Q: How do PPC agencies bill clients?

PPC agencies bill their clients according to: <ol> <li>Percentage of ad spend: The agency charges a percentage of the total investment in advertising. </li> <li>Flat monthly fee: The agency charges a fixed monthly rate for their services based on the complexity of the campaign and projected workload. </li> <li>Performance-based fees: This pricing model incentivizes the agency according to campaign performance and results measured against specific goal metrics, such as the number of leads generated, or cost-per-acquisition (CPA) achieved. </li> <li>Hybrid models: The agency uses a combination of billing methods. For instance, the percentage of ad spend can switch to a flat rate depending on the client's current specific needs.</li> </ol>

Question 1

What is a PPC agency?

Accepted Answer

A PPC or pay-per-click agency is a specialized company that uses paid campaigns on search engine result pages (SERPs) and social media to help brands promote themselves and their product or service. They would use sponsored advertising channels instead of relying on organic website visits to drive targeted traffic to your website.

Question 2

What services do PPC companies provide?

Accepted Answer

PPC companies typically provide these services:

Paid media audit
Competitive analysis and market research
Paid media strategy
Campaign creation and management
Display advertising
Social media advertising
Retargeting and remarketing campaigns
Conversion rate optimization (CRO)
Competitive analysis and market research
Conversion and goal tracking
Custom reporting
A/B testing
And more

Question 3

How much does it cost to hire a PPC agency?

Accepted Answer

Hiring a PPC agency costs between $100 and $175 per hour, on average. High-end companies in the U.S. may charge up to $250 per hour, while offshore agencies can charge rates as low as $35 per hour.

However, note that the hourly rate may be affected by these factors:

Agency's location
Level of expertise
Type of ad campaigns
Platforms
And more

As for PPC management that covers ad spend, tools, and services, the average monthly costs are:

Startups: $300 to $1,000
Small business: $1,000 to $10,000
Mid-sized companies: $10,000 to $500,000
Big enterprises: starts at $500,000

When it comes to PPC campaigns, the average costs per month are as follows:

Small businesses: $1,000 to $2,000
Mid-sized firms: $7,500 to $10,000
Large companies: $10,000 to $50,000+

Question 4

How do PPC agencies bill clients?

Accepted Answer

PPC agencies bill their clients according to:

Percentage of ad spend: The agency charges a percentage of the total investment in advertising.
Flat monthly fee: The agency charges a fixed monthly rate for their services based on the complexity of the campaign and projected workload.
Performance-based fees: This pricing model incentivizes the agency according to campaign performance and results measured against specific goal metrics, such as the number of leads generated, or cost-per-acquisition (CPA) achieved.
Hybrid models: The agency uses a combination of billing methods. For instance, the percentage of ad spend can switch to a flat rate depending on the client's current specific needs.

Question 5

Why do I need a PPC agency?

Accepted Answer

Businesses need a PPC agency to ensure that campaigns reach the target market, monitor performance and results, and optimize them for maximum ROI.

The case study by Black Propeller for Microscope Central proves the importance of hiring a PPC agency. Their collaboration resulted in a surge in Return on Ad Spend (ROAS) of 140% in 90 days. The client's overall sales volume reached an impressive 45% increase in just four months.

Outsource PPC services to a professional agency to:

Boost your brand awareness by 80%. [Techjury]
Target the right audience using the most effective keywords, with Google dominating 92% of the global search engine market. [Techjury]
Produce effective ad copy for higher click-through rates - sponsored results account for 65% of clicks on relevant keywords. [WordStream]
Stay competitive in dynamic ad environments since businesses are projected to spend $190.5 billion on search advertising globally in 2024. [Statista]
Measure results, track campaigns, optimize their performance, and maximize ROI, to achieve an average ratio of $2 profit for every $1 PPC ad spent. [Google]

Question 6

How does PPC work?

Accepted Answer

PPC, or pay-per-click, is a widely utilized digital marketing model that involves the advertiser paying a fee for every click on their ads, often through platforms such as Google Ads and Bing Ads.

The principle behind PPC is bidding on keywords or phrases most relevant to your target audience. When users search for these key terms, search engines display sponsored ads alongside organic search results. The placement of the ad is determined by a combination of the bid amount and the ad's quality score based on factors such as relevance and landing page experience.

This method guarantees targeted traffic to your website, landing page or app, ensuring optimal ROI.

Question 7

What are some examples of PPC?

Accepted Answer

Some examples of PPC are:

Paid search ads (Google Ads, Bing Ads) found at the top and bottom of SERPs and tagged "Ad" to indicate paid content
Display ads with a photo and text appearing on Google's partner websites
Social media ads (Facebook Ads, Sponsored LinkedIn Ads, etc.) displayed on feeds
Google shopping ads with product names and prices in a carousel format above the main search results
Email sponsored ads promoted in the inbox of interested leads
Instream ads appearing before, in between, or after a YouTube video or on a non-skippable sidebar
And more

Question 8

Is PPC faster than SEO?

Accepted Answer

Yes, PPC yields quicker results and conversions because it generates immediate visibility. Once your ads are set up, approved, and launched, they will appear on SERPs and other relevant websites almost instantly.

Pay-per-click advertising also offers flexibility so you can adjust your campaigns to improve performance and drive better results immediately.

Question 9

How to choose the best PPC agency?

Accepted Answer

Select the best PPC agency for your project by following these steps:

Define your digital marketing objectives, expectations, and KPIs, and set a budget.
Research potential agencies and their expertise, relevant experience, and key services.
Check their certifications and qualifications.
Read their client reviews and inspect case studies.
Shortlist four to five agencies based on familiarity with your niche and campaign strategies.
Arrange interviews with them and provide them with a request for proposal (RFP).
Inquire whether they offer services on multiple PPC platforms.
Ensure they have the right tools to generate reports and campaign performances for you.
Check their service fees and determine whether they are upfront about pricing.
Assess approach to collaboration and responsiveness.
Book follow-up meetings to discuss proposals further.
Compare agencies and choose one that fits your requirements, budget, and company culture.
Finalize and establish a partnership.

Need help selecting the right PPC partner agency for your brand? Head to our Marketplace and tell us about your project. Our expert agency team will introduce you to 2-5 best candidates via email, for free.

Question 10

What questions should I ask PPC companies before hiring one?

Accepted Answer

The top questions you should ask when choosing a PPC company are:

Do you have experience developing campaigns for our industry?
How do you conduct market research and competitor analysis?
What methods do you use to target the right keywords for a campaign?
What tools and resources do you use to develop strategies?
How will you adjust your strategies to our specific business needs?
Are you a Google-certified partner?
How do you track campaign performance and results?
How often do you provide reports?
What is the expected timeframe for us to start seeing results?
Who will work on our project and what is their level of experience?
How many clients do you work with simultaneously?
How do you keep up with the latest PPC trends?
Is there anything we need to provide to ensure the project’s success?

Question 11

What are the best PPC agencies in the U.S.?

Accepted Answer

Some of the best PPC agencies in the U.S. are:

SmartSites
- 5-star rating with 52 reviews on DesignRush; 4.9-star rating with 415 reviews on Google
- Top clients: Classic Audi, Flight Courtier, Newark Academy, Vogue Window Fashion, and more
Disruptive Advertising
- 4.9-star rating with 42 reviews on DesignRush; 4.7-star rating with 301 reviews on Google
- Top clients: Smarty, Arena Solutions, Phone Ninjas, Usaclean, and more
Ignite Visibility
- 5-star rating with 7 reviews on DesignRush; 4.6-star rating with 48 reviews on Google
- Top clients: Wildland Trekking, Santa Fe Farms, Quiq, Doozycards, and more
Big Leap
- 5-star rating with 8 reviews on DesignRush; 4.8-star rating with 74 reviews on Google
- Top clients: Truvy, Avis, Visionworks, Kiwi Energy, and more
Intero Digital
- 5-star rating with 24 reviews on DesignRush; 4.6-star rating with 250 reviews on Google
- Top clients: Google, Mikimoto, Software AG, Lindblad Expeditions, and more

You can also browse the listing above to discover a curated selection of prominent PPC agencies from around the world. These firms have been chosen for their exceptional industry reputation, successful track record, verified client revies, and other valuable criteria.

You can use the search filters to find the best match for your business based on location, hourly rates, agency size, expertise, reviews, and budget.

Question 12

Why should I trust DesignRush Agency Directory over other online directories?

Accepted Answer

You can trust DesignRush Agency Directory over other online directories for finding top-performing PPC agencies because we have an Agency Selection team of qualified experts with extensive agency experience and firsthand industry knowledge. We are a reliable resource with an average rating of 4.7 on Google and Trustpilot.

To ensure that we list only the most reliable and reputable agencies in this category, we follow strict criteria:

Verified client reviews and recommendations to assess project management, communication, and collaboration skills
Top service relevancy to ensure expertise in the field
Quality of portfolio that guarantee they can deliver desired results
Awards, recognitions, press mentions, and social media presence to evaluate reputation, expertise, and relevance
Executive leadership, team size, and access to top talent
And more

Learn more about our DesignRush Research Methodology.

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