Marketing Strategy Trends

Google introduces a solution to cookieless marketing, the open-source marketing mix model (MMM) tool Meridian.

VisitDenmark, the country's national tourism board, has launched a new campaign promoting its unique approach to relaxation and well-being: the "Danish Zen."

Netflix is trying out a new strategy in France to attract new subscribers to its lowest streaming plan by partnering with French supermarket chain Carrefour.