What Is A B2B Web Design Agency?

A B2B web design agency creates websites for B2B businesses to help them sell their services and/or products to other businesses online.

Considering that websites play a major role in the marketing and lead generation efforts, the goal of B2B website design companies is to help convert prospects into customers by focusing on high-quality design.

Their responsibilities are similar to those of other website design companies and they include:

  • Project definition
  • Wireframes and site architecture
  • Design of visual and written content
  • Search engine optimization (SEO)
  • Website security
  • Mobile responsiveness
  • Website maintenance

However, what sets these specialized agencies apart is their ability to:

  • Build high converting landing pages
  • Focus on design relevant to the customer journey
  • Discover and define your unique value proposition
  • Convey trust through awards, affiliations and brand recognition
  • Provide compelling CTAs and an easily accessible contact page
  • Create high-converting product and/or services sections
  • Provide clear pricing
  • Create a professional-looking blog and thought leadership content intended for your specific audience

What Do B2B Web Design Companies Do To Help You Stand Out?

The major goal of every B2B website is to convert its visitors into paying customers. However, your website needs to shine, in order to engage and convert visitors and establish a sense of trust and credibility.

To help you achieve this, B2B web design companies will:

  • Communicate your brand message: An effective B2B website design should communicate your unique value proposition and personality. Through the use of verbal and nonverbal messaging, these specialized companies will motivate your visitors and entice them to buy your products or services.
  • Optimize your site for conversions: A high-performance website can make users take the desired action. B2B web design agencies understand this and will optimize your website to increase the number of visitors who convert into customers. These companies will design multiple conversion points with focused messages placed strategically on your pages. These conversion points may come in the form of CTAs or contact forms.
  • Design with the customer journey in mind: Unlike B2C buyers, most B2B buyers are not ready to buy once they visit your website. The B2B journey, from awareness to conversion tends to be longer. This is why these specialized companies take the time to understand the visitor intent and customer journey so that they offer an intuitive navigation experience for your visitors.
  • Create content adequate to your industry: For B2B organizations, creating relevant, valuable content can be a great asset for driving high-quality leads to their websites. Producing premium content like blog posts, eBooks, white papers and videos can help you reach various goals like improving brand awareness, increasing organic traffic and building brand authority. This will ultimately result in more conversions and higher revenue.
  • Showcase social proof: Social proof helps tell your prospects that your customers are happy with your products and/or services. Today’s consumers are bombarded with options and well-placed pieces of social proof like case studies, testimonials or awards will create trust and credibility while lowering the barriers to making a purchase.
Looking for the best app development companies?
Find them here!

How Much Does B2B Web Design Cost?

The most common pricing structure among B2B web design companies is the hourly rate. It typically depends on:

  • Project size and scope
  • Complexity of features and functionalities
  • Company size
  • Company location
  • Company reputation

The average cost varies between $50 and $150 per hour.

However, the pricing may increase up to $300 or even more if you partner with a B2B web design agency that delivers premium services.

Project-based pricing is another pricing option that will normally depend on the type of project and design complexity.

In this instance, your partner may charge you:

  • $1,000-$10,000 for a small website
  • $10,000-$50,000 for a website of medium complexity
  • $50,000-$100,000 for more complex websites

Why Should You Hire A B2B Web Design Agency?

These are the key reasons why you should partner with a B2B web design company:

Reason #1: Increase Visibility

92% of B2B purchases start with an online search.

If B2B buyers search for products and services online, then vendors should be right where their potential customers are.

But how will you make your offering visible to them? - By investing in a website.

A website will be a digital sales representative that will work 24/7 for you. It will be the cornerstone of all your marketing efforts that lead visitors to conversion.

B2B web design companies will optimize your website for search engine visibility. The aim is to drive organic traffic and attract high-quality leads that are more likely to convert into paying customers.

Reason #2: Deliver An Outstanding User Experience

A Walker’s report on Customers in 2020 shows that customer experience is the key brand differentiator, beating both product and price.

The increased customer expectations, coupled with the fact that customer interactions are becoming more complex during the buying cycle, are urging B2B businesses to adapt to this change.

According to Walker,

“Meeting customer expectations in the new decade means shifting from being “customer focused” to “customer committed.” This deliberate transformation requires fundamental change in how B-to-B companies think, act and collaborate”

To adapt to this change, you need to meet customer expectations in terms of:

  • Personalization (how well companies know their customers)
  • Ease (how easy customers can explore key information)
  • Speed (how fast customers can find what they need)

User experience is a major ranking factor this year.

B2B web design agencies are fully aware of these expectations and they understand the factors that can contribute to outstanding user experience.

They will design with your customers in mind, focusing on various tactics like:

  • Fast page speed
  • Mobile responsiveness
  • Visual stability
  • Alluring design

Reason #3: Reach New Markets

B2B eCommerce sales will reach $1.8 trillion by 2023.

As the B2B sector is evolving, the audience is also changing. If before 2020, the B2B audience was mostly made up of Baby boomers and Gen Xers, today, 73% of Millennials are part of the B2B buying process. (Forester)

The major reasons behind this are that Millennials:

  • Grew up alongside technology and want to invest in the latest tools on the market
  • Have more college degrees than any other generation and want to purchase technologies that will shape their careers

This highlights that B2B brands should appeal to different types of audiences and they should take specific approaches to manage their journeys to conversion.

With in-depth research, B2B web design companies will learn about different personalities and behaviors to tailor your content to each audience.

Designer drawing the wireframe for a b2b website
92% of B2B purchases start with an online search

How To Choose The Best B2B Web Design Company

To make the search for the right B2B web design agency easier, take the following steps:

  • Look at their past work: Past work in the form of a portfolio will showcase the qualities and capabilities of each company. Your job is to check some of the websites they’ve built and assess their visual appeal. You should also test them in terms of user-friendliness, including page load time, mobile responsiveness and intuitive navigation. This process will help you find out which of them can build a high-performance site for your unique needs that promotes an engaging user experience.
  • Read their reviews: Reviews will give you first-hand info on each prospective company’s reliability and credibility. Apart from that, they will help you measure their client satisfaction and tell how professional they are in their work. All of the info you gather will help you understand which of them can be the right fit for you.
  • Ask how they build their websites: While some companies may design using tactics that worked for other clients, others will take the time to conduct market research and build your website based on strategic insights. You might want to partner with the latter because they can build a website that stands out and differentiates your business.
  • Find out if they offer post-launch support: Websites are like cars: if you don't maintain them regularly, you will struggle with lower performance. Regularly maintaining and improving your website matters in keeping your code and architecture secure. Fixing issues and updating website content for a better user experience is key to customer satisfaction and customer retention.
  • Learn how they secure their websites: Having a website carries certain cyber security risks as it may be prone to data breaches and other forms of attacks that may cause loss of sensitive data and even money. To minimize these risks, it is important to hire an agency that is able to deliver highly secure websites and implement best practices like installing an HTTPS protocol or using anti-malware software.
DesignRush ranked the top-rated B2B digital marketing agencies.
Find them here!

10 Questions To Ask B2B Website Design Agencies Before Hiring One

  1. How long have you been creating websites for this sector? What are some of your most successful B2B websites?
  2. How do you stay on top of B2B web design trends?
  3. How do you create your websites?
  4. Will you conduct market research? What aspects will you focus on and how will they inform your web design strategies?
  5. How will you optimize my website for search engines?
  6. What security processes do you have in place?
  7. What steps will you take to ensure an engaging user experience?
  8. Do you provide after-launch support? What this service incorporates exactly?
  9. How much will the website cost? Are there any additional fees that I need to be aware of?
  10. What is the estimated delivery date?

Takeaways On B2B Web Design Agencies

B2B web design agencies build websites for B2B organizations to help them capture more organic traffic and increase conversions.

Their services may cost you between $50 and $150 per hour.

The benefits of hiring a professional agency are:

  • Increasing visibility
  • Delivering outstanding user experience
  • Reaching new markets

To choose the best partner for your needs, follow these steps:

  • Look at their past work
  • Read their reviews
  • Ask how they build their websites
  • Find out if they offer post-launch support
  • Learn how they secure their websites

Best of luck!

Scroll Up To Find The Best B2B Website Design Agencies And Pick A Partner Today!