tags
Cons
- The email editor has limited designs and no preview
- Only three free customizable templates
- Analytics can be advanced
Pricing
- Creator - $9 per month
- Creator Pro - $25 per month
8. Campaign Monitor
With Campaign Monitor, you get beautiful templates to play with, empowering you to fully personalize your emails to reflect your brand's style. There won’t be any more boring emails when you use their email builder, which lets you customize colors and fonts. You even get access to millions of stock photos from Unsplash to make your correspondence stand out even further.
If customer data is your bread and butter, Campaign Monitor should be your go-to. The segmentation is next-level, helping you create hyper-targeted segments and personalized emails with the data you already have. Its customer service team is top-class, so you can say goodbye to endless wait times and hello to quick and efficient problem-solving.
Features
- Link review tool
- Visual journey designer
- Full analytics suite with actionable insights
- Third-party application integration
- Signup forms
Pros
- User-friendly interface
- Visually appealing and detailed dashboard
- Topnotch customer service
Cons
- Limited integrations
- Overwrites and does not save previous edits
Pricing
- Basic - $9 per month
- Unlimited - $29 per month
- Premier - $149 per month
9. AWeber
AWeber, one of the oldest and most trusted email marketing service providers around, offers a suite of tools that make list management, autoresponders, and email tracking convenient.
With seamless integration to the popular website platform WordPress, getting started is a snap. It also has features like AMP emails, automatic RSS-to-email for bloggers, and tag-based subscriber segmentation. All these put the power of effective email marketing right at your fingertips.
Features
- Landing page builder
- Template library
- Advanced message analytics
- Sales tracking
- How-to and tutorial resources
Pros
- Fast and friendly client support
- Good segmentation, automation, and tagging
- Unlimited subscribers
Cons
- High price does not match the subscriber count
- No advanced features
- No CRM and funnels
Pricing
- Lite - $12.50 per month
- Plus - $20 per month
- Unlimited - $899 per month
10. GetResponse
GetResponse offers a comprehensive suite of email marketing tools enabling you to create professional and visually engaging emails. Its drag-and-drop editor lets you curate emails to reflect your brand personality easily.
Through customer profiling, this mailing service can also segment audiences and personalize email campaigns effectively. You can also trigger targeted emails and automated tags, extend your campaigns with time-based drip campaigns, and view the sequence on the calendar. GetResponse also allows you to promote your products in emails and on landing pages through its eCommerce plugins.
Additionally, it has a built-in Facebook Ad tool and customizable templates that help expand your reach and drive greater conversions. You also can impress prospects and existing clients with professional-grade webinars hosted seamlessly via one unified and streamlined experience.
Features
- Landing page builder
- Site builder
- Connection to domain
- Signup forms and popups
- Subject line generator
- Autoresponders
Pros
- Budget-friendly
- All-in-one solution
- Unlimited newsletters
Cons
- Few integrations
- Reporting and analytics can be improved
- Limited A/B testing
Pricing
- Email Marketing - $15.58 per month
- Marketing Automation - $48.38 per month
- eCommerce Marketing - $97.58
Email Marketing Software Conclusion
Mass campaigns are made easy with dedicated email marketing services, offering better deliverability rates and keeping your messages out of the spam folder. Email marketing software also gets you valuable insights into the success of your campaigns with performance analytics tracking of open and click-through rates.
Managing unsubscribes is made simpler. Your choice of platform should update contact records automatically. No more ISP daily sending limits as these tools enable you to send as many emails as you need with a customized plan.
There are countless options of free software for email marketing, so you need to make sure to pick the most fitting for your business requirements.
Email Marketing Software Tools FAQs
1. Why is automated email marketing software important?
Besides improving your market reach and increasing your sales, the benefits of email marketing cover personalization of content creation, collection of feedback, traffic generation, timely campaigns, and lead generation. You can do all these more conveniently with the aid of the right email marketing software.
2. What to consider when choosing email marketing software?
Follow these guidelines when selecting automated email marketing software:
- Streamline your email strategy by defining your messaging goals upfront.
- Take the time to identify the must-have software features that will make your communications stand out.
- Then, create a group of experts to put your chosen email apps through rigorous testing.
- Narrow down the field to a select few based on performance and usability.
- Watch as your team takes each platform for a spin to uncover any potential friction points.
You should also opt for an email marketing tool that can easily integrate with your enterprise software solution.
Pro tip: Ensure to maximize your ROI by beginning with a trial subscription, allowing you to fully evaluate each tool before investing in a paid plan.
