Business Rebranding Guide

Business Rebranding Guide
Article by Jelena Relić
Last Updated: December 19, 2023

Branding makes your business recognizable among your target audience. It helps them connect with your goods and differentiates you from your competitors.

Whether you’re just starting to build a brand image or unsatisfied with your current branding, this business rebranding guide will help you create a distinct identity. You’ll learn how to rebrand a company and why it is essential to do it.

What Is Rebranding?

Rebranding is a marketing strategy that involves redesigning your brand identity, visuals, and messaging to realign them with your long-term goals and your target audience’s expectations and needs.

Rebranding can include a new logo, a refreshed color palette, an updated tagline, and a revamped social media presence. You can also return to your fundamentals, remake your mission-vision statement, and let it guide your rebranding decisions.

To begin with, you must introspect your business's goals:

  • Do they align with the initial objectives when you started your company?
  • Can you still provide the quality of service you have set?
  • How well can you serve your customers and cater to their needs?
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Which Business Elements Does Rebranding Entail?

There are key components to your brand that are usually affected when you rebrand, if not always. Below are some of the brand elements you should consider updating as you rebrand.

Brand Story

This usually comes in the form of a company history, mission-vision, or a manifesto. It's a good place to start when crafting your brand, because it can inform your choices as you progress.

Your brand story answers the question of what initially motivated you to start your business:

  • What is the need that you are seeking to fill?
  • How were you inspired to build your company to where it is now?

These details encompass your company's founders and its leaders, milestones you've achieved throughout the time you've been providing a service, and how you see the future of the company.

Brand Visuals

As its initial touchpoint, your brand visuals are how the audience encounters your business and how first impressions are formed. You may know these as the brand's logo, color palette, graphics, image and video collateral you see on the website, social media, and advertising materials, among others.

These are typically the easiest way to experience the brand for your audience, how you can capture their attention, and craft potentially entertaining and engaging content they can enjoy.

Brand Persona

Your brand's personality shines best through your written material and messaging framework, both on printed and digital copy. This comprises of your brand voice and attributes that can shine through your messaging and copy. Similar to your visuals, this builds a platform through which your audience can connect and relate to your content.

How to Rebrand Your Company?

Rebranding means changing how a company looks and is seen by people. There are different ways to do this, depending on what you want to achieve and how much you want to change.

It doesn't matter if the company is big or small; the most important thing is that the new brand feels genuine and unique. This is especially noticeable when you truly understand and connect with why you want to do this in the first place.

Knowing your true motivations can guide you and help you connect with the people you want to reach - your customers. When you have a clear idea of what you want to accomplish and let that guide you, it can have a significant impact. If you decide to work with a professional agency to help with the rebranding, they will start from the same point, but it will be easier since they are experts in creating brands.

Get connected with the right branding agency for your project.

6 Specific Steps to Rebranding a Company

These steps will guide your rebranding efforts:

  1. Take Stock of Your Current Branding
  2. Evaluate Your Audience’s Response to Rebranding
  3. Collaborate With the Team to Develop and Implement Changes
  4. Stir up Audience’s Interest For Rebrand
  5. Introduce Your Rebranded Business
  6. Monitor Reactions and Feedback

1. Take Stock of Your Current Branding

You must understand your business's values and how they are incorporated into your mission and vision. Consider what you are doing right, what can be improved, and how you can readjust moving forward – even after the rebranding. With holistic changes come adaptable choices.

2. Evaluate Your Audience’s Response to Rebranding

Monitor how the audience receives the rebranding changes. Most people are uncomfortable with changes, especially if they've been loyal to your business for a long time and may be anxious about the innovations you’re introducing.

Conduct customer research, be familiar with their wants and needs, and keep addressing them as you refresh your brand. Consider plans for catering to potential audience rebranding can generate.

3. Collaborate With the Team to Develop and Implement Changes

Your workforce should positively react to rebranding. As team members, they will have valuable insight into what functions well and what can be minimized.

Working on the rebrand with the team allows you to strategize with critical players in your company and align you in achieving your future objectives together. Leadership can set the brand's intentions, coordinate and gather feedback from the team, and craft the changes together.

4. Stir up Audience’s Interest For Rebrand

This step is an initial test to see the audience's first impression of the rebranding. If you've generally had a positive imprint with your audience, this can tell you how well they will handle the upcoming rebrand. If you do it to refresh your image after some negative publicity, it can also gauge how hopeful your loyal customer base is despite the hiccups.

5. Introduce Your Rebranded Business

Rebranding your business from scratch can take 12 to 18 months (about 1 and a half years). This timeline comprises the preliminary research, ideation and conceptualization, design and implementation, and rebrand launch. Introducing your rebranded business is the most exciting part. The next step is to see the audience’s reactions and feedback.

6. Monitor Reactions and Feedback

Of course, it's not enough just to be aware your audience can either like that you're rebranding or not. Tracking their responses is an essential metric that can inform if you're making good changes that they will appreciate and attract a new audience. Take their input into account and incorporate these into your rebranding strategy accordingly.

5 Rebranding Strategies

  1. Reaching a New Audience
  2. Standing Out in a Competitive Market
  3. Expanding Brand Offering
  4. Staying Relevant
  5. Repairing Brand Reputation

Five common rebranding strategies businesses may consider, according to their needs, goals, and specific marketing, include the following:

1. Reaching a New Audience

When growing a business, you should consider the preferences of different generations. What appealed to your old customers might be repulsive or outdated to newer, younger people. Sometimes, your brand may need a rebranding to attract new customers and expand your market share. Updating brand image, messaging, and product offerings allows you to connect with a younger audience and increase their market presence.

Old Spice is the perfect example of rebranding to reach a new audience, which created a series of engaging and fun commercials to appeal to young people.

2. Standing Out in a Competitive Market

A rebranding strategy can make your brand unique and memorable. You have to give customers a reason to choose your brand. To do so, you must understand what makes your brand unique and use those qualities to create a distinctive brand identity - you must establish a clear and differentiated position in the market. By differentiating your brand, you will increase its awareness, attract new customers, engage them and build loyalty.

Facebook is an example of a brand that differentiated itself by rebranding. Although it was always the most popular social media platform, it is now well-known for innovation in AR/VR.

3. Expanding Brand Offering

When a brand expands beyond its initial product offering, rebranding can effectively communicate this expansion to stakeholders, and update its image and messaging to reflect the broader range of products or services. This ensures that customers, investors, and partners are aware of the brand's expanded capabilities and offerings. In this case, rebranding involves refreshing the brand identity, messaging, and visual elements. It helps to create a cohesive and consistent brand image that resonates with both existing and potential customers.

Victoria’s Secret is an example of a brand who expanded its offering and rebranded as VS Collective to introduce changes to its new audience.

4. Staying Relevant

As time passes, consumer preferences and cultural dynamics change. Legacy brands, which have been in business for a long time, may find themselves irrelevant and unrelated to newer generations if they don’t resonate with their changing needs and values.

Rebranding enables a brand to adapt and align with the changes. Brand can refresh its image, messaging, and offerings to remain appealing to a wider audience, including younger demographics. This may involve updating the brand's visual identity (logo and imagery), repositioning its messaging, creating relevant social media campaigns, or embracing new technologies and platforms.

5. Repairing Brand Reputation

Brands face crises that can significantly damage their reputation. In such situations, a rebranding strategy may demonstrate to stakeholders that the company has transformed and is no longer the same as before. A rebranding can help rebuild trust and confidence; it allows the brand to distance itself from the negative associations of the past and present a fresh identity that reflects positive changes and a renewed commitment to improvement.

Rebranding as a response to a crisis involves more than just a change in visual identity. It requires a comprehensive approach, addressing the underlying issues, and aligning the brand's values and actions. The rebranding must focus on rebuilding trust, enhancing transparency, and showing the brand's renewed dedication to its stakeholders' interests.

Why Is Rebranding Necessary?

  1. To Reflect the Company's Long-term Goals
  2. To Stand Out Among Its Competitors
  3. To Give the Brand a New Look
  4. To Refresh the Brand's Character

What other concerns may a business have that can motivate a rebrand?

To Reflect the Company's Long-term Goals

Your business doesn't have to be decades old to need a rebrand. Business is unpredictable and there are many things that could happen between your first day and today. Rebranding can be prompted if you feel you've outgrown your mission and vision for the company. You might be considering a redirection for your business, and rebranding is a good way to realign with your new internal goals.

This can also apply to businesses that are in the process of mergers and acquisitions – with new management and staff restructuring, it wouldn't be a surprise if the company undergoes a rebrand to adjust to the change.

Your company can also go through a rebrand if a market repositioning is in order. If your business is considering a new market to approach, with a different set of products or services, the brand will have to match these accordingly.

To Stand Out Among Its Competitors

For your company to catch your audience's attention and upstage the competition, investing in your business's brand is the way to go. This is a critical step for those who haven't gone through the basics of branding their business.

You can start developing your brand, or rebrand, as soon as you establish what distinguishes you from your competitors, it can guide your long-term goals. Growing through these introspective steps can inform your branding choices, and establish how you can provide a unique service to your customers that can help you stand out.

To Give the Brand a New Look

Even a simple update to your visuals can do wonders to renew your brand. Anything from changing your logo, your website design, your graphics and your social media feed can incite revived interest in your business. Long-time customers will be curious to see the transformation, and how much you’ve rebranded.

Be sure to take steps to keep the aspects of your brand which your customers like. Retaining these elements shows your loyalty and appreciation to them. While this isn't always possible, it's a good idea to address these changes and put forward your intentions for making them.

To Refresh the Brand's Character

The highs are a part of business as much as the lows. Rebranding is the go-to strategy in place to redirect the business from their blunder to a much cleaner path. This is especially applicable to brands that may have been established under different circumstances that are no longer acceptable to today's standards.

Facebook’s shift in 2021 to becoming Meta has driven a wider acceptance to rebranding. As a large corporation, it was an unconventional step to change most of what almost 3 billion people are familiar with using to realign with their company's goals to connect people. This was also an effort to shift attention from the general impression of Facebook after the political controversies it faced in recent years.

There is also the case study of weight watchers and Oprah where the brand experienced significant success after realigning their values, rebranding their designs, and eventually receiving an endorsement from Oprah. Ideally, your company would be free from such circumstances, but a rebrand is a good way to acknowledge your limitations and make efforts to do better moving forward.

How to Know If You're Crafting Good or Bad Branding?

Branding connects your business with its primary audience. As you craft a brand that communicates your brand identity and unique proposition, you also address your customers' needs and why you're the solution to their problems. This allows you to build a long-term relationship, whether they convert from a lead into a sale immediately or later.

Branding incites awareness and keeps the customers' attention for a long time; your company becomes their first association when they need a solution you provide. Good branding follows up on this initial impression of how you can serve customers with a quality service that satisfies their needs. Bad branding is when you become disingenuous to the messaging you've put into the world and promise to serve your audience.

The real purpose behind branding should be more than the surface-level look of your business. It should start with the foundations you've established from the beginning – and in terms of rebranding, you've readjusted your sales and developed conditions to push forward your goals.

Consider what is truly important to your business and determine how it can resonate with your audience to provide satisfactory service effectively. It takes considerable introspection and knowing the ins and outs of what you would like to achieve in the long run. Skipping this step will leave holes in your branding strategy, as it will only be surface-level changes you'll be making.

5 Rebranding Examples

  1. Facebook/Meta
  2. Victoria’s Secret
  3. Dunkin’ Donuts
  4. LEGO
  5. Old Spice

Here are five examples of rebranding done right:

1. Facebook/Meta

In 2021. Facebook's vision changed; they rebranded and became Meta. Although primarily a social media platform, the company expanded its activities and started working on developing Metaverse, powered by virtual and augmented reality. The name change encompasses changes they’ve made. Besides the name, they rebranded their logo and created a new website demonstrating these changes.

2. Victoria’s Secret

A women's lingerie brand has been known for decades for its beautiful supermodel angels. However, in 2021. The company decided to become more diverse and inclusive. They created a group of ten women with different body shapes and called it VS Collective. With this rebranding, Victoria’s Secret expanded its offerings for all women, not just young and slim ones. They now create programs, products, and content that inspire and celebrate all women worldwide.

3. Dunkin’ Donuts

When Dunkin’ Donuts decided to include beverages and coffee and introduce a mobile ordering system, it changed its name to just Dunkin’. They redesigned their logo, updated their packaging, remodeled their stores, and ensured their brand message was consistent across all their advertising and marketing channels. This rebranding succeeded because it updated the customer experience while honoring its history and heritage.


LEGO, the famous toy company, had financial difficulties and lost a significant part of its target audience - children. Luckily, they recognized the need for a transformation. They introduced digital channels to engage entire families. They also expanded the LEGO program beyond just building blocks by creating movies and LEGO-themed entertainment venues. LEGO reached new audiences and connected with customers all over the world. Thanks to rebranding, LEGO is at the peak of its popularity again.

5. Old Spice

Even a simple deodorant can be interesting and fun; Old Spice proves that. The company hired NFL player Isaiah Mustafa and created a series of commercials that changed people's perception of the brand. The message was clear: when a man uses Old Spice, he can feel confident and smell great. Advertising became viral and caught people's attention. Although Old Spice didn't change its logo, the new slogan, "Anything is possible when your man smells like Old Spice and not a lady," engaged men portraying them as confident and masculine. As a result of rebranding, Old Spice regained popularity and became a go-to choice for many men.

20 Best Rebranding Agencies to Help Grow Your Business in 2023

  1. 411Writers
  2. Click Leaders
  3. Huckleberry Branding
  4. Robyn & Robyn
  5. BrandLume
  6. Felice Agency
  7. Hibiscus Brand Management
  8. BAKER Associates
  10. MSLK
  11. Pithy Studios
  12. SLAPS
  13. Toud
  14. Public Advertising Agency, Inc.
  15. Studio Seagraves
  16. Stateless
  17. Primer Grey
  18. Fab Brands
  19. Hyland Graphic Design & Advertising
  20. The WriteOne Creative Services

The world of digital marketing has changed dramatically over the past few years.

It’s no longer enough to have a website, hoping that it will bring in sales without any further effort on your part.

Today’s consumers are far too savvy to fall for this approach– they expect brands to provide them with a seamless experience across all channels.

You need a team who understands how people interact with brands today– online and offline– to create something extraordinary for them.

When rebranding your business and giving it the boost it needs, these agencies yield the best results in the market.

1. 411Writers

  • Location: 101 Convention Center Dr #900, Downtown, NV 89109, United States, Las Vegas, Nevada 89109, United States
  • Average Hourly Rate: Inquire
  • Expertise: Digital Marketing, SEO, Content Marketing, eCommerce Marketing

When it comes to content, you need a writing agency that understands your business and your industry. You need one that can turn ideas into a thousand words, like 411 Writers.

Rebranding your business means reinventing your brand, and you would need professional writers to churn the right message to help you reach a wider audience.

With over 80 in-house writers specializing in writing for 389 different industries, this branding firm can provide businesses with quality website content at a price suited for your budget.

The team understands that every business is unique, so there is no one-size-fits-all solution.

That's why they offer personalized approaches to every project while maintaining high standards of corporate writing.

All you need to do is dictate your price, choose your writer, pitch your idea, and watch them do their magic refining your brand’s identity.

2. Click Leaders

  • Location: Aleja Najświętszej Maryi Panny 12d, Częstochowa, 42-202, Poland
  • Average Hourly Rate: $100/hr
  • Expertise: Fashion Branding, eCommerce, Digital Marketing, Social Media, Google AdWords, SEO, UI/UX Design, Advertising, Graphic Design

Rebranding is all about making a change. It's about taking your business to the next level and having a new look that represents who you are, what you stand for, and where you want to go.

Click Leaders has been helping businesses just like yours rebrand since 2016.

The agency knows how important it is to have an online store that represents your brand perfectly, and they offer comprehensive services designed with your needs in mind.

Moreover, its process is transparent, so you know what's happening—from pre-production to testing, launch, and post-production.

And when it's time to get down to business, the team is efficient, active, and quick. That's why Click Leaders hit an average of 37% growth revenue for their clients.

3. Huckleberry Branding

  • Location: 5211 Granny White Pike, Nashville, Tennessee 37220, United States
  • Average Hourly Rate: $150/hr
  • Expertise: Brand Development, Digital Marketing, Creative Design, Logo Design, Graphic Design, Web Design, eCommerce Web Design...

Nashville-based Huckleberry branding has prided itself in its ability to transform brands and businesses with its expert, full-stack services since opening its doors in 2013.

Huckleberry Branding offers services such as brand development, digital marketing, creative design, and various types of web design. It helps their clients find their unique voices to stand out amongst the crowd.

In their own words, “What you get from Huckleberry Branding is much more than just a logo or a website. What you get from us is peace of mind that you are making a longstanding investment in the growth of your business for years to come.”

Huckleberry Branding clients: HCA Healthcare, XMI, Jumpstart Foundry, Tennessee Whiskey Trail, First Farmers Bank and Drennan & Associates.

4. Robyn & Robyn

  • Location: PO Box 235, Laguna Beach, California 92652, United States
  • Average Hourly Rate: $150/hr
  • Expertise: 360° Digital Services, Branding, Logo Design, Graphic Design, Video Production, Package Design...

Specializing in bespoke branding, Robyn & Robyn takes care of their clients from start to finish.

By intertwining creativity and innovation, getting to know its clients personally and honing their talents in branding, logo design, package design and web design, Robyn & Robyn manages to create a seamless process for those looking to build a long-standing, recognizable brand.

Robyn & Robyn also collaborates with vetted PR agencies, consulting firms, creative professionals and their in-house marketing team to deliver outstanding products.

Robyn & Robyn clients: Norman Covan, Stand for Vets, Holcom Petersen, Lee Mintz and Conetrix.

5. BrandLume

  • Location: 91 Oxford Street, Toronto, M5T 1P2, Canada
  • Average Hourly Rate: Inquire
  • Expertise: Branding, Public Relations, Package Design, Web Design, Web Development, Digital Marketing...

It’s no easy feat retaining 96% of your global clients, but BrandLume seems to pull it off effortlessly.

The self-proclaimed “Amazon of Agencies” provides many services to cover all your branding needs—from web development to SEO, package design and public relations; there truly is no end to this one-stop-shop!

Additional benefits to working with BrandLume are that its clients aren’t tied to long-term contracts and can enjoy up-front, wholesale prices. And with 6400 clients and over 400 agencies on their roster, clients can expect world-class support throughout their projects.

BrandLume clients: CarHub, Spirit of Math, Laser4Less and CladCan.

6. Felice Agency

  • Location: 2501 N. 7th Street, Phoenix, Arizona 85006, United States
  • Average Hourly Rate: $150/hr
  • Expertise: Branding, Video Production, Public Relations, Web Design, Web Development, Digital Marketing

One thing to note about Felice Agency is that this digital marketing company genuinely relishes helping its clients grow in recognition and sales.

Specializing in full-stack services such as branding, video production and digital marketing, allow Felice agency to boost your business beyond its limits. This US-based digital marketing agency provides its clients exceptional customer support throughout their project, allowing them to kick back as the heavy lifting is done for them.

Felice Agency clients: SKU Distribution, Kore Composites, Micro-Ant and Adopt Technologies.

7. Hibiscus Brand Management

  • Location: 1118 Sam Newell Road, Suite C, Charlotte, North Carolina 28105, United States
  • Average Hourly Rate: $150/hr
  • Expertise: Branding, Naming, Small Business Branding, Law Firm Branding, Logo Design, Graphic Design...

Ever heard of the phrase “keep it simple, silly?” This is precisely how Hibiscus Brand Management takes on its branding projects.

First and foremost, a graphic design firm, Hibiscus Brand Management boasts an eye for clean creativity. At the same time, their expertise lies solidly in branding, logo design, creative design, web design and Instagram marketing.

Clients of Hibiscus Brand Management can expect a smooth, straightforward process throughout their project with a side of top-tier customer support.

Hibiscus Brand Management clients: Davinci Jets, Skyridge Yurts, Pike Properties, Kliebert Law, Hazel O. Salon and Atlanta Air Charter.

8. BAKER Associates

  • Location: 6110 Blue Circle Drive Suite 100, Minnetonka, Minnesota 55343, United States
  • Average Hourly Rate: $140/hr
  • Expertise: Branding, Naming, Fashion Branding, Food and Beverage Branding...

BAKER is an independent, award-winning branding agency whose passion for building brands produces exceptional creative solutions. Their deep understanding of relevant trends, clients' market, diverse channels and consumers earned them long-term relationships with clients from many verticals.

Progressive and thoughtful design is one of the keys to this agency's branding expertise. Apart from branding services in multiple industries, they also provide web design, video production and business consulting solutions.

BAKER clients: Costa del Mar, Campbell Soup Company, Henkel, Edgewell...


  • Location: Camp David Co-Working 237 36th St, Brooklyn, New York 11232, United States
  • Average Hourly Rate: Inquire
  • Expertise: Branding, 360 degree services, Web Design, Digital Marketing, PPC...

DAVID.MARKET is a premium digital and creative agency that helps growing creative brands jumpstart their growth through digital and creative marketing. The company optimizes and builds brand strategies and execution and provides branding, SEO, PPC digital advertising, and website design and development.

The agency has 20+ years of combined digital marketing and business experience. They specialize in helping brands project their core business strengths into their markets.

DAVID.MARKET clients include Miko, Solid Merch, Foray Design and Parasol Projects.

10. MSLK

  • Location: 23-23 33rd Rd., Long Island City, New York 11106, United States
  • Average Hourly Rate: Inquire
  • Expertise: Branding, Logo Design, Graphic Design, Package Design...

MSLK is a branding agency that specializes in helping beauty brands find their voice in today's crowded market and send a unified message through 360° brand positioning — from overall brand strategy to brand identity, packaging, retail experience, websites, social media campaigns and sales.

Their strategic process and consumer insights turn the subjective creative process into an objective one, producing award-winning, attention-grabbing, and revenue-generating results for their clients. Every service plan is custom-tailored to client needs and complements the client's in-house capabilities. 

MSLK's clients include Chanel, Maybelline, African Pride and Joico.

11. Pithy Studios

  • Location: 14 Turnham Green Terrace Mews, London, W4 1QU, United Kingdom
  • Average Hourly Rate: $100/hr
  • Expertise: Logo Design, Content Marketing, Instagram Marketing, Creative, Package Design, B2B Advertising, Real Estate Marketing, Motion Graphics, Print Design, Graphic Design, Design Agencies...

Pithy Studios is a creative and innovative design agency that helps drive brands to meet their goals and ultimate success.

First founded in 2021, Pithy Studios is a top choice for businesses looking to take their branding to the next level. Their team of expert designers and marketers can help you with everything from logo design and content marketing to Instagram marketing and real estate marketing.

Whether you're a small business looking for boutique branding, a startup in need of some strategic branding advice, or a major corporation in need of B2B advertising support, Pithy Studios has the tools and expertise you need to succeed.

Pithy Studios’ clients include Google Cloud, Asus, Moet & Chandon, and AutoGlass.


  • Location: 555 W 5th St 35th floor, Los Angeles, CA 90013, USA, Los Angeles, California 90013, United States
  • Average Hourly Rate: $125/hr
  • Expertise: Branding, Creative, Brand Identity & Positioning, Brand Messaging & Voice, Packaging & Print Design, Rebranding, Brand Guidelines & Playbooks, Campaign Development, Branded Campaigns...

Welcome to branding that SLAPS, a creative branding agency that caters specifically to Gen Z.

Founded in 2019, SLAPS is based in Los Angeles, California, and has years of experience creating powerful brand identities and positioning for companies of all sizes. Their services include everything from branding, packaging, and print design to social media strategy, influencer marketing, and web and app design.

With a mission to create branding that truly SLAPS, SLAPS is the go-to agency for companies looking to make a big impression on Gen Z. Whether you're looking for help with rebranding your company or developing an effective marketing campaign, SLAPS has the expertise and creativity you need to succeed.

Some of the SLAPS clients include Nike, Desert Underground, and Bright.

13. Toud

  • Location: Mihai Eminescu Street, Arges, 117799, Romania
  • Average Hourly Rate: $60/hr
  • Expertise: Branding, Industrial Design, Print Design, Package Design, Web Design, WordPress Website Design, and UI/UX Design.

Introducing a branding agency that is driven by hard work, perfectionism, and dedication, Toud works with top brands like AWS, Mastercard, and Phillips to create dynamic branding solutions that truly set their clients apart. Whether you need help with industrial design, print design, package design, web design, WordPress website design, or UI/UX design, Toud has you covered.

Founded in 2016, Toud is a highly respected agency with an award-winning team of professionals who are dedicated to helping your brand succeed. So, if you're looking for a branding partner that understands what it takes to stand out in today's competitive landscape, look no further than Toud.

14. Public Advertising Agency, Inc.

  • Location: 32823 Temecula Parkway, Temecula, California 92592, United States
  • Average Hourly Rate: Inquire.
  • Expertise: Branding, Print Design, Advertising, Web Design, Digital Marketing, and SEO.

Say “hello” to Public Advertising Agency, a leading provider of branding, print design, advertising, web design, digital marketing, and SEO services.

Founded in 2004 and based in California, USA, their team of experienced professionals is dedicated to helping businesses achieve their branding goals through innovative and effective solutions.

As an award-winning agency, Public Advertising Agency is committed to challenging itself and pushing the boundaries of its craft to provide its clients with the best possible results. Whether you are looking to improve your brand visibility, boost your marketing efforts, or increase your online presence, Public Advertising Agency has the expertise and experience necessary to help you succeed.

Some of Public Advertising Agency’s clients include the Riverside Convention & Visitors Bureau, Morongo Casino, and Shannon Messenger.

15. Studio Seagraves

  • Location: 167 Lamp & Lantern Vlg., St. Louis, Missouri 63017, United States
  • Average Hourly Rate: $150/hr
  • Expertise: Branding, Product Design, Package Design, Web Design, Website Development, Shopify, and UI/UX Design.

Studio Seagraves is a talented design studio that helps elevate your brand and create beautiful, engaging products and websites.

With over 20 years of experience in the fashion industry, founder, Amber Seagraves and her team at Studio Seagraves have the expertise needed to bring your branding, product design, web design, website development, and UI/UX design projects to life.

Based in St. Louis, Missouri with remote offices in Los Angeles and Vancouver, Studio Seagraves is committed to delivering high-quality results that exceed client expectations. Whether you're looking to build a new brand from the ground up or revamp an existing one with a fresh look and feel, Studio Seagraves is here to help.

Some of the Studio Seagraves clients include Comerford Collection, Lovely Bird, and Ritualene.

16. Stateless

  • Location: 373 BROADWAY #E03, New York City, New York 10013, United States
  • Average Hourly Rate: Inquire
  • Expertise: Branding, Startups Branding, Small Business Branding, Fashion Branding...

Stateless is a team of fashion design and industry experts passionate about producing fresh clothing lines, functional apparel, and memorable brands in the most creative, efficient and effective way possible.

With a global network of manufacturers, vendors, and advisors we help entrepreneurs, investors, designers, and established companies in various industries craft/evolve their brand identities and navigate the apparel design and production process to create lasting, profitable fashion businesses.

Clients include Delta Airlines, Elyse Walker, Cotton Inc...

17. Primer Grey

  • Location: 777 Post Oak Blvd., Suite 350, Houston, Texas 77056, United States
  • Average Hourly Rate: $150
  • Expertise: Branding

This agency's services include naming, brand identity development, go-to-market strategy, logo design, print and packaging design, and website design and development. They are small on purpose; choosing to focus a team of brand, print and digital producers on the projects that they know can drive a mutually beneficial relationship between them, their clients, and the people and causes they serve.

Clients include Simmons Foundation, Frankel Building Group, Dynalloy Industries...

18. Fab Brands

  • Location: Portland, Oregon 97210, United States
  • Average Hourly Rate: $125
  • Expertise: Branding, Small Business Branding, Food and Beverage Branding, Web Design...

Fab Brands is an award-winning creative marketing agency that combines strategic planning with creative solutions to help clients broaden their horizons, build brand equity, and make a greater impact in the world.

Their core services are brand strategy, logos, visual identity, digital ad design, and website design. Backed by an experienced and passionate team, Fab Brands works with an array of mission-driven organizations, including professional services, agriculture, health and beauty, food and beverage, and non-profit organizations.

Clients include NW Hazelnut Company, Seattle Diamonds, Fair Housing Council of Oregon, Pure Life Clinic...

19. Hyland Graphic Design & Advertising

  • Location: 321 Lincoln Ave, Downingtown, Pennsylvania 19335, United States
  • Average Hourly Rate: $95
  • Expertise: Branding, Digital Marketing, Logo Design, Video Production...

With Hyland Graphics, clients feel like they have an in-house designer that is there when they need them without having to pay the salary of one. Their customers are like family whose project with be treated with the respect and time-sensitivity that it deserves.

Their professional staff will provide you with dynamic designs, affordable pricing, excellent customer service and quick turnaround times. They pride ourselves on being accessible to the clients who use their services. 

Clients include Coca-Cola, Jeep, Penske Trucks, Discovery Channel...

20. The WriteOne Creative Services

  • Location: Tampa, Tampa, Florida 33634, United States
  • Average Hourly Rate: $100
  • Expertise: Logo Design, Creative, Graphic Design...

The WriteOne Creative Services is a comprehensive woman-owned and operated, independent graphic/web design and copy-writing business that offers the talent and design/print capabilities of an agency, without the overhead.

Whether refreshing an existing business or starting from scratch, The WriteOne Creative Services is your one-stop-shop for every type of creative need with every facet of your business covered.

Clients include Bassano Cheesecake, BridesnBlooms, Off the Leash Petcare, KAM Resources, and Lee Academy for Gifted Education...

Rebranding Takeaways

A rebrand doesn't always have to be motivated by bad press. You can rebrand your company to better realign with your goals, particularly if you've evolved past your original ones since starting your business.

Rebranding is an essential marketing strategy to keep on hand for when you decide that it's time for your brand name, visuals, and attributes to get updated. As you rebrand, keep in mind your long-term goals, how you can better serve your customer base and balance these well.

Business Rebranding FAQs

1. How much does it cost to rebrand a company?

Rebranding, on average, costs 10-20% of your company’s marketing budget. For example, if your marketing budget is $500k, you can expect your rebranding to cost $50k to $100k.

2. How long does it take to rebrand a company?

Rebranding usually lasts between 12 and 18 months. This timeframe encompasses market research, developing a business name, visual elements, messaging, marketing campaigns, and the launch of the new brand.


We’ll find qualified rebranding agencies for your project, for free.
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