Table of Contents
- How Do Phoenix SEO Agencies Differ From Their US Competitors?
- What Does A Phoenix SEO Company Specialize In?
- How Much Do SEO Services In Phoenix Cost?
- Why Should You Hire A Phoenix SEO Agency?
- How To Choose The Best Phoenix SEO Company For Your Business
- 10 Questions To Ask SEO Firms In Phoenix
- Takeaways On Phoenix SEO Agencies
How Do Phoenix SEO Agencies Differ From Their US Competitors?
Phoenix SEO agencies have the expertise and toolset to help ventures of all sizes improve their rankings in search engines, generate qualified website traffic and acquire valuable leads.
While they provide the same or similar services as their US competitors, a few factors make them different from the rest:
Factor #1: They Attract Highly Qualified SEO Experts
Phoenix enjoys a cost of living that’s 5% lower than the national average. The city is significantly less expensive than other major cities in the surrounding regions like Los Angeles, San Diego or Las Vegas.
Thanks to the city’s affordability in particular, Phoenix attracts skilled talent and notable employers from across the country.
For this reason, many companies draw away from the staple tech hubs in favor of more reasonable financial conditions.
With the arrival of renowned tech companies such as IBM, Amazon, Dell and AT&T, Phoenix has seen the job market increase by 3.3% over the past year and future job growth in the next decade is predicted to exceed 48%.
As a result, Forbes ranks Phoenix among the best US 30 cities for business and careers. Hence, many top-notch SEO specialists who want to grow their careers relocate to the capital of Arizona.
Therefore, Phoenix SEO companies are well-poised to host some of the finest teams of SEO experts in the nation, and can provide nationally competitive services.
Factor #2: They Hold Unequal Knowledge Of Multicultural Markets
Sharing a 372-mile border with Mexico, the state of Arizona is home to a large community of Latin-Americans. As a consequence, it is the 10th most diverse state in the U.S, with Phoenix being the sixth most diverse city in this Southwestern state.
The largest ethnic groups in Phoenix are:
- Hispanic (42.6%)
- White (42.5%)
- African American (6.7%)
Over 30% of the city’s population are native Spanish speakers.
This data suggests that SEO experts in Phoenix work in a veritably multilingual environment. They have an inherent understanding of multicultural markets which allows them to reach and engage ethnically diverse audiences effortlessly and efficiently.
If you want to break into the Latin American markets and get your brand in front of diverse consumers, outsourcing SEO services in Phoenix might be your safest bet.
Factor #3: They Have Expertise In The Locally Dominant Industries
Phoenix SEO companies tend to cater to local clients, so they have developed robust expertise in the area’s predominant sectors:
- Healthcare and social assistance
- Transportation and warehousing
- Professional, scientific and technical
- Finance and Insurance
- Management of companies and enterprises
- Educational services
- And more
Compared to their U.S peers, they have access to unique data like:
- Industry keywords
- Market trends
- Target audiences
- Key competitors
With this knowledge under their belt, they are particularly well-equipped to deliver successful projects for businesses within these industries.
What Does A Phoenix SEO Company Specialize In?
Similar to their counterparts in the rest of the world, a Phoenix SEO agency specializes in assisting brands to rank higher on search engines, improving their search visibility and driving targeted website traffic to increase their revenue in the long run.
To do that, these specialized companies use a variety of proven techniques, including:
- Technical optimization
- On-page optimization
- Off-page optimization
- Local SEO optimization
- Market and audience research
- Reporting analytics
- And more
To secure the desired results for their clientele, SEO services in Phoenix:
- Boost search rankings
- Improve their user experience (UX)
- Increase organic traffic
- Attract quality leads
- Drive more sales
Many of the SEO firms based in Phoenix also offer auxiliary services such as:
- Web design and development
- Content marketing
- Pay-per-click marketing (PPC)
- Social media marketing
- And more
How Much Do SEO Services In Phoenix Cost?
On average, Phoenix SEO agencies charge between $100 and $149 per hour for their services. You can find companies providing premium services at $199 per hour.
Apart from the hourly billing, a Phoenix SEO company may invoice you by the project. In this case, you can expect to pay between $1,000 and $10,000 for a one-time project.
The difference in pricing usually comes down to two key factors:
- Agency’s reputation and size
- Project’s complexity and deadline
Why Should You Hire A Phoenix SEO Agency?
Three prime reasons are high on the list for hiring a Phoenix SEO agency:
1. Access to skilled SEO talent
The affordable cost of living coupled with a healthy job market make Phoenix an attractive location for top-notch SEO specialists from around the country.
Here, you can come across some of the best experts with strong technical and creative skills who can develop effective SEO strategies that deliver successful results.
2. Bilingual resources
Thanks to its proximity to Mexico, Phoenix breathes a rich Hispanic heritage at all corners. The city hosts a massive community of Spanish speakers which makes local SEO agencies well equipped to cater to multiethnic audiences.
Phoenix SEO agencies employ bilingual talent with an accurate understanding of the culturally diverse markets. Due to its varied SEO and SEM talent, they have an upper hand over their competitors.
These local experts can help your business connect with audiences from different cultural backgrounds, thus allowing you to broaden your reach and communicate your brand value to a whole new potential clientele.
3. Local market proficiency
Another benefit that can be attributed solely to Phoenix SEO companies is their robust expertise in the local business ecosystem.
These specialists are likely to have handled projects for businesses operating in the area’s dominant industries. As such, they have gained immense knowledge about these key sectors. With such valuable data at their fingertips, they can devise strategies to engage local clients with success.
How To Choose The Best Phoenix SEO Company For Your Business
Whether you want to improve your rankings in SERPs, increase organic traffic or be visible in local search results, opting for a singular SEO agency is a weighty decision.
Choosing the best Phoenix SEO agency might be a tall task unless you are aware of all the aspects you need to consider.
To find the right partner for your needs, we suggest you take three essential steps:
Step #1: Check Their Previous Projects
Analyze an agency’s past work to determine if they can improve and maintain websites in top search results. By taking this step, you gain insight into their past results as well as resources, creative process and quality of work.
In addition, their previous projects will reveal whether they have handled projects in your niche. We recommend opting for an agency that has experience in your industry as they can avoid trial and error methods and deliver results more efficiently.
Step #2: Learn About Their SEO Tool Kit
SEO is a complex process that consists of constantly adjusting to ongoing trends and having a team of experts that is not limited to only SEO specialists, but also content writers, website designers, social media managers and more.
Successful SEO strategy implementation greatly depends on the proper toolset.
This is why you should ask prospective SEO candidates what type of tools they use to analyze your requirements and build their strategies, to help you achieve your SEO goals. The top Phoenix SEO agencies from our ranking list use state-of-the-art tools such as Ahrefs, SEMrush, Moz and more.
Step #3: Look For Social Proof
For all the agencies you’re looking into, read their clients’ and users’ reviews to get valuable information about their company culture, processes, flexibility, reliability and transparency.
All SEO agencies worth your while should be able to display their expertise with:
- Customer testimonials
- Industry certification
- Case studies
10 Questions To Ask SEO Firms In Phoenix
It’s best to spend some time exploring the agencies on your shortlist in detail. Make sure to gather as much information as possible to ensure you’re selecting the best fit for your business needs.
Ask them these questions:
- Have you worked on projects within our niche or a similar one?
- Do you follow SEO best practices?
- What type of technology do you use to develop and implement your strategies?
- Do you stay abreast of the latest trends in the industry?
- Are you able to adapt your strategies to the constant SEO changes?
- How will you create a comprehensive strategy in line with our unique business goals?
- What are some of the most efficient SEO tactics that will drive results for our business?
- When we will be able to see results?
- Who will lead our project and how often will we be in contact?
- How much will the entire project cost?
Takeaways On Phoenix SEO Agencies
Phoenix SEO agencies are different from the rest by these singular ingredients:
- Skilled SEO talent
- Bilingual resources
- Local industries expertise
They tend to be more competent in catering to clients within the prominent local sectors: healthcare, finance, construction, transportation, manufacturing and more.
The majority of local SEO firms charge between $100 and $149 per hour.
To choose the best SEO partner in Phoenix for your goals and needs, follow these key steps:
- Examine their past work
- Learn about their SEO tools
- Read their client feedback
Best of luck!