Looking for a professional B2B lead generation agency to help you boost sales? Our platform brings together the world’s best lead generation companies with extensive expertise in finding high-quality B2B leads, building relationships with potential clients, and strategizing new ways to open new markets for business. Browse our directory to find B2B lead generation agencies with competitive pricing structures, diverse portfolios, glowing client reviews, and more.

We’ve carefully evaluated over 2,100 agencies worldwide and identified ten companies that best represent the industry. Our list is based on several key criteria, such as client testimonials, case studies, years of experience, and industry reputation. Learn more about our ranking criteria and how we identify the top agencies in the B2B lead generation industry.

The Number 1 B2B Lead Generation Agency as Selected by DesignRush Is...

Belkins Inc.

Belkins Inc. homepage-screenshot
[Source: Belkins Inc.]
  • Best for: Overall
  • Average hourly rate: $50
  • Minimum budget: $1,000 - $10,000
  • Founded: 2017
  • Size: 250-499
  • Location: Dover, DE
  • Notable clients: Deluxe Modular, Omnicharge, Mona, Sekisui, Kingbee Vans

Belkins is an expert in B2B lead generation in more than 15 industries, focusing on precise audience targeting and highly qualified B2B leads. Its teams of mid to senior-level lead acquisition specialists offer flexible, results-oriented strategies and initiatives to ensure a consistent stream of vetted leads for your business.

The B2B lead generation company has brought productive lead generation to dozens of B2B companies like Deluxe Modular. A New York-based construction company, Deluxe Modular, approached Belkins to help them create precise lead data, optimize outreach workflows, and build business inboxes. The agency also had to develop measures to increase the company’s email open rates.

Belkins started by building a clear lead generation workflow based on the client’s Ideal Customer Profile (ICP) and search data. It also developed an outreach campaign across multiple channels and introduced an email deliverability solution to boost open rates and address spam issues.

By the end of the first month, Belkins secured eight appointments and more than ten leads for follow-ups. After three months, it scheduled 30+ appointments. Some of these appointments eventually converted into close deals valued at over $2 million.

Check Belkins Inc. Agency Profile Here

UnboundB2B

UnboundB2B homepage-screenshot
[Source: UnboundB2B]
  • Best for: Demand generation
  • Average hourly rate: Inquire
  • Minimum budget: $25,000 - $50,000
  • Founded: 2016
  • Size: 500-999
  • Location: Wilmington, DE
  • Notable clients: Amazon Web Services, Delphix, Lacework, RingCentral, Dell Technologies

UnboundB2B specializes in qualified lead generation by building customer interest and demand for clients’ products and services. It uses precise targeting and intent data analysis to identify and engage with high-value prospects, while diverse strategic messaging helps solidify their interest in the client’s brand.

A US-based software company recently partnered with UnboundB2B to expand to niche markets and build its customer base. The company’s sales strategy was also faltering, so the agency had to find a solution that would result in a more productive sales pipeline.

UnboundB2B leveraged its expertise in highly qualified lead (HQL) generation and account-based marketing (ABM) strategies to identify key B2B decision-makers it targeted later with relevant content. In three months, the campaign generated nearly 1,180 high-quality leads, a 178% increase in conversion rates, and more than doubled the client’s initial ROI.

Check the UnboundB2B Agency Profile Here

Callbox

Callbox homepage-screenshot
[Source: Callbox]
  • Best for: AI-powered lead generation
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2004
  • Size: 500-999
  • Location: Los Angeles, CA
  • Notable clients: Amazon, Google, SAP, Microsoft, Workday

From market research to appointment setting, Callbox offers comprehensive lead generation services tailored to the unique needs of your business. Clients can choose from human and AI-curated B2B leads that cover major and niche industries across 60+ countries.

A US B2B marketing solutions provider hired Callbox to help it reach out to prospects who were interested in client’s services. While most of the database existed already, the client couldn’t handle an extensive number of targets. The incomplete information in the database resulted in lower call quality and revenue.

To address these problems, Callbox conducted data cleansing, validated all database contacts, retrieved missing details, and removed duplicate entries. The agency then reached out to profiled contacts and scheduled appointments for them to learn more about the client’s products and services. Twelve weeks later, the client had 30% more deals closed per month, raising their potential revenue by $200,000 or more. Calls also increased by 16% to 150 on average per day, while call quality rose from 76% to 90%.

Check the Callbox Agency Profile Here

Martal Group

Martal Group homepage-screenshot
[Source: Martal Group]
  • Best for: B2B tech industry lead acquisition
  • Average hourly rate: $45
  • Minimum budget: $10,000-$25,000
  • Founded: 2009
  • Size: 50-99
  • Location: Toronto, Canada
  • Notable clients: Clickworker, Zoho, Bosch, Honeywell, Samsung

Trusted by startups and Fortune 500 companies alike, the Martal Group has provided thousands of qualified B2B leads to businesses worldwide. Its team of sales experts uses real-time data to track down prospects looking for products and services within the target industry and engage decision-makers with a fully customized outreach program. The agency also has extensive experience in lead generation solutions for tech companies, offering a calculated and data-driven approach to enable tech brands to stand out from the competition and accelerate growth.

Martal Group has been instrumental in the successful B2B sales pipeline for Clickworker, a large IT micro-tasking platform. Clickworker needed Martal to develop a go-to B2B market strategy for targeted segments, nurture warm leads and close contracts, and oversee the company’s overall sales and marketing processes.

Martal Group built a new revenue stream from scratch, closed deals with 60+ companies, including agreements with three Fortune 500 companies, and reinforced the entire marketing and service processes of Clickworker’s US operations. Since then, the Martal Group helped bring over $1.2 million in annual sales.

Check the Martal Group Agency Profile Here

SalesRoads

SalesRoads homepage-screenshot
[Source: SalesRoads]
  • Best for: Appointment setting
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2006
  • Size: 100-249
  • Location: Boca Raton, FL
  • Notable clients: Parker Hannifin, Quest Diagnostics, Microsoft, Shell, Kuebix

SalesRoads uses conversation-based sales methodology to deliver exceptional B2B appointments to your business. It offers a comprehensive 4-week campaign plan that includes the creation of a sales playbook, a custom CRM setup and lead database, and sales development representative (SDR) training and support.

SalesRoads has partnered with Parker Hannifin, a leading motion control systems manufacturer, to help it identify new customers and expand further into existing markets. The B2B lead generation agency was also tasked to conduct an outbound lead-generation campaign to support these objectives.

After conducting a series of discovery sessions to determine the scope of the campaigns, SalesRoads sourced prospects from a trusted data provider according to set criteria, while sales-qualified leads (SQLs) were processed and distributed to Parker Hannifin’s distributors. Personal visits and follow-ups were also conducted to further qualify and identify opportunities. In total, SalesRoads identified over 540 SQLs for the client, bringing an estimated value of $25 million per year.

Check SalesRoads Agency Profile Here

The Telemarketing Company

The Telemarketing Company homepage-screenshot
[Source: The Telemarketing Company]
  • Best for: Telephone-based lead generation
  • Average hourly rate: $50
  • Minimum budget: $1,000 - $10,000
  • Founded: 1990
  • Size: 100-249
  • Location: Brighton, United Kingdom
  • Notable clients: Equifax, TechData, Western Union, Miele, Amazon Shipping

The Telemarketing Company (TTMC) is among the world’s leading specialists in telephone-based lead management, demand creation, and data services. The agency employs hundreds of marketing specialists to provide multilingual B2B lead generation services to companies, including blue-chip organizations, worldwide. It also provides bespoke solutions that address the complex and evolving requirements of its customers.

TTMC has been an invaluable partner for industry leaders like Equifax, one of America’s largest credit reporting agencies. Facing a series of challenges with its previous marketing and operations model, Equifax approached TTMC to develop and implement a ‘best-in-class’ demand generation and operation strategy. The agency also had to improve lead quality, streamline processes, and reduce lead response times.

In collaboration with a B2B digital specialist, TTMC developed a comprehensive onboarding program to map out the new processes. It also streamlined lead management, including setting up inbound phone lines to manage phone inquiries and conduct a thorough sales qualification process. As a result, Equifax hit its marketing lead targets, with sales teams increasing high-quality leads by 131% and 300% more opportunity value year on year.

Check The Telemarketing Company Agency Profile Here

Ironpaper

Ironpaper homepage-screenshot
[Source: Ironpaper]
  • Best for: B2B companies with long or complex sales processes
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2002
  • Size: Under 49
  • Location: New York, NY
  • Notable clients: Shell Catalysts & Technologies, Goddard Technologies, Steelcase, PCS Software, CrossFit

Ironpaper is a digital growth specialist that helps B2B clients achieve growth through qualified lead acquisition, account-based marketing, demand generation, and inbound marketing strategies. Its goal is to enable businesses to engage qualified buyers, improve lead acquisition rates, and accelerate their sales pipeline.

One of Ironpaper’s more notable clients was Shell’s new Catalysts & Technologies business. As it started to build its marketing capabilities, the company delegated Ironpaper to kickstart its lead-generation processes.

After establishing its digital foundations, Ironpaper launched a series of initiatives to generate followers, increase leads, and flesh out the customer journey. This involved launching highly optimized paid ad campaigns, creating ABM-driven microsites, and generating content targeting key stakeholders. Following its successful launch, Shell Catalysts & Technologies saw a 44% increase in leads generated per week with a 6.2% higher website-to-lead conversion rate.

Check the Ironpaper Agency Profile Here

Respect.Studio

Respect.Studio homepage-screenshot
[Source: Respect.Studio]
  • Best for: LinkedIn B2B lead generation
  • Average hourly rate: $100
  • Minimum budget: $10,000 - $25,000
  • Founded: 2016
  • Size: Under 49
  • Location: Lviv, Ukraine
  • Notable clients: Paragon, SAP, Bayer, Microsoft, Salesforce

Respect.Studio offers its skills and expertise in building high-value lead generation strategies and establishing relationships with key decision-makers in the B2B industry through the LinkedIn network. Its services include identifying ideal prospects on LinkedIn, developing outreach strategies, and managing lead databases, among others. The B2B lead generation firm combines and optimizes those activities to maximize sales opportunities and conversions.

Respect.Studio’s lead generation campaign for Paragon, a US-based facility management company, showcases how LinkedIn lead generation and messaging can result in hot leads. Paragon turned to Respect.Studio to help them expand their industry connections through LinkedIn and attract large companies from the consumer goods, logistics, and supply chain industry.

Taking a more quality-oriented approach to outreach, Respect.Studio engaged with prospects with hyper-personalized messaging highlighting the client’s experience with enterprise-level companies. The B2B lead generation agency also helped polish Paragon’s LinkedIn profile to make it more credible and trustworthy. This eventually proved worth the effort, as Paragon had a 290% increase in visits without spending a single dollar on ads. The client’s LinkedIn Social Selling Index (SSI) rank also rose to 62, which was 3x higher than the industry average.

Check Respect.Studio Agency Profile Here

SalesAR

SalesAR homepage-screenshot
[Source: SalesAR]
  • Best for: Prospect research
  • Average hourly rate: $25
  • Minimum budget: $1,000 - $10,000
  • Founded: 2019
  • Size: 100-249
  • Location: Kyiv, Ukraine
  • Notable clients: Bulu Group, SoftServe Business Systems, Pharmax, Tricent, Runit Systems

SalesAR offers lead research and appointment-setting services using tried-and-tested in-house methodologies to boost income and brand visibility. It uses the latest tools, technology, and practices throughout the lead generation processes and has experience working with B2B clients across 40+ industries. The agency provides anti-spam services to improve email deliverability and the overall success of outreach campaigns.

The Bulu Group, an online marketplace solutions provider known for their signature ‘Bulu Box,’ partnered with SalesAR to secure qualified leads and transition them to their sales pipeline. The leads also had to meet distinct ICP criteria and must align with the company’s interests in the food, nutrition, vitamins, supplements, and pet industries.

SalesAR took a structured yet highly adaptable approach to lead generation with the client’s unique requirements. This included fortifying Bulu Group’s existing database with 1,000 new diverse leads, fully customized content adapted to the campaign’s needs, and dynamic outreach to prospects on LinkedIn and email. This multi-pronged strategy resulted in 5,000 new contacts, including 15 successfully booked appointments.

Check the SalesAR Agency Profile Here

Inside Global

Inside Global homepage-screenshot
[Source: Inside Global]
  • Best for: Real-time comprehensive reporting services
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2010
  • Size: 100-249
  • Location: Liverpool, United Kingdom
  • Notable clients: GE Digital, Cap Gemini, Accenture, Broadcom, Oracle

Inside Global delivers industry-leading B2B sales outsourcing services, including all the stages of the lead generation pipelines, supporting database management, and reporting tasks. Whether it’s email, targeted LinkedIn messages, or phone calls, Inside Global delivers sales-qualified leads aligned with the client’s business goals. It also provides comprehensive monthly reports detailing the current state of lead generation campaigns for accounts based on vertical or location.

Inside Global has had successful partnerships with international tech companies like Ge Digital. A subsidiary of General Electric specializing in the Industrialized Internet of Things (IIoT), GE Digital turned to Inside Global to grow its sales pipeline in line with its revenue targets. Filling a huge pipeline gap across multiple markets in Europe and the Middle East with direct and channel leads was challenging.

To deliver the leads needed, Inside Global took on an ABM approach during the prospecting process. This enabled the agency to generate eligible leads that accelerated opportunities and generated revenue. Within two months, Inside Global generated 89 eligible leads that continue to grow. South African and Turkish markets adopted the ABM approach to lead generation, resulting in the pipeline expected to close at around $5 million.

Check Inside Global Agency Profile Here

How We Picked the B2B Lead Generation Companies

We base our selection of the top B2B lead generation companies on customer feedback, case studies, industry expertise, client portfolio, and other factors. Our agency experts have also developed a scoring system to assess each agency’s overall performance according to the following metrics:

  • Reviews: Quality of work and services rendered and the client’s feedback and satisfaction
  • Portfolio: The agency's professional experience and capabilities
  • Awards and certification: Industry reputation and recognition of the agency’s merits
  • Team bios: Showcases the credentials and expertise of each team member and their dynamics
  • Top services: Core competencies and specialization

You can also check out the DesignRush Agency Ranking Methodology for more information on how we research agencies. for more information on how we research agencies.

Best B2B Lead Generation Companies

1,384 Companies - Rankings updated: April 02, 2026

All listed digital marketing agencies on DesignRush are assessed for industry expertise and customer testimonials to provide you with a vetted selection. Certain placements may be paid.

  • Award Winning Digital Marketing Agency - Since 2010

    Award Winning Digital Marketing Agency - Since 2010

    Wisoft Solutions, a performance-driven digital marketing agency with over 14+ years of expertise. Unlock the power of a top-tier SEO company, ensuring your online presence not only stands out but also ranks high in search engine results, driving valuable organic traffic to your business.  [... view Wisoft Solutions profile ]
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Portfolios Count
    10 Projects Listed
  • Bold Ideas. Unconventional Impact.

    Bold Ideas. Unconventional Impact.

    At Celtic, we challenge the ordinary, disrupt expectations, and craft unforgettable marketing strategies. With over 30 years of expertise in B2B industries like agriculture, chemistry, food, manufacturing, and pet, we turn bold ideas into tangible success.  [... view Celtic Chicago profile ]
    Location
    Park Ridge, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    4 Projects Listed
  • Leading global provider of digital, IT and telecommunication services.

    Leading global provider of digital, IT and telecommunication services.

    Commerx Corporation offers a range of services to optimize and enhance business operations. Our expertise spans across Telecom Services, Digital & Technology Solutions, Billing & Revenue Management, Reputation Management, and Workforce Management. We provide custom designs, business software, and  [... see all Commerx Corporation reviews ]
    Location
    Calgary, Canada
    Number of Employees
    50 - 99
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • Human Intelligence, Digital Solutions

    Human Intelligence, Digital Solutions

    Bydas is a digital agency founded in Porto that supports and develops unique solutions across digital channels. With a strategic and multidisciplinary approach, it focuses on tailored solutions that help brands stand out in a competitive market. It combines creativity, technology, and performance, with a  [... view Bydas profile ]
    Location
    Porto, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • Turning Outreach Into Conversations

    Turning Outreach Into Conversations

    B2B Drum helps B2B brands connect with decision-makers through intelligent outbound strategies built for scale and relevance. By aligning high-quality data, robust email delivery systems, and tailored outreach execution, we enable businesses to reach the right audiences with precision. Our focus is on driving  [... view B2B Drum profile ]
    Location
    Bracknell, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Solutions that keep the business owner in the pilot seat.

    Solutions that keep the business owner in the pilot seat.

    Social Saturation is an AI-powered marketing agency based in Jacksonville, FL, specializing in web development, SEO, advertising, and branding. We help small businesses scale with strategic digital solutions designed to drive ROI keeping entrepreneurs in control every step of the way.  [... see all Social Saturation reviews ]
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Success can be easy.

    Success can be easy.

    As a design consultant, I assist B2B organizations in attracting more workers or customers, or in establishing an employee brand. I create websites, logos, and social media presences to help you be found, understood, felt, and contacted more effectively.  [... see all KJELLDESIGN reviews ]
    Location
    Aumühle, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Built to Think. Wired to Execute...

    Built to Think. Wired to Execute...

    Gelia is more than a full-service agency; we are a strategic partner that integrates marketing communications and technology to drive results. Our deep client relationships, averaging 23 years, are a testament to our approach as a collaborative and sensitive partner.  [... view Gelia profile ]
    Location
    Williamsville, New York
    Number of Employees
    100 - 249
    Portfolios Count
    5 Projects Listed
  • Award-winning Digital Marketing Services Targeting Dynamic Industries

    Award-winning Digital Marketing Services Targeting Dynamic Industries

    Our digital marketing services can play a critical role in ensuring the overall success of your marketing goals, as the percentage of active internet consumers is growing continuously in the digital space.  [... view My Marketing Fox profile ]
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    8 Projects Listed
  • We design, develop and market your online business!

    We design, develop and market your online business!

    Baldwin helps you design and build a webshop that fits your business. We also support you with digital marketing to grow your online sales. Thanks to our unified commerce approach, we always look at how your online and offline activities can work together to give your customers the best experience.  [... view Baldwin profile ]
    Location
    Ghent, Belgium
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    15 Projects Listed
  • CPR for Your Web Presence

    CPR for Your Web Presence

    Consult PRs consultative approach with clients stems from our corporate culture that thrives on educating clients on what's possible on the internet, with needs-based solutions and world class customer service at the heart of our firm. We are more than just consultants...we seek to become your strategic  [... view Consult PR profile ]
    Location
    Palm Beach Gardens, Florida
    Number of Employees
    50 - 99
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    13 Projects Listed
  • If you dream it, we can build it!

    If you dream it, we can build it!

    At Acromático, we specialize in taking businesses into the digital realm. Located in CDMX, we're a web development agency driven by a passion for programming and design. Our expertise lies in e-commerce, where we excel as Shopify Experts and Klaviyo Masters.  [... view Acromático Development profile ]
    Location
    Benito Juárez, Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Crafting Digital Experiences, Inspiring Connections.

    Crafting Digital Experiences, Inspiring Connections.

    Welcome to Brandbeast Designs, a dynamic graphic and web design studio based in Canada.  [... see all Brandbeast Design reviews ]
    Location
    Winnipeg, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • An agency that's anything but.

    An agency that's anything but.

    That RANDOM Agency is a woman-owned, digital marketing agency that makes empathy for their clients a priority. Launched in 2020, co-founders Lauren and John Patterson have a unique perspective for clients who need a true partner, allowing them to work with both small businesses & Fortune 500 brands.  [... view That Random Agency profile ]
    Location
    Troy, Michigan
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Executive Search Firm in Ho Chi Minh City, Vietnam

    Executive Search Firm in Ho Chi Minh City, Vietnam

    Invest Talent JSC specializes in Executive Search & Selection services, catering to the needs of clients in Vietnam and the APAC region. As your trusted recruitment partner, I-Talent stands ready to support and facilitate your business expansion endeavors with professionalism and expertise.  [... view Invest Talent JSC profile ]
    Location
    Ho Chi Minh, Vietnam
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    13 Projects Listed
  • Australias Number 1 Award-Winning Digital Agency

    Australias Number 1 Award-Winning Digital Agency

    Since 2014 , Icon Global Digital has empowered over 400 Australian businesses with world class digital solutions that drive real growth. We specialize in custom website development, high converting landing pages and scalable ecommerce website development tailored to your businesses goals.  [... view Icon Global Digital profile ]
    Location
    Wentworth, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    12 Projects Listed
  • Award-Winning Digital Marketing Agency

    Award-Winning Digital Marketing Agency

    Valasys Media is a highly acclaimed and award-winning Digital Marketing & Lead Generation agency known for services like Branding, Advertising, SEO, Social Media Marketing, Email Marketing, Content Marketing, Media Planning, Growth Strategy, Affiliation Marketing, Website design & development.  [... view Valasys Media profile ]
    Location
    Jersey City, New Jersey
    Number of Employees
    100 - 249
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    7 Projects Listed
  • Let them dominate online.

    Let them dominate online.

    At Sonder, we believe in the unwavering commitment to excellence in all endeavors. When you embark on a journey with us, expect nothing less than our steadfast dedication to achieving the highest standards in every aspect of our work.  [... view Sonder profile ]
    Location
    Kyneton, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • An award winning digital marketing agency specializing in SEO, PPC, and More.

    An award winning digital marketing agency specializing in SEO, PPC, and More.

    Launch Smarter designs high-performing websites and brand experiences for companies ready to scale. We blend strategy, design, and automation to help businesses grow smarterwith results that convert, brands that stand out, and systems that scale.  [... view Launch Smarter profile ]
    Location
    Winchester, Massachusetts
    Number of Employees
    50 - 99
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    14 Projects Listed
  • Biz. Web. Grow.

    Biz. Web. Grow.

    At Digitabytes, our SEO approach is distinctively constructed based on proven strategies and a keen awareness of their effectiveness. With more than 200 validated elements at play in Google's search algorithm, many agencies tend to rely on outdated methods that have lost their efficacy, or they experiment  [... see all Digitabytes reviews ]
    Location
    Noida, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
  • Technology made simple

    Technology made simple

    Ambient Infotech is the leading Web Development Company in India. We're not just any web development company. We're passionate about crafting digital experiences that truly matter. Our goal is simple: to help businesses succeed online.  [... see all Ambient Infotech reviews ]
    Location
    Jaipur, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $15/hr
    Portfolios Count
    11 Projects Listed
  • We turn your business-growing ideas into reality.

    We turn your business-growing ideas into reality.

    Your creative partner for impactful brand storytelling. We blend design expertise with strategic marketing to amplify your message across platforms. From captivating visuals to data-driven campaigns, we transform your vision into results. Let's elevate your brand together.  [... view ROG Medya profile ]
    Location
    Derince, Turkey
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    12 Projects Listed
  • Empowering Local Businesses Grow Online and Increase Scalability

    Empowering Local Businesses Grow Online and Increase Scalability

    We design and develop 100% custom websites to meet your unique needs. Our services include Web Design, Development, SEO, and Google Ads management. Instead of blowhard, we let our client's success stories speak for us. Before finalizing top pick agency for your project, schedule a 30 min meeting with us  [... see all UnderSuccess reviews ]
    Location
    California, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We Help Scaling and Growth Centric Companies Get More Customers & Revenue

    We Help Scaling and Growth Centric Companies Get More Customers & Revenue

    Measure Marketing: Digital Marketing Company is a full-service digital marketing agency. They provide SEO, PPC, social media, web design and more. Contact them today to get your free strategy audit!  [... view Measure Marketing Results profile ]
    Location
    Toronto, Canada
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Automate Critical Business Processes.

    We Automate Critical Business Processes.

    Nzouat is an Oakland, California based digital consulting and development studio founded by Chris Nzouat. The agency which typically works with small to mid-size businesses and startups offers full-stack web and mobile development, blockchain (smart contracts, NFTs, DeFi), AI/ML integration, and digital  [... view NZOUAT profile ]
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    13 Projects Listed
  • Your brand's unfair advantage.

    Your brand's unfair advantage.

    Forge Apollo's award-winning digital marketing, website design, and video production team sets your brand up for success. We drive unrivaled results through our unique blend of video and digital marketing expertise, turning great ideas into effective websites, content, and ad campaigns.  [... view Forge Apollo profile ]
    Location
    Newtown Square, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Your Complete RPO, IT, and Healthcare Staffing Solutions.

    Your Complete RPO, IT, and Healthcare Staffing Solutions.

    You have arrived at the ideal location if you are seeking a trustworthy partner to simplify your staffing requirements. Leading IT and healthcare staffing Solutions Cloud Space LLC is committed to producing customized and significant outcomes.  [... view CloudSpace LLC profile ]
    Location
    Charlotte, North Carolina
    Number of Employees
    500 - 999
    Average Hourly Rate
    $25/hr
  • From design to market dominance

    From design to market dominance

    We are Strategic Design House creating impactful products with multi-functional design teams skilled in science-led UX/UI methodologies, serving businesses from 10-person teams to 1000-strong enterprises globally.  [... view Flying Age profile ]
    Location
    Lviv, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
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  • Result Driven Lead Generation

    Result Driven Lead Generation

    Level 28 Media is a boutique lead generation agency that delivers targeted pay-per-click marketing programs for forward-thinking, professional service-based businesses. The agency focuses on data-driven strategies and optimized campaigns to help clients attract qualified leads, increase visibility, and drive  [... view Level 28 Media profile ]
    Location
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    Excella PPC was founded by Yulian Hrab with the vision of building a Google Ads and PPC agency focused on honesty, transparency, and measurable ROI. Starting as a freelancer in Ukraine, Yulian grew long-term partnerships into a boutique team with offices in Kyiv and New York. Today, Excella PPC supp  [... see all Excella PPC reviews ]
    Location
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    Number of Employees
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    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • IT Solution Simplified

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    Winklix is a digital transformation and IT consulting company delivering custom software, mobile apps, Salesforce solutions, AI development, and cloud services. We help startups and enterprises build scalable, high-performing digital solutions that drive growth and innovation.  [... see all Winklix reviews ]
    Location
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    Number of Employees
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    Average Hourly Rate
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    1 Project Listed
  • We Get Small Businesses More Leads And Sales Now

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    Our agency specializes in jumpstarting "stuck" businesses. In just 48 hours, we can show you how to boost your sales through targeted strategies. Our tailored marketing plans, email campaigns, and lead strategies are designed to generate new customers, nurture existing clients and drive sales. With 25 years  [... view CW Dynamic Digital Marketing profile ]
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    Number of Employees
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    8 Projects Listed
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    Location
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    Number of Employees
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    GO-Globe is a premium Custom Web & Apps Development agency in Dubai, established since 2005.  [... view GO-Globe profile ]
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    Number of Employees
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    Average Hourly Rate
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    8 Projects Listed
  • Quality over Quantity

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    Location
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    Number of Employees
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    Average Hourly Rate
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    3 Projects Listed
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    Top Rated Digital Marketing Agency

    DigiPro solution is Uk based registered Digital Marketing and design agency. Providing world wide marketing and website development services.  [... see all DigiPro Solution reviews ]
    Location
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    Number of Employees
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    Growth Room is a Paris-based growth marketing agency helping ambitious companies scale through ROI-driven acquisition and Revenue Operations. Our approach is hands-on, test-driven, and transparent. We design pilots that deliver insights within the first quarter, giving leadership teams clear decision  [... view Growth Room profile ]
    Location
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    Number of Employees
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  • Digital Agency with a Lasting Impact

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    At CodeMasters, we keep the focus on quality from start to finish. This ensures that your deliverables are accurate and satisfy your design needs. We build your website the way that you want it, and deliver it when you want it. Our team of developers work with you to determine your optimal operational date  [... view CodeMasters profile ]
    Location
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    Number of Employees
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    Portfolios Count
    4 Projects Listed
  • We Are Driven By Results.

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    We are experts in Inbound Marketing. Our goal is to boost your company by increasing qualified opportunities and leading you to success! We believe that People + Processes + Technologies are the recipe for success.  [... view Ponti Digital profile ]
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    OrderBoosts is a performance-focused digital marketing agency specializing in online reputation management and review growth across platforms like Google, Trustpilot, and G2. The agency delivers authentic, compliance-driven review campaigns combined with SEO and link-building strategies to help brands improve  [... view Orderboosts profile ]
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    We're a full-service creative agency dedicated to putting our customers first. Our team specializes in blending innovative designs with proven business strategies, ensuring your brand stands out. Whether it's revamping your digital presence or crafting compelling brand narratives, we tailor solutions to fit  [... view Lotiva profile ]
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    3 Projects Listed
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    Turn Pixels Into People

    Three29 is a B2B digital marketing agency based out of Sacramento, CA and Jacksonville FL.  [... view Three29 profile ]
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    Under 49
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    $150/hr
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    $25,000 - $50,000
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    6 Projects Listed
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    Believe, Create, Grow.

    We are a digital marketing agency with over 10 years of experience delivering high-performance solutions in web design, e-commerce, and digital marketing helping brands grow across Colombia and New York, USA.  [... view BOAD - Brain Obeat Advertising profile ]
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    Waypoint Advisory is a digital advisory and strategy consulting firm with teams in Sydney and Melbourne. We specialise in SEO, PPC, and digital strategy consulting for business owners, in-house teams, and digital agencies. Our website design approach uses high-quality templates, delivering fully opt  [... view Waypoint Advisory profile ]
    Location
    Melbourne, Australia
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    Under 49
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    2 Projects Listed
  • Award-Winning Web Design, Branding and Digital Marketing Agency.

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    At Uncuva, were not just another Web Design and SEO agency in Suffolk were the agency that others try to beat. Our results speak louder than promises: we consistently outrank even the largest digital marketing and web design companies across the region and beyond.  [... view Uncuva Design profile ]
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B2B Lead Generation Agency Hiring Guide

What is a B2B Lead Generation Agency?

A B2B lead generation company specializes in identifying buyers for a business-to-business (B2B) product or service and encouraging them to make a purchase. They work closely with sales and marketing teams to develop and refine strategies to attract the right audience and guide them into the sales funnel.

A B2B lead generation company can:

  • Find businesses most likely to buy the client’s products and/or services
  • Get their attention through phone calls, email, or other channels
  • Help prospects learn more about the client and what they offer
  • Connect clients with potential buyers

Four types of B2B lead generation agencies include:

  • Full-service agencies: Offer a full range of lead generation services across multiple industries. They also have content creators, designers, marketing staff, and other specialists in-house to provide relevant services.
  • Specialized agencies: Focus on specific markets, industries, and lead generation strategies. These agencies work with specific clients or industries like healthcare, finance, etc.
  • Outsourced sales development agencies: Specialize on sales development aspects within lead generation, such as identifying qualified leads, nurturing leads, and scheduling appointments with prospects
  • Analytics agencies: Offer services mainly related to data-driven lead generation insights. They can use that data to determine the progress of a lead generation campaign and ways to improve it.

Lead generation services are playing an increasingly larger role in B2B businesses, with 85% of B2B companies citing lead generation as the main goal of their marketing initiatives. One such company is PCS Software, a trucking management software provider, which hired New York-based agency Ironpaper to redesign its website to generate more leads. The new website also had to include buyer-specific messaging to improve conversions and user experience.

After a thorough assessment, Ironpaper identified inefficiencies in how the client’s website generated leads. It then set up a workshop to address and resolve these issues in collaboration with the business and technical teams. The agency also developed a scalable modular website infrastructure and a comprehensive SEO and content marketing campaign. In less than six months, the new PCS website saw its visits increase by more than 17,000. It also ranked highly in 108 keywords and saw its position in Google rise by 155+ points.

What services do B2B lead generation agencies provide?

B2B lead generation companies offer various services to help businesses find and attract potential clients. Most companies typically offer a combination of the following:

  • Market research: Provide insights into market trends and competitors and help you identify your business's ideal customer profile (ICP) using various tools and data sources. They may also test product and service potential to determine if it resonates well with potential customers.
  • Lead research: Review the ICP and analyze the total addressable market (TAM) to identify suitable decision-makers within the target organization. The leads are then segmented to enable delivery of custom messages.
  • Appointment setting: The agency sets up meetings between the sales team and prospective clients. It typically provides reminders to leads on upcoming meetings and follow-up no-shows for rescheduling.
  • Multi-channel outreach: Create and execute campaigns through various channels, including email and social media. The campaigns are customized according to ICP and research data and constantly monitored in case adjustments are needed.
  • Lead qualification and nurturing: Leads are evaluated according to specific criteria to ensure purchase intent and alignment with the client’s goals. The agency then builds relationships with qualified leads, guiding them through the sales funnel until they are ready to act.
  • Contact list creation: Compile lists of target contacts based on the client’s ICP and other data. The list typically includes decision-makers and other relevant stakeholders within the target organization.
  • Database management: Regularly update the client’s databases for potential leads. This ensures sales and other teams have accurate, up-to-date information during outreach initiatives.

Belkins’s partnership with Deluxe Modular is another excellent example of how lead generation services can help B2B companies flourish. A large-scale modular construction specialist, Deluxe Modular needed help producing unique, hand-curated leads, optimizing outreach workflows, and building business inboxes. Belkin also had to increase the number of opens and ensure all the emails reached their intended recipients.

Belkin began by building a lead generation process tailored to the Deluxe Modular’s ICP and developed an outreach campaign based on a newly built database. It then introduced an email deliverability system to monitor campaign performance, increase open and response rates, and maintain spam rates to a minimum. Within three months, Belkin scheduled 30+ appointments for Deluxe Modular, with confirmed deals valued at over $2 million.

How much do B2B lead generation companies charge for their services?

B2B lead generation company service fees depend on the industry, target market, competition, and other factors. However, lead generation agencies commonly charge clients through the following pricing models:

  • Fee-for-service: The company charges a fixed rate for a specific scope of work. The fee is based on a set of criteria and is calculated on an hourly, monthly, or project basis. For example, the US hourly rate for B2B lead generation services averages $22.
  • Cost-per-appointment: The agency charges a fee for each lead it successfully sets an appointment for. US-based agencies typically charge $150 to $350 per appointment depending on the type of leads requested and difficulty acquiring them.
  • Cost-per-lead (CPL): The company charges a fee for generating a new customer or lead. The CPL varies widely depending on its value and where it was sourced. For example, B2B leads generated through blogs or white papers can be as cheap as $5 per lead, while leads sourced from trade shows and industry events can cost $500 or more.

Other factors that also influence the total cost of hiring a B2B lead generation company include:

  • Lead quality
  • Mailing list purchases
  • Ads placement and distribution
  • Customer discounts, freebies, and other incentives
  • Location of the targeted audience
  • Software and technology used
  • Additional service fees (usually 1-3% of the cost of the client’s product or service)

In the US, the hourly rate for charged by B2B lead generation companies averages at $22, while appointment fees range from $150 to $350 depending on the type of leads requested by the client and the difficulty acquiring them. The average cost of CPLs also range between $119 to $198 depending on the industry, channel, and company size.

Why should I hire a B2B lead generation company?

A B2B lead generation company can provide expertise, tools, and other resources needed for an effective lead generation campaign that would be otherwise difficult to achieve on your own.

Though results may vary from one company to another, a B2B lead generation agency often provides the following benefits:

  • Increased revenue: Businesses with mature lead generation processes can generate up to 133% more revenue than companies that don’t. With a B2B lead generation company, your business can streamline its lead generation strategy faster and create a more significant impact on your bottom line.
  • Improved sales efficiency: Lead generation companies are experts in qualifying and nurturing leads, which can lead to a 50% increase in sales. Outsourcing lead generation processes also enable your sales teams to reallocate their resources towards building customer relationships and closing deals.
  • Shorter sales cycles: Because your sales team spends more time closing sales than chasing unqualified leads, a B2B lead generation company can also help move potential customers through the sales funnel faster. Your business is also less likely to lose prospects because of the quicker response time.
  • More quality leads: A good B2B lead generation agency has a network of channels from which they source reputable leads and employ advanced filtering techniques to weed out the bad ones. These companies have experience using advanced targeting techniques such as demographic segmentation and behavioral targeting to engage the right audience and capture their contact information.
  • Scalable growth: As businesses grow, they may require new types of leads to support their sales efforts. A B2B lead generation company has the resources and expertise to adapt to these changing needs and retool its strategies accordingly. This results in lead generation efforts aligning with their client’s evolving sales and marketing objectives.

Respect.Studio’s lead generation campaign for Paragon showcased how LinkedIn lead generation and messaging can bring new leads. The B2B lead generation agency helped Paragon expand its industry connections through LinkedIn and attract large companies from the consumer goods, logistics, and supply chain industry. 

Respect.Studio engaged with prospects with hyper-personalized messaging highlighting the client’s experience with enterprise-level companies. The B2B lead generation agency polished Paragon’s LinkedIn profile, making it more credible and trustworthy. Paragon had a 290% increase in visits without paying for ads. The client’s LinkedIn Social Selling Index (SSI) rank rose to 62, which was 3x higher than the industry average. 

How do I choose the best lead generation agency for my B2B business?

Follow these steps below to choose the lead generation agency that’s right for your B2B business:

  • Assess your needs. Define your lead generation goals and other requirements specific to your business or industry that you want to achieve in a set timeline. Doing so will make it easier for agencies to quickly identify the exact solutions to your needs.
  • Set your budget. Align your goals and requirements with the budget you will spend on lead generation and adjust accordingly. You should decide on what pricing model you are comfortable with.
  • Research agencies online. One of the best places to start looking is through agency directories like DesignRush. These directories list B2B lead generation agencies according to size, location, minimum budget, and other parameters for easy review.
  • Check agency websites. These often indicate the company’s core services, areas of expertise, industry experience, and contact details. The website may also indicate industry certifications and awards they’ve achieved for excellence in their field.
  • Request for a portfolio, case studies, and references. These can provide an in-depth look into the agency processes and their effectiveness in achieving the project’s goals. If possible, look for previous clients within the same industry or the same size as your company.
  • Check client reviews. Google My Business and agency directories like DesignRush feature detailed agency reviews from previous clients. These can provide a glimpse into the agency’s culture, communication skills, and approach to various client issues.
  • Create a shortlist. List down the agencies that closely align with your requirements and schedule an interview so you can learn more about what they can offer.
  • Discuss roles and responsibilities. During the interview, clarify the roles and responsibilities you expect the agency to take on. Ensure clear communication channels between your company and the agency during the project duration.
  • Evaluate cultural fit. Check if the agency’s work culture, communication style, and values align with yours.
  • Send a request for proposal. The request for proposal (RFP) should indicate the project scope, timeline, budget, other estimated expenses, and other essential information. Make sure that these align with your company’s objectives.
  • Choose your agency. Review and negotiate terms and choose the B2B lead generation company that meets your business requirements.

Need some help? DesignRush can help you find and hire the B2B lead generation company that’s right for your needs and budget. Visit our Marketplace, provide us with some basic information, and we’ll send you a free handpicked list of our best B2B lead generation agencies.

How do I find the best B2B lead generation agency on DesignRush that fits my budget?

Finding the best B2B lead generation company for your business in DesignRush is as easy as a click of a mouse. You can filter your search based on the lowest minimum budget from under $1,000 to $50,000 and up or check the hourly rates of B2B lead generation agencies on the listings. Some agencies, however, prefer to have their rates made available only upon inquiry.

The DesignRush marketplace provides in-depth portfolios for each agency. These include a short overview, client reviews and testimonials, links to case studies, and other helpful information that you can use to choose the best B2B lead generation agency that fits your needs and budget.

What are the key success metrics in B2B lead generation campaigns?

Setting metrics-based goals for lead-generation campaigns to measure progress and make necessary adjustments is important. You can use various metrics to calculate B2B lead generation success, but the most important ones are:

  • Lead conversion rate: The ratio of visitors that convert into leads by filling out a form, signing up for a newsletter, or performing a desired action. A high conversion rate usually means your website and offers are compelling enough to find value in them.
  • Lead-to-close rate: Also called the lead-to-sale rate, it refers to the percentage of leads that eventually convert into actual sales. It gives clients a high-level view of the overall quality of their leads.
  • Lead quality: Measures how likely the lead will convert into a buyer. Several criteria determine this, including demographics, behavior, and engagement level.
  • Customer Acquisition Cost (CAC): The money needed to acquire a paying customer. While much broader in scope than CPL, this metric is integral to determining the total cost of converting leads into buyers.
  • Customer acquisition value: Predicts the total amount of money a company will spend on your business over its lifetime. It is used to determine a customer’s true value beyond the initial transaction and helps businesses identify and target high-value customer segments.

Other lead conversion metrics that B2B lead generation companies also use include:

  • Average lead value: Determines how many leads are needed to meet specific revenue goals.
  • Time-to-conversion: The average time it takes for leads to turn into buyers.
  • Lead ROI: Measures the financial return from lead generation efforts compared to the amount invested.

What questions should I ask before hiring a B2B lead generation company?

The following are some questions we recommend asking B2B lead generation agencies during the hiring process:

Its Relevant Background

  1. How long has your company been providing B2B lead generation services?
  2. Have you had experience working with companies similar to ours?
  3. Who are the clients that your company has worked with before?
  4. Do you have industry-specific certifications or awards?
  5. What types of tools or technologies do you work with?
  6. Are you compliant with data protection laws?
  7. Where is the client-facing team located?

Company Services and Processes

  1. What is the company’s lead generation process?
  2. What type of lead generation services do you provide?
  3. How do you source leads?
  4. How do you define a qualified lead?
  5. What types of leads does your company specialize in?
  6. Do you specialize in a particular industry?
  7. What is your costing structure?

The Project

  1. Do you have a clear target market for my business?
  2. Do you have the resources to handle additional leads?
  3. How do you measure lead generation success?
  4. How do you ensure high-quality leads?
  5. How do you plan to monitor the progress of the campaign?
  6. How confident are you about the outcome of this project?

What are the best B2B lead generation agencies in the US?

  • Belkins Inc.
    • 4.9 stars on DesignRush (13 reviews)
    • 4.8 stars on Google (5 reviews)
    • Top clients: Sekisui, MONA Payment, Cengage, CitrusAd, OpenTeleHealth (OTH)
  • Callbox
    • 4.8 stars on DesignRush (6 reviews)
    • 4.5 stars in Google (89 reviews)
    • Top clients: Amazon, Google, Microsoft, Zendesk, SAP
  • Martal Group
    • 4.7 stars on DesignRush (4 reviews)
    • 4.5 stars on Google (19 reviews)
    • Top clients: Umbo, Joopy, Spice, Forerunner, Deephow
  • SalesRoads
    • 4.5 stars on DesignRush (2 reviews)
    • 4.8 stars on Google (21 reviews)
    • Top clients: Parker, Shell, Clean Energy, Quest Diagnostics, Microsoft
  • Ironpaper
    • 3.7 stars on Google (12 reviews)
    • Top clients: PCS Software, Shell Catalysts & Technologies, Goddard, Steelcase, Crossfit eCommerce

About The Author and Expert Reviewer

Natasa Glikman is an experienced editor and content writer with over 10 years of experience in writing, editing, and translating articles across various topics, with a strong focus on marketing and advertising. At DesignRush, Natasa currently works as an editor, where she refines and enhances B2B content to ensure accuracy, clarity, and consistency across agency profiles and industry reports.

Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.