As much as 85% of consumers conduct online research of a product or a service they intend to buy and 61% of all web traffic begins from a search engine.
To meet the huge online demand, US companies will spend $121 billion on internet advertising in 2021, which is approximately a 60% increase compared to 2016.
It is important to know how to choose a digital marketing agency because digital marketing as a strategy both boosts brand awareness and helps businesses acquire new customers.
It is effective because it has a global reach, measurable results, a high level of personalization and costs less than traditional marketing.
In this article, we will define a step-by-step process of how to choose a digital marketing agency and learn how to:
Digital marketing agencies are often mistaken for digital agencies and vice versa, which is understandable because both offer services aimed at improving a business’s digital presence and profitability.
In fact, almost all digital agencies have strong digital marketing departments and offer specialized online marketing services in addition to tech development.
The services these agencies provide include:
Digital agencies mainly focus on creating unique digital strategies that help brands compete with other businesses in their niche.
Digital marketing agencies are teams of specialists that use digital channels to promote their client’s business, growing their brand awareness, generating more leads and revenue.
Digital marketing agencies usually offer some or all of these services:
They perform market and competitor, profile target audiences, general trends and changes in digital marketing.
The strategy a digital marketing agency in India develops may include establishing which marketing channels to invest in, what kind of voice and messaging to use on each, which keywords to use in content or what types of ads to run online.
The end goal of their efforts is to attract ideal customers and improve business’ online presence.
Understanding exactly what digital marketing services your business needs is the first great step towards narrowing down your digital marketing agency options.
But how to identify the right digital marketing channels for your business?
The answer to this depends largely on the type of business you have and the kind of customers you have.
It is likely that not all digital marketing strategies will work for your business. You need to perform a carefully planned set of actions that will enable you to learn, test and measure the results and performance of the digital marketing tool or tools that you have in mind.
Once you understand your objective - redefining your brand, getting more leads, increasing the number of your website visitors or something else entirely - you are ready to proactively search for the right digital marketing agency for you.
Smaller and mid-sized businesses may feel compelled to conduct their digital marketing efforts in-house.
If you are a decision-maker unsure whether to go down this route or hire a digital marketing agency, there are some things you should consider.
Hiring an agency can help you avoid the cost of getting yourself and your team up to speed on all the digital strategies as well as avoid getting sidetracked from other important things you have to do in business (like closing deals or getting investors).
By hiring a full-service digital agency, you get a team of specialists who work on the campaigns and channels which are most effective for your business.
They’ll do everything from strategy to implementation to optimization. Some agencies also provide consulting services where you get a ‘marketing roadmap’ which you can implement yourself.
When beginning your search for a digital marketing agency partner, it is important to know where to look for prospective partners in the first place. Some of the go-to places for this are:
Whatever your source of finding full-service digital marketing agencies, you will feel overwhelmed by the options presented to you. There are ways to, first, shortlist the candidates before deciding on the one.
To do this, follow these steps.
When performing this task, consider these topics of interest and ask yourself these questions about the agencies you are looking into:
Looking into the agency’s portfolio of works and list of clients is a must, but don’t stop there: look for client references and ask whether the agency would connect you with a client that was satisfied with their work that can vouch for their services.
Use this step to see if the digital marketing company has any experience in your industry or vertical. It is advisable to create a shortlist of agencies that have worked with clients within your industry, as they surely have a better understanding of your market and business, as well as your target audience.
The surest way to form an idea about whether a digital marketing agency can truly deliver their claims is by looking at what they have done for themselves.
Asking these questions and then verifying them is a test of any agency’s credibility.
Having identified several top prospective digital marketing agencies, it is time to set up an interview meeting with each.
During these interviews, you should ask relevant questions to gain more perspective on how they operate and handle their work.
The questions that will help you get more clarity on your potential partnership are:
Once you have interviewed the shortlisted candidate agencies, you will have a much clearer picture of which agency should be your best fit.
In order to make sure you decide on the very best, make sure your digital marketing agency partner checks these boxes.
The digital marketing company you opt for should provide value to your business with services they provide - and this means they should provide valuable content to your prospective customers and leads.
The results they provide should be consistent with your brand’s image and reputation, messaging, voice and values. Partnering with an agency that shares your values will produce high-quality campaigns that strengthen your brand image.
True digital marketing experts have a well-defined process of carrying out their tasks that is streamlined from start to finish. This makes it possible for them to conceive elaborate marketing strategies and schedule meetings, create drafts, set deadlines, provide deliverables and reports and desired results.
Not only should your partners’ portfolio contain works and case studies that provide evidence of their success - but preferably, they should have enough experience in your vertical.
They should always be ready to tell you why certain projects were successful or not, whether it all went according to plan or not, what were their main takeaways from any project and what missteps have they made along the way and how they plan avoiding them in the future.
Ideally, your business should collaborate with a team that listens and ask questions - and the one that truly invests time and energy in comprehending what your brand is and what it stands for.
Only through this will they be able to pull off a truly unique, customized marketing strategy. Your business and its situation are unique and it should be treated with a unique solution.
A partner with concise, well-defined working processes is a partner that will not give you any headaches. If you can quickly establish who your point of contact is, who you will collaborate with on their team most closely and how soon will you see ROI - you’re halfway towards getting a reliable, respectable team of professionals for your side.
In order to understand the detailed view of the client’s business, it is highly imperative for the marketing agency to maintain healthy communication with the organization. The plan may have occasional changes and it is highly imperative that the agency’s representatives are effectively kept in the loop through effective communication. Better communication means expectations are clear, a workflow is optimized, and results are authoritative.
Everstar is an innovative digital marketing agency committed to providing personalized services uniquely tailored to each one of their clients. Its diverse team has years of experience in working with eCommerce and tech-enabled consumer businesses.
They work with both small and large businesses from around the globe. Their rigorous tactics are backed up by data so they always focus on metrics that matter.
Ph3 is a strategic digital marketing agency that partners with growth-minded clients, from private communities to non-profits. They provide solutions for businesses across multiple industries including hospitality, sport and entertainment.
PH3 is more than just an advertising or branding company. It is a creative agency + brewery that loves to help companies thrive. However, they are not driven by beer but by “thinking before creating”.
My Creative Mark is a full-service digital marketing agency that focuses on helping brands grow. They partner with small businesses and big enterprises while crafting customized solutions for each of their clients.
Their mission is to attract visitors, engage leads, and delight the customers of their clients. They have extensive experience in various sectors like real estate, healthcare, eCommerce and hospitality.
Mod Girl Marketing helps brands unlock new opportunities for growth. The creative agency works with purpose-driven companies to support them grab attention, create authority, and drive revenue.
From mission-based brands to C-Suite thought leaders and entrepreneurs, they are committed to driving measurable results.
PopOff Marketing specializes in delivering tailored solutions to grow their clients’ businesses. From local startups to Fortune 500 companies, the innovative agency serves brands of different sizes. Their mission is to produce premium results on a consistent basis and drive higher ROI.
It’s safe to conclude that, no matter the uniqueness of their expertise and levels of their experience, the very best digital marketing agencies exhibit these qualities:
Finally, it is most likely that, when a digital marketing agency you choose establishes a digital marketing campaign for your business, it will be a combination of several tactics and channels.
The digital marketing agency that is a right fit for you will be capable of identifying the weaknesses and strengths of every channel, based on your niche and business specifics.