Marketing agency tools help agencies do their jobs faster without compromising quality and effectiveness. From content marketing and SEO to project management and analytics, cutting-edge marketing agency software enables agencies to deliver results while optimizing their internal workflows.
Our list of 12 digital marketing agency tools helps agencies stay ahead and deliver outstanding results. For each tool, we’ve also included pros, cons, and pricing details to help in your decision-making.
Table of Contents
- Ahrefs: Best SEO Software
- Sprout Social: Powerful Solution for Social Media Management
- Brandwatch: Best Tool for Social Listening
- Canva: Best Graphic Design Tool
- CapCut: Top Tool for Video Production
- Dropbox: Best File Sharing and Storage Platform
- Google Analytics: Industry Standard for Website Analytics
- Mailchimp: Robust Email Marketing Platform
- Zapier: Ultimate Tool for Web Automation
- Zoho: Best CRM Platform
- Funnelytics: Ideal for Tracking the User Journey
- ClickUp: Ultimate Project Management and Collaborative Tool
- Marketing Agency Tools: Final Thoughts
- Marketing Agency Tools FAQs
1. Ahrefs: Best SEO Software
Ahrefs is a comprehensive search engine optimization (SEO) suite that does everything from keyword research and content ideation to scanning competitor websites and identifying linking opportunities. At its core, Ahrefs aims to simplify the overall SEO process by providing insights into competitors’ rankings, allowing users to follow the same path while tailoring it to their business.
Agencies using this SEO tool can improve their organic ranking and visibility on search engine results pages (SERPs).
Pros
- Free use of several features like keyword generator and keyword rank checker
- Free video courses to learn about Ahrefs
- All-in-one SEO toolkit covering keyword searches, rank tracking, content analysis, etc.
- Simple to use
Cons
- Pricey for small businesses
- Some keyword suggestions may be irrelevant to the searched topic
Pricing
- Lite: $129/month (billed monthly) or $108/month (billed annually)
- Standard: $249/month (billed monthly) or $208/month (billed annually)
- Advanced: $449/month (billed monthly) or $374/month (billed annually)
- Enterprise: $14,990/year (annual contract only)
2. Sprout Social: Powerful Solution for Social Media Management
Sprout Social empowers agencies to master social media management across multiple platforms. Teams can efficiently manage multiple social accounts, track trends, streamline scheduling, monitor analytics, and respond to customers in real time. Its intuitive interface and comprehensive tools make it a top choice for agencies and businesses seeking to optimize their social media strategies.
Pros
- Tracks performance across different social media platforms
- Offers a unified inbox for managing messages
- Supports paid ad campaigns
- Determines the best times of day to post for maximum reach and engagement
- Provides an intuitive user interface
Cons
- Occasional hitches due to varying platform rules
- Lacks integration with some less-popular social platforms
Pricing
- Free trial for 30 days to test the platform
- Standard: $249/seat/month (billed monthly), $199/seat/month (billed annually)
- Professional: $399/seat/month (billed monthly), $299/seat/month (billed annually)
- Advanced: $499/seat/month (billed monthly), $399/seat/month (billed annually)
- Enterprise: Contact Sprout Social for custom pricing
3. Brandwatch: Best Tool for Social Listening
Brandwatch is a leading social listening and analytics tool that helps businesses and agencies monitor online conversations and trends around a brand, industry, and competitors. It collects data from various social media platforms, blogs, forums, and news sites, offering insights into customer sentiment, brand mentions, and emerging trends.
Social media monitoring is crucial for brands to understand how they are perceived in real time and address concerns promptly. It supports proactive reputation management and enhances customer relationships by staying attuned to online conversations.
Pros
- Gathers extensive data from multiple online sources
- Offers powerful analytics and customizable dashboards
- Leverages AI-driven insights for trend forecasting
- Provides real-time, advanced sentiment analysis
- Delivers insights into competitor performance and industry trends
- Notifies users of important mentions or changes in sentiment
Cons
- Steep learning curve for beginners
- High pricing
Pricing
- Available by request
4. Canva: Best Graphic Design Tool
With Canva, agencies can create designs for various social media channels, websites, and other marketing platforms, without needing advanced graphic design skills. With a rich repository of stock images, customizable templates, and a simple drag-and-drop interface, Canva is a go-to tool for many businesses and professionals.
Its features cater to various design needs, from basic photo enhancements to complex infographics. It also streamlines collaboration, enabling teams to work together seamlessly while allowing for client involvement.
Pros
- Easy to use, even for those without any graphic design background
- Extensive template library
- Collaborative features allow teams to work on designs; agencies can directly involve clients in the design process if required.
- Direct social media posting
Cons
- Limited free version
- Restricted export options
Pricing
- Free plan is available
- Pro: $15/month/person (billed monthly) or $120/person (billed yearly)
- Teams: $10/month/person, minimum of 3 people (billed monthly) or $100/person (billed yearly)
- Enterprise: Contact for pricing
5. CapCut: Top Tool for Video Production
CapCut is a powerful, user-friendly video editing app for beginners and professionals. It has a wide range of features, including video trimming, filters, transitions, text overlays, and music integration, which can all be used to create high-quality videos for digital marketing. Its intuitive interface is ideal for those who need quick edits on mobile devices or desktops without the complexity of more advanced software.
Pros
- Provides a robust range of editing features without a subscription fee
- Filters and effects enhance visual appeal
- Produces 4K video suitable for any digital marketing campaign
- Tailored for platforms like TikTok, Instagram, and YouTube
- Allows users to edit videos on mobile
- Enables quick sharing of video drafts across teams
Cons
- Limited advanced editing features
- Heavy file exports slow down devices
Pricing
- CapCut is free.
6. Dropbox: Best File Sharing and Storage Platform
Dropbox's capability to store, share, and sync files across multiple devices makes it an essential tool for marketing agencies. Beyond file management, it facilitates team collaboration and ensures data security.
Additionally, the platform offers Dropbox Paper, an efficient note-taking tool tailored for agencies. Its blend of simplicity and efficiency is the choice of over 7 million registered users worldwide.
Pros
- Supports cloud-based file sharing with anyone (no Dropbox account required)
- Maintains consistent file versions across varied devices and platforms
- Keeps version history
- Ensures only authorized personnel can view locked files
- Provides collaborative tools
- Allows offline access
- Ensures data safety with its advanced encryption system
- Ensures ease of use
Cons
- Some users report issues when integrating with third-party apps
Pricing
- Free version provides 2GB of storage space
- Plus (for individuals): $11.99/month (billed monthly) or $9.99/month (billed yearly)
- Essentials (for professionals): $19.99/month (billed monthly) or $16.58/month (billed yearly)
- Business (for smaller teams): $18/user/month (billed monthly) or $15/user/month (billed yearly)
- Business Plus (for companies): $30/user/month (billed monthly) or $24/user/month (billed yearly)
7. Google Analytics: Industry Standard for Website Analytics
Google Analytics is one of the top tools for marketing agencies, as it provides deep insights into website traffic and user behavior. Its simple interface provides many reports detailing everything from user demographics to metrics for paid marketing campaigns.
Especially significant for agencies, Google Analytics helps track website performance, offering invaluable data on inbound marketing efforts. A standout feature is its Google Ads reports, allowing users to measure the efficacy of paid campaigns, compare performance across different channels, and determine the revenue generated.
Pros
- Provides insights into almost any data aspect, from audience behavior to conversion details
- Integrates with Google Ads, allowing tracking of paid search performance
- Enables users to determine ROI and compare it against other marketing channels
- Delivers tailored reports for specific metrics, facilitating easier and more relevant data analysis
- Segments data by various parameters, including country, device type, engagement duration, and more
Cons
- Tracking requires a complex setup
- Sometimes provides inaccurate results
Pricing
- Google Analytics is free.
8. Mailchimp: Robust Email Marketing Platform
Mailchimp assists marketing agencies in automating their email campaigns and reaching their target audience effectively. Originally an email marketing service, Mailchimp has expanded its capabilities to offer marketing and advertising tools, including landing pages, social media integrations, and analytical features. Its user-friendly interface and range of customizable templates make it a go-to for marketing agencies.
Pros
- Intuitive drag-and-drop email builder makes it easy for beginners to design professional-looking emails
- Integrates with various third-party apps and services
- Users can segment their email lists based on various criteria to create targeted and personalized campaigns
- Provides comprehensive campaign analytics that tracks all important KPIs
Cons
- Price grows simultaneously with your email list
- Advanced automation and integration capabilities might be limited
Pricing
- Free plan for up to 1,000 emails/month or 500/day
- Essentials: $13/month for 500 contacts and up to 5,000 emails
- Standard: $20/month for 500 contacts and 6,000 emails
- Premium: $350/month for 10,000 contacts and 150,000 emails
9. Zapier: Ultimate Tool for Web Automation
Zapier is an excellent solution for marketing agencies that use many different apps and tools. It serves as a bridge between many different tools and apps, connecting them and making them work together to streamline workflows.
Its automation features reduce the need for redundant tasks that would otherwise take up too much time. For example, when a lead fills out a form on a client's website, this information automatically gets added to email marketing software, which triggers a welcome email and the subsequent relevant campaign.
Pros
- Connects over 3,000 apps and tools
- Turns repetitive tasks into automated processes
- Reduces manual data entries and transfers
- Creates custom workflows with “if X happens, do Y” logic
Cons
- Steep learning curve
- Advanced features and integrations can quickly increase the cost
Pricing
- Free plan provides basic automation features
- Professional: $29.99/month (billed monthly) or $19.99/month (billed yearly)
- Team: $103.50/month (billed monthly) or $69/month (billed yearly)
- Company: Contact for pricing
10. Zoho: Best CRM Platform
A customer relationship management platform manages and analyzes customer interactions, streamlines sales, and improves customer service. Zoho CRM is an excellent option for marketing agency software as it manages sales, marketing, and customer support in one dashboard. It integrates seamlessly with other Zoho applications and third-party software, making it a versatile CRM solution.
Pros
- Enables customization to tailor the platform to unique needs
- Integrates with Zoho suite and many third-party apps
- Delivers AI-driven analytics and insights
- Allows scaling for growing businesses
Cons
- Integrations require additional setup
- Limited advanced features compared to other CRMs
Pricing
- Standard: $20/user/month (billed monthly) or $14/user/month (billed yearly)
- Professional: $35/user/month (billed monthly) or $23/user/month (billed yearly)
- Enterprise: $50/user/month (billed monthly) or $40/user/month (billed yearly)
- Ultimate: $65/user/month (billed monthly) or $52/user/month (billed yearly)
11. Funnelytics: Ideal for Tracking the User Journey
Funnelytics is a comprehensive mapping and tracking tool tailored for digital marketers. It allows users to visually map out marketing funnels, track user journeys, analyze the effectiveness of different funnel stages, and decide what to optimize next. With a drag-and-drop interface, users can craft and visualize marketing strategies and measure performance using integrated analytics.
Pros
- Visually represents complex funnels
- Integrates analytics and tracks conversions, traffic sources, and other metrics
- Predicts potential outcomes by setting specific parameters
- Integrates seamlessly with many third-party tools
- Allows multiple users to see and edit funnel maps
Cons
- Expensive for small agencies and individuals
- Steep learning curve
Pricing
- Performance Starter: $79/month
- Performance Pro: $199/month
- Performance Business: $499/month
- Performance Agency: $999/month
12. ClickUp: Ultimate Project Management and Collaborative Tool
Marketing agencies have a lot on their plates. They deal with many clients, each with their unique requirements. They must make each project shine and deliver the benefits of digital marketing, all while finding new clients, ensuring current ones are satisfied, managing budgets wisely, and keeping up with the latest trends in the ever-evolving market.
ClickUp is an integrated project management and productivity platform that caters to various team types, and it is one of the most useful marketing tools for agencies. The highly customizable platform allows users to adapt the tool according to their unique workflows.
As businesses grow, ClickUp easily scales alongside them. Its framework ensures that everything remains structured and organized regardless of the complexity or number of projects. Its many features enhance team collaboration and productivity, making it indispensable for marketing agencies.
Pros
- Hierarchical structure allows agencies to organize their work meticulously
- Facilitates real-time collaboration
- Provides advanced privacy and sharing controls
- Seamlessly integrates with over 1,000 tools
- ClickUp AI further streamlines and optimizes workflows
Cons
- Complex to use due to numerous features
- The mobile app lacks a Table view, which can hinder on-the-go operations
Pricing
- Feature-rich free plan (best for personal use)
- Unlimited: $10/user/month (billed monthly) or $7/user/month (billed yearly)
- Business: $19/user/month (billed monthly) or $12/user/month (billed yearly)
- Enterprise: Contact for pricing
Marketing Agency Tools: Final Thoughts
We've highlighted 12 tools that span various aspects of digital marketing. From design and analytics to project management and email marketing, each software has its unique strengths, aiming to solve specific challenges that agencies face.
As digital marketing evolves, keeping up with such tools becomes essential. They not only streamline operations but also provide a competitive edge, ensuring top marketing agencies are equipped to exceed client expectations and deliver measurable results.
Marketing Agency Tools FAQs
1. What is the best marketing agency tool?
The best marketing agency tool is the one that aligns with an agency's unique needs, client base, and workflow. Different tools shine in different areas. Here's a breakdown of some top tools across various aspects of marketing:
- Graphic design: Canva
- SEO: Ahrefs
- Email marketing: Mailchimp
- Social media management: Sprout Social
- Project management: ClickUp and Trello
- Analytics: Google Analytics
- Automation: Zapier
- Paid advertising: Google Ads and Facebook Ads Manager
- Communication: ClickUp and Slack
2. How to choose the best marketing agency tool?
To choose the best software for a marketing agency, follow these steps:
- Identify your specific needs and outline your workflows.
- Determine how much you're willing to spend.
- Ensure the tool offers the features you need.
- Opt for intuitive and user-friendly platforms.
- Read reviews to see what other users or agencies say about the tool.
- Ensure it integrates well with other tools you use.
- Ensure robust customer support is available.
- Choose tools that offer free trials or demos so you can test them before subscribing.
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