Who We Are Since 2001, Citrine One is passionate about helping our clients achieve the right "share of voice" in their targeted media and markets. In recent years, we have re-invented ourselves to become social media PR specialists and a problem solver for corporates which want a cost efficient meth... View Profile
Who We Are Since 2001, Citrine One is passionate about helping our clients achieve the right "share of voice" in their targeted media and markets. In recent years, we have re-invented ourselves to become social media PR specialists and a problem solver for corporates which want a cost efficient method of navigating the double-edged sword that is social media and public perception. Citrine One has extensive experience helping clients manage contentious issues impacting their stakeholders as well as providing crisis communications expertise for companies which require immediate assistance. As the business environment has rapidly changed since Citrine One was established, so have we. Besides offering top-notch media and marketing communications consultancy services which is our core strength, we have also mastered the unpredictable art of digital PR. Our edge lies in our media worldview and perspective which gives us an advantage over our competitors. As former journalists ourselves, Citrine One understands the mind of the journalist and editor which can make a big difference to the client, tangibly or otherwise. Our team of media and marketing communications specialists and consultants has the ability to position our clients’ company / business or their products prominently to the media and to their markets, using selective, effective and integrated communications tools. OUR PRIMARY FOCUS To help our clients achieve their communications objectives. OUR MISSION To generate positive outcomes for our clients, utilising all the tools and techniques at our disposal. View Profile
Need :a) To neutralize negative perception online & on social media of PPB Group being related to 1MDB.
b)To position subsidiaries under PPB Group (PPC & PPD) and its CEO as the thought leader of the construction industry.
Approach & Strategy:
1.To address the negative perception of the Group on digital and social media, Citrine One use the ‘Drowning & Neutralization’ Social Media PR strategy on Linked In, FB (Corp/Internal). We claimed back the administration of PPB/PPC LinkedIn and FB accounts to ensure content are centrally controlled and messages are consistent across both platforms.
2.To address the credibility of the leadership, Citrine One advocated to put the CEOs of PPC and PPD (the Group’s key subsidiaries) as the spokesperson/s. The Group MD will be the face of all CSR activities to position the company as a good corporate citizen and the Group MD as an executive that emphasizes on providing good education to the needy and the poor as well as to encourage the young to lead a healthy lifestyle.
3.To address the lack of brand consistency, Citrine One developed:a) A new tagline for the company “WE build more than buildings, We build DISTINCTIVE LANDMARKS, We build YOUR FUTURE” and used in all advertising and promotional materials. This is to differentiate themselves from other construction companies in the field.b) Visuals to be vibrant and colourful for PPB Group to be seen as a vibrant company, moving forward and appeals to the young c) Developed standard banners to be put up on construction sites nationwide for the public to identify easily projects developed by PPC.Deliverables- CSR Activities x 3, Media Briefing x 2, Media Tour x 1, One on One interviews x 7, Press Release x 4.Clippings- Broadcast x 4, Print x 39, Online x 35.PR Value- MYR4.87Million.
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Award-winning Performance Marketing agency, specialising in Paid Media, SEO, web development, social media and creative services. The largest performance marketing agency in Southeast Asia (now present in Malaysia, Singapore and Hong Kong). View Profile
Award-winning Performance Marketing agency, specialising in Paid Media, SEO, web development, social media and creative services. The largest performance marketing agency in Southeast Asia (now present in Malaysia, Singapore and Hong Kong). View Profile
Originally established in 2012 as MyTeksi in Malaysia, GRAB became Southeast Asia’s largest ride-hailing & taxi platform with over 350,000 registered drivers across Malaysia, Singapore, Indonesia, Philippines, Thailand and Vietnam.
SearchGuru has been GRAB’s performance marketing agency of choice from the very beginning, from its humble start-up years to now commanding a ridership figure in excess of 19 million annually.
Our Objective:
Increase brand awareness, app downloads, and establish Grab as the market leader in public transportation.
Results:
Garnered more than 20 million app downloads and users across all markets as well as becoming the leading public transport app in respective countries.
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Our independent agency is a vibrant cross-section of generation-x, -y and -z PR advocates from Malaysia, Indonesia, Australia and the UK. We hear and speak the language of our generations and we want nothing more than to give your brand its share of voice.In a nutshell, we have the expertise and a h... View Profile
Our independent agency is a vibrant cross-section of generation-x, -y and -z PR advocates from Malaysia, Indonesia, Australia and the UK. We hear and speak the language of our generations and we want nothing more than to give your brand its share of voice.In a nutshell, we have the expertise and a healthy network of contacts to offer digital & social media PR and good ‘ol traditional media relations services. And because we’re a boutique agency (and we’re classy!) we guarantee personal attention and accountability.We’ve offered our strategic counsel to clients across various verticals — from enterprise & consumer technology, tourism, music, film and entertainment, environmental sustainability fields. View Profile
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SLPR Worldwide is one of the Malaysia’s fastest growing marketing communications firm that partners with some of the largest and leading organizations in Malaysia, helping them to build, evolve and establish brand reputation. SLPR Worldwide footprint include Malaysia, Singapore and Australia. View Profile
SLPR Worldwide is one of the Malaysia’s fastest growing marketing communications firm that partners with some of the largest and leading organizations in Malaysia, helping them to build, evolve and establish brand reputation. SLPR Worldwide footprint include Malaysia, Singapore and Australia. View Profile
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That Marketing Guy began in 2012 to champion the importance of good, efficient Marketing for any business, large or small. From consultation, to conceptualisation and project implementation, That Marketing Guy is designed to function and perform as a natural extension of your business, just as... View Profile
That Marketing Guy began in 2012 to champion the importance of good, efficient Marketing for any business, large or small. From consultation, to conceptualisation and project implementation, That Marketing Guy is designed to function and perform as a natural extension of your business, just as a Marketing Department would. You may already have a good start by having a strong brand, let us see how we can promote it better. View Profile
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