10 Best Marketing Agency Tools of 2024

Digital Marketing
10 Best Marketing Agency Tools of 2024
Article by Jelena Relić
Last Updated: May 30, 2024

Marketing agencies have a lot on their plates. They deal with many clients, each with their unique requirements. They must make each project shine and deliver the benefits of digital marketing, all while finding new clients, ensuring current ones are satisfied, managing the budget wisely, and keeping up with the latest trends in the ever-evolving market.

Thankfully, there are tools designed just for them. Marketing agency tools help agencies do their jobs faster without compromising quality and effectiveness. From content marketing and SEO to project management and analytics, these tools allow agencies to deliver results while optimizing their internal workflows.

Here are some of the top tools marketing agencies use to stay ahead and deliver outstanding results.

1. Ahrefs: The Best SEO Software

Ahrefs is a comprehensive SEO suite that does everything from keyword research and content ideation to scanning competitor websites and identifying linking opportunities.

At its core, Ahrefs aims to simplify the overall SEO process by providing insights into competitors’ rankings, allowing users to follow the same path while tailoring it to their business.

Agencies using this SEO tool can improve their organic ranking and visibility on search engine results pages (SERPs).

Pros

  • Free use of several features like keyword generator and keyword rank checker
  • Free video courses to learn about Ahrefs
  • All-in-one SEO toolkit covering keyword searches, rank tracking, content analysis, etc.
  • Simple to use

Cons

  • A little pricey for small businesses
  • Some keyword suggestions may be irrelevant to the searched topic

Pricing

  • Lite: $129/month
  • Standard: $249/month
  • Advanced: $449/month
  • Enterprise: $14,990/year (annual contract only)

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2. Zapier: The Ultimate Tool for Web Automation

Zapier is an excellent solution for marketing agencies that use many different apps and tools. It serves as a bridge between your favorite apps, connecting them and making them work together without coding.

Its automation features reduce the need for redundant tasks that would otherwise take up your time. For example, when a lead fills out a form on your client's website, this information automatically gets added to your email marketing software.

Pros

  • Connects over 3,000 apps
  • Turns repetitive tasks into automated processes
  • Provides easy setup without requiring coding skills
  • Reduces manual data entries and transfers
  • Creates custom workflows with “if X happens, do Y” logic

Cons

  • Steep learning curve
  • Advanced features and a lot of integrations can quickly add up the bill

Pricing

  • Free plan provides basic automation features
  • Professional: $19.99/month
  • Team: $69/month
  • Company: Contact for pricing

3. Hubspot: The Best CRM Platform

Hubspot is a comprehensive platform with five complementary software: Marketing, Sales, Service, CMS, and Operations Hub. As the platform states, “Each product in the platform is powerful on its own, but the real magic happens when you use them together.”

Hubspot provides everything you need for a cohesive digital marketing strategy, such as advanced AI tools for content creation, analytics, marketing automation, and more, all under one roof. Its integrative and user-friendly nature ensures that agencies can manage various tasks efficiently, saving time and resources.

Pros

  • Manages all digital marketing needs in one place
  • Tracks customer interactions and sales activities
  • Streamlines content creation with AI-driven suggestions
  • Provides in-depth analytics
  • Integrates with 100+ digital marketing channels and tools
  • Build forms, manage email campaigns, and track conversions efficiently

Cons

  • The free version includes HubSpot branding
  • Offers many tools but with a trade-off in customizability

Pricing

  • Free plan
  • Starter: $18/month
  • Professional: $800/month
  • Enterprise: $3600/month

4. Sprout Social: Powerful Solution for Social Media Management

Sprout Social empowers marketing agencies to master social media management across multiple platforms. Beyond scheduling, post optimization, and analytics, this software also offers social listening features necessary for understanding audiences and obtaining actionable insights.

Pros

  • Tracks performance across different social media platforms
  • Schedules and analyzes posts across all leading social media platforms
  • Provides social listening capabilities
  • Supports paid ad campaigns
  • Discovers the best times to post for maximum reach and engagement
  • Supports all popular social media platforms
  • Provides an intuitive user interface

Cons

  • Occasional hitches due to varying platform rules
  • Lacks integration with some less-popular social platforms

Pricing

  • Free trial for 30 days to test the platform
  • Standard: $249/month (additional users at $199/user/month)
  • Professional: $399/month (additional users at $299/user/month)
  • Advanced: $499/month (additional users at $349/user/month)
  • Enterprise: Contact Sprout Social for custom pricing

5. Dropbox: The Best File Sharing and Storage Platform

Dropbox's capability to store, share, and sync files across multiple devices makes it an essential tool for marketing agencies. Beyond file management, it facilitates team collaboration and ensures data security.

Additionally, the platform offers Dropbox Paper, an efficient note-taking tool tailored for agencies. Its blend of simplicity and efficiency is the choice of over seven million registered users worldwide.

Pros

  • Supports cloud-based file sharing with anyone (no Dropbox account required)
  • Maintains consistent file versions across varied devices and platforms
  • Keeps version history
  • Ensures only authorized personnel can view sensitive information
  • Provides collaborative tools
  • Allows offline access
  • Ensures data safety with its advanced encryption system
  • Ensures ease of use

Cons

  • Some users report issues when integrating with third-party apps

Pricing

  • Free version provides 2GB of storage space
  • Plus (for individuals): $11.99/month
  • Essentials (for professionals): $19.99/month
  • Business (for smaller teams): $18/user/month
  • Business Plus (for companies): $30/user/month
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6. Google Analytics: Industry Standard for Website Analytics

Google Analytics is a trusted tool necessary for every marketing agency. It provides deep insights into website traffic and user behavior. Its deceptively simple interface offers many reports detailing everything from user demographics to paid marketing campaigns.

Especially significant for agencies, Google Analytics helps track a client’s website performance, offering invaluable data on inbound marketing efforts. A standout feature is its Google Ads reports, allowing users to measure the efficacy of paid campaigns, compare performance across different channels, and determine the revenue generated.

Pros

  • Provides insights into almost any data aspect, from audience behavior to conversion details
  • Integrates with Google Ads, allowing tracking of paid search performance, enabling users to determine ROI and compare it against other marketing channels
  • Tailored reports to specific metrics, facilitating easier and more relevant data analysis
  • Segments data by various parameters, including country, device type, and engagement duration, to name a few
  • Simple to set up and use
  • It is free

Cons

  • Tracking requires setting up
  • Sometimes it provides inaccurate results

Pricing

  • Google Analytics is free to use

7. Mailchimp: Robust Email Marketing Platform

Mailchimp assists marketing agencies in automating their email campaigns and reaching their target audience effectively.

Originally an email marketing service, Mailchimp has expanded its capabilities to offer marketing and advertising tools, including landing pages, social media integrations, and analytical features. Its user-friendly interface and range of customizable templates make it a go-to for marketing agencies.

Pros

  • Intuitive drag-and-drop email builder makes it easy for beginners to design professional-looking emails
  • Integrates with various third-party apps and services
  • Users can segment their email lists based on various criteria, allowing targeted and personalized campaigns to enhance engagement
  • Provides comprehensive campaign analytics, tracking all important KPIs
  • Free plan is available

Cons

  • Price grows simultaneously with your list
  • Particularly advanced automation and integration capabilities might be limited compared to specialized platforms
  • Leveraging advanced features may require a deeper dive into tutorials and guides

Pricing

  • Free plan for up to 1000 monthly email sends
  • Essentials: Free for 1 month; then, starts at $13/month for up to 500 contacts
  • Standard: Free for 1 month; then, starts at $20/month for up to 500 contacts
  • Premium: Starts at $350/month for up to 500 contacts

8. Funnelytics: Ideal for Tracking The User Journey

Funnelytics is a comprehensive mapping and tracking tool tailored for digital marketers. It allows users to visually map out their marketing funnels, track the user journey, analyze the effectiveness of different funnel stages, and decide what to optimize next.

With a drag-and-drop interface, users can craft and visualize their marketing strategies and measure performance using integrated analytics.

Pros

  • Visually represents complex funnels
  • Integrates analytics and tracks conversions, traffic sources, and other metrics
  • Predicts potential outcomes by setting specific parameters
  • Integrates seamlessly with many third-party tools
  • Facilitates team collaboration allowing multiple users to see and edit funnel maps

Cons

  • Expensive for small agencies and individuals
  • Steep learning curve

Pricing

  • Free trial available
  • Map Pro: $79/month
  • Performance Business: $499/month
  • Performance Agency: $999/month

9. ClickUp: Ultimate Project Management and Collaborative Tool

ClickUp is an integrated project management and productivity platform that caters to various team types, including marketing agencies. The highly customizable platform allows users to adapt the tool according to their unique workflows.

As the business grows, ClickUp scales alongside it. ClickUp's framework ensures that everything remains structured and organized regardless of the complexity or number of projects. Its many features enhance team collaboration and productivity, making it indispensable for marketing agencies.

Pros

  • Fully customizable
  • Its hierarchical structure allows agencies to organize their work meticulously
  • Collaboration features like ClickUp Docs, Whiteboards, and the built-in Chat view facilitate real-time collaboration
  • Advanced privacy and sharing controls
  • Seamlessly integrates with over 1.000 tools
  • ClickUp AI facilitates various marketing activities, streamlining and optimizing the workflow further

Con

  • Complex to use due to numerous features
  • The mobile app lacks a Table view, which can hinder on-the-go operations

Pricing

  • Feature-rich free plan
  • Unlimited: $10/month/user
  • Business: $19/month/user
  • Enterprise: Contact for pricing

10. Canva: Best Graphic Design Tool

With Canva, agencies can create designs for various channels, from social media to websites, without the need for advanced graphic design skills. With a rich repository of stock images, customizable templates, and a simple drag-and-drop interface, Canva has quickly become a go-to tool for many businesses and professionals.

Its features cater to various design needs, from basic photo enhancements to complex infographics. It also streamlines collaboration, enabling teams to work together seamlessly while also allowing for client involvement.

Pros

  • Easy to use, even for those without any graphic design background
  • Extensive template library
  • Collaborative features allow teams to work on designs. Agencies can directly involve clients in the design process if required
  • Direct social media posting

Cons

  • Limited free version
  • Restricted export options

Pricing

  • Free plan is available
  • Canva Pro: $15/month for one person
  • Canva for Teams: $10/month per person, minimum of 3 people
  • Canva Enterprise: Contact for pricing

Marketing Agency Tools: Final Thoughts

We've highlighted ten tools that span various aspects of digital marketing. From design and analytics to project management and email marketing, each software has its unique strength, aiming to solve specific challenges agencies face.

As digital marketing evolves, keeping up with such tools becomes essential. They not only streamline operations but also provide a competitive edge, ensuring top marketing agencies are equipped to exceed client expectations and deliver measurable results.

Marketing Agency Tools FAQs

1. What is the best marketing agency tool?

The best marketing agency tool is the one that aligns with an agency's unique needs, client base, and workflow. Different tools shine in different areas.

Here's a breakdown of some top tools across various aspects of marketing:

  • Graphic design: Canva
  • SEO: Ahrefs
  • Email marketing: Mailchimp
  • Social media management: Sprout Social and Hootsuite
  • Project management: ClickUp and Trello
  • Analytics: Google Analytics
  • Automation: HubSpot
  • Paid advertising: Google Ads and Facebook Ads Manager
  • Collaboration: ClickUp and Slack

2. How to choose the best marketing agency tool?

To choose the best software for a marketing agency, follow these steps:

  • Identify your needs.
  • Determine how much you're willing to spend.
  • Ensure the tool offers the features you need.
  • Opt for intuitive and user-friendly platforms.
  • Read reviews to see what other users or agencies say about the tool.
  • Ensure it integrates well with other tools you use.
  • Ensure there's good customer support available.
  • Opt for tools that offer free trials or demos to test the tool before you buy it.
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